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British Gas

Full company profile

uuid002mekh

Namestring
British Gas
Legal namestring
British Gas
Company typeenum
Private
Founded yearint
1816
Descriptiontext

British Gas is a UK-based, direct-to-consumer energy and home services company operating as a wholly-owned subsidiary of Centrica plc, with origins dating to 1816. It supplies gas and electricity to approximately 9 million residential customers across the United Kingdom, operating under Ofgem price-cap and fixed-tariff structures including the differentiated two-year Fix & Fall product. The company is vertically integrated around the home: beyond energy supply, it sells and installs boilers (delivered by Which? Trusted Trader-certified engineers), maintains recurring service contracts, and offers smart meters, Hive smart heating controls, Hive Power+ EV chargers, heat pumps, solar panels, battery storage, home insulation, home health checks, and — newly launched in 2025 — air conditioning. Landlord-specific compliance services (Gas Safety Certificates, EICRs) round out the portfolio.

Short descriptiontext

British Gas is a Centrica-owned UK energy supplier serving 9 million residential customers with gas and electricity supply, boiler installation, maintenance contracts, and an expanding smart home and decarbonization portfolio including Hive heating, EV charging, heat pumps, and solar.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersLeicester, United Kingdom
HQ citystring
Leicester
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
residential energy supply, gas and electricity tariffs, boiler installation services, smart home heating, EV charging tariffs
Industry3 codes
1Meter Installation, Exchange (Turn-On/Turn-Off) & Field Services
CodeEUAJAKABPrimaryYes
2Service Renewals, Relocations & Upgrades (Capacity/Pressure Changes)
CodeEUAJACABPrimaryNo
3Gas Meter Set, Relocation & Regulator Service Coordination
CodeHSAOAKAGPrimaryNo
NAICS code4 codes
  • Natural Gas Distribution22121
  • Natural Gas Distribution2212
  • Utilities22
  • Steam and Air-Conditioning Supply221330
SIC code3 codes
  • Natural Gas Transmisison & Distribution4923
  • Electric, Gas & Sanitary Services4900
  • Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip3585
Product category
Residential Energy Supply
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model5 records
1Energy Supply (Gas and Electricity)
TypeSubscription Recurring
Description

Recurring revenue from supplying gas and electricity to residential and commercial customers. Pricing follows Ofgem price cap or fixed tariff structures.

britishgas.co.uk
2Boiler Sales and Installation
TypeOne Time License
Description

One-time revenue from selling and installing boilers. Services include assessment, installation, and ongoing maintenance.

britishgas.co.uk
3Service and Maintenance Contracts
TypeSubscription Recurring
Description

Boiler cover and maintenance contracts providing recurring revenue from homeowners and landlords.

britishgas.co.uk
4Smart Home Products
TypeHardware Sales
Description

Hive smart heating systems, EV chargers, and related smart home devices sold to consumers.

britishgas.co.uk
5EV Tariff and Charging
TypeSubscription Recurring
Description

Specialized EV electricity tariff combined with Hive Power+ smart charging for electric vehicle owners.

britishgas.co.uk
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Pricing details2 tiers
1Fix & Fall Tariff - 2-year fixed energy prices
ModelSubscriptionBilling cadenceAnnual
Notes

Fixed prices for two years with price drop guarantee if Ofgem cap decreases. Potential savings of around £50 over 12 months for dual fuel customers with typical usage.

britishgas.co.uk
2EV Power Tariff with Hive Power+
ModelUsage-basedBilling cadenceMonthly
Notes

Off-peak charging at equivalent of 6.75p/kWh for home EV charging. 25% electricity savings on EV home charging when using Hive Power+ with compatible EV charger.

britishgas.co.uk
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 3 records shown
1Hive
Description

Smart home brand offering smart heating, EV chargers, and home energy management products and services

britishgas.co.uk
+2 more records
Core offering1 text field

British Gas supplies gas and electricity to UK residential customers under tariff structures aligned to the Ofgem price cap or fixed two-year contracts (Fix & Fall), complemented by boiler installation, service contracts, and a broad portfolio of home energy and smart home products. The company also delivers landlord compliance services (Gas Safety Certificates, EICRs), EV charging solutions paired with the Hive Power+ smart charging system, and low-carbon home upgrades including heat pumps, solar panels, batteries, insulation, and air conditioning.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Potential £50 savings over 12 months with Fix & Fall tariff based on typical dual fuel usage
+2 more records
Product overview1 text field

