Bruce Cohen Agency

What Bruce Cohen Agency does

Bruce Cohen Agency is an independent insurance agency headquartered in Long Island City, United States, operating with 11-50 employees. The firm offers three core insurance product lines — auto, home, and health — positioning itself as a comparison platform that helps customers evaluate quotes from multiple carriers to find competitive coverage and pricing. The agency claims savings of up to 40% on insurance premiums and quotes delivered in under two minutes, supported by licensed agents and an A+ rated service posture.

The business operates a phone-based inside sales model with 24/7 agent availability through dedicated inbound lines for each product line (auto: 833-498-1406, home: 833-502-4269). No online purchase flow is offered; all quotes and policy binding are handled through direct agent consultation. The agency's technology stack is described as a standard website with phone-based quote handling, with no proprietary technology, APIs, or AI capabilities disclosed. Marketing emphasizes bundling discounts, fast claim processing, and free no-obligation consultations.

Revenue is generated through commissions earned from insurance carrier partners on policies sold and renewed, making it a recurring revenue stream tied to policy persistency. The target customer segment is individual consumers seeking personal lines coverage, with a horizontal segmentation approach across auto, home, and health. Marketing relies primarily on the company website as a direct-response acquisition channel, with no disclosed digital advertising or paid media strategy. The firm appears to be actively operating but lacks disclosed financial metrics, funding history, or growth indicators beyond general activity.

Name

Bruce Cohen Agency

Legal name

Bruce Cohen Agency

Website

https://thebrucecohenagency.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bruce Cohen Agency is an independent US insurance agency offering auto, home, and health insurance through licensed agents via a 24/7 phone-based sales model, earning revenue through carrier commissions from individual consumer policies.

Ownership category

akta.pro rank

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Commission Revenue: Acts as an insurance agency/broker generating revenue through commissions from insurance carrier partners when policies are sold. Agents compare multiple carriers on behalf of customers to find optimal coverage and pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bruce Cohen Agency is an independent insurance brokerage that sells Auto, Home, and Health insurance policies by comparing multiple carrier quotes on behalf of individual consumers. Licensed agents are reachable 24/7 via dedicated phone lines to deliver personalized quotes and bundling guidance, with claimed savings of up to 40% and quotes in under two minutes.

Product overview

Bruce Cohen Agency is an independent insurance agency offering three core insurance products: Auto Insurance, Home Insurance, and Health Insurance. The agency operates as a comparison platform, allowing customers to compare quotes from multiple carriers to find the best coverage at competitive rates. They emphasize A+ rated licensed agents available 24/7, with claims of savings up to 40% on insurance premiums.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Comprehensive vehicle coverage including liability and collision, with multi-carrier comparison, instant quotes, and bundling options for additional savings. Aimed at individual consumers seeking competitive auto insurance rates.
• Home Insurance Protection for homes and belongings with property and liability coverage, flexible coverage options, fast claim processing, and discounts. Aimed at individual consumers and homeowners shopping for tailored coverage.
• Health Insurance Health insurance coverage options delivered through licensed agents, offering instant quotes and personalized coverage recommendations. Aimed at individuals and families seeking health insurance plans.

Quantifiable outcome

• Save up to 40% on insurance
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights1 record

Direct peers

• The Zebra: The Zebra is an insurance comparison marketplace offering side-by-side quotes from multiple carriers for auto, home, and other personal lines, targeting the same horizontal consumer segment and competing on price comparison.
• Policygenius: Policygenius is an online insurance marketplace specializing in life, home, auto, and disability insurance, helping consumers compare multiple carriers — overlapping with Bruce Cohen Agency on the multi-line personal insurance comparison use case.
• SmartFinancial: SmartFinancial operates an online insurance comparison platform connecting consumers to multiple carriers across auto, home, and health — directly mirroring Bruce Cohen Agency's multi-carrier comparison model with a more digital interface.

Broad incumbents

• State Farm: State Farm is the largest U.S. personal lines insurance carrier with a captive agent model offering auto, home, life, and health. It competes for the same consumer households with a heavily agent-mediated distribution approach.
• Allstate: Allstate is a major U.S. personal lines insurer offering auto, home, life, and other insurance through exclusive agents and direct channels, directly competing for the same consumer household insurance wallet.
• GEICO: GEICO is one of the largest U.S. personal auto insurers, also offering home and other coverage. It competes for the same consumer segment but as a carrier with direct-to-consumer online and phone channels.
• Progressive: Progressive is a top U.S. auto insurer that also offers home and other personal lines through direct online channels and independent agents, making it a direct competitor in auto insurance specifically.

Emerging players

• Insurify: Insurify is an AI-powered insurance comparison marketplace for auto, home, and life insurance that targets the same consumer comparison-shopping use case with a digital-first interface.
• CoverWallet: CoverWallet (an Aon company) is a digital insurance platform focused on small-business insurance with comparison across carriers. While more commercial-focused, it overlaps with Bruce Cohen Agency on the multi-carrier comparison model.
• Lemonade: Lemonade is a digital-first insurance carrier offering auto, home, renters, and pet insurance through a mobile app. It competes for the same consumer insurance-shopper audience but bypasses agents via a fully digital experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bruce Cohen Agency