Marttiini

What Marttiini does

Marttiini Oy is a Finnish knife manufacturer founded in 1928 and headquartered in Vääksy, Finland. The company designs and produces fixed-blade and folding knives across outdoor, traditional, design, hunting, fishing, and kitchen categories, along with accessories such as sheaths, sharpeners, fire starters, and cutting boards. Core technology centers on stainless chromium steel and carbon steel blades with traditional handle materials (curly birch, waxed birch, rubber) and proprietary features including the Ilves blade design and the Martef low-friction coating.

The company operates a direct-to-consumer e-commerce storefront (marttiini.fi) available in Finnish, English, French, and German, complemented by a dealer/retail network and a dedicated B2B sales channel for corporate gifts. Distribution covers the Nordics, EU, and international markets (excluding Russia) via Posti, DHL, and UPS. Marttiini also runs the Custom Shop bespoke knife design service (4-6 week delivery, case-by-case pricing), the Unique by Marttiini premium collector collection priced up to €900, and the Marttiini Club freemium loyalty program offering a 20% first-order discount.

Marttiini is a private limited company wholly owned by Rapala VMC Oyj, a publicly listed conglomerate on the Helsinki Stock Exchange. The company employs 101-250 staff and relies on one-time product sales as its primary revenue stream, with no disclosed subscription or recurring software revenue. Free engraving, 3-year warranty, and free shipping above €150 are standard customer-facing terms.

Name

Marttiini

Legal name

Marttiini Oy

Website

https://marttiini.fi

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

101–250 employees

Short description

Marttiini is a Finnish knife manufacturer founded in 1928, producing fixed-blade and folding knives for outdoor, hunting, fishing, kitchen, and collector use, sold via a 4-language D2C storefront, dealer network, and B2B channel, and owned by Rapala VMC Oyj.

Ownership category

akta.pro rank

Product category

Cutlery and Knife Manufacturing

NAICS

Cutlery and Handtool Manufacturing (3322)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

akta.pro secondary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Outdoor knives
• Hunting knives
• Fishing knives
• Kitchen cutlery
• Knife manufacturing

Headquarters

HQ city

Vääksy

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Knife and Accessory Sales: One-time sales of fixed-knife knives, folding knives, kitchen knives, hunting knives, fishing knives, outdoor knives, sharpening tools, and accessories through e-commerce and dealers. Individual product transactions with no recurring revenue from products themselves.
2. Custom Knife Orders: Custom-design knives ordered through Custom Shop with case-by-case pricing based on material choices. Payment expected during ordering process with 4-6 week delivery time.
3. Corporate/Business Gifts: B2B sales of knives as corporate gifts with options for gift boxes (wooden or cardboard) and blade engraving for business customers.
4. Marttiini Club Membership: Loyalty program offering 20% discount on first order, members-only special offers, inspiring stories, and tips & guides. Generates recurring customer engagement and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Marttiini designs and manufactures high-quality knives and cutlery for outdoor, hunting, fishing, kitchen, and folding applications, using stainless chromium steel, carbon steel, and traditional materials such as curly birch and rubber handles. The company also produces sharpening tools, sheaths, accessories, and offers custom knife design services (Custom Shop) and collector-grade knives (Unique by Marttiini), distributed via its own e-commerce store, dealer network, and corporate/B2B sales channels.

Product overview

Marttiini is a Finnish knife manufacturer established in 1928, producing a comprehensive portfolio of fixed-blade knives (outdoor, traditional, design, hunting, fishing, and kitchen knives), folding knives, accessories (sharpening tools, sheaths, fire starters, cutting boards, enamel mugs), and offering customization services. The core product lines include Outdoor Knives, Traditional Knives, Design Knives, Hunting Knives, Fishing/Fillet Knives, and Kitchen Knives, supported by accessories like Diamond Sharpeners, Leather and Nylon Sheaths, and Fire Sticks. Special offerings include Custom Shop for bespoke knife design, Unique by Marttiini for collector pieces, Marttiini Club loyalty program, and corporate/business gift options. Marttiini operates as a traditional knife manufacturer with an e-commerce distribution channel serving consumers and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Custom by Marttiini: Custom knife design service allowing customers to create their own personalized knives by selecting blade, handle, and other details.
• Unique by Marttiini
• Marttiini Club