British Gas operates as a multi-product energy and home services company offering a unified portfolio of energy supply, heating solutions, and smart home technologies. The core offering centers on gas and electricity supply through various tariff options, with the Fix & Fall Tariff serving as a flagship price-protection product. This core is complemented by an integrated ecosystem of home services including boiler installation (Which? Trusted Traders certified), smart meters, heat pumps, solar panels with battery storage, Hive smart heating controls, EV charging solutions, air conditioning, home insulation, and home health checks. For landlords, British Gas provides compliance-focused services including Gas Safety Certificates and EICRs. The portfolio is designed to address the full spectrum of home energy needs—from supply and comfort to efficiency improvements and renewable energy—supporting customers on their journey to net zero carbon emissions by 2050.

Product and service11 records
1Fix & Fall Tariff
CategoryEnergy Tariff
Description

Two-year fixed gas and electricity tariff for UK residential customers that locks in prices and automatically lowers them if the Ofgem price cap drops, with potential savings of approximately £50 over 12 months for typical dual-fuel usage.

2Gas and Electricity Supply
CategoryEnergy Supply
Description

Domestic gas and electricity supply for UK residential customers under various tariff options including variable rates (Ofgem price cap) and fixed-rate contracts such as Fix & Fall.

3Boiler Installation
CategoryHome Heating Service
Description

Boiler installation service delivered by Which? Trusted Trader-certified engineers, offering a range of boiler options to suit different home sizes and budgets, including assessment and installation.

4Boiler Cover and Maintenance Contracts
CategoryHome Heating Service
Description

Recurring boiler cover and maintenance contracts providing ongoing servicing and breakdown support to homeowners and landlords.

5Heat Pumps
CategoryLow-Carbon Home Upgrade
Description

Heat pump products for home heating, part of British Gas's offering to help customers reduce carbon emissions and transition to lower-carbon home heating.

6Solar Panels and Batteries
CategoryLow-Carbon Home Upgrade
Description

Solar panel and battery storage systems that enable UK homeowners to generate and store renewable energy for their homes, reducing reliance on grid electricity and lowering carbon footprint.

7Hive Smart Heating
CategorySmart Home Product
Description

Smart heating control system from the Hive brand allowing customers to manage home heating remotely via connected devices as part of British Gas's smart home energy management solutions.

8EV Tariff and Hive Power+ Charging
CategoryEV Energy Solution
Description

Electric vehicle electricity tariff paired with the Hive Power+ smart charging solution, offering reduced off-peak charging at an equivalent rate of 6.75p/kWh and a 25% credit on Hive-connected home EV charging for UK EV owners.

9Home Insulation
CategoryLow-Carbon Home Upgrade
Description

Home insulation products and installation services designed to improve residential energy efficiency and reduce heat loss.

10Air Conditioning Services
CategoryHome Comfort Service
Description

Residential air conditioning installation and servicing launched in 2025 to help UK customers stay cool during hot weather, available via free quote request on the British Gas website.

11Landlord Services
CategoryLandlord Compliance Service
Description

Compliance and maintenance services for UK landlords, including Gas Safety Certificates, Electrical Installation Condition Reports (EICRs), and boiler cover to support property compliance and tenant safety.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeTechnology or Integration
Description

Hive is a smart home technology platform owned by Centrica (British Gas parent company). British Gas offers Hive Power+ for smart EV charging and Hive smart heating products. The partnership provides integrated smart home energy management solutions for British Gas customers.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Shell's UK residential energy supply arm offering gas, electricity and EV tariffs. Directly comparable to British Gas in dual fuel supply and EV-focused products.

TypeDirect peer
Description

UK-based residential energy supplier serving several million customers. Direct rival to British Gas in domestic gas/electricity supply, smart metering and home energy services including EV and heat pumps.

