Synthetic Grass & Rubber Surfaces
Synthetic Grass & Rubber Surfaces is a Sydney-based specialist installer of synthetic grass, rubber wetpour safety surfaces, and recycled rubber solutions for playgrounds, schools, councils, sports facilities, residential, and commercial clients across NSW and ACT, with nationwide material supply.
- Company typePrivate
- Founded1994
- HeadquartersTerrey Hills, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Synthetic Grass & Rubber Surfaces does
Synthetic Grass & Rubber Surfaces Australia Pty Ltd (SGRS) is a privately-held specialist installer of synthetic grass (artificial grass) and rubber wetpour safety surfaces, headquartered in Terrey Hills on Sydney's Northern Beaches. Founded in 1994 with over 30 years of industry experience, the company designs and installs surfacing solutions for playgrounds, sporting facilities, residential landscapes, commercial properties, and public spaces across New South Wales and the Australian Capital Territory, with material-only supply available nationwide. Core technical offerings include synthetic grass installations, rubber wetpour using Rosehill TPV and Fairmont EPDM granules bound with polyurethane, and the proprietary Eco Play Recycled Rubber program that granulates old wetpour for reuse as base course material, enabling a closed-loop sustainability cycle. Complementary products include Life Floor rubber tiles for wet areas, Vuba Resin-bound surfacing, and Critical Head Impact Testing for safety compliance.
The business operates a direct field-sales model with quote-based, project-specific pricing and on-site assessments, targeting education (schools, preschools, childcare centres), local government (councils, parks), sports clubs, residential homeowners, and commercial customers. Revenue is generated primarily through one-time installation projects supplemented by material supply, care and maintenance services, rubber rejuvenation, and recycling services. The company runs an active subcontractor program to scale installation capacity beyond its small direct headcount (1-10 employees). Distribution combines direct regional installation in NSW/ACT with nationwide material supply through the company website and an online quote request channel. Customer relationships are long-tenured, including multi-year engagements with councils and institutions such as Centennial Parklands, Woollahra Municipal Council, University of Sydney, and Knox Grammar School, indicating stable recurring demand anchored by compliance-driven maintenance and re-tender cycles in education and government segments.
Synthetic Grass & Rubber Surfaces firmographics
Firmographics- Name
- Synthetic Grass & Rubber Surfaces
- Legal name
- Synthetic Grass and Rubber Surfaces Australia Pty Ltd
- Website
- https://syntheticgrass.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Synthetic Grass & Rubber Surfaces is a Sydney-based specialist installer of synthetic grass, rubber wetpour safety surfaces, and recycled rubber solutions for playgrounds, schools, councils, sports facilities, residential, and commercial clients across NSW and ACT, with nationwide material supply.
- Ownership category
- akta.pro rank
Synthetic Grass & Rubber Surfaces industry classification
Industry- Product category
- Synthetic Grass and Rubber Surfacing Services
- NAICS
- Rubber Product Manufacturing (3262), Plastics and Rubber Products Manufacturing (326)
- SIC
- Fabricated Rubber Products, Nec (3060)
- akta.pro primary industry
- Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)
- akta.pro secondary industry
- Sod Installation & Lawn Replacement/Repair (HSAIAAAG)
Keywords
Where Synthetic Grass & Rubber Surfaces is headquartered
LocationHeadquarters
- HQ city
- Terrey Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Synthetic Grass & Rubber Surfaces business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Surface Installation Services: One-time installation of synthetic grass and rubber wetpour surfaces for playgrounds, sporting areas, residential, and commercial applications. Revenue generated per project based on site size, surface type, and complexity.
- Material Supply: Supply of synthetic grass, rubber wetpour, and related materials to customers nationwide, with installation services in NSW and ACT.
- Rubber Recycling Services: Recycling old rubber wetpour from playgrounds, providing disposal and recycling solutions with material reuse in new installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based quotation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Synthetic Grass & Rubber Surfaces product offering
Product offeringCore offering
Synthetic Grass and Rubber Surfaces supplies and professionally installs synthetic grass (artificial grass) and rubber wetpour safety surfaces for playgrounds, sporting areas, residential yards, and commercial sites. The company also offers the Eco Play recycled rubber program, Life Floor tiles, Vuba Resin-bound surfacing, Critical Head Impact Testing, and care and maintenance services. Installation services operate across NSW and ACT, with nationwide material supply available.
Product overview
Synthetic Grass & Rubber Surfaces is a specialized installation company offering synthetic grass (artificial grass) and rubber wetpour surface solutions. The core product portfolio includes three main categories: Synthetic Grass, Rubber Wetpour, and Eco Play Recycled Rubber. These are complemented by add-on products including Life Floor, Vuba Resin, Critical Head Impact Testing, and Care & Maintenance services. The company sources branded rubber materials including Rosehill TPV® and Fairmont EPDM, and offers polyurethane binders for wetpour installations. Safety surfacing and rubber wetpour rejuvenation services are also available. The company operates primarily in New South Wales and the ACT, with supply-only available nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Eco Play Recycled Rubber: A recycling initiative that processes old rubber wet pour from playgrounds by granulating it for reuse as base course rubber in new playground installations.
Products and services
- Synthetic Grass (Artificial Grass) Synthetic grass/artificial grass surfaces for playgrounds, residential, sporting surfaces, and commercial applications. Serves as a low-maintenance alternative to natural turf, designed for Australian climate with UV-resistant and weather-durable materials.
