Henri Badoux

What Henri Badoux does

Henri Badoux is a Swiss wine grower and producer headquartered in Aigle, in the canton of Vaud, founded in 1908. The company operates as a vertically integrated wine house in the Chablais/Lavaux region, with a workforce of 51-100 employees spanning cultivation through bottling. Its product portfolio, as surfaced through retail channels, includes two core offerings: Henri Ramarro Rosso, a Swiss country wine (Vin de Pays Suisse) red priced at CHF 16.50 per bottle, and Henri 1908 Rosé, a Vaud AOC rosé priced at CHF 11.90 (promotional) / CHF 14.90 (regular) per bottle. The producer operates under sub-brands Henri Ramarro and Henri 1908, signaling a curated brand architecture within the Swiss appellation system.

The company's commercial reach is exercised primarily through third-party retail and distribution rather than disclosed direct channels. theWinefamily.ch, a Swiss online wine retailer, lists Henri Badoux products alongside other Swiss estates such as Château de Vinzel, Cure d'Attalens, and Aigle les Murailles. Distribution channels include theWinefamily.ch e-commerce storefront (with home delivery, online payment, no minimum purchase, and free delivery over CHF 300) and physical boutiques offering in-person tastings and discovery experiences. Marketing is conducted through content (wine guides, themed collections, playlists), email newsletters (with promotional codes such as CHATEAU2026 for -20% on château collections), and organic social (Facebook, Instagram).

Henri Badoux is a private, operating company with no disclosed parent, subsidiaries, public listing, or venture capital or private equity backing. No management team, board, funding rounds, acquisitions, partnerships, patents, or regulatory actions are disclosed in the available data. Customer targeting is hybrid, addressing wine enthusiasts from novice to expert with positioning built around accessible, terroir-driven Swiss wines without pretension. The company is registered as a for-profit entity, domiciled in Switzerland, and serves the European market with no claim of global footprint.

Name

Henri Badoux

Legal name

Henri Badoux

Website

https://henri-badoux.ch

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

Henri Badoux is a Swiss wine grower and producer founded in 1908 and based in Aigle, Switzerland. The company produces Swiss appellation wines including Henri Ramarro Rosso and Henri 1908 Rosé, distributed via theWinefamily.ch and physical boutiques to wine enthusiasts across Switzerland.

Ownership category

akta.pro rank

Product category

Swiss Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Swiss wine production
• Red wine
• Rosé wine
• Terroir wines
• Vin de Pays Suisse

Headquarters

HQ city

Aigle

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Henri Badoux is a Swiss wine grower and producer based in Aigle, Switzerland, founded in 1908. The company cultivates vineyards in the Vaud/Chablais region and produces bottled red and rosé wines under brands including Henri Ramarro (a Vin de Pays Suisse red) and Henri 1908 (a Vaud AOC rosé), sold to Swiss consumers through online wine retailers and physical boutiques.

Product overview

Henri Badoux is a Swiss wine producer offering a portfolio of wines, including red and rosé varieties, sold through thewinefamily.ch online platform. The product line includes Henri Ramarro Rosso (red wine) and Henri 1908 Rosé, distributed alongside other Swiss and international wines on thewinefamily.ch e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Henri Ramarro: Swiss wine brand producing Henri Ramarro Rosso, a Vin de Pays Suisse (Swiss country wine).
• Henri 1908

Products and services

• Henri Ramarro Rosso

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Près Roc: Swiss winery producing Yvorne, Chablais AOC white wine at CHF 17.50, listed on theWinefamily.ch. Same retail channel and Vaud/Chablais corridor as Henri Badoux.
• Aigle les Murailles: Swiss winery in Aigle, Chablais AOC, sold via theWinefamily.ch at CHF 22.50. Geographically overlaps with Henri Badoux's Aigle base and competes in the same Vaud white-wine tier.
• Clos du Rocher: Swiss winery producing Yvorne Grand Cru, Chablais AOC white wine at CHF 26.90, featured on theWinefamily.ch. Direct premium Vaud competitor in the same appellation family.
• La Licorne (Pinot Noir): Swiss Pinot Noir from Vaud AOC at CHF 15.00 on theWinefamily.ch. Direct red-wine peer targeting the same mid-premium everyday Swiss-wine buyer.
• Cure d'Attalens: Swiss winery producing Chardonne Grand Cru, Lavaux AOC wines at comparable CHF 20.50 price points, sold on the same theWinefamily.ch platform. Co-located premium Vaud-wine peer.
• Château de Vinzel: Swiss winery in Vinzel, La Côte AOC (Vaud), selling through the same theWinefamily.ch platform at comparable CHF 15.50 pricing. Direct Swiss premium-wine peer in the same Vaud/Chablais corridor.
• Testuz SA: Historic Lavaux (Vaud) winery producing Chasselas and other Vaud AOC wines at comparable premium price points. Long-established Swiss premium-wine peer with similar grower-producer DNA.

Broad incumbents

• Provins (Valais): Major Swiss wine cooperative in Valais with extensive portfolio. A broad incumbent sharing the same Swiss-premium positioning with nationwide distribution.
• Obrist SA: Established Valais-based Swiss wine producer with a broad varietal portfolio. Larger and more diversified incumbent operating in adjacent premium Swiss wine categories.
• Schenk Swiss Wine: One of Switzerland's largest wine producers and distributors, with a multi-region portfolio (Valais, Vaud, Geneva). Broader incumbent in the same Swiss wine category with nationwide scale advantages.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henri Badoux