TypeDirect peer
Description

E.ON's UK residential energy supply brand serving millions of households with gas, electricity, smart meters and home services. Direct competitor across British Gas's core supply business.

TypeDirect peer
Description

Major UK residential energy supplier with similar dual fuel, smart meter and home services portfolio. Same Big Six peer set as British Gas and competes head-to-head on switching platforms.

TypeDirect peer
Description

One of the Big Six UK energy suppliers offering residential gas, electricity, EV and heat pump services. Operates across similar customer segments to British Gas despite OVO ownership.

TypeDirect peer
Description

Vertically integrated UK utility supplying gas and electricity to residential customers, plus EV and home services. Direct peer within the Big Six energy supplier group alongside British Gas.

TypeBroad incumbent
Description

Vertically integrated UK energy group moving into retail supply and home decarbonization. Adjacent incumbent overlapping with British Gas on home energy solutions rather than direct supply competition.

8British Gas Business / Centrica Business
TypeOthers
Description

Sister entity under Centrica serving commercial/SME energy customers. Same distribution network and back office, directly comparable on operating model and customer economics to the residential British Gas.

TypeOthers
Description

British Gas's parent company, also operating British Gas Services & Solutions and upstream/midstream gas businesses. Comparable as the direct parent entity capturing British Gas's value.

TypeDirect peer
Description

UK challenger energy supplier serving millions of households with smart, dynamic tariffs. Direct competitor to British Gas for residential gas and electricity supply, and increasingly for EV tariffs, heat pumps and smart home services.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

British Gas

Residential Energy Supplybritishgas.co.uk

British Gas is a Centrica-owned UK energy supplier serving 9 million residential customers with gas and electricity supply, boiler installation, maintenance contracts, and an expanding smart home and decarbonization portfolio including Hive heating, EV charging, heat pumps, and solar.

What British Gas does

British Gas is a UK-based, direct-to-consumer energy and home services company operating as a wholly-owned subsidiary of Centrica plc, with origins dating to 1816. It supplies gas and electricity to approximately 9 million residential customers across the United Kingdom, operating under Ofgem price-cap and fixed-tariff structures including the differentiated two-year Fix & Fall product. The company is vertically integrated around the home: beyond energy supply, it sells and installs boilers (delivered by Which? Trusted Trader-certified engineers), maintains recurring service contracts, and offers smart meters, Hive smart heating controls, Hive Power+ EV chargers, heat pumps, solar panels, battery storage, home insulation, home health checks, and — newly launched in 2025 — air conditioning. Landlord-specific compliance services (Gas Safety Certificates, EICRs) round out the portfolio.

British Gas firmographics

Firmographics
Name
British Gas
Legal name
British Gas
Website
https://britishgas.co.uk
Company type
Private
Founded year
1816
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
British Gas is a Centrica-owned UK energy supplier serving 9 million residential customers with gas and electricity supply, boiler installation, maintenance contracts, and an expanding smart home and decarbonization portfolio including Hive heating, EV charging, heat pumps, and solar.
Ownership category
akta.pro rank

British Gas industry classification

Industry
Product category
Residential Energy Supply
NAICS
Natural Gas Distribution (22121), Natural Gas Distribution (2212), Utilities (22), Steam and Air-Conditioning Supply (221330)
SIC
Natural Gas Transmisison & Distribution (4923), Electric, Gas & Sanitary Services (4900), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
akta.pro primary industry
Meter Installation, Exchange (Turn-On/Turn-Off) & Field Services (EUAJAKAB)
akta.pro secondary industries
Service Renewals, Relocations & Upgrades (Capacity/Pressure Changes) (EUAJACAB), Gas Meter Set, Relocation & Regulator Service Coordination (HSAOAKAG)

Keywords

  • Residential energy supply
  • Gas and electricity tariffs
  • Boiler installation services
  • Smart home heating
  • EV charging tariffs

