FPT Retail

Name

FPT Retail

Legal name

FPT Digital Retail Joint Stock Company

Website

https://frt.vn

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

10,001+ employees

Ownership category

akta.pro rank

Product category

Diversified Retail (Pharmaceutical and Consumer Electronics)

NAICS

Pharmacies and Drug Retailers (45611), Electronics and Appliance Retailers (4492)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Retail-Computer & Computer Software Stores (5734)

akta.pro industry

PRIMARYCRAFAEAK

Health & Pharmacy Omnichannel

Consumer Products & Retail/E-commerce & Marketplaces/Omnichannel Retail E-commerce

SECONDARYCRAFADAG

Health, Wellness & Pharmacy Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYHLALAIAA

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription)

Healthcare & Life Sciences/Telehealth Platforms/Pharmacy-Integrated Telehealth & ePrescribing Platforms

SECONDARYCRACABAB

Tablets & E-Readers Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Computer, Tablet & Peripheral Retail

Keywords

• Technology retail
• Consumer electronics retail
• Pharmaceutical retail
• Pharmacy chain operations
• Vaccination services

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pharmaceutical Retail: Revenue from prescription and non-prescription drugs, supplements, medical equipment, and cosmetics through FPT Long Chau pharmacy chain. In 2024, FPT Long Chau contributed significantly with 1,943 pharmacies generating average revenue of VND 1.2 billion per pharmacy per month. Chain expanded to 63 provinces nationwide.
2. Technology/Digital Product Retail: Revenue from mobile phones, tablets, laptops, electronics, and accessories through FPT Shop (634 stores) and F.Studio by FPT (Apple authorized reseller). Includes multi-category expansion into home appliances and consumer electronics. FPT Shop ranks second in technology retail market share and leads the laptop segment.
3. Vaccination Services: Revenue from pharmacy-based immunization services through 126 vaccination centers across 54 provinces. Provides vaccination for all age groups supported by experienced healthcare professionals. Pioneer of Pharmacy-Based Immunization (PBI) model.
4. Mobile Virtual Network Operator (MVNO): FPT mobile network service (prefix 0775) launched November 2023, attracting over 400,000 subscribers within one year. Integrated service combining devices, connectivity, and digital services.
5. Online/Digital Revenue: Revenue from e-commerce transactions through mobile app (5.5M+ downloads), VNeID integration for online medication purchases, and TikTok Shop presence. Online revenue reached VND 7,165 billion in 2024, increasing 23% from previous year.
6. Insurance and Homecare Services: Future revenue streams including LC247 homecare service and direct billing services with insurers such as IHH Healthcare, Bao Viet, and PVI.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

FPT Retail operates two retail chains serving Vietnamese consumers: (1) technology retail through FPT Shop (634 stores selling mobile phones, tablets, laptops, and electronics, ranking second in technology retail market share and leading in laptops) and F.Studio by FPT (Apple Authorized Reseller); and (2) pharmaceutical/healthcare retail through FPT Long Chau Pharmacy (1,943-2,500+ stores, the largest pharmacy chain in Vietnam covering all 63 provinces) and FPT Long Chau Vaccination Centers (126 centers across 54 provinces). The company also runs a Mobile Virtual Network Operator service (FPT Mobile, prefix 0775) and the Long Chau Mobile App for digital pharmacy and health services.

Product overview

FPT Retail operates as a multi-sector retail enterprise with two core business segments: technology retail and pharmaceutical retail. The technology retail arm includes FPT Shop (mobile phones, tablets, laptops, accessories), F.Studio by FPT (Apple Authorized Reseller), and FPT Customer Electronics stores. The pharmaceutical retail segment centers on FPT Long Chau Pharmacy as the flagship brand, supplemented by FPT Long Chau Vaccination Centers. These businesses are unified by digital platforms including the Long Chau Mobile App and MVNO services. The company is transforming from a retail company into a healthcare company, expanding into vaccination services, homecare (Long Chau 247), and telehealth. The Long Chau App serves as the digital platform connecting all healthcare services, while the MVNO service extends the digital ecosystem for technology retail customers.

Differentiator

Problem solved

Functional benefit

Brands

• FPT Shop: Leading technology retail chain specializing in mobile phones, tablets, laptops, and electronic accessories. ISO 9001:2000 certified.
• FPT Long Chau Pharmacy
• FPT Long Chau Vaccination
• F.Studio by FPT
• FPT MVNO Mobile Network
• Long Chau App
• LC247

