Conrad Modelle

What Conrad Modelle does

Conrad Modelle (legally Conrad GmbH) is a German family-owned manufacturer of high-precision die-cast scale model trucks, construction machines, cranes, commercial vehicles, technical equipment, industrial trucks and vintage vehicles, founded in 1956 and headquartered in Kalchreuth near Nuremberg, Bavaria. The company produces primarily in 1:50 scale (with additional 1:25, 1:32, 1:35, 1:40, 1:87 and custom scales) using zinc die-casting combined with fine plastic elements, precision printing and hand-finishing on tools developed in-house. Manufacturing is split across two sites in Franconia and an extended-workbench facility near the Czech border, with final assembly in Kalchreuth; approximately 90 employees produce several million individual parts per year, all marketed under a '100% Made in Germany' positioning.

The business operates two revenue streams. The primary stream is catalog retail of standard collector models sold exclusively through authorized specialist model dealers (Fachhändler) worldwide, with unit prices ranging from roughly €34 to €1,469 and a recurring Neuheiten novelty-brochure cadence across categories such as Baumaschinen (Liebherr, Bauer, Kleemann, Sennebogen), Krane (Liebherr, Grove, Terex Demag, Potain, Wolffkran), Nutzfahrzeuge (MAN, Mercedes-Benz, MACK with Goldhofer, Faymonville, Scheuerle trailers), Technische Produkte, Flurförderfahrzeuge, Oldtimer, plus accessories and spare parts. The second stream is Exklusivmodelle, custom-built models produced exclusively for industrial B2B clients for advertising, merchandising or corporate museums, occasionally with partial runs offered through the dealer channel.

Go-to-market is channel-partner led: no direct consumer sales from the factory. Marketing is conducted via the bilingual Conrad Magazine (launched mid-2020), Conrad Info newsletters, a Facebook presence and a trade-show program including 'Faszination Modellbau' in Friedrichshafen, 'Intermodellbau Dortmund' and the mobile 'Conrad auf Achse' tour. The company is privately held by the Conrad family, with Günther Conrad and Christine Conrad serving as managing directors, and shows no evidence of external funding, subsidiaries or parent-company control.

Name

Conrad Modelle

Legal name

Conrad GmbH

Website

https://conrad-modelle.de

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Conrad Modelle is a German family-owned manufacturer of die-cast zinc scale models of construction equipment, cranes, and commercial vehicles, primarily in 1:50 scale. It serves adult collectors through specialist dealers worldwide and industrial clients with exclusive custom models.

Ownership category

akta.pro rank

Headquarters

HQ city

Kalchreuth

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Modellverkauf (Retail): Sale of die-cast collectible models through a network of specialist model dealers worldwide. Models are sold at various price points (34-1469 euros) as one-time purchases. Products include construction machines, cranes, commercial vehicles, industrial trucks, technical products, and vintage cars.
2. Exklusivmodelle (B2B): Custom models created for industrial clients (industrial Auftraggeber) for advertising purposes or merchandising shops. Exclusive models are produced only for the respective client and are not part of the regular product catalog.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Conrad Modelle (Conrad GmbH) manufactures and supplies high-precision die-cast zinc scale models, primarily in 1:50 scale, of construction machines, cranes, commercial vehicles, industrial trucks, and vintage commercial vehicles. All parts are produced in-house from zinc and plastic granulate using proprietary mold-making, die-casting, hand-finishing, and precision printing, with final assembly at the Kalchreuth headquarters. Products are sold 100% Made in Germany, and the company additionally produces custom Exklusivmodelle exclusively for industrial clients for advertising and merchandising purposes.

