Kasina
Kasina (founded 1997, headquartered in Seoul) is Korea's leading multi-brand streetwear, sneaker, and skate retailer, operating the kasina.co.kr e-commerce platform and mobile app alongside five physical stores in Seoul and Busan. It sells 100+ international and Korean brands across footwear, apparel, and accessories, and runs a VIP membership program with timed exclusive launches and draw-based release mechanics.
- Company typePrivate
- Founded1997
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2C
- OfferingServices
Kasina firmographics
Firmographics- Name
- Kasina
- Legal name
- (주)카시나
- Website
- https://kasina.co.kr
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- Kasina (founded 1997, headquartered in Seoul) is Korea's leading multi-brand streetwear, sneaker, and skate retailer, operating the kasina.co.kr e-commerce platform and mobile app alongside five physical stores in Seoul and Busan. It sells 100+ international and Korean brands across footwear, apparel, and accessories, and runs a VIP membership program with timed exclusive launches and draw-based release mechanics.
- Ownership category
- akta.pro rank
Kasina industry classification
Industry- Product category
- Multi-brand streetwear and footwear retail
- NAICS
- Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Casual & Lifestyle Footwear Retail (CRAAADAB)
Keywords
Where Kasina is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices6 records
Markets served
Kasina business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Product Retail Sales: Revenue generated through direct sales of footwear, apparel, and accessories from multiple international brands including Nike, Adidas, Jordan, Salomon, On, New Balance, and others. Operates on a retail margin model with both full-price and discounted sale periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Standard membership with welcome benefits |
| Subscription | Annual | VIP membership tiers (Gold, Platinum, Diamond) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Kasina product offering
Product offeringCore offering
Kasina is a Korean multi-brand retailer that sells footwear, apparel, and accessories from over 100 international and Korean brands (Nike, Adidas, Jordan, Salomon, On, New Balance, Puma, Converse, Arc'teryx, etc.) through its e-commerce platform (kasina.co.kr), a mobile application, and five physical retail stores in Seoul and Busan. The retailer is known for exclusive collaborations, limited-edition drops, and a draw/raffle system for high-demand releases.
Product overview
Kasina is a Korean multi-brand retailer that evolved from a local skateboard shop founded in Busan in 1997 to become Korea's leading fashion and footwear retailer. The company operates a unified e-commerce platform (kasina.co.kr) alongside five physical retail locations in Seoul and Busan. The core offering includes footwear (running, sneakers, sandals, boots), clothing (activewear, t-shirts, outerwear), and accessories across 100+ international and Korean brands. The platform features a launch calendar system with countdown timers and draw/raffle functionality for exclusive product releases. Kasina also operates an integrated membership program covering both Kasina and Anti Social Social Club brands, with welcome benefits (20% APP coupon, 15% signup coupon, free shipping), VIP tiers, and in-store benefits. The company has established itself through notable brand collaborations including Kasina x Nike, Kasina x adidas, Kasina x Salomon, Kasina x Polo Ralph Lauren, and Kasina x Crocs, as well as exclusive capsules like the Kasina x Polo Ralph Lauren Taegeuk Capsule. In April 2023, Kasina acquired LMNT COMPANY as a subsidiary to strengthen its brand experience strategy and creative capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Anti Social Social Club (ASSC): Streetwear brand operated as part of Kasina's multi-brand portfolio, with dedicated store location in Seoul.
- Kasina Frozen Corporation
- CCC: Mindful Yoga
- PalPal Skate
- Kasina Collection
Products and services
- Multi-brand Footwear E-commerce storefront category offering running shoes, sneakers, sandals/slides, loafers, and boots from brands including Nike, Jordan, Adidas, New Balance, On, Puma, Converse, and Salomon for individual consumers.
- Multi-brand Clothing E-commerce storefront category offering active wear, t-shirts, jerseys, shorts, pants, long-sleeves, shirts, hoodies, sweatshirts, outerwear, dresses/skirts, and knits from international and Korean brands.
- Kasina Membership Program Unified membership program covering Kasina and Anti Social Social Club brands with welcome benefits (20% APP coupon, 15% signup coupon, free shipping coupons), VIP tiers (Gold, Platinum, Diamond) with exclusive products, early access to launches, VIP-exclusive events, and in-store benefits.
- Kasina Retail Store Network Network of five physical retail locations across South Korea: Kasina Dosan (Seoul flagship, Gangnam), Kasina Seongsu (Seoul creative district), Kasina Jeonpo (Busan), Anti Social Social Club Store (Seoul), and PalPal Skates (Seoul), offering in-person shopping, exclusive releases, and VIP experiences.
