Cecchi

What Cecchi does

Cecchi, legally Casa Vinicola Luigi Cecchi & Figli s.r.l., is a privately held fourth-generation Italian winery founded in 1893 by Luigi Cecchi and headquartered in Castellina in Chianti, Siena. The company operates five estates — Villa Cerna, Villa Rosa, and Val delle Rose in Tuscany plus Aminta in Montalcino and Tenuta Alzatura in Umbria — producing wines across seven appellations including Chianti Classico (DOCG including Gran Selezione), Chianti, Brunello di Montalcino, Rosso di Montalcino, Morellino di Scansano, Montefalco Sagrantino, Vino Nobile di Montepulciano, and Vernaccia di San Gimignano. The core technical base is traditional Tuscan viticulture centered on Sangiovese, supplemented by clonal selection research, vineyard zoning studies, organic farming on two estates (since 2021), three operational wastewater phytodepuration systems (a 1990s first in Tuscany), and Equalitas sustainability certification (2023).

The company generates revenue through three channels: direct-to-consumer sales via the cecchi.net e-commerce website, B2B premium on-trade sales via the Cecchi Atelier collection targeting high-end restaurants and wine merchants, and international exports to the United States, Canada, Brazil, and Japan. The portfolio spans entry-tier wines through flagships such as Coevo (a limited 3,000-bottle Sangiovese-Merlot Super Tuscan) and Brunello di Montalcino. Cecchi Atelier — launched April 2025 — represents a deliberate curation of five origin wines (Coevo, Brunello, Rosso di Montalcino 'Gli Amici', Caprifoglio Viognier, Calipte Rosato) for the HoReCa channel, while newer SKUs (Calipte, Viognier Caprifoglio, Lobelia 2025) target younger consumers and broaden the white and rosato range. The business is supported by 51-100 employees and an in-house enologa (Miria Bracali) overseeing winemaking, with fourth-generation family leadership under Andrea Cecchi as Presidente e CEO.

Name

Cecchi

Legal name

Casa Vinicola Luigi Cecchi & Figli s.r.l.

Website

https://cecchi.net

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

51–100 employees

Short description

Cecchi is a fourth-generation family-owned Italian winery (founded 1893) operating five estates in Tuscany and Umbria to produce Sangiovese-led wines across Chianti Classico, Brunello di Montalcino, Morellino di Scansano, Montefalco, and other premium appellations, selling via e-commerce, premium HoReCa, and exports to the US, Canada, Brazil, and Japan.

Ownership category

akta.pro rank

Product category

Premium Italian Wines

NAICS

Wineries (312130), Wineries (31213)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Italian wine production
• Tuscan red wines
• Chianti Classico wines
• Sangiovese varietals
• Wine estates

Headquarters

HQ city

Castellina In Chianti

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine sales - Direct to Consumer: Direct B2C sales through Cecchi's e-commerce website, offering the full portfolio of wines including Chianti Classico, Brunello di Montalcino, Morellino di Scansano, and premium wines like Coevo.
2. Wine sales - B2B (Restaurants and Wine Shops): B2B sales through Cecchi Atelier collection targeting premium restaurants and wine merchants (enoteche). The collection includes Coevo, Brunello di Montalcino, Rosso di Montalcino, Caprifoglio Viognier, and Calipte Rosato.
3. International Export: Export sales to international markets including Italy, United States, Canada, Brazil, and Japan. Coevo 2021 distributed with country-contingent allocations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Cecchi produces and sells a portfolio of Italian wines from five estates across Tuscany and Umbria, covering appellations including Chianti Classico, Chianti, Brunello di Montalcino, Morellino di Scansano, Vino Nobile di Montepulciano, Vernaccia di San Gimignano, and Montefalco. Wines are sold through direct-to-consumer e-commerce, the B2B Cecchi Atelier collection for premium restaurants and wine merchants, and international export to USA, Canada, Brazil, and Japan.

