Birth Pool in a Box

Name

Birth Pool in a Box

Legal name

Birth Pool In A Box

Website

https://birthpoolinabox.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Birth Pool in a Box is a UK-founded (2004) private e-commerce retailer that designs and sells inflatable birthing pools for home water births, serving expectant parents, midwives, and birth professionals globally through direct e-commerce, distributor networks, and affiliate programmes.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Pool Sales: One-time hardware sales of inflatable birthing pools to consumers and professionals. Products sold include Eco Personal (entry level), Eco Professional (mid-tier), and Professional 2.0 (professional grade) lines in White, Blue, and Midnight Navy colors. Both Mini and Regular sizes available.
2. Accessories and Consumables: Sales of complementary products including birth pool liners (disposable, hygienic), Complete Essentials Kit, and other accessories. liners represent recurring consumable revenue for each birth event.
3. Bundled Product Packages: Pre-configured 'Everything You Need' bundles combining pool and essential accessories at bundled price point, simplifying purchase decisions and providing complete solution for home water birth.
4. Birth Pool Hire: Rental service offering birth pools to customers who prefer not to purchase, providing flexible access to the product.
5. Affiliate Programme: Referral-based revenue sharing with affiliates (birth professionals, bloggers, influencers) who direct customers to the site in exchange for commissions on sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Birth Pool in a Box designs, manufactures, and sells inflatable birthing pools purpose-built for home water birth, available in Mini and Regular sizes across Eco Personal, Eco Professional, and Professional 2.0 lines. The company complements its pools with disposable hygienic liners, a Complete Essentials Kit, and pre-configured "Everything You Need" bundles, and also offers a Birth Pool Hire rental service for one-time users.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Pool in a Box Eco Personal White Pool with Liner Entry-level inflatable birthing pool designed for home water birth, available in Regular and Mini sizes with a white/ivory finish and included disposable liner for hygiene.
• Birth Pool in a Box Personal Pool with Liner Standard inflatable birthing pool with included liner, available in Mini and Regular sizes for personal home water birth.
• Birth Pool in a Box Eco Professional Pool Mid-tier professional-grade inflatable birth pool designed for independent midwives, doulas, and birth professionals for use with multiple clients.
• Birth Pool in a Box Professional 2.0 Midnight Premium professional-grade inflatable birth pool with a midnight navy finish, designed for midwives and birth professionals for repeated multi-client use.
• Birth Pool in a Box Professional 2.0 White Premium professional-grade inflatable birth pool in white finish, designed for midwives and birth professionals for multi-client use.
• Birth Pool in a Box Eco Personal WHITE Pool and EVERYTHING YOU NEED Bundle Complete bundle pairing the Eco Personal white pool with the liner and all essential accessories needed for a home water birth.
• Birth Pool in a Box Eco Personal Blue Pool and EVERYTHING YOU NEED Bundle Complete bundle pairing the Eco Personal blue pool with the liner and all essential accessories needed for a home water birth.
• Liner for Birth Pool in a Box Disposable hygienic liner purpose-designed to fit Birth Pool in a Box pools in Regular and Mini sizes, ensuring clean and safe water birth.
• Complete Essentials Kit for Birth Pool in a Box Comprehensive accessory kit including all essential items needed for setting up and using a Birth Pool in a Box.
• Birth Pool Hire UK-based rental service offering Birth Pool in a Box pools for hire to customers who prefer not to purchase, providing flexible access for a single-use home water birth.

Quantifiable outcome

• 600,000+ birth pools shipped worldwide to families and professionals
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• AndrexminorGTM or Marketing PartnerAndrex featured Birth Pool in a Box in a marketing campaign/video. The collaboration highlighted the brand in connection with home birth content. This represents earned media/marketing collaboration rather than formal partnership.
• Keeping Up With The KardashiansminorGTM or Marketing PartnerBirth Pool in a Box featured in an episode of Keeping Up With The Kardashians where Kourtney Kardashian used the product for a water birth. This media appearance generated brand visibility but represents earned media rather than formal partnership.
• SNL (Saturday Night Live)minorGTM or Marketing PartnerBirth Pool in a Box referenced or featured in an SNL sketch, generating cultural visibility and brand recognition through comedy television. Represents earned media appearance rather than formal partnership.
• Good Girls (NBC/Netflix)minorGTM or Marketing PartnerBirth Pool in a Box featured in the Good Girls television series. Earned media placement providing brand exposure to viewers of the show.
• Mother & BabyminorGTM or Marketing PartnerMother & Baby magazine featured Birth Pool in a Box in their editorial content about birthing pools. Represents earned media/editorial coverage in parenting vertical.

Scale indicators3 records

Direct peers

• Birth Pool Hire (UK regional hire services): Birth Pool Hire is a representative example of the UK birth pool rental services segment, offering time-limited hire of birthing pools to families who prefer not to purchase. It competes directly with Birth Pool in a Box's own hire service for the rental-segment customer who wants flexibility over ownership.
• Active Birth Pools: Active Birth Pools manufactures professional-grade birthing pools targeted at hospitals, birth centres, and midwives, with a focus on permanent/semi-permanent installations. It is a direct competitor in the birth pool category with stronger hospital-channel penetration but less DTC consumer focus than Birth Pool in a Box.
• AquaBorne Birthing Pools: AquaBorne sells inflatable home water birth pools in the UK with similar feature sets (handles, cushioned floors, liners) to Birth Pool in a Box. It is a direct competitor targeting the same consumer and midwife segments, competing on price and bundled offerings.
• The Good Birth Company (La Bassine): The Good Birth Company is a UK-based direct competitor that historically designed and sold La Bassine inflatable birthing pools — purpose-built for home water birth with similar comfort features. It competes with Birth Pool in a Box head-to-head in the same consumer and midwife segments across the same UK and European markets.

Emerging players

• Birthworks International: Birthworks / Waterbirth International provides water birth supplies, education, and birth pool products (including portable options) primarily in the US market. It overlaps with Birth Pool in a Box in the consumer birthing pool category but is more heavily focused on education and advocacy than on hardware sales.

Broad incumbents

• Haakaa: Haakaa is a New Zealand-based maternal and baby products brand best known for silicone breast pumps but with a growing range across feeding, baby care, and maternal recovery. It targets the same postpartum and maternal customer demographic and uses a similar DTC e-commerce and content-driven approach, though without a dedicated birthing pool product.
• Frida (formerly Frida Mom): Frida is a US-based direct-to-consumer maternal and baby care brand offering a wide portfolio of pregnancy, postpartum, and baby products. It does not sell birthing pools, but it competes for the same late-pregnancy and postpartum customer wallet with a similar DTC content-and-education-driven GTM motion and celebrity/influencer marketing approach.
• Ergobaby: Ergobaby is an established global baby carrier and maternal comfort brand with a broad postpartum and babywearing product portfolio. While not a direct competitor in birthing pools, it shares the same premium maternal-products positioning, global distribution footprint, and serves the same parental customer cohort during the late-pregnancy to early-postpartum window.

Market position

Customer concentration

• Xx.com/birthpoolinabox
• Facebookfacebook.com/BirthPoolinaBox
• LinkedInlinkedin.com/company/birth-pool-in-a-box

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birth Pool in a Box