Polaris Group of Companies

What Polaris Group of Companies does

Polaris Group of Companies is a privately-held UK transport and logistics group headquartered in Eccles, Manchester, operating through three wholly-owned subsidiaries: Polaris Distribution Ltd (AdBlue sales), Polaris (Logistics & Distribution) Services Ltd (haulage and back-loads), and Polaris Distribution Ltd (Warehousing/Storage). The AdBlue division sells and distributes urea-based diesel exhaust fluid to fleet operators, national distributors, and hauliers in 10/20-litre polycans, 200-litre drums, and 1000-litre IBC tanks, plus a full range of dispensing equipment (gravity hoses, rotary hand pumps, electric pumps with and without flow meters) and integrated storage tanks with telemetry and heating. The logistics division operates a UK-wide back-load network allocating upwards of 30 loads daily and provides European-wide haulage using multi-height sliding roof trailers. The warehousing arm offers long- and short-term secure storage at a Trafford Park, Manchester facility with racked, stacked, or floor-laid options. Pricing is predominantly pay-as-you-go with no contract obligations, free UK-wide delivery (excluding Northern Ireland) on a 48-72 hour basis, and a £100 refundable deposit on IBC containers. The company goes to market through a sales-led motion via phone and email with designated account managers offering 24/7 service, complemented by self-serve e-commerce ordering on its website. Polaris is an approved national supplier on behalf of GreenChem Solutions Ltd, one of Europe's largest AdBlue manufacturers, and is a member of the Freight Transport Association with all transit goods insured to FTA standards. Named enterprise customers include GreenChem Ad-Blue Solutions, Sharples Transport, Currie European, and Declan Textiles UK. The company is controlled by its operating leadership (Adam Barry as Operations Director, Lee Barry as Sales Director, Colin Wilson as Transport & Warehouse Manager), with no external institutional investment disclosed in the source data.

Name

Polaris Group of Companies

Legal name

Polaris Group of Companies

Website

https://thepolarisgroup.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Polaris Group of Companies is a Manchester-based UK logistics group operating three subsidiaries that distribute AdBlue products, run UK and European-wide haulage and back-load services (30+ daily loads), and provide warehousing in Trafford Park, serving fleet operators, hauliers, and distributors.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. AdBlue Product Sales and Distribution: Sale and distribution of AdBlue products (solution of urea in demineralised water) to transport operators. Products sold include 10-20 litre polycans, 200 litre drums, 1000 litre IBC tanks, pumps and storage tanks. Revenue generated from product sales with no contract obligations required.
2. Logistics and Distribution Services: UK-wide logistics and distribution services. Back-loads and third-party load allocation. Daily allocation of 30+ loads across the UK network. European-wide coverage for logistics operations.
3. Warehousing and Storage Services: Long or short term secure storage facilities. Warehouse located in central Trafford Park, Manchester capable of accommodating most products with racked, stacked or floor laid options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Polaris Group of Companies is a UK-based transport and logistics group operating through three subsidiaries: Polaris Distribution Ltd sells and distributes AdBlue (urea-in-demineralised-water) products in polycans, drums and IBC tanks; Polaris (Logistics & Distribution) Services Ltd provides European-wide haulage, back-loads and third-party load allocation using multi-height sliding roof trailers; and Polaris Distribution Ltd operates long- and short-term secure warehousing in Trafford Park, Manchester.

Product overview

The Polaris Group of Companies is a logistics and distribution company operating three distinct divisions under its umbrella: Polaris Distribution Ltd (Ad-Blue), Polaris (Logistics & Distribution) Services Ltd, and Polaris Distribution Ltd (Warehousing/Storage). The company offers a portfolio of AdBlue products including various packaging sizes (10/20L polycans, 200L drums, 1000L IBC tanks), dispensing equipment (gravity hose, hand pumps, electric pumps with/without flow meters), and storage tanks. Transport services include European-wide haulage, back-loads allocation, and third-party load distribution using Multi-Height sliding roof trailers. Warehousing services provide long or short-term secure storage at their Trafford Park, Manchester facility. The three divisions operate together to provide end-to-end logistics solutions for the road transport industry.

