Macatawa Area Coordinating Council

What Macatawa Area Coordinating Council does

The Macatawa Area Coordinating Council (MACC) is a federally designated Metropolitan Planning Organization (MPO) and government entity established in 1992 and formally constituted on April 1, 1993, under Michigan Public Act 200 of 1957. MACC coordinates regional transportation planning, stormwater compliance, and watershed management for the Holland and Zeeland region in Allegan and Ottawa Counties, Michigan, serving 14+ member jurisdictions including seven townships, two cities (Holland and Zeeland), two county commissions, two road commissions, and the Macatawa Area Express Transit Authority. The organization is led by a 4-person staff comprising an Executive Director (Jason Latham), Transportation Planner (Alec Miller), GIS Specialist (Eric Dykstra), and Office Administrator & Community Engagement Coordinator (Shanon Britz).

MACC's core service portfolio includes Transportation Planning Services (Transportation Improvement Program, Long Range Transportation Plan, Unified Work Program, Active Transportation Plan), Environmental and Stormwater Management (MS4 permit compliance assistance for six member entities, Macatawa Watershed Project targeting over 70% phosphorus reduction in Lake Macatawa), Maps and Data Services (intersection analysis, area bike map), the Safety Action Plan (crash data analysis 2014-2023), the Community Enhancement Program, and the annual Green Commute Week sustainability initiative. The underlying technology stack centers on Geographic Information Systems (GIS), transportation planning software and databases, and stormwater Best Management Practice tracking systems.

MACC is financed through a hybrid revenue model combining membership dues (cities/townships pay $1.00 per capita plus $0.11 per capita for area within MACC jurisdiction; county road commissions pay $125 per federal urban aid-eligible mile; transit authority pays $6,000 flat annually; watershed/stormwater dues totaling $110,000 from members) and federal/state grants. The current Transportation Improvement Program channels approximately $116 million in federal, state, and local funds to the MACC area, though these are pass-through project funds rather than operating revenue. Since 1993, MACC has administered $33.5 million in federal funds across 67 local roadway projects and coordinated an additional $57.8 million in MDOT projects. The organization partners with Michigan DOT, ODC Network (for MS4 compliance delivery), and the Macatawa Area Express Transit Authority, and is governed through a Technical Advisory Committee and Policy Board structure.

Name

Macatawa Area Coordinating Council

Legal name

Macatawa Area Coordinating Council

Website

https://the-macc.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

MACC is a federally designated Metropolitan Planning Organization coordinating transportation planning, stormwater compliance, and watershed management for 14+ local government jurisdictions in the Holland and Zeeland region of Michigan, operated by a 4-person staff and funded through membership dues and federal/state grants.

Ownership category

akta.pro rank

Product category

Metropolitan Transportation Planning Services

NAICS

Regulation and Administration of Transportation Programs (92612), Administration of Environmental Quality Programs (924), Water, Sewage and Other Systems (2213)

SIC

Transportation Services (4700), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Infrastructure Planning, Capital Programs & Project Delivery Offices (PMOs) (BPAIALAJ)

akta.pro secondary industries

Stormwater Management & MS4 Compliance Services (BPALAMAL), Water Supply & Wastewater Utilities Administration (BPAIACAG), Combined Sewer Overflow (CSO) Control & Compliance (Storage, Separation, Treatment) (EUANAEAG)

Keywords

• Metropolitan transportation planning
• Regional government coordination
• Stormwater MS4 compliance
• Watershed project management
• Community transportation programs

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues - Cities and Townships: Cities and townships pay $1.00 per capita based on U.S. Census Bureau data, plus an additional $0.11 per capita for area within MACC jurisdiction.
2. County Road Commission Dues: Allegan and Ottawa County Road Commissions pay $125 per mile of road eligible for federal urban aid funding.
3. Transit Authority Dues: Macatawa Area Express Transit Authority pays a flat rate of $6,000 annually.
4. Federal and State Grants: Michigan Department of Transportation provides funding for planning activities and specific projects. The current TIP brings approximately $116 million in federal, state, and local funds for the MACC area.
5. Watershed/Stormwater Dues: $110,000 in watershed/stormwater dues paid by MACC members (except Macatawa Area Express Transit Authority) based on pro-rata share of general dues, supporting the Macatawa Watershed Phosphorus Reduction Implementation Plan targeting over 70% phosphorus reduction in Lake Macatawa.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MACC is a federally mandated Metropolitan Planning Organization (MPO) providing metropolitan transportation planning, environmental coordination, and stormwater compliance support for the Holland and Zeeland region in Michigan. It administers the Transportation Improvement Program (TIP), Long Range Transportation Plan (LRTP), Active Transportation Plan, and Safety Action Plan, while also coordinating MS4 stormwater compliance for six member entities and managing the Macatawa Watershed Project targeting 70%+ phosphorus reduction in Lake Macatawa.

