Agro Baggio

What Agro Baggio does

Agro Baggio is a privately held, authorized John Deere agricultural equipment dealer founded in 1983 and headquartered in Sorriso, Mato Grosso, Brazil. The company operates 11 wholly-owned dealership branches across 11 municipalities in Mato Grosso — Brazil's leading agricultural state — including Sorriso, Lucas do Rio Verde, Sinop, Nova Mutum, Alta Floresta, Matupá, Tabaporã, Marcelândia, Feliz Natal, Tapurah, and Boa Esperança do Norte, with an employee headcount in the 501-1000 range.

The company distributes the full John Deere portfolio organized across multiple product categories: precision agriculture systems (JDLink Boost telematics, AutoTrac Universal 300 autopilot, AutoTrac Piloto Automático, StarFire 7000/7500 GNSS receivers, Gen 4 4240/4640 and CommandCenter monitors, G5/G5Plus universal displays, RTK 450/900 radios); tractors spanning the 5E, 6M, 6J, 7J, 7M, 8R, 9R, and 9RX series; planters (1100, 1200, 2100, DB); combines (S5, S7, X series), cotton pickers, sugarcane harvesters, balers and forage harvesters; self-propelled and mounted sprayers; soil preparation, material handling, and lawn/utility equipment. All equipment is paired with original parts, warranty service, maintenance, technician training (via a dedicated portal), and a loyalty program.

Agro Baggio's revenue model is multi-stream: new and used (seminovos) hardware sales, parts and components, maintenance and warranty service, and financial solutions including consortium (consórcio) and equipment financing. Go-to-market is enterprise field sales executed through the physical branch network, supplemented by phone, WhatsApp, equipment demonstrations, and a website with comparison tools. The customer base consists of large-scale commercial agricultural producers in Mato Grosso focused on soybeans, corn, cotton, and sugarcane. Revenue figures are not publicly disclosed.

Name

Agro Baggio

Legal name

Agro Baggio

Website

https://www.agrobaggio.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Agro Baggio is a privately held authorized John Deere agricultural equipment dealer founded in 1983, operating 11 branches across Mato Grosso, Brazil, serving large-scale row-crop farmers with tractors, combines, planters, precision-ag tech, parts, service, and financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Mato Grosso

HQ country

Brazil

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Equipment Sales: Sale of new and used (seminovos) John Deere agricultural machinery including tractors, harvesters, planters, sprayers, and implements. Products are sold directly through dealership network with financing options available.
2. Parts and Components: Original John Deere parts and accessories for equipment maintenance and repair, available through all 11 dealership locations with parts hotline availability.
3. Maintenance and Service: Equipment maintenance services, warranty support, and technical training for customers.
4. Financial Solutions: Consortium (consórcio) and financing solutions for equipment purchases, facilitating customer acquisition through payment plans.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Agro Baggio is an authorized John Deere agricultural equipment dealer operating 11 branch locations across Mato Grosso, Brazil. It sells new John Deere machinery (tractors, combine harvesters, planters, sprayers, soil preparation, sugarcane harvesters, cotton pickers, material handling, utility vehicles, lawn equipment) and used equipment, supplies original John Deere parts, and provides warranty service, maintenance, and technical training. The company also facilitates equipment acquisition through consortium and financing solutions.

Product overview

Agro Baggio is a John Deere agricultural machinery dealer operating multiple locations across Mato Grosso, Brazil. The company offers a comprehensive portfolio of agricultural equipment organized into distinct product categories: Precision Agriculture solutions including guidance systems (AutoTrac), displays, GNSS receivers, and RTK radios for sub-inch accuracy; Planting equipment including planters (1200, 1100, 2100, DB series); Harvesting solutions including combine harvesters (S5, S7 Series, X Series), cotton pickers, sugarcane harvesters, balers, and forage harvesters; Tractors spanning multiple series (5E, 6M, 6J, 7J, 7M, 8R, 9R, 9RX) for different power requirements; Spraying equipment including self-propelled and mounted sprayers; Soil preparation equipment including disc harrows, heavy harrows, and leveling systems; Material handling equipment including backhoes, big-bag handlers, forklifts, and blades; and utility vehicles (XUV series). The product portfolio follows John Deere's architecture with precision agriculture technologies (JDLink, displays, receivers) serving as enabling platforms across all equipment categories.