Products and services

• FPT Shop Leading technology retail chain in Vietnam selling mobile phones, tablets, laptops, and electronic accessories through 634 stores nationwide. Ranks second in technology retail market share and leads the laptop segment.
• F.Studio by FPT Apple Authorized Reseller chain including AAR (Apple Authorized Reseller) and iCorner formats selling genuine Apple products with premium sales and customer-care standards.
• FPT Long Chau Pharmacy Vietnam's largest pharmaceutical retail chain with 1,943-2,500+ pharmacies across all 63 provinces, providing prescription and non-prescription drugs, supplements, medical equipment, and cosmetics. Average revenue per pharmacy reaches VND 1.2 billion per month.
• FPT Long Chau Vaccination Centers Chain of 126 vaccination centers across 54 provinces providing immunization services for all age groups under the pioneering Pharmacy-Based Immunization (PBI) model with experienced doctors and healthcare professionals.
• FPT Mobile Network (MVNO) Mobile Virtual Network Operator service under prefix 0775 offering integrated solutions combining devices, connectivity, and digital services. Attracted over 400,000 subscribers within one year of launch.
• Long Chau Mobile App Vietnam's widely adopted digital health platform with 5.5M+ downloads and 2.9M orders in 2024. Features AI-powered smart prescription scanning, medication reminders with 98% accuracy, digital vaccination records, family account linking, and online pharmacy with VNeID identity verification.
• LC247 Homecare Service At-home healthcare service providing homecare as part of FPT Retail's broader healthcare ecosystem, including insurance direct-billing partnerships with IHH Healthcare, Bao Viet, and PVI.
• Telehealth Services Telemedicine consultation services enabling remote health consultations to complement the pharmacy, vaccination, and homecare network as part of the integrated healthcare ecosystem.

Quantifiable outcome

• Stock-out index reduced from 10% to below 5%, inventory levels decreased by 12% through AI forecasting
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered major, minor and core.

• Anlene (Fonterra Group)majorStrategic or Co-development Partner · 27 February 2025Strategic MoU signed February 27, 2025 in Ho Chi Minh City, witnessed by New Zealand Prime Minister Christopher Luxon. Partnership focuses on improving access to nutrition and healthcare for elderly in Vietnam through bone health awareness, specialized nutrition solutions, and practical initiatives like osteoporosis screening. Three core areas: raise public awareness of elderly health issues, innovate nutritional products for healthy aging, deploy practical health screening programs at FPT Long Chau pharmacies.
• RAR Centre (Ministry of Public Security)majorStrategic or Co-development Partner · 1 January 2024Partnership with Research and Application Centre for Resident Data under the Ministry of Public Security's C06 Department. Enabled electronic identity verification via VNeID application for online medication purchases since January 1, 2025. Integrated into National Digital Health Record system for personal health data management.
• IHH HealthcareminorGTM or Marketing Partner · 1 January 2024Insurance partner for direct billing services and medicine coverage program. Part of LC247 homecare service and insurance ecosystem development.
• Bao VietminorGTM or Marketing Partner · 1 January 2024Insurance partner for direct billing services and medicine coverage program. Part of healthcare ecosystem build-out strategy.
• PVIminorGTM or Marketing Partner · 1 January 2024Insurance partner for direct billing services and medicine coverage program. Part of healthcare ecosystem development.
• TikTok VietnamminorChannel Partner/ Reseller/ Distributor · 1 January 2023FPT Shop products sold on TikTok Shop e-commerce platform. Strategic e-commerce channel for technology retail products.
• FPT SoftwarecoreTechnology or Integration · 1 January 2018Technology partner providing digital transformation solutions including Usee AI demand forecasting platform. Collaborative team established for Long Chau digital transformation success. Usee system currently implemented at Rakuten retail chain in Japan.

Scale indicators21 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Pharmacity: Pharmacity is a Vietnamese pharmacy chain selling prescription, over-the-counter, and health products to consumers. It directly competes with FPT Long Chau for pharmacy traffic and nationwide coverage.
• Điện Máy Xanh: Điện Máy Xanh is a major Vietnamese electronics and appliance chain under Mobile World Investment Corporation. It overlaps with FPT Shop's multi-category electronics expansion and serves similar value-conscious technology consumers.
• Nguyễn Kim: Nguyễn Kim is a consumer electronics and home-appliance retailer in Vietnam. It overlaps with FPT Shop's electronics assortment and physical-store proposition, although its category mix is broader.
• An Khang Pharmacy: An Khang is a pharmacy retail chain under Mobile World Investment Corporation that sells medicines, supplements, and health products. It is a direct pharmacy peer to Long Chau, with overlap in consumer healthcare, pricing, and store density.
• CellphoneS: CellphoneS is a Vietnam-focused consumer electronics and mobile-device retailer. It directly overlaps with FPT Shop in smartphones, laptops, accessories, and after-sales electronics retail.
• Mobile World Investment Corporation (The Gioi Di Dong): Mobile World Investment Corporation operates The Gioi Di Dong and Dien May Xanh consumer-electronics chains as well as An Khang pharmacies. It is the closest diversified direct peer to FPT Retail across technology retail, pharmacy, and omnichannel consumers.
• Medicare: Medicare operates pharmacy and healthcare retail locations in Vietnam, competing for prescription and over-the-counter customers. Its community pharmacy format is comparable to Long Chau's physical retail model.

Broad incumbents

• Vinmec: Vinmec is a Vietnamese private healthcare system with clinics, hospitals, and digital services. It is a broad incumbent comparator for FPT Retail's planned clinics, hospitals, homecare, and telehealth expansion, though its core business is care delivery rather than pharmacy retail.
• Digiworld Corporation: Digiworld distributes and retails mobile devices, computers, accessories, and consumer technology in Vietnam. It is a broad incumbent with a similar technology supply chain and customer base, although it is more distribution-led than FPT Shop.

Emerging players

• Watsons Vietnam: Watsons operates health, beauty, and personal-care stores in Vietnam, carrying many adjacent over-the-counter and wellness products. It is a partial retail peer where FPT Long Chau's pharmacy, vaccination, and health ecosystem overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fptretail

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FPT Retail