What Counterpoint Mutual Funds does

Counterpoint Funds, LLC is a privately held, quantitative mutual fund and ETF provider headquartered in San Diego, California, founded in 2014 and operating with 11-50 employees. The firm offers a family of five investment products spanning mutual funds — Tactical Income Fund (CPITX), Tactical Municipal Fund (TMNIX), and Tactical Equity Fund (CPIEX) — and ETFs — Quantitative Equity ETF (CPAI) and High Yield Trend ETF (HYTR) — plus the proprietary CP High Yield Trend Index. The underlying investment process is systematic and factor-based, leveraging proprietary tools including the Factor Scoreboard, Live Factor Spreads, and a Meme Stock Factor analysis tool to inform quantitative portfolio construction across fixed income and equity strategies.

The firm's positioning centers on "defensive diversifier" strategies designed to reduce portfolio volatility and lower correlation to traditional asset classes, explicitly targeting emotional decision-making as the behavioral problem it seeks to address. Revenue is generated through investment management fees charged on assets under management across the fund family, with fees disclosed in individual fund prospectuses and deducted from fund assets.

Distribution is multi-channel: the fund family is wholesaled through Northern Lights Distributors, LLC (a registered broker-dealer and FINRA/SIPC member); ETFs are distributed via LPL Financial's No Transaction Fee program following a strategic relationship announced in April 2026; and direct investor access is available through the counterpointfunds.com website. The firm's primary customer segments are individual investors and registered investment advisors seeking volatility-reducing allocations. Marketing is content-led, centered on perspectives, research, whitepapers, events, and the firm's proprietary analytical tools used as both research aids and thought-leadership assets. As of May 2026, the Tactical Equity Fund (CPIEX) carried a Morningstar 4-star rating and ranked first in its category for 5-year returns.

Name

Counterpoint Mutual Funds

Legal name

Counterpoint Funds, LLC

Website

https://counterpointmutualfunds.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Counterpoint Funds, LLC is a privately held quantitative mutual fund and ETF provider in San Diego that operates five systematic, factor-based funds designed as defensive diversifiers for individual investors and RIAs.

Ownership category

akta.pro rank

Product category

Mutual Fund and ETF Asset Management

NAICS

Open-End Investment Funds (52591), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Target-Risk / Risk-Managed Allocation Funds (FSAAAEAG)

Keywords

• Mutual fund management
• ETF products
• Investment management
• Portfolio management
• Asset management

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Investment Management Fees: Counterpoint Funds generates revenue through management fees charged on assets under management across its mutual fund and ETF products. The funds charge expense ratios as disclosed in fund prospectuses. Revenue scales with AUM growth from both new investor capital and market appreciation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Counterpoint Funds manages a family of quantitative mutual funds and ETFs designed as defensive diversifier strategies across fixed income and equity markets. The product lineup comprises three mutual funds (Tactical Income CPITX, Tactical Municipal TMNIX, Tactical Equity CPIEX) and two ETFs (Quantitative Equity CPAI, High Yield Trend HYTR), managed through a systematic factor-based investment process. Revenue is generated through asset-based management fees on assets under management, with funds distributed via Northern Lights Distributors and the LPL Financial NTF program.

Product overview

Counterpoint Funds offers a family of quantitative mutual funds and ETFs designed as defensive diversifier strategies. The product lineup includes five core investment vehicles: Tactical Income Fund (CPITX), Tactical Municipal Fund (TMNIX), Tactical Equity Fund (CPIEX), Quantitative Equity ETF (CPAI), and High Yield Trend ETF (HYTR), along with the proprietary CP High Yield Trend Index. The funds are distributed by Northern Lights Distributors, LLC and are available through LPL Financial's No Transaction Fee program. The firm also provides analytical tools including Factor Scoreboard, Live Factor Spreads, and Meme Stock Factor for investment research purposes.

Differentiator

Problem solved

Functional benefit

Brands

• Tactical Income Fund: Mutual fund ticker CPITX - defensive income strategy
• Tactical Municipal Fund
• Tactical Equity Fund
• Quantitative Equity ETF
• High Yield Trend ETF
• CP High Yield Trend Index

Products and services

• Tactical Income Fund (CPITX)

Quantifiable outcome

• Counterpoint Tactical Equity Fund (CPIEX) ranked 1st for 5-year returns with Morningstar 4-star rating

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LPL FinancialcoreChannel Partner/ Reseller/ Distributor · 28 April 2026Counterpoint Funds announced a strategic relationship with LPL Financial, a leading independent broker-dealer platform. The partnership provides Counterpoint's exchange-traded funds access to LPL's ETF No Transaction Fee (NTF) program, enabling LPL's thousands of financial advisors to allocate to Counterpoint ETFs within client portfolios without transaction fees. This represents a significant distribution expansion for Counterpoint's ETF products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AQR Funds: AQR is a leading quantitative asset manager offering factor-based mutual funds and ETFs. Like Counterpoint, AQR builds portfolios on systematic factor research (value, momentum, carry, defensive) and targets investors seeking diversifier and risk-managed allocations.
• Alpha Architect: Alpha Architect is a quantitative asset manager offering factor-based and tactical ETFs/mutual funds. It shares Counterpoint's emphasis on systematic, factor-driven, academic-style portfolio construction for advisor and retail clients.
• Cambria Funds: Cambria is a boutique quantitative manager focused on tactical and defensive ETFs and mutual funds, including trend-following and absolute-return strategies. It is one of the closest direct competitors to Counterpoint's tactical/diversifier positioning.

Peers

• AGFiQ (AGF Investments):

Broad incumbents

• WisdomTree: WisdomTree is a large publicly traded ETF sponsor with significant factor and quantitative ETF offerings. It competes with Counterpoint in the factor/diversifier ETF category but at much greater scale across many additional asset classes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cpmutualfunds
• LinkedInlinkedin.com/company/counterpoint-mutual-funds-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counterpoint Mutual Funds