- Kasina x Polo Ralph Lauren Taegeuk Capsule Store-exclusive collaboration capsule featuring Korean-inspired design with Taegeuk motif, including Twill Cap at ₩59,400 and T-Shirt at ₩77,400, part of the Kasina x Polo Ralph Lauren collaboration line.
Companies that use Kasina
Customer profileSegments3 records
Ideal customer profiles3 records
Kasina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Kasina partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LMNT COMPANYminorKasina incorporated LMNT COMPANY as a subsidiary, becoming its largest shareholder. LMNT is recognized for its brand experience strategy and creative insights. LMNT continues to operate under its current leadership and will expand collaborations with domestic and international companies. This acquisition supports Kasina's broader strategy of cultural platform expansion.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Kasina competitors and assessment
Company assessmentDirect peers
- KREAM: Korean sneaker and streetwear resale/marketplace app with authentication, drops, and trading features. Directly competes for the same sneakerhead persona and competes for limited-release traffic and transactional spend.
- Concepts: Boston/New York-based luxury sneaker and streetwear boutique known for high-profile collaborations (Concepts x Nike). Comparable boutique size and exclusive-launch-driven business model.
- Musinsa: Korea's largest streetwear and fashion multi-brand platform. Closest direct competitor — both curate 100+ brands for Korean streetwear and sneaker shoppers across online and offline channels, with overlapping brand portfolios and target customers.
- atmos Tokyo: Japanese multi-brand sneaker and streetwear boutique with strong launch/collaboration heritage and global brand relationships. Highly comparable operating model and product curation philosophy to Kasina.
- Sneakersnstuff (SNS): Swedish sneaker and streetwear boutique with strong launch and collaboration track record. Comparable as a multi-brand boutique specializing in limited drops and Nike/adidas/Jordan curation.
- END. (End Clothing): UK-based multi-brand sneaker and streetwear retailer with global e-commerce and curated brand portfolio. Comparable product mix, brand partners, and exclusive collaboration model to Kasina.
Broad incumbents
- JD Sports: Global multi-brand sports and streetwear retailer with strong Nike/Jordan franchise. Comparable in product mix and exclusive-launch execution, but operates at significantly larger scale across multiple geographies.
- ABC-MART Korea: Larger Korean multi-brand footwear retailer (subsidiary of ABC-MART Japan) with significantly broader physical footprint across Korea. Comparable core product (multi-brand footwear retail) but at much greater scale and broader assortment.
- Handsome Corporation: Korean fashion conglomerate operating multi-brand retail for premium and contemporary labels (e.g., System, Time, MCM). Comparable Korean multi-brand retail operator, but more apparel-focused than Kasina's sneaker/streetwear core.
- Foot Locker: Global multi-brand athletic footwear retailer. Comparable in carrying Nike, adidas, and Jordan assortments, but operates at vastly larger scale and broader mass-market positioning rather than Kasina's curated boutique approach.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kasina social profiles
Digital presenceKasina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kasina leadership team
Management profileNumber of profiles
Profiles2 records
Kasina subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kasina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kasina M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kasina
What does Kasina do?
Kasina is a Korean multi-brand retailer that sells footwear, apparel, and accessories from over 100 international and Korean brands (Nike, Adidas, Jordan, Salomon, On, New Balance, Puma, Converse, Arc'teryx, etc.) through its e-commerce platform (kasina.co.kr), a mobile application, and five physical retail stores in Seoul and Busan. The retailer is known for exclusive collaborations, limited-edition drops, and a draw/raffle system for high-demand releases.
Is Kasina a public or private company?
Kasina is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kasina founded?
Kasina was founded in 1997.
Where is Kasina based?
Kasina is headquartered in Seoul, South Korea, in the Asia region.
How does Kasina make money?
One revenue line is on record: product Retail Sales.
Who are Kasina's main competitors?
Direct peers on record are KREAM, Concepts, Musinsa, atmos Tokyo, Sneakersnstuff (SNS) and END. (End Clothing). Broad incumbents are JD Sports, ABC-MART Korea, Handsome Corporation and Foot Locker.
Does Kasina have an API?
No public API is recorded for Kasina.
What industry is Kasina in?
Kasina's product category is Multi-brand streetwear and footwear retail. Its primary akta.pro industry code is CRAAADAB, Casual & Lifestyle Footwear Retail. Its NAICS code is 45821 and its SIC code is 5661.