Ivy League Dental

What Ivy League Dental does

Ivy League Dental is a privately held, single-location cosmetic and family dental practice operating from 204 US Hwy 9 N in Englishtown, New Jersey, since December 2009. The practice is staffed by two dentists — Dr. Kevin Hassell and Dr. Sandra K. Finegan — with an 11-50 employee headcount, and serves consumer patients across Marlboro, Manalapan, Englishtown, Freehold, Old Bridge, and Colts Neck, NJ.

The practice offers a full range of general dental services (cleanings, preventative treatments, examinations, periodontal evaluations, oral cancer screenings) alongside a layered cosmetic service line that includes dental implants, porcelain veneers, Invisalign clear aligners, professional teeth whitening, cosmetic dental bonding, and porcelain crowns. Its underlying technology stack consists of standard modern dental diagnostic equipment: digital X-rays (reducing radiation up to 90%), intraoral cameras for real-time visualization, and Velscope fluorescent oral cancer screening. The technology is competence-equivalent to a well-equipped contemporary practice rather than proprietary or differentiated.

The business model is fee-for-service dental care billed through PPO insurance plans, supplemented by cash, checks, credit cards, and CareCredit patient financing. Go-to-market is direct-to-consumer via a single physical office, with patient acquisition driven by the practice website, organic social (Facebook, Google+, Twitter), and a dedicated patient reviews page. There is no disclosed external ownership, no funding history, no parent company, and no multi-location footprint.

Name

Ivy League Dental

Legal name

Ivy League Dental

Website

https://www.ivyleaguedental.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ivy League Dental is a privately held, single-location cosmetic and family dental practice in Englishtown, NJ, founded in 2009. Two dentists serve local patients with general, restorative, and cosmetic services including implants, veneers, Invisalign, and advanced diagnostic screenings.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• General dentistry services
• Cosmetic dentistry services
• Family dental care
• Dental implants
• Preventative dental care

Headquarters

HQ city

Englishtown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dental Service Fees: Revenue generated from comprehensive dental services including general dentistry (cleanings, preventative treatments) and cosmetic dentistry (veneers, implants, crowns, full mouth rehabilitation). Fee-for-service model with insurance billing for PPO plans.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ivy League Dental is a single-location cosmetic and family dental practice that delivers general dental services (cleanings, examinations, preventative and periodontal treatments, oral cancer screenings) and cosmetic dental services (dental implants, porcelain veneers, Invisalign clear aligners, teeth whitening, cosmetic bonding, and porcelain crowns) up to full mouth rehabilitation. Care is rendered in-office by two dentists, Dr. Kevin Hassell and Dr. Sandra Finegan, supported by digital X-ray, intraoral camera, and Velscope fluorescent oral cancer screening technology.

Product overview

Ivy League Dental is a state-of-the-art Cosmetic and Family Dental Practice offering comprehensive dental care services. The practice provides general dental services including cleanings and preventative treatments, along with a full range of cosmetic dentistry services including cosmetic dental implants, porcelain veneers, Invisalign clear aligners, professional teeth whitening, cosmetic dental bonding, and porcelain dental crowns. The practice also employs advanced diagnostic technologies including digital dental X-rays, intraoral cameras, and fluorescent oral cancer screening using Velscope technology. Services span from routine cleanings to full mouth rehabilitation, serving patients in Englishtown, Marlboro, Manalapan, Freehold, Old Bridge, and Colts Neck, New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dental Implants Securely anchored dental implants placed in the jaw bone with tooth-colored porcelain replacement crowns that look, feel, and function like natural teeth; intended for patients missing one or more teeth.
• Porcelain Veneers Ultra-thin translucent porcelain shells bonded to teeth for cosmetic enhancement, used for total smile makeovers or to cover chipped, cracked, or gapped teeth.
• Invisalign Clear plastic aligner system for teeth straightening that is virtually invisible and completely removable, allowing normal eating and oral hygiene during treatment.
• Teeth Whitening Professional teeth whitening treatments including in-office laser whitening capable of whitening teeth up to 10 shades in one hour, plus at-home whitening kits.
• Cosmetic Dental Bonding Conservative cosmetic treatment using bonding to improve the appearance of chipped, stained, or gapped teeth with minimal tooth preparation.
• Porcelain Dental Crowns Metal-free porcelain crowns matched to natural tooth color and virtually undetectable; suitable for patients with metal allergies and providing long-lasting aesthetic results.
• General Dental Services Routine general dentistry including cleanings, preventative treatments, oral examinations, periodontal evaluations, sensitivity treatment, and aesthetic consultations for family patients.
• Full Mouth Rehabilitation Comprehensive multi-procedure restoration combining general and cosmetic dental treatments to fully restore function and aesthetics for patients with extensive dental needs.

Quantifiable outcome

• Digital X-rays reduce radiation by up to 90% compared to traditional X-rays
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Heartland Dental: Largest US dental support organization (DSO) providing non-clinical support to thousands of affiliated practices. Comparable as the scaled, multi-location evolution of what a single-site practice like Ivy League Dental could become; competes for the same suburban patient pool.
• Aspen Dental: National DSO-branded dental practice chain offering general, cosmetic, and restorative services across hundreds of offices. Comparable as a directly competitive multi-office operator in the general/cosmetic dental services space Ivy League Dental occupies.
• Pacific Dental Services (PDS Health): Major DSO supporting hundreds of dental practices with business, clinical, and technology infrastructure. Comparable as a scaled, multi-location general/cosmetic dentistry operator pursuing similar patient demographics in suburban US markets.
• MB2 Dental Solutions: Dental partnership group (DPO model) that provides back-office support to hundreds of doctor-owned practices nationwide. Comparable as an alternative growth/scale path for an independent practice seeking operational leverage without ceding clinical control.
• Great Expressions Dental Centers: Multi-location dental group with offices across the US, including in the Northeast, providing general, cosmetic, and specialty services. Comparable as a regional DSO-style competitor targeting the same suburban family and cosmetic dental patient.
• Western Dental & Orthodontics: Large multi-location dental and orthodontic provider operating across many states. Comparable as a high-volume general/cosmetic/orthodontic operator in suburban and mid-density markets similar to Englishtown/Marlboro.

Emerging players

• Tend: Premium, design-forward dental studio chain offering general and cosmetic dentistry in an upscale consumer experience. Comparable as a newer-generation operator competing for the same cosmetic and family dentistry patient segment with stronger branding and technology.

Others

• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners. Comparable as an enabling supplier/ecosystem partner whose Invisalign product Ivy League Dental already offers, and whose technology roadmap (intraoral scanning, digital workflow) directly shapes the modern dental practice competitive set.

Direct peers

• Brunswick Dental Group: Multi-doctor general and cosmetic dental practice serving the East Brunswick / central New Jersey suburban market. Directly comparable to Ivy League Dental in scale, service mix, and patient demographic — same suburban NJ competition set.
• Marlboro Family Dental: Family and cosmetic dental practice located in Marlboro, NJ — one of the specific communities Ivy League Dental explicitly serves. Directly comparable as a same-geography competitor offering overlapping general, cosmetic, and restorative services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ivyleaguedental
• Facebookfacebook.com/IvyLeagueDental

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivy League Dental