Products and services

• Outdoor Knives (Retkeilypuukot) Fixed-blade outdoor knives designed for hiking, camping, and wilderness use. Feature durable construction with rubber or wooden handles and stainless or carbon steel blades. Target users: hikers, campers, and outdoor enthusiasts.
• Traditional Knives (Perinnepuukot) Traditional Finnish knives developed over decades for Nordic wilderness conditions. Combine craftsmanship, durability, and aesthetic design.
• Design Knives (Designpuukot) Carefully crafted and refined knives made to look stunning. Combine skills of multiple designers with timeless style and full functionality.
• Hunting Knives (Metsästyspuukot) Knives developed in collaboration with experienced hunters. Feature ergonomic designs with rubber or birch handles and specialized blade shapes for game processing, skinning, and field dressing.
• Fishing Knives and Filleting Knives (Kalapuukot ja filetit) Knives designed for fishing with precise filleting capabilities. Feature sharp blades for clean fish processing with ergonomic handles.
• Kitchen Knives (Keittiöveitset) Kitchen knives combining traditional craftsmanship with modern design. Offer excellent cutting performance, long-lasting sharpness, and premium experience for home cooks and professionals.
• Folding Knives (Taittoveitset) Collapsible knives for versatile outdoor and general use. Feature various blade materials including stainless steel and Japanese steel, with handle options in curly birch, rosewood, or synthetic materials.
• Sharpening Tools (Teroitusvälineet) Diamond sharpeners and whetstones for maintaining knife sharpness. Includes flat, oval, and pencil-style sharpeners with various grit surfaces.
• Accessories (Tarvikkeet) Knife accessories including sheaths (leather and nylon), enamel mugs, Ballistol Universal Oil, and other maintenance items.
• Fire Stick (Tulukset) Traditional fire-starting tool with ceramic striking plate and ignition stick. Historical fire-making method used in Nordic regions since 380-470 AD.
• Custom Shop (Custom by Marttiini) Bespoke knife design service allowing customers to select blade, handle, and details to create a personalized dream knife. Delivery time approximately 4-6 weeks. Each custom knife is a unique heirloom passed down generations.
• Unique by Marttiini Collection of most elegant and rare knives crafted with exclusive materials. Each piece is a unique masterpiece for collectors and those who value individuality.
• Marttiini Club Membership program offering 20% discount on first order, exclusive members-only offers, and inspiring stories. Club deals are available for consumer customers only.
• Business Gifts (Yrityslahjat) Knives offered as corporate gifts with options for wooden or cardboard gift boxes and blade engraving. Popular business gift option for decades; serves business customers.
• Service and Commemorative Knives (Armeija ja kurssipuukot) Knives marking achievements, milestones, and special occasions including AUK and RUK course knives for Finnish Defence Forces. Functional tools with lasting value for military and service recognition.

Named customers6 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Karesuando: Swedish knife maker specializing in traditional Nordic puukko-style knives with Sami heritage roots. Comparable in traditional Nordic knife positioning, materials (curly birch handles), and hunting/outdoor customer overlap.
• Morakniv: Swedish knife manufacturer (Mora of Sweden) producing hunting, outdoor, and craft knives. Closest direct competitor to Marttiini in the Nordic fixed-blade puukko/outdoor knife category, serving overlapping hunter, fisher, and outdoor enthusiast segments with similar product positioning and price points.
• Iisakki Järvenpää: Finnish puukko manufacturer with deep heritage in traditional Finnish knives. Direct domestic peer competing in same Finnish market with traditional puukko craftsmanship and similar hunter/outdoor enthusiast customer base.
• Fallkniven: Swedish premium knife manufacturer known for high-end hunting and survival knives with advanced steel technologies. Comparable in premium positioning and Nordic heritage, with overlap in hunting/outdoor segments and similar emphasis on blade steel quality.
• Helle: Norwegian heritage knife manufacturer established in 1930, specializing in handcrafted hunting and outdoor knives. Comparable heritage positioning, Nordic market focus, and premium hunting/outdoor knife portfolio directly competes with Marttiini's core offerings.

Broad incumbents

• Fiskars: Finnish heritage brand (1649) with broad portfolio of cutting tools, gardening tools, and home goods. While not a direct knife specialist, Fiskars competes in adjacent cutting/craft categories and shares Finnish heritage brand positioning with global scale.
• Victorinox: Swiss manufacturer of Swiss Army knives and broad cutlery portfolio. Operates as a larger incumbent in the cutlery space with international brand recognition far exceeding Marttiini's, with overlapping products in folding knives and kitchen cutlery.
• Spyderco: American knife company specializing in folding knives and innovative blade designs. While focused on folding knives (an adjacent category to Marttiini's core fixed-blade focus), it serves overlapping outdoor and everyday carry customer segments.
• Buck Knives: American knife manufacturer with 120+ year heritage producing hunting, outdoor, and folding knives. Comparable heritage positioning and hunting/outdoor customer segments, with much larger North American market presence.

Others

• Rapala VMC Oyj: Publicly-listed Finnish fishing tackle conglomerate that owns Marttiini. Relevant as the parent company providing financial backing and fishing industry synergies, but not a direct competitor. Strategic context for ownership structure and distribution synergies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marttiini.fi
• LinkedInlinkedin.com/company/marttiini-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marttiini