Product overview

The Macatawa Area Coordinating Council (MACC) is a Metropolitan Planning Organization (MPO) that provides integrated regional planning services, not a traditional software product company. Its core offerings include Transportation Planning Services (TIP, LRTP, UWP, Active Transportation Plan), Environmental & Stormwater Management (MS4 compliance, Macatawa Watershed Project), the annual Green Commute Week sustainability program, Maps & Data Services (intersection analysis, bike maps), the Safety Action Plan for traffic safety, the Community Enhancement Program, and a Monthly Newsletter. These services operate as coordinated program areas rather than a modular software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Transportation Planning Services Federally mandated metropolitan transportation planning including the Transportation Improvement Program (TIP), Long Range Transportation Plan (LRTP), Unified Work Program (UWP), and Active Transportation Plan for the Holland and Zeeland region.
• Environmental & Stormwater Management MS4 permit compliance assistance, stormwater management planning, and the Macatawa Watershed Project focused on improving water quality in Lake Macatawa through phosphorus reduction initiatives.
• Green Commute Week Annual community-wide celebration of sustainable transportation encouraging biking, walking, carpooling, and public transit use in the Holland and Zeeland areas.
• Maps & Data Services Interactive maps, intersection analysis tools, and the MACC Area Bike Map providing geographic data and analysis for the planning region.
• Safety Action Plan (SAP) Comprehensive safety analysis and countermeasures toolkit addressing traffic safety issues within the MACC region, including crash data analysis and conceptual roadway designs.
• Community Enhancement Program (CEP) Program supporting community enhancement initiatives within the MACC planning area.

Quantifiable outcome

• Administered $33.5 million in federal funds for 67 local roadway projects (1993-2013)
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Michigan Department of TransportationcoreStrategic or Co-development PartnerState agency that provides funding to MACC for planning activities and specific transportation projects. MDOT works with MACC through the project prioritization process for the four-year Transportation Improvement Program (TIP).
• Macatawa Area Express TransitcoreStrategic or Co-development PartnerTransit agency member that pays $6,000 annual dues and participates in transportation planning coordination through MACC. MAX transit routes are integrated into regional transportation planning.
• ODC Network (Outdoor Discovery Network)coreImplementation/ SI/ Consulting PartnerMACC provides compliance assistance to six MS4 entities through a contract with ODC Network. The Macatawa Watershed Project has been subcontracted to ODC Network and folded into their Project Clarity program. Kelly Goward serves as ODC Network Land & Water Director for MS4 permit questions.
• 2025 Green Commute Week SponsorsminorGTM or Marketing PartnerVarious local businesses sponsor Green Commute Week events and prizes. Sponsors include Velo City, Frederik Meijer Gardens, and other local organizations. 2024 event had 80 participants and 38 prizes given out.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saginaw Metropolitan Area Transportation Study: Metropolitan Planning Organization serving the Saginaw urbanized area in Michigan. Performs the same federally mandated MPO functions as MACC, including TIP administration, LRTP development, and interjurisdictional coordination.
• Kalamazoo Area Transportation Study: MPO for the Kalamazoo urbanized area in Michigan. Performs equivalent metropolitan transportation planning, TIP development, and member-jurisdiction coordination, making it a direct functional peer to MACC.
• Grand Valley Metropolitan Council: Metropolitan Planning Organization for the Grand Rapids metropolitan area in Michigan. Directly comparable to MACC as a federally mandated MPO serving a similar-size urbanized region in Michigan with analogous transportation planning and TIP administration functions.

Regional players

• West Michigan Regional Planning Commission: Regional planning commission serving western Michigan, similar to MACC as a multi-jurisdictional planning body. Comparable in scale and focus on intergovernmental coordination, though covering a broader geography than MACC.
• Southwest Michigan Planning Commission: Regional planning body covering multiple counties in southwest Michigan. Comparable to MACC in offering planning coordination for local governments, though with a broader geographic mandate than MACC's metropolitan focus.
• Tri-County Regional Planning Commission: Regional planning organization serving a multi-county area. Comparable to MACC's role in coordinating transportation planning, MS4 support, and watershed management across member jurisdictions, though operating at a larger geographic scale.

Others

• Michigan Department of Environment, Great Lakes, and Energy: State agency that originally partnered with MACC on the Macatawa Watershed Project and issues NPDES MS4 permits. Functions as a regulator and partner, with shared focus on water quality and stormwater compliance in MACC's service area.
• Michigan Department of Transportation: State-level transportation agency that funds and coordinates with MACC. Functions as a key partner rather than a competitor, but its statewide planning role and project coordination responsibilities overlap with MACC's MPO mandate at the state-local interface.
• National Association of Regional Councils: National membership organization for regional councils and MPOs like MACC. Provides advocacy, training, and best practices that directly support MACC's federal mandate and operational effectiveness.
• ODC Network (Outdoor Discovery Network): Implementation partner that MACC contracts with for MS4 compliance support and the Macatawa Watershed Project. Comparable as an ecosystem participant in environmental services within the same region that MACC serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MACC301/videos
• Facebookfacebook.com/WestMichMACC

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macatawa Area Coordinating Council