What Kvalitetsfisk AB does

Kvalitetsfisk AB is a Swedish B2B wholesale distributor of fish, seafood, and sushi ingredients, supplying sushi restaurants and retail stores across Sweden from a modern production and distribution facility in Tyresö, Stockholm. The company operates as a one-stop-shop with over 850 SKUs spanning fresh fish (salmon, tuna, sea bass, arctic char), frozen seafood (shrimp, surimi, eel), and Asian sushi ingredients (nori, sushi rice, soy sauce, sauces, tofu, noodles, roe, and pickled items). Its core proprietary technology is precision hand-cutting of salmon portions for nigiri and maki, executed by trained staff at the Stockholm facility to a maximum 2-gram deviation per piece, launched as the Handcut Nigiri line in 2023.

The business runs on a direct B2B model: customers must register a business account on kvalitetsfisk.se to order, with weekly salmon price updates published on Wednesdays and per-kg unit pricing across the catalog. The proprietary Qumo private-label brand provides a wide range of Asian products including sushi rice, nori, soy sauce, mayonnaise, edamame, and condiments, sourced through close partnerships with manufacturers. The company holds ISO 22000 food safety certification alongside MSC (wild-caught) and ASC (farmed) sustainability certifications, and employs 70+ staff across procurement, production, distribution, warehouse, sales, and quality functions.

Kvalitetsfisk was founded in 1988 by two entrepreneurs who set out to raise standards in Sweden's fish wholesale industry, starting from a small premises at Bohusgatan 25 in Stockholm before expanding to its current Tyresö facility. The company is privately held with no disclosed external investor involvement, no funding rounds, and no M&A history. It operates exclusively within Sweden with a multilingual website (11 languages) and a mobile ordering app, signaling modest channel expansion ambitions within the Nordic and broader European restaurant supply market.

Name

Kvalitetsfisk AB

Legal name

Kvalitetsfisk AB

Website

https://kvalitetsfisk.se

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Kvalitetsfisk AB is a Swedish B2B wholesale distributor of fish, seafood, and sushi ingredients, supplying over 850 SKUs to sushi restaurants and retail stores across Sweden from its Tyresö facility, with proprietary Handcut Nigiri precision-cutting and the Qumo private-label brand.

Ownership category

akta.pro rank

Product category

Seafood and Sushi Wholesale Distribution

NAICS

Seafood Product Preparation and Packaging (311710), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)

Keywords

• Fish wholesale distribution
• Sushi ingredient supply
• Fresh salmon wholesale
• Asian food products supply
• Seafood HoReCa supply

Headquarters

HQ city

Farsta

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Wholesale Distribution: Wholesale distribution of fish and sushi products to restaurants and retail stores in Sweden. Products include fresh fish, frozen seafood, sushi ingredients, and the proprietary Qumo private label brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kvalitetsfisk AB is a Swedish B2B wholesale distributor of fish and sushi products serving restaurants and retail stores across Sweden. The company offers over 850 products spanning fresh fish, frozen seafood, sushi ingredients, and condiments, including a proprietary Qumo private label brand and a Handcut Nigiri line of precision-cut salmon for sushi and maki. Products are ordered through a business-only online platform and delivered nationally, with daily fresh salmon deliveries and certified sustainable sourcing (MSC, ASC, ISO 22000).

Product overview

Kvalitetsfisk AB is a Swedish fish and sushi products supplier serving restaurants and stores, offering over 850 products. The company operates as a one-stop shop for Japanese cuisine professionals with its core product portfolio spanning fresh fish (salmon, tuna, sea bass), frozen seafood (shrimp, surimi), and sushi ingredients (nori, rice, soy sauce). Their proprietary Qumo sub-brand provides a comprehensive range of Asian products including seasonings, frozen items, and kitchen supplies. The company also produces hand-cut nigiri products (launched 2023) at their Stockholm facility. Key product categories include tofu, noodles, sauces, gyoza/dumplings, roe products, and pickled items.

Differentiator

Problem solved

Functional benefit

Brands

• Qumo: QUMO is the company's own brand offering a wide range of Asian products including fresh, frozen, and dry goods for sushi restaurants. The QUMO logo symbolises commitment to food safety and quality, with products regularly tested through close collaboration with partners throughout the value chain.

