What Royal Host does

Holloway Lodging Corporation is a privately held Canadian hospitality and residential real estate company, operating as a wholly owned subsidiary of Clarke Inc. (TSX: CKI). The company runs two principal business lines from its headquarters in Beechville, Nova Scotia. The first is a portfolio of 21+ franchised hotel properties comprising 3,300+ rooms under internationally recognized brands including Wyndham (Super 8, Travelodge, Trademark), Best Western, IHG (Holiday Inn), Choice Hotels (Quality Inn), Hilton (DoubleTree), Marriott (Delta), and Radisson, distributed across British Columbia, Alberta, Yukon, Northwest Territories, Ontario, and New Brunswick. The second is a residential rental business operating five furnished apartment properties — The Talisman (Ottawa), Latitude Living St. John's, Latitude Living London, Parkside Suites (Fort McMurray), and Franklin Suites (Fort McMurray) — targeting students, professionals, and relocating families.

The company operates a structurally centralized financial model paired with decentralized property-level execution: asset managers run individual properties with entrepreneurial autonomy while the parent consolidates treasury, capital allocation, and corporate oversight. The technology layer is described as a standard web-based platform for hotel operations and residential property management; there are no disclosed proprietary technology assets, patents, or AI capabilities. Revenue is generated through nightly room rentals across the hotel portfolio and monthly residential leases across the furnished apartment portfolio; pricing is not publicly disclosed and bookings are facilitated both through franchise brand websites and loyalty programs and direct property channels.

Holloway's go-to-market is almost entirely franchisor-mediated: each hotel property is listed, bookable, and loyalty-enrolled through its respective brand's reservation infrastructure (WyndhamHotels.com, BestWestern.com, IHG.com, Hilton.com, ChoiceHotels.com, Marriott.com), minimizing direct customer acquisition cost. Corporate and group bookings are handled via a centralized sales inbox. The residential sub-brands (Latitude Living, The Talisman, Parkside Suites, Franklin Suites) are marketed through their own property-specific websites. Holloway's strategic positioning targets undersupplied Canadian secondary and tertiary markets — particularly resource-extraction corridors — where established franchise brands combined with decentralized operational agility differentiate it from both national hotel chains and independent operators.

Name

Royal Host

Legal name

Holloway Lodging Corporation

Website

https://royalhost.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Holloway Lodging Corporation is a privately held Canadian hospitality company (wholly owned subsidiary of Clarke Inc., TSX: CKI) that owns and operates 21+ franchised hotels with 3,300+ rooms across six provinces and five furnished residential rental properties in select Canadian cities, targeting travelers and tenants in undersupplied secondary and tertiary markets.

Ownership category

akta.pro rank

Product category

Hotel Operations and Residential Real Estate

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Hotel operations
• Furnished apartments
• Hospitality services
• Franchise hotel management
• Residential property rental

Headquarters

HQ city

Halifax

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Operations: Revenue generated from hotel room rentals across owned and operated properties under internationally recognized franchise brands including Wyndham, Best Western, IHG, Hilton, and Marriott.
2. Residential Property Rentals: Revenue from fully furnished apartment rentals across multiple residential properties including Latitude Living locations, The Talisman, Parkside Suites, and Franklin Suites.

Distribution channels2 records

Marketing channels1 record

Core offering

Royal Host operates two core business lines: (1) ownership and operation of 21+ hotel properties across Canada under internationally recognized franchise brands including Wyndham (Super 8, Travelodge, Trademark), Best Western, IHG (Holiday Inn), Hilton (DoubleTree), Marriott (Delta Hotels), and Choice Hotels (Quality Inn, Radisson); and (2) residential property development featuring fully furnished apartment rentals at five locations (The Talisman in Ottawa, Latitude Living St. John's, Latitude Living London, Parkside Suites, and Franklin Suites in Fort McMurray). Revenue is generated through hotel room rentals and residential apartment leases across Canadian markets in British Columbia, Alberta, Yukon, Northwest Territories, Ontario, and New Brunswick.

