Scandia

What Scandia does

Scandia Group Pty Ltd is an Australian family-owned designer, manufacturer, and supplier of residential wood fire heaters and electric fireplaces, founded in 1950 and headquartered at 58 Access Way, Carrum Downs, Victoria. The company designs and engineers its products in Australia and manufactures them in purpose-built factories in China using CNC laser cutting and robotic welding for quality consistency. Its product portfolio spans 13 wood fire SKUs across multiple sub-brands (Warmbrite, Australis, Supremacy, Edge, Heat & Cook, Helix, Fraam), the Aurora electric fireplace series with Wi-Fi and Google/Alexa smart home integration in three sizes, and an accessories range of approximately 66 SKUs covering flue kits, hearth pads, firebricks, firetools, wood storage, heater guards, and replacement parts.

Scandia operates a single-channel go-to-market in which all products are sold exclusively through Bunnings Warehouse, Australia's largest home improvement retailer, with purchases completed in Bunnings stores or via Bunnings.com.au. The company maintains a non-selling showroom at its Carrum Downs headquarters for product viewing only, and all installation is performed by licensed third-party tradespeople per AS/NZS 2918:2018. Every Scandia appliance is tested by a NATA-accredited laboratory and certified to AS/NZS 4012:2014, AS/NZS 4013:3014, and AS/NZS 2918:2018, with the Australis L emitting 0.7g/kg and the Fraam Sheer achieving 68% efficiency. End customers are primarily Australian residential homeowners across a heating coverage range of 140m² to 350m², with a secondary commercial use case in pubs, clubs, and showrooms; revenue derives entirely from hardware sales (units, accessories, and spare parts) routed through the Bunnings relationship.

Name

Scandia

Legal name

Scandia Group Pty Ltd

Website

https://scandiastoves.com.au

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Scandia Group Pty Ltd is an Australian family-owned designer and manufacturer of wood fire heaters, electric fireplaces, and fireside accessories, founded in 1950 and headquartered in Carrum Downs, Victoria. All products are sold exclusively through Bunnings Warehouse across Australia.

Ownership category

akta.pro rank

Product category

Home Heating Appliances

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Electric Housewares & Fans (3634)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Wood fire heaters
• Electric fireplaces
• Home heating appliances
• Fireside accessories
• Wood storage solutions

Headquarters

HQ city

Carrum Downs

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wood Fire Heaters: Sale of wood-burning heating appliances including freestanding, inbuilt, and inset models with various heating capacities ranging from 140m2 to 350m2 coverage
2. Electric Fires: Sale of electric fireplace units including the Aurora series with multiple sizes (36", 50", 74") and smart home integration features
3. Accessories: Australia's largest range of fireside accessories including wood storage, firetool sets, hearth pads, flue kits, cleaning products, and replacement parts
4. Spare Parts: Replacement parts including firebricks, baffles, glass seals, rope seals, and other consumable components available exclusively through Bunnings

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Scandia designs, manufactures and distributes wood fire heaters (freestanding, inbuilt and inset slow-combustion models), wall-mounted electric fireplaces, wood storage products, and fireside accessories. The wood fire range is sold exclusively through Bunnings Warehouse across Australia, while customers can view products at the company's Carrum Downs showroom. The company also supplies replacement parts and accessories through the same retail channel.

Product overview

Scandia Group Pty Ltd is an Australian-owned company specializing in home heating solutions, primarily wood fire heaters and electric fireplaces. The product portfolio includes four main categories: Wood Fires (freestanding and inbuilt wood heaters), Electric Fires (wall-mounted electric fireplaces), Wood Storage (log baskets and storage solutions), and Accessories (installation parts, maintenance products, and safety equipment). The wood fire range spans multiple series including Warmbrite (140, 200, 280i, 300), Australis (M, L), Supremacy (200, 300), Edge 50, Heat & Cook, Helix, and Fraam (Horizon, Sheer) models. Electric fireplaces feature the Aurora series in three sizes (36", 50", 74") with smart home integration. Accessories include flue kits, hearth pads, firebrick sets, firetool sets, heater guards, and cleaning products. All products are exclusive to Bunnings Warehouse.