Products and services

• Handcut Nigiri (Salmon) Hand-cut salmon nigiri and maki products prepared at Kvalitetsfisk's Stockholm facility using precision cutting that ensures consistent weight portions (maximum 2 gram deviation per piece). Aimed at sushi restaurants that need restaurant-ready, uniform salmon portions without in-house preparation.
• Fresh Fish (Salmon, Tuna, Sea Bass, Seabream, Arctic Char) Fresh fish products including salmon, tuna, sea bass, gilthead seabream, and arctic char sourced from Norway, Sweden, Turkey, and other regions, delivered daily to Swedish restaurants and stores.
• Tuna (Yellowfin & Bluefin) Fresh and frozen yellowfin tuna (guldfenad) and bluefin tuna (blåfenad) products including loins, cubes, steaks, and blocks sourced from the Maldives, Vietnam, and Pacific regions, MSC certified where applicable.
• Shrimp/Ebi Products Vannamei shrimp products in various sizes (1L-6L) including tempura, fry, nobashi, and pre-fried options, many ASC certified, sourced from Vietnam.
• Sushi Rice & Condiments Sushi rice products (Green Label from California, Blue Label from Italy, Yellow, Haenuki, Jasmine) and condiments including soy sauce (Kikkoman, Yamasa), rice vinegar, mirin, and sushi seasonings.
• Nori & Seaweed Nori sheets (gold, silver, full, half) and seaweed products including wakame and konbu for sushi preparation.
• Gari (Pickled Ginger) Pickled ginger (gari) products including regular and pink varieties, an essential sushi condiment offered under the Qumo brand.
• Surimi Products Surimi chunks and crab sticks (surimipinnar) including MSC certified Alaska pollock based products, sourced from China.
• Unagi (Eel) Products American eel unagi products including pre-sliced topping and unagi sauce for sushi and Japanese cuisine.
• Tofu Products Organic hard tofu and fried tofu products for Japanese cuisine, including Yipin brand organic tofu.
• Asian Noodles Asian noodles including udon, yakisoba, ramen, rice noodles, and glass noodles from various brands.
• Asian Sauces & Seasonings Asian sauces including teriyaki, ponzu, hoisin, sriracha, poke sauce, and various dressings.
• Mayonnaise (Kewpie & Qumo) Mayonnaise products including Kewpie Japanese mayo, Qumo brand, and various flavored variants such as chili mayo.
• Oysters & Shellfish Live and fresh oysters from France including Creuses and various MSC certified shellfish products.
• Gyoza & Dumplings Frozen gyoza, dumplings, and spring rolls in various fillings including chicken, pork, vegetable, and shrimp.
• Masago & Tobiko (Fish Roe) Fish roe products including masago (smelt roe) and tobiko (flying fish roe) in various colors, Qumo brand.
• Edamame Soybeans Frozen edamame soybeans with and without shells, offered under the Qumo brand and other suppliers.
• Sesame Seeds Light and dark roasted sesame seeds including kimchi sesame, Qumo brand.
• Qumo Private Label Brand Kvalitetsfisk's own proprietary private label brand offering a wide range of Asian products including nori, soy sauce, sushi rice, seasonings, frozen products, and kitchen supplies for sushi restaurants, with the QUMO logo symbolizing commitment to food safety and quality.

Quantifiable outcome

• Products maintain quality for up to 3 months
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• NordwardminorOthersParent company or affiliated organization mentioned on the website with link to nordward.com
• QumocoreOthersProprietary private label brand developed by Kvalitetsfisk offering a wide range of Asian food products including sushi rice, nori, soy sauce, edamame, shrimp, and various sauces. The Qumo brand symbolizes commitment to food safety and quality with products sourced through close collaboration with partners.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sirena Group: Swedish-based seafood and Asian food distributor serving restaurants and retail across Europe. Closely comparable business model focused on Japanese/Asian cuisine ingredients with private label offerings, overlapping directly with Kvalitetsfisk's product portfolio and customer segments.
• Nordic Seafood A/S: Danish seafood processor and distributor serving European foodservice and retail. Comparable as a Nordic seafood supplier with similar scale, processing capabilities, and restaurant/retail customer focus.
• Brødrene Sperre AS: Norwegian seafood processor and distributor specializing in prepared, value-added fish products for foodservice. Comparable in product transformation capability (precision cutting, prepared seafood) and customer base, with overlap in salmon sourcing from Norway.
• Johan i Hallen & Bergfalk: Long-established Swedish fish and seafood wholesaler serving restaurants and retailers. Most directly comparable peer given shared geography (Sweden), customer base (restaurants/stores), and B2B wholesale model focused on fish and seafood.

Regional players

• Ocean Quality AS: Norwegian salmon sales and distribution company owned by Mowi. Comparable in salmon sourcing and distribution to foodservice, though focused upstream on salmon rather than the full sushi ingredient portfolio; regional competitor in the Nordic market.

Broad incumbents

• Thai Union Group PCL: Global seafood giant operating across canned tuna, frozen seafood, and prepared products with brands like Chicken of the Sea and King Oscar. Larger, broader incumbent in seafood processing and distribution with some product overlap (canned, frozen, value-added seafood).
• Maruha Nichiro Corporation: One of the world's largest seafood companies with operations spanning fishing, processing, and distribution globally. Larger incumbent with broader portfolio but overlapping in processed/frozen seafood and sushi-grade products.
• Pescanova SA: Spanish seafood company engaged in fishing, farming, processing, and distribution across Europe. Larger incumbent with overlapping seafood processing and B2B distribution capabilities serving European foodservice.
• FRoSTA AG: German frozen food manufacturer with broad product range including seafood. Larger incumbent in European frozen food distribution with overlap in frozen seafood and prepared foods categories.

Emerging players

• Clearspring Ltd: UK-based producer and distributor of Japanese and organic foods including nori, sushi ingredients, and Asian condiments. Comparable as a supplier of sushi ingredients and Asian food products with overlap in condiments, nori, and sushi accessories categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kvalitetsfisk AB