Horizon Tool

Name

Horizon Tool

Legal name

Horizon Tool Inc.

Website

https://allstartboost.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Portable Power Solutions

NAICS

Battery Manufacturing (33591)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)

akta.pro secondary industry

Power Protection & Power Conditioning (Surge Protectors, UPS for Consumer Devices) (CRACATAJ)

Keywords

• Lithium jump starters
• Portable power banks
• Battery booster cables
• Automotive power tools
• Handheld power solutions

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Jump Starters: One-time purchase revenue from selling lithium-powered jump starter units across multiple power tiers (Micro-Boost, Boost, Boost Max, Boost Ultra) ranging from consumer to professional-grade applications.
2. Hardware Sales - Power Banks: Sale of portable phone chargers and power banks including the IonMetal line with varying capacities (2600mAh to 7800mAh) and customizable branding options for bulk orders.
3. Accessories and Cables: Sales of replacement jumper cables, Intelli-Clamps, OBD2 memory savers, USB charging cables, wireless chargers, and mounting accessories.
4. Custom Branded Products: Customizable power banks that can be branded with company logos for promotional or corporate use.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Horizon Tool Inc., through its AllStart brand, manufactures and distributes lithium-ion powered portable jump starters and power banks for 12V vehicles and consumer electronics. The product portfolio spans consumer to professional-grade jump starters (Micro-Boost, Boost, Boost Max, Boost Ultra), IonMetal aluminum-body power banks, traditional battery booster cables, Intelli-Clamps smart jumper cables with proprietary safety systems, and OBD2 memory saver accessories for automotive service applications.

Product overview

AllStart is the handheld power brand of Horizon Tool Inc., offering portable lithium-powered jump starters and power banks. The product portfolio includes four core jump starter models: Boost Ultra (590) for professional-grade diesel/gasoline engines, Boost Max (560) for gas and diesel engines, BOOST (550) with wireless charging for V8 engines, and Micro-Boost (540) for compact V6 applications. Power bank offerings include the IonMetal series (2600R and 7800) in aluminum body designs. The accessory line encompasses traditional battery booster cables (2 AWG, 6 AWG, 10 AWG), Intelli-Cables smart jumper cables with built-in safety features, replacement Intelli-Clamps, wireless chargers (flex mount and folding), OBD2 memory savers for preserving vehicle settings during battery service, and USB charging accessories. Many power banks offer customization options for company branding. AllStart operates from Greensboro, North Carolina, as part of Horizon Tool Inc.'s multi-brand portfolio alongside Cal-Van Tools, AutoGrip, and KT Pro.

Differentiator

Problem solved

Functional benefit

Brands

• AllStart IonMetal: Sleek anodized-black aluminum body phone chargers/power banks available in various capacities (2600mAh, 7800mAh) for portable device charging.

Products and services

• Boost Ultra (Model 590) Professional-grade portable lithium jump starter for 12V vehicles capable of jump-starting large diesel and high-compression gasoline engines. Features 4,000 peak amps, 118 Wh battery capacity, integrated heavy-duty clamps with 6-gauge cable, quick-charge port, built-in LED work light and flashlight, and multi-layer protection circuitry. Weighs 5.7 lbs. Priced at $279.00.
• Boost Max (Model 560) Mid-tier jump starter and portable power unit for most gas and diesel-powered engines. Features 2,500 peak amps, 77.7 Wh battery capacity, ultra-rugged design with 15% more power than previous generation, internalized protections allowing for longer cables, quick charge input, and bright multi-function LED flashlight. Packaged weight under 2 lbs. Priced at $149.00.
• BOOST (Model 550) Entry-level lithium jump starter and power unit for V8 gas-powered engines and many small diesel engines. Features 1,000 peak amps, 37 Wh battery capacity, integrated Qi wireless charging dock, quick charge output, detachable jump starting cables, rugged clamps with 100% copper inserts and anti-spark protection, auto-shutoff, and bright multi-function LED flashlight. Weighs just over one pound. Priced at $99.00.
• Micro-Boost (Model 540) Compact handheld lithium jump starter and power unit designed for most V6 gas-powered engines. Portable handheld form factor for emergency vehicle jump starting and device charging, compatible with Intelli-Cables smart jumper cable system.
• IonMetal 2600R Phone Charger Compact 2600mAh lithium-ion phone charger in a durable anodized-black aluminum body. Provides one full phone charge, includes handy LED flashlight, 5V/1A input and output, USB to Micro USB cord accessory, and 1.5-hour recharge time. Priced at $10.49 (sale price, original $14.99).
• IonMetal 7800 Phone Charger Portable 7800mAh lithium-ion phone charger capable of holding up to 4 phone charges. Durable lightweight aluminum body works with all smartphones. Priced at $34.99.
• Battery Booster Cables Traditional battery booster cables offered in multiple gauges (10 AWG to 2 AWG) and lengths (12-20 FT) with 400-800 Amp heavy-duty clamps. Designed for light-duty to heavy-duty applications covering cars, light trucks, and heavy-duty vehicles. Priced from $11.56 to $50.68 depending on specifications.
• Intelli-Cables and Intelli-Clamps Smart jumper cables and replacement clamps with AllStart's proprietary Intelli-Clamp safety system. Features no-spark technology, cross polarity protection, short circuit protection, automatic shutdown, real-time amperage reading, LED feedback, automatic cool down, anti-spark protection, reverse charge protection, under voltage protection, and over current protection. Compatible with Micro-Boost (540) and Boost (550/560) units across multiple generations. Includes UL94-V-0 fireproof material and 100% pure copper inserts.
• OBD2 Memory Saver Memory saver accessory for Boost Max and other AllStart portable power sources. Preserves vehicle codes and electronic presets while the vehicle battery is disconnected or exchanged, eliminating the need to document and reprogram settings during battery service. Available in barrel connector, EC5 connector, and standard variants compatible with various generations of AllStart units. Priced $24.99 to $32.99 depending on connector type.