Differentiator

Problem solved

Functional benefit

Brands

• Warmbrite: A series of wood fire heaters available in various sizes (140, 200, 280i, 300) with fan-forced convection heating options.
• Fraam
• Australis
• Supremacy
• Edge
• Heat & Cook
• Helix
• Aurora

Products and services

• Warmbrite 140 Wood Fire Heater Compact radiant wood fire heater with 15.6kW output designed to heat spaces up to 140m2, featuring a Clearview air wash system and 5mm firebrick-lined firebox with a 10-year firebox warranty; for Australian residential homeowners.
• Warmbrite 200 – Series 4 Wood Fire Heater Fan-forced convection wood fire engineered to heat living spaces up to 200m2, with 3-speed electric fan, Clearview air wash system and 10-year firebox warranty; for residential homeowners.
• Warmbrite 280i Inbuilt Wood Fire Mid-sized inbuilt wood fire for indoor areas up to 280m2, designed for masonry fireplace, mid-mount or floor mount installation with a zero clearance option; for residential installations.
• Warmbrite 300 – Series 4 Wood Fire Heater Large fan-forced convection wood fire engineered to heat up to 300m2, suitable for large open-plan homes and commercial spaces with a 3-speed electric fan; sold via Bunnings Warehouse.
• Australis M Australian-Made Wood Fire Heater Australian-made wood fire heater featuring external air intake, pull-out ash draw, 3-speed fan with RF remote control and 15-year firebox warranty; heats up to 250m2.
• Australis L Australian-Made Wood Fire Heater Australian-made wood fire heater with very low emissions of 0.7g/kg, pull-out ash drawer, vermiculite liners, dual dust chutes, and 3-speed RF remote fan; heats up to 350m2.
• Supremacy 200 Convection Wood Fire Heater Premium mid-size slow-combustion wood fire with bay window design, heavy-duty 8mm steel firebox, soft-touch infrared remote control fan; heats up to 240m2.
• Supremacy 300 Convection Wood Fire Heater Largest premium Supremacy model with sleek lines, bay window design and large firebox capable of taking larger logs; heats large open-plan homes and commercial spaces such as pubs, clubs and showrooms up to 350m2.
• Edge 50 Wood Fire Heater French provincial-inspired wood fire with clean lines, elegant legs and three-sided viewing glass; radiantly heats up to 200m2 with optional wood stacker pedestal.
• Heat & Cook Wood Fire Heater with Oven Combined wood fire heating and cooking appliance with large baking oven, cook top and optional hot water jacket, suited to off-grid homes requiring heat and cooking from a single unit.
• Helix Wood Fire Heater Scandinavian-inspired radiant wood fire with elegant contours, built-in wood storage pedestal, 5mm steel firebox with robotic seam welding; heats up to 200m2.
• Fraam Horizon with Pedestal Wood Fire Heater Australian-designed wood fire with European styling, 5mm steel outer casing, brushed stainless steel handles, large panoramic glass door, vermiculite liners and 3-speed remote controlled fan; high heating capacity.
• Fraam Sheer with Wood Box Wood Fire Heater Modern European upright design wood fire with 3-speed wireless fan control, 5mm heavy-duty firebox, integrated wood box storage and multiple base options including custom concrete plinth; emits less than half of Australian standards with 68% efficiency.
• Aurora 36" Wall-Mounted Electric Fireplace Wall-mounted electric fireplace with Wi-Fi app control, Google and Alexa smart home integration, 2 heat settings (750W/1500W), 13 flame and fuel bed color options, LCD remote, cool touch glass and safety overheat protection; 36-inch format.
• Aurora 50" Wall-Mounted Electric Fireplace Wall-mounted electric fireplace with Wi-Fi app control, Google and Alexa smart home integration, 2 heat settings (750W/1500W), 13 flame and fuel bed color options, LCD remote, cool touch glass and safety overheat protection; 50-inch format.
• Aurora 74" Wall-Mounted Electric Fireplace Large wall-mounted electric fireplace with Wi-Fi app control, Google and Alexa smart home integration, 2 heat settings (750W/1500W), 13 flame and fuel bed color options, LCD remote, cool touch glass and safety overheat protection; 74-inch format.
• Ceramic Tile Hearth Pad Non-combustible ceramic tile hearth pad with steel frame edging for installation on combustible flooring; available in straight and corner configurations.
• Flue Kits Flue kit options (Sleek Black, Mesh Black and Inbuilt variants) for safe and compliant installation of Scandia wood fire heaters.
• Firebrick Replacement Sets Heat-reflective vermiculite firebrick sets for maintaining fireplace efficiency; available in various sizes to suit Scandia and most competing brands' fireboxes.
• Firewood Moisture Meter Device for measuring firewood moisture content to ensure optimal burning efficiency and safe operation of wood fire heaters.
• Hot Water Jacket for Heat & Cook Optional water heating jacket accessory for Heat & Cook wood fire models to supplement household hot water supply in winter.
• Classic Firetool Set Heavy-duty steel fire tool set including 540mm poker, brush, shovel, ash scraper and accessory stand in a classic versatile style.
• Deluxe Firetool Set Heavy-duty steel fire tool set with tapered timber mahogany-coloured handles, including brush, shovel, ash scraper, 540mm fire poker and accessory stand.
• Nordic Flexible Ash Pan and Brush Set Flexible ash pan that conforms to fireplace shapes for easy ash collection, available in Black and Dark Eucalyptus Green colour options.
• Zero Clearance Box Enables inbuilt wood fires such as the Warmbrite 280i to be installed into timber stud walls for contemporary homes without existing chimneys.
• Large Corner Heater Guard Heavy-duty steel corner heater guard minimising risk of contact with hot surfaces; features dual-opening centre door and rear stabilisation bar.
• Rectangle 1500 Wood Storage Unit Stylish freestanding wood storage unit standing 1500mm tall, capable of holding up to 120kg of firewood with a powder-coated finish.
• EarthWeave Essentials Log Baskets Handwoven heavy-duty log baskets in medium and large sizes with premium handwoven construction for storing firewood.
• Milan Fireside Storage Baskets Fireside storage baskets with burlap lining in vinyl finish; available in Fawn, Basalt and other colours with 15-20kg capacity.
• Milan Felt Fireside Storage Premium felt fireside storage baskets with jute burlap lining; available in Moss and Paperbark colours.
• Jindabyne Sling Firewood Storage Handcrafted firewood sling caddy with coffee and walnut tones, timber handles, double-stitched leather-inspired sling and forged steel dock.