Product overview

Cecchi is a Tuscan wine family winery producing a portfolio of wines across multiple Italian DOC/DOCG classifications. The offering spans Chianti Classico (Storia di Famiglia, Riserva di Famiglia, Valore di Famiglia), Chianti (DOCG, Riserva, Natìo organic, Governo all'Uso Toscano), Supertuscan (Coevo), Sangiovese-focused wines (Spargolo), Montalcino wines (Brunello, Rosso di Montalcino), Maremma wines (La Mora line with Morellino di Scansano, Vermentino, Rosato, Merlot, Rosso blend; Caprifoglio Viognier), Umbrian wines from Montefalco (La Campana line with Rosso, Sagrantino, Bianco), Montepulciano (VNM), and San Gimignano (Torrebona Chianti, Chianti Classico, Vernaccia). Recent additions include Lobelia white blend and Calipte rosé. Five estates across Tuscany and Umbria (Villa Cerna, Villa Rosa, Aminta, Val delle Rose, Tenuta Alzatura) produce wines under the Cecchi family tradition dating to 1893.

Differentiator

Problem solved

Functional benefit

Products and services

• Coevo Iconic Supertuscan Toscana IGT wine representing the dialogue between Chianti Classico and Maremma. Blend of Sangiovese from Villa Rosa and Merlot from Val delle Rose. Limited edition of 3,000 bottles, aged 18 months in French oak tonneaux plus 10 months in bottle.
• Storia di Famiglia Chianti Classico DOCG representing the first signature of Cecchi on Chianti Classico. A round wine expressing the originality of the territory.
• Riserva di Famiglia Chianti Classico DOCG Riserva, the most treasured wine in the Cecchi range, representing perfect harmony between nature and human craftsmanship.
• Valore di Famiglia
• Chianti DOCG
• Chianti Riserva DOCG
• Natìo
• Governo all'Uso Toscano
• Spargolo
• Brunello di Montalcino DOCG
• Rosso di Montalcino DOC
• Caprifoglio (Viognier Maremma Toscana DOC) Viognier Maremma Toscana DOC white wine from Val delle Rose estate. Maritime interpretation of Viognier with floral honeysuckle notes.
• Calipte (Rosato)

Quantifiable outcome

• First Tuscan winery to install phytodepuration system in 1990s
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Fabio De Poli (Artist)minorOthers · 10 February 2025Artist Fabio De Poli created works dedicated to 'Friends' (Gli Amici) depicted on Cecchi's Brunello di Montalcino and Rosso di Montalcino labels. The Cecchi Arte collection enriches hospitality areas and barrel cellar at Castellina in Chianti headquarters.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Marchesi de' Frescobaldi: Italian noble family producing premium Tuscan wines (Chianti Rufina, Brunello di Montalcino, Super Tuscan) across multiple estates. Directly comparable business model, generational stewardship and geographic spread.
• Castello Banfi: Family-owned producer of Brunello di Montalcino, Chianti and Super Tuscans across Tuscan estates. Comparable breadth of premium DOCG offerings and US-focused export business.
• Marchesi Antinori: Family-owned Tuscan wine dynasty producing Chianti Classico, Brunello di Montalcino, and Super Tuscans (Tignanello) across multiple estates. Closest comparable in heritage, multi-appellation strategy and Sangiovese focus.
• Masi Agricola: Italian family-owned premium wine producer (Veneto, Tuscany) with multi-estate presence and international export profile. Comparable generational stewardship and emphasis on terroir-driven premium wines.
• Castello di Fonterutoli (Mazzei): Family-owned Tuscan producer spanning Chianti Classico, Maremma, and Zisola in Sicily. Comparable mid-sized family winery with multi-region estate strategy and international premium distribution.
• Planeta: Family-owned Sicilian producer with multiple estates producing premium Italian DOC wines for international fine-dining markets. Comparable family-winery, multi-estate, sustainability-certified premium positioning.
• Ruffino: Historic Chianti producer with broad Tuscan and Italian portfolio across quality tiers. Directly comparable in heritage, Chianti Classico leadership and multi-market export reach.
• Tasca d'Almerita: Family-owned Italian premium producer with multiple estates across Sicily and Etna. Comparable in family-driven, multi-estate Italian premium model with strong export focus.

Broad incumbents

• Zonin1821: Large Italian wine group with seven estates across multiple regions including Tuscany (Castello di Albola in Chianti Classico). Broader scope and scale but overlapping family-ownership heritage model.

Regional players

• Lunelli (Ferrari Trento): Italian family-owned premium beverage producer focused on Trentino sparkling wines with international fine-dining distribution. Comparable in family-ownership premium Italian beverage model with multi-region estate footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cecchi