Differentiator

Problem solved

Functional benefit

Products and services

• JDLink Boost Telematics and connectivity solution enabling remote monitoring, machine data access, and fleet management for John Deere agricultural equipment.
• G5Plus Universal Display Advanced universal display terminal for guidance, section control, and precision agriculture operations.
• Monitor Gen 4 Universal 4240 Generation 4 universal display for equipment guidance, mapping, and precision agriculture applications.
• Monitor Gen 4 Universal 4640 Generation 4 universal display with enhanced processing for guidance and precision agriculture operations.
• Monitor Gen4 CommandCenter Integrated display and command center for John Deere equipment operation and field management.
• Monitor Universal G5 Fifth-generation universal display for precision agriculture guidance and equipment control.
• StarFire 7000 Receiver GNSS receiver providing satellite-based positioning for precision guidance applications.
• StarFire 7500 Receiver Advanced GNSS receiver with enhanced accuracy for high-precision guidance operations.
• RTK Radio 450 Radio system for RTK correction signal transmission enabling centimeter-level positioning accuracy.
• RTK Radio 900 Extended-range radio for RTK correction signal distribution across large agricultural operations.
• AutoTrac Universal 300 Universal automatic steering system compatible with more than 600 equipment platforms, providing automated guidance to reduce overlap and operator fatigue.
• AutoTrac Piloto Automático (AutoTrac Automatic Steering) Automatic steering system for precise row tracking and reduced overlap during field operations, reducing overlap by 5-13%.
• Plantadeira 1200 Planter High-performance planter for precision seeding operations with advanced row unit technology.
• Plantadeira 1100 Planter Precision planter designed for accurate seed placement and consistent crop emergence.
• Plantadeira 2100 Planter Advanced planting system for high-speed precision seeding operations.
• Plantadeira DB Planter DB series planter for high-capacity precision planting applications.
• Colheitadeira S5 Combine Harvester S5 combine harvester for efficient grain harvesting with advanced threshing technology.
• Colheitadeiras Série S7 Combine Harvesters S7 series combine harvesters offering enhanced capacity and grain quality for large-scale operations.
• Colheitadeira de Grãos Série X Combine Harvester X series grain combine harvester with advanced harvesting technology and automation features.
• Colheitadeiras de Grão (Grain Combines) Grain combine harvesters for efficient cereal and grain crop harvesting.
• Colhedora de Algodão (Cotton Picker) Cotton picker for efficient harvesting of cotton crops.
• Colhedora de Cana (Sugarcane Harvester) Sugarcane harvester for mechanized sugarcane harvesting operations.
• Enfardadoras (Balers) Baling equipment for hay and straw baling operations.
• Forrageiras (Forage Harvesters) Forage harvesters for silage and forage crop harvesting.
• Série 5E Tractors 5E series tractors for general farming operations and versatility.
• Série 6M Tractors 6M series mid-range tractors for diverse agricultural applications.
• Série 6J Tractors 6J series tractors designed for row-crop operations.
• Série 7J Tractors 7J series tractors for higher-power agricultural requirements.
• Série 7M Tractors 7M series tractors offering advanced technology and comfort for demanding operations.
• Série 8R Tractors 8R series high-horsepower tractors for large-scale farming operations.
• Série 9R Tractors 9R series tractors for maximum field productivity.
• Série 9RX Track Tractors 9RX series track tractors providing maximum traction and flotation for the most demanding conditions.
• Pulverizadores Autopropelidos (Self-Propelled Sprayers) Self-propelled sprayers for precise crop protection application.
• Pulverizadores Acoplados GreenSystem (Mounted Sprayers) Mounted sprayer systems for integrated crop protection solutions.
• Distribuidor de Nutrientes (Nutrient Applicator) Nutrient application equipment for precision fertilizer and amendment distribution.
• Grades Aradoras (Disc Harrows) Heavy-duty disc harrows for primary tillage operations with 14-28 discs, working depths up to 250mm.
• Grades Aradoras Super Pesadas (Super Heavy-Duty Disc Harrows) Super heavy-duty disc harrows for intensive tillage with working depths up to 320mm.
• Grades Niveladoras de Arrasto (Pull-Type Levelers) Pull-type levelers for seedbed preparation with hydraulic or manual operation.
• Grades Niveladoras por Controle Remoto (Remote-Controlled Levelers) Remote-controlled levelers for precision seedbed finishing with working widths up to 5.5m.