Where British Gas is headquartered

Location

Headquarters

HQ city
Leicester
HQ country
United Kingdom
HQ region
Europe

Markets served

British Gas business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

  1. Energy Supply (Gas and Electricity): Recurring revenue from supplying gas and electricity to residential and commercial customers. Pricing follows Ofgem price cap or fixed tariff structures.
  2. Boiler Sales and Installation: One-time revenue from selling and installing boilers. Services include assessment, installation, and ongoing maintenance.
  3. Service and Maintenance Contracts: Boiler cover and maintenance contracts providing recurring revenue from homeowners and landlords.
  4. Smart Home Products: Hive smart heating systems, EV chargers, and related smart home devices sold to consumers.
  5. EV Tariff and Charging: Specialized EV electricity tariff combined with Hive Power+ smart charging for electric vehicle owners.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualFix & Fall Tariff - 2-year fixed energy prices
Usage-basedMonthlyEV Power Tariff with Hive Power+

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

British Gas product offering

Product offering

Core offering

British Gas supplies gas and electricity to UK residential customers under tariff structures aligned to the Ofgem price cap or fixed two-year contracts (Fix & Fall), complemented by boiler installation, service contracts, and a broad portfolio of home energy and smart home products. The company also delivers landlord compliance services (Gas Safety Certificates, EICRs), EV charging solutions paired with the Hive Power+ smart charging system, and low-carbon home upgrades including heat pumps, solar panels, batteries, insulation, and air conditioning.

Product overview

British Gas operates as a multi-product energy and home services company offering a unified portfolio of energy supply, heating solutions, and smart home technologies. The core offering centers on gas and electricity supply through various tariff options, with the Fix & Fall Tariff serving as a flagship price-protection product. This core is complemented by an integrated ecosystem of home services including boiler installation (Which? Trusted Traders certified), smart meters, heat pumps, solar panels with battery storage, Hive smart heating controls, EV charging solutions, air conditioning, home insulation, and home health checks. For landlords, British Gas provides compliance-focused services including Gas Safety Certificates and EICRs. The portfolio is designed to address the full spectrum of home energy needs—from supply and comfort to efficiency improvements and renewable energy—supporting customers on their journey to net zero carbon emissions by 2050.

Differentiator

Problem solved

Functional benefit

Brands

  • Hive: Smart home brand offering smart heating, EV chargers, and home energy management products and services
  • Fix & Fall
  • Hive Power+

Products and services

  • Fix & Fall Tariff Two-year fixed gas and electricity tariff for UK residential customers that locks in prices and automatically lowers them if the Ofgem price cap drops, with potential savings of approximately £50 over 12 months for typical dual-fuel usage.
  • Gas and Electricity Supply Domestic gas and electricity supply for UK residential customers under various tariff options including variable rates (Ofgem price cap) and fixed-rate contracts such as Fix & Fall.
  • Boiler Installation Boiler installation service delivered by Which? Trusted Trader-certified engineers, offering a range of boiler options to suit different home sizes and budgets, including assessment and installation.
  • Boiler Cover and Maintenance Contracts Recurring boiler cover and maintenance contracts providing ongoing servicing and breakdown support to homeowners and landlords.
  • Heat Pumps Heat pump products for home heating, part of British Gas's offering to help customers reduce carbon emissions and transition to lower-carbon home heating.
  • Solar Panels and Batteries Solar panel and battery storage systems that enable UK homeowners to generate and store renewable energy for their homes, reducing reliance on grid electricity and lowering carbon footprint.
  • Hive Smart Heating Smart heating control system from the Hive brand allowing customers to manage home heating remotely via connected devices as part of British Gas's smart home energy management solutions.
  • EV Tariff and Hive Power+ Charging Electric vehicle electricity tariff paired with the Hive Power+ smart charging solution, offering reduced off-peak charging at an equivalent rate of 6.75p/kWh and a 25% credit on Hive-connected home EV charging for UK EV owners.
  • Home Insulation Home insulation products and installation services designed to improve residential energy efficiency and reduce heat loss.
  • Air Conditioning Services Residential air conditioning installation and servicing launched in 2025 to help UK customers stay cool during hot weather, available via free quote request on the British Gas website.
  • Landlord Services Compliance and maintenance services for UK landlords, including Gas Safety Certificates, Electrical Installation Condition Reports