Quantifiable outcome

• Australis L achieves very low emissions of 0.7g/kg
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• Bunnings WarehousecoreChannel Partner/ Reseller/ DistributorThe Scandia wood fire range is exclusive to Bunnings Warehouse. As the manufacturer, Scandia operates solely through the Bunnings Network with all products available for purchase at local Bunnings stores. This is a core exclusive distribution partnership covering all product categories including wood fires, electric fires, and accessories throughout Australia.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nectre: Australian designer and manufacturer of wood fire heaters sold through specialty retailers. Closely comparable to Scandia in product category (slow-combustion wood heaters), Australian market focus, and independent family-owned positioning.
• Masport: Established Australian/NZ heating and BBQ brand offering wood fires and gas fires through hardware retail channels. Comparable in channel strategy, product mix, and residential customer base.
• Real Flame: Australian electric fireplace specialist with overlapping product category (wall-mounted electric fires) and similar residential customer base. Most directly comparable on the Aurora electric fireplace line.
• Saxon: Australian wood fire heater brand competing in the same mass-market price tier as Scandia's Warmbrite range, often stocked in major hardware retailers. Direct competitor in the Australian home heating category.
• Coonara: Australian wood heater manufacturer with a long heritage and a comparable product range spanning freestanding and inbuilt models. Directly comparable on category, market, and customer profile.

Broad incumbents

• Heat & Glo: Major North American fireplace brand offering gas, wood, and electric fireplaces including smart-home-enabled units. Comparable in product diversification and electric fireplace category overlap with Scandia's Aurora line.
• Travis Industries: US manufacturer of Lopi, Avalon, and Tempest wood and gas stoves and fireplaces. Comparable product engineering and clean-burn technology positioning, serving North American market.
• Regency Fireplace Products: North American manufacturer of gas, wood, and electric fireplaces sold through dealer networks. Comparable product range (gas/wood/electric), but serves different geography and broader portfolio.
• Jøtul: Norwegian heritage manufacturer of cast-iron wood stoves and fireplaces with global distribution. Comparable in product category and premium positioning, but materially larger scale and international footprint.

Emerging players

• Hearthstone: Premium soapstone and cast-iron wood stove brand with strong clean-burn credentials. Comparable in regulatory positioning (low emissions, certified efficiency) and premium sub-brand tier like Scandia's Australis and Fraam lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPIOnXXQwG5on0JtCVFrOYg
• Facebookfacebook.com/scandiaaustralia
• Instagraminstagram.com/scandia_australia
• Pinterestpinterest.com.au/Scandiaheating
• Xx.com/scandiaheating
• LinkedInlinkedin.com/company/scandiagroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scandia