• Pás Mecânicas (Mechanical Backhoes) Mechanical backhoes for excavation and material handling tasks.
• Guincho Big-Bag (Big-Bag Handler) Big-bag handling equipment for efficient loading and unloading of bulk materials.
• Empilhadoras (Forklifts) Forklifts for material handling and warehouse operations.
• Lâminas (Blades) Blades for earthmoving and land leveling applications.
• Esteira e Plataformas (Track and Platform Attachments) Track systems and platform attachments for specialized equipment applications.
• Acessórios e Implementos (Accessories and Implements) Complete range of accessories and implements for John Deere equipment.
• Série XUV Utility Vehicles XUV utility vehicles for farm transport and utility tasks.
• Trator Cortador de Grama (Riding Lawn Mower) Riding lawn mowers for grounds maintenance applications.
• Estreitos (Narrow-Row Specialty Equipment) Narrow-row equipment for specialty crop cultivation.
• Seminovos (Used Equipment) Resale of used John Deere and other agricultural equipment offered through the Seminovos program.
• Original Parts and Components Original John Deere parts and accessories for equipment maintenance and repair, supplied through all 11 dealership branches with a dedicated parts hotline.
• Maintenance, Warranty, and Technical Training Services Equipment maintenance services, authorized warranty support, and technical training delivered by trained technicians through the Pós-vendas team.
• Consortium and Financing Solutions Consortium (consórcio) and financing solutions for equipment purchases, facilitating customer acquisition through payment plans.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• John DeerecoreChannel Partner/ Reseller/ DistributorAgro Baggio is an authorized John Deere dealer and exclusive distributor of John Deere agricultural equipment in 11 municipalities across Mato Grosso, Brazil. The partnership covers the full John Deere product portfolio including tractors, combines, planters, precision agriculture technology, sprayers, tillage equipment, and hay tools. As an authorized dealer, Agro Baggio provides new equipment sales, original parts, warranty services, maintenance, and training support.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• AGCO Corporation: Global manufacturer of agricultural equipment under brands including Massey Ferguson, Fendt, and Valtra. Major competitor to John Deere globally with significant presence in Brazil through Valtra brand. Comparable as a major agricultural equipment company serving the same customer base (commercial farmers) with overlapping product categories (tractors, combines, planters).
• CNH Industrial: Global manufacturer of agricultural equipment under Case IH, New Holland, and Steyr brands. Major competitor to John Deere in Brazil through Case IH and New Holland dealer networks. Comparable as a major agricultural equipment company with similar customer base and full equipment portfolio spanning tractors, harvesters, and planters.
• Kubota Corporation: Japanese manufacturer of tractors and agricultural equipment with global distribution. Comparable as a major agricultural equipment manufacturer competing in similar product categories (tractors, implements) with similar customer base of commercial farmers and agricultural contractors.
• CLAAS: German manufacturer of agricultural equipment, particularly strong in combines, forage harvesters, and tractors. Comparable as a major agricultural equipment manufacturer with a strong harvester portfolio similar to John Deere's combine offerings, targeting large-scale commercial farming operations.
• Mahindra & Mahindra (Farm Equipment): Indian manufacturer of tractors and farm equipment with global distribution across multiple continents. Comparable as a major agricultural equipment manufacturer serving similar commercial farmer customers with tractor product lines competing across multiple price tiers.
• Sonalika International Tractors: Indian tractor manufacturer with expanding global presence across Asia, Europe, and Latin America. Comparable as an agricultural equipment manufacturer producing tractors and farm equipment for commercial farming operations, increasingly competing with John Deere's tractor portfolio in emerging markets.
• Foton Lovol Heavy Industry: Chinese manufacturer of agricultural equipment including tractors, combines, and implements with global expansion targeting Latin America and other emerging markets. Comparable as an agricultural equipment manufacturer with broad product portfolio targeting similar customer segments as John Deere.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agrobaggio

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agro Baggio