Product overview

Conrad Modelle (Conrad GmbH) is a German manufacturer of high-quality die-cast scale models primarily in 1:50 scale, produced from zinc die-casting with fine plastic elements. The company manufactures approximately 90 employees at three locations (two in Franconia, Germany and one in Czech Republic as an extension of production) with final assembly in Kalchreuth near Nuremberg. The product portfolio encompasses Baumaschinen (construction machines such as excavators and loaders from Liebherr, Bauer, and Kleemann), Krane (cranes including mobile, tower, and crawler cranes from Liebherr, Grove, and Terex Demag), Nutzfahrzeuge (commercial vehicles such as heavy-duty trucks from MAN and Mercedes-Benz, often paired with trailers from Goldhofer, Faymonville, and Scheuerle), Technische Produkte (specialized equipment like aircraft towbar tractors), Flurförderfahrzeuge (industrial trucks), Oldtimer (vintage vehicles), Modellothek (model archive), Zubehör (accessories), and Exklusivmodelle (custom exclusive models for industrial clients). The company also publishes the Conrad Magazine as a bilingual online publication. All products are 100% Made in Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Baumaschinen (Construction Machines) Die-cast scale models of construction equipment including excavators, hydraulic shovels, and wheel loaders from manufacturers such as Liebherr, Bauer, Kleemann, and Sennebogen, targeted at adult collectors and dealer distribution.
• Krane (Cranes) Precision scale models of mobile cranes, tower cranes, telescopic crawler cranes, and special crane configurations from brands including Liebherr, Grove, Terex Demag, Potain, and Wolffkran.
• Nutzfahrzeuge (Commercial Vehicles) Scale models of heavy-duty trucks, tractor units, tippers, concrete mixers, and special transport vehicles from MAN, Mercedes-Benz, and MACK, often paired with trailers and bodies from Goldhofer, Faymonville, Scheuerle, and Meiller.
• Technische Produkte (Technical Products) Specialized scale models including aircraft towbar tractors (Goldhofer AST-2 series), cable drum transporters, and other technical equipment for adult collectors.
• Flurförderfahrzeuge (Industrial Trucks) Die-cast scale models of forklift and warehouse trucks.
• Oldtimer (Vintage Cars) Vintage truck and commercial vehicle scale models, including classic Mercedes-Benz designs such as the LAS 2624 Hauber.
• Zubehör (Accessories) Spare parts, assembly instructions, and model accessories for Conrad scale models, sold to support the existing product fleet.
• Exklusivmodelle (Exclusive Custom Models) Custom die-cast models produced exclusively for industrial clients for advertising, promotional, or merchandising purposes. These models are manufactured solely for the respective client and are not part of the regular catalog, with occasional partial runs offered via dealer channels.

Quantifiable outcome

• 100% 'Made in Germany' production with multi-stage quality control
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MarGe Models: Dutch diecast specialist focused on trucks, tractor units, and modular trailer combinations in 1:50, competing directly with Conrad's Nutzfahrzeuge category.
• CMC (Classic Model Cars): German high-end diecast maker of premium commercial vehicles, vintage trucks, and passenger cars; comparable on collectible-grade detail and German manufacturing pedigree.
• Universal Hobbies: European diecast manufacturer of construction and agricultural machinery scale models, directly comparable to Conrad's Baumaschinen and tractor-trailer range.
• WSI Models: Dutch maker of high-quality diecast heavy-duty trucks, tractor units, and trailers in 1:50 scale, directly competing with Conrad on commercial vehicle replica catalog.
• First Gear: US-based diecast producer of heavy-duty trucks, dump trucks, and construction replicas at 1:50 scale, competing on Conrad's core commercial-vehicle lineup.
• NZG Modellbau: German diecast manufacturer historically focused on construction equipment, cranes, and commercial vehicle scale models at 1:50, the closest direct competitor to Conrad.
• Minichamps: German diecast model maker with a wide catalog spanning cars, trucks, and commercial vehicles; overlaps with Conrad's heavy-duty trucks and commercial vehicle lines.
• Schuco / Schuco Edition: German diecast maker with broad automotive, truck, construction, and commercial vehicle replicas overlapping with Conrad's catalog at 1:43 and 1:87 scales.

Emerging players

• ROS / Bauer Modelle: Smaller German/Austrian diecast makers of construction and commercial vehicle scale models with niche catalog overlap to Conrad's construction equipment range.

Broad incumbents

• Siku / Simba-Dickie Group: Large German diecast maker with broad toy-licensed vehicle catalog (cars, trucks, construction); overlaps at entry-level construction/truck replicas but at lower collectible-grade price points than Conrad.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Conrad.Modelle
• Xx.com/Conrad_Modelle
• LinkedInlinkedin.com/company/conrad-modelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conrad Modelle