Product overview

Holloway Lodging Corporation is a Canadian hospitality and real estate investment company (wholly owned subsidiary of Clarke Inc., TSX: CKI) that operates two main business lines: (1) a portfolio of 21 branded and independent hotel properties across Canada operating under internationally recognized brands (Wyndham brands including Super 8, Travelodge, Trademark; IHG's Holiday Inn; Hilton's DoubleTree; Marriott's Delta; Choice Hotels' Quality Inn and Radisson), and (2) a residential property development division featuring 5 rental properties (The Talisman in Ottawa, Latitude Living St. John's, Latitude Living London, Parkside Suites, and Franklin Suites in Fort McMurray). The hotel portfolio spans British Columbia, Alberta, Yukon, Northwest Territories, Ontario, and New Brunswick, while residential properties focus on major Canadian markets. The company operates with a decentralized operational model where asset managers run properties with entrepreneurial autonomy while maintaining centralized financial control.

Differentiator

Problem solved

Functional benefit

Brands

• The Talisman: Luxury apartment building located at 1354 Carling Ave in Ottawa, Ontario, offering contemporary living in the Carlington neighborhood.
• Latitude Living St. John's
• Latitude Living London
• Parkside Suites
• Franklin Suites

Products and services

• Super 8 by Wyndham Fort Nelson Hotel property in Fort Nelson, BC with 142 rooms operated under the Super 8 by Wyndham brand.
• Super 8 by Wyndham Fort St John Hotel property in Fort St. John, BC with 112 suites operated under the Super 8 by Wyndham brand.
• Best Western Grande Prairie Hotel and Suites Hotel property in Grande Prairie, AB with 99 rooms operated under the Best Western brand.
• Holiday Inn and Suites Grande Prairie Conference Centre Hotel property in Grande Prairie, AB with 146 rooms operated under the Holiday Inn brand with conference facilities.
• Quality Inn and Suites Grande Prairie Hotel property in Grande Prairie, AB with 152 rooms operated under the Quality Inn brand.
• Super 8 by Wyndham Grande Prairie Hotel property in Grande Prairie, AB with 148 rooms operated under the Super 8 by Wyndham brand.
• Travelodge by Wyndham Grande Prairie Hotel property in Grande Prairie, AB with 206 rooms operated under the Travelodge by Wyndham brand.
• Super 8 by Wyndham Drayton Valley Hotel property in Drayton Valley, AB with 60 rooms operated under the Super 8 by Wyndham brand.
• Super 8 by Wyndham Whitecourt Hotel property in Whitecourt, AB with 59 rooms operated under the Super 8 by Wyndham brand.
• Super 8 by Wyndham Slave Lake Hotel property in Slave Lake, AB with 58 rooms operated under the Super 8 by Wyndham brand.
• Quality Inn and Suites Whitecourt Hotel property in Whitecourt, AB with 79 rooms operated under the Quality Inn brand.
• Radisson Hotel and Suites Fort McMurray Hotel property in Fort McMurray, AB with 134 rooms operated under the Radisson brand.
• Merit Hotel and Suites Hotel property in Fort McMurray, AB with 157 rooms operated under the Merit brand.
• Travelodge Fort McMurray by Wyndham Hotel property in Fort McMurray, AB with 83 rooms operated under the Travelodge by Wyndham brand.
• Nomad Hotel and Suites Hotel property in Fort McMurray, AB with 164 rooms operated under the Nomad brand.
• Quality Inn and Suites Whitehorse Hotel property in Whitehorse, YT operated under the Quality Inn brand.
• Sternwheeler Hotel and Conference Centre Whitehorse, Trademark by Wyndham Hotel property in Whitehorse, YT with 181 rooms operated under the Trademark by Wyndham brand with conference facilities.
• Quality Inn and Suites Yellowknife Hotel property in Yellowknife, NT with 129 rooms operated under the Quality Inn brand.
• Super 8 by Wyndham Yellowknife Hotel property in Yellowknife, NT with 66 rooms operated under the Super 8 by Wyndham brand.
• DoubleTree by Hilton London Hotel property in London, ON with 323 rooms operated under the DoubleTree by Hilton brand.
• Delta Hotel Saint John Hotel property in Saint John, NB with 250 rooms operated under the Delta Hotels brand by Marriott.
• The Talisman Newly constructed apartment building located at 1354 Carling Ave in Ottawa's Carlington neighborhood, offering contemporary living for urban professionals.