Quantifiable outcome

• 15% more power than previous models in new product generations
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Delegard ToolminorChannel Partner/ Reseller/ DistributorDomestic US distributor of AllStart products through delegardtool.com
• G2S OnlineminorChannel Partner/ Reseller/ DistributorDomestic US and Canadian distributor of AllStart products through g2sonline.ca
• M&E Eagles / Eagle ToolsminorChannel Partner/ Reseller/ DistributorDomestic US distributor of AllStart products through eagletools.net
• MedcominorChannel Partner/ Reseller/ DistributorDomestic US distributor of AllStart products through medcocorp.com
• Midstate ToolminorChannel Partner/ Reseller/ DistributorDomestic US distributor of AllStart products through midstatetool.com
• Neu ToolminorChannel Partner/ Reseller/ DistributorDomestic US distributor of AllStart products through neutool.com
• Summit Racing EquipmentcoreChannel Partner/ Reseller/ DistributorMajor US performance automotive parts retailer and distributor of AllStart products through summitracing.com with dedicated product listing
• ES GenminorChannel Partner/ Reseller/ DistributorInternational German distributor of AllStart products through esgen.de
• MidlockminorChannel Partner/ Reseller/ DistributorInternational Netherlands distributor of AllStart products through midlock.nl serving European markets

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Antigravity Batteries: Antigravity Batteries makes lithium-ion jump starters (Micro-Start product family) and lithium motorcycle/powersport batteries, directly competing with AllStart's Boost and Micro-Boost units in the portable jump starter category for both consumer and pro technician segments.
• Hulkman: Hulkman specializes in premium lithium jump starters (Alpha series) and portable power stations sold DTC. They overlap with AllStart's consumer-grade Boost line in target customer (vehicle owners needing emergency backup power) and go-to-market motion.
• Beatit: Beatit is a DTC-focused lithium jump starter brand (BT-D11, BT-D11O, BT-D20) selling at similar $50–$150 price points, directly competing with AllStart's Micro-Boost, Boost, and Boost Max consumer-tier products in online marketplaces.
• NOCO: NOCO is the leading direct competitor in the lithium-ion jump starter and battery charger category, with its Boost, Boost Pro, Boost HD, and Boost Max lines spanning consumer to professional tiers at similar $99–$300 price points. Both companies sell through DTC e-commerce and broad US retail/distributor channels.

Broad incumbents

• Stanley / Black & Decker (DEWALT jump starters): DEWALT (Stanley Black & Decker) sells professional-grade portable power tools and accessories including lithium jump starters (e.g., DXAEJ14), competing for the same pro technician buyer that AllStart addresses with its higher-tier Boost Max and Boost Ultra models.
• Clore Automotive (Jump-N-Carry): Clore Automotive's Jump-N-Carry brand is a professional-grade jump starter leader (primarily lead-acid) serving the same professional automotive technician segment that AllStart targets with its Boost Ultra line, and they have begun introducing lithium products.
• Schumacher Electric: Schumacher is a long-established broad-line manufacturer of battery chargers, jump starters (including lithium models), and power conversion products, with deep retail distribution across US auto parts and mass merchants. They compete with AllStart across multiple jump starter price tiers.
• Energizer (portable power / jump starters): Energizer's licensing partners and own-brand products include lithium jump starters and consumer power banks sold at mass retail. They compete with AllStart on the consumer side, particularly in entry-tier and mid-tier price points at big-box retailers.
• Anker (portable power banks / charging): Anker is a major consumer electronics brand whose PowerCore power bank line and newer charging accessories compete with AllStart's IonMetal power bank family on Amazon, DTC, and big-box retail in the portable phone charging category.

Emerging players

• Shark (Jump & Go / Wagan Tech): Wagan Tech and its sub-brands market lithium and lead-acid jump starters, power banks, and inverter products to consumer and prosumer buyers, overlapping with AllStart's product range at similar price points and channel mix (Amazon, auto parts retailers).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/allstartboost

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon Tool