Differentiator

Problem solved

Functional benefit

Products and services

• AdBlue Product Distribution UK-wide sale and distribution of AdBlue (urea solution for SCR-equipped diesel vehicles), available in 10/20 litre polycans, 200 litre drums, and 1000 litre IBC tanks, typically delivered free of charge within 48 hours. Serves fleet operators, transport companies and national distributors.
• Logistics & Distribution Transport Services European-wide haulage, back-loads, and third-party load allocation services for hauliers and distributors using a fleet of multi-height sliding roof trailers. Daily allocation of 30+ loads across the UK network.
• Warehousing & Storage Services Long- or short-term secure warehousing in central Trafford Park, Manchester, with racked, stacked or floor-laid storage options to accommodate most product types.
• Back Loads Service UK-wide back-load and third-party load allocation service, allocating upwards of 30 loads daily for hauliers with empty vehicles and for manufacturers or distributors seeking alternative load allocation.
• AdBlue Dispensing Pumps & Equipment Range of AdBlue dispensing pumps and accessories including gravity hose & nozzle (£99+VAT), rotary hand pump (£190+VAT), SMART PRO PLUS electric pump (£320+VAT), and Smart Pro electric pump with flow meter (£450+VAT). Designed for IBC and on-site AdBlue dispensing.
• AdBlue Storage Tanks Bulk AdBlue storage tanks with fully integrated technology including telemetry, heating and fully bunded systems; available in various sizes for purchase or rent with all-inclusive service solutions.

Quantifiable outcome

• 30+ loads allocated daily across UK-wide distribution network
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• GreenChem Solutions LtdcoreChannel Partner/ Reseller/ DistributorApproved national supplier of Ad-Blue on behalf of GreenChem Solutions Ltd, one of Europe's largest manufacturers. Polaris purchases and supplies AdBlue from the manufacturer in bulk, enabling competitive pricing and efficient distribution. All AdBlue supplied is guaranteed to ISO standards.
• Freight Transport Association (FTA)minorChannel Partner/ Reseller/ DistributorPolaris are members of the Freight Transport Association. All transit goods are insured to FTA standards, providing assurance of quality and compliance for logistics and distribution services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Yara International: Global AdBlue/DEF (urea solution) manufacturer and one of Europe's largest AdBlue producers alongside GreenChem. Comparable on the AdBlue-specific value chain: Polaris is a distributor; Yara is an upstream manufacturer with overlapping distribution plays for fleet customers.

Direct peers

• DX Group: UK parcel, freight, and secure logistics network with a depot-based distribution model. Compares to Polaris's multi-outlet UK network and relationship-based last-mile service for business customers.
• Stobart Group (formerly Eddie Stobart): Iconic UK road haulage operator offering freight distribution, warehousing, and contract logistics. Direct peer on general haulage and 3PL services; one of Polaris's named customer references (Currie European) sits adjacent to this competitor set.
• Palletline: UK palletised freight distribution network serving hauliers and shippers. Comparable on the back-load and multi-depot distribution model that Polaris operates for its AdBlue product line.
• Wincanton: Major UK logistics and warehousing operator. Directly comparable on the haulage and storage dimensions (Polaris has a Trafford Park warehouse and UK distribution). Both serve UK-based enterprise customers with multi-site logistics requirements, though Wincanton operates at far greater scale.
• Culina Group: UK-based logistics and warehousing group with a fleet of temperature-controlled and ambient vehicles. Comparable on shared warehousing, haulage, and bulk-distribution business model; competes for the same fleet-operator and manufacturer customers that Polaris targets with its AdBlue distribution arm.

Broad incumbents

• XPO Logistics: Global contract logistics and freight transport provider with significant UK road haulage operations. Comparable on the haulage and contract logistics model; competes as a much larger incumbent across the same UK freight customer base that Polaris serves.
• DHL Supply Chain: Global contract logistics and warehousing operator with deep UK presence. Comparable on the warehousing and dedicated-transport services that Polaris offers, though operating as part of a multi-segment global portfolio rather than a regional specialist.
• GXO Logistics: Global contract logistics provider with UK operations in dedicated transport and warehousing. Comparable on warehousing and outsourced distribution; structurally larger than Polaris and serves enterprise customers across multiple verticals.

Others

• GreenChem Solutions: European AdBlue manufacturer and Polaris's sole supplier partner. Not a direct competitor; included as the ecosystem anchor whose manufacturer status and partnership economics directly shape Polaris's AdBlue distribution arm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/polaris_group
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/polaris-group-of-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polaris Group of Companies