• Latitude Living St. John's Fully furnished apartment living near Memorial University (MUN), Marine Institute and Health Science Centre in St. John's, Newfoundland, opened December 2023.
• Latitude Living London Fully furnished apartment units located in the DoubleTree by Hilton hotel in downtown London, Ontario with private fitness centre and indoor pool access.
• Parkside Suites Rental property near MacDonald Island Park in Fort McMurray, Alberta offering urban amenities combined with access to outdoor recreational activities.
• Franklin Suites Fully furnished rental apartments in downtown Fort McMurray, Alberta with convenient access to local dining, shopping, and entertainment.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorSuper 8, Travelodge, and Sternwheeler Hotel properties operate under Wyndham franchise brands, utilizing Wyndham's reservation system, loyalty program (Wyndham Rewards), and marketing platforms.
• Best Western HotelscoreChannel Partner/ Reseller/ DistributorBest Western Grande Prairie Hotel and Suites operates under Best Western brand, leveraging their distribution network and Best Western Rewards loyalty program.
• InterContinental Hotels Group (IHG)coreChannel Partner/ Reseller/ DistributorHoliday Inn and Suites Grande Prairie operates under IHG franchise, utilizing IHG's booking platforms and IHG Rewards loyalty program.
• Choice Hotels InternationalcoreChannel Partner/ Reseller/ DistributorMultiple Quality Inn properties operate under Choice Hotels franchise (Grande Prairie, Whitecourt, Whitehorse, Yellowknife), leveraging Choice Privileges rewards program.
• Hilton WorldwidecoreChannel Partner/ Reseller/ DistributorDoubleTree by Hilton London operates under Hilton franchise, utilizing Hilton's HONORS rewards program and global distribution system.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorDelta Hotel Saint John operates under Marriott franchise, leveraging Marriott Bonvoy loyalty program and Marriott's booking platforms.
• Radisson Hotel GroupminorChannel Partner/ Reseller/ DistributorRadisson Hotel and Suites Fort McMurray operates under Radisson brand franchise.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• InnVest Hotels: One of the largest Canadian hotel owners and operators, holding a multi-brand franchise portfolio similar to Holloway's and competing for the same secondary and tertiary Canadian markets.
• SilverBirch Hotels & Resorts: Canadian hotel owner/operator running branded and independent properties across multiple provinces; directly comparable franchise-driven operating model and Canadian footprint.
• Sandman Hotels, Inns & Suites: Privately held Canadian hotel group with a large multi-province portfolio of branded and independent properties; comparable size, geography, and franchise-mix strategy.
• Atlific Hotels: Canadian hotel management and ownership company operating franchised properties across Canada; comparable brand-mandate model and focus on secondary Canadian markets.
• Pacific Reach Properties: Canadian hotel and real estate owner with multi-property holdings in Western Canada; overlaps with Holloway in franchise-driven Canadian hospitality operations.

Emerging players

• Newport Hospitality Group: Regional hotel management and ownership group with franchise properties across the U.S. and Canada; comparable franchise-mandate operating model to Holloway at slightly smaller scale.
• Mainstreet Equity Corp. Canadian multi-family residential REIT focused on secondary-market apartments; directly comparable to Holloway's Latitude Living, Parkside, Franklin, and Talisman furnished-rental segment.

Broad incumbents

• Wyndham Hotels & Resorts: World's largest hotel franchisor and Holloway's most heavily used partner (Super 8, Travelodge, Trademark); broad incumbent whose franchise economics directly shape Holloway's unit economics.
• Choice Hotels International: Franchisor of multiple Holloway brands (Quality Inn, Radisson); broader incumbent setting the franchise standards, fees, and distribution Holloway depends on.
• Aimbridge Hospitality: Largest third-party hotel management company in North America; competes for franchise-management mandates and operates many of the same brand families Holloway operates under.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/travelodgeca
• Facebookfacebook.com/travelodge.ca
• LinkedInlinkedin.com/company/royal-host-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Host