- Rubber Wetpour Rubber wetpour safety surfacing made from EPDM or TPV rubber granules bound with polyurethane, providing impact absorption for playgrounds and recreational areas. Used in playground, sporting, residential, and commercial applications.
- Eco Play Recycled Rubber
Quantifiable outcome
- Over 15 years of continued service relationships with major clients like Centennial Parklands
- +1 more outcomes
Companies that use Synthetic Grass & Rubber Surfaces
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Synthetic Grass & Rubber Surfaces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Synthetic Grass & Rubber Surfaces partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sports & Recreation Industry Association of Australia (SAPIA)minorListed as member of SAPIA, indicating industry association membership for networking and industry standards alignment.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Synthetic Grass & Rubber Surfaces competitors and assessment
Company assessmentBroad incumbents
- FieldTurf (Tarkett Sports): FieldTurf is a global leader in manufactured artificial turf and sports surfacing systems with established Australian distribution. Competes at the high end of sports and playground surfacing where SGRS also operates, with greater scale and brand recognition.
- AstroTurf Australia: AstroTurf is a long-established global manufacturer of synthetic turf with presence across Australia. Competes in the same playground, sport, and landscape segments as SGRS but at significantly greater scale and through a different distribution model.
Direct peers
- Easigrass Australia: Easigrass supplies and installs premium synthetic grass for residential and commercial customers across Australia. Competes with SGRS in the residential and landscape synthetic grass segment with a similar product-plus-installation model.
- TigerTurf Australia: TigerTurf Australia is a leading manufacturer and installer of synthetic turf surfaces for sport, landscape, and commercial applications across Australia. Directly comparable to SGRS in synthetic grass supply and installation for schools, councils, and sports facilities.
- SmartGrass Australia: SmartGrass is an Australian installer of artificial grass for residential, commercial, and sporting applications. Offers a similar supply-and-install service model to SGRS with comparable customer segments and quote-based pricing.
- Greenplay Synthetic Grass: Greenplay is an Australian synthetic grass installer and supplier serving residential and light commercial customers. Comparable in go-to-market (direct-to-consumer quote-based installation) and product offering to SGRS's residential surfacing business.
- ReSport (formerly Grassports Australia): ReSport designs, supplies, and installs synthetic sports surfaces and rubber athletic systems for Australian schools, councils, and sporting clubs. Directly comparable in rubber wetpour and synthetic grass installation for sports and playground use cases.
- Polytan (Sport Group): Polytan is a global sports surface specialist with Australian operations delivering synthetic turf and rubber athletic surfacing to schools, councils, and professional venues. Overlaps with SGRS on multi-purpose courts, sports surfacing, and safety-compliant playground installations.
Emerging players
- Playground Surface Solutions: Playground Surface Solutions is an Australian specialist installer of rubber wetpour and synthetic safety surfacing for playgrounds and schools. Directly comparable to SGRS in the playground surfacing niche, though likely smaller in scale and geographic reach.
Others
- SAPIA (Sports And Play Industry Association) member installers: SAPIA is the Australian industry association for synthetic sports and play surfacing. Its member installer base is a competitive set for SGRS across sport, playground, and landscape surfacing tenders in the Australian market.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Synthetic Grass & Rubber Surfaces social profiles
Digital presenceSynthetic Grass & Rubber Surfaces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synthetic Grass & Rubber Surfaces leadership team
Management profileNumber of profiles
Synthetic Grass & Rubber Surfaces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synthetic Grass & Rubber Surfaces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synthetic Grass & Rubber Surfaces
What does Synthetic Grass & Rubber Surfaces do?
Synthetic Grass and Rubber Surfaces supplies and professionally installs synthetic grass (artificial grass) and rubber wetpour safety surfaces for playgrounds, sporting areas, residential yards, and commercial sites. The company also offers the Eco Play recycled rubber program, Life Floor tiles, Vuba Resin-bound surfacing, Critical Head Impact Testing, and care and maintenance services. Installation services operate across NSW and ACT, with nationwide material supply available.
Is Synthetic Grass & Rubber Surfaces a public or private company?
Synthetic Grass & Rubber Surfaces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Synthetic Grass & Rubber Surfaces founded?
Synthetic Grass & Rubber Surfaces was founded in 1994. It employs 1 to 10 people.
Where is Synthetic Grass & Rubber Surfaces based?
Synthetic Grass & Rubber Surfaces is headquartered in Terrey Hills, Australia, in the Oceania region.
How does Synthetic Grass & Rubber Surfaces make money?
Three revenue lines are on record. Surface Installation Services are the primary driver. The others are material Supply and rubber Recycling Services.
Who are Synthetic Grass & Rubber Surfaces's main competitors?
Broad incumbents on record are FieldTurf (Tarkett Sports) and AstroTurf Australia. Direct peers are Easigrass Australia, TigerTurf Australia, SmartGrass Australia, Greenplay Synthetic Grass, ReSport (formerly Grassports Australia) and Polytan (Sport Group). Playground Surface Solutions is listed as an emerging player. SAPIA (Sports And Play Industry Association) member installers is listed as an others.
Does Synthetic Grass & Rubber Surfaces have an API?
No public API is recorded for Synthetic Grass & Rubber Surfaces.
What industry is Synthetic Grass & Rubber Surfaces in?
Synthetic Grass & Rubber Surfaces's product category is Synthetic Grass and Rubber Surfacing Services. Its primary akta.pro industry code is IMANALAI, Industrial Matting, Flooring & Safety Rubber Products, with a secondary code of HSAIAAAG, Sod Installation & Lawn Replacement/Repair. Its NAICS code is 3262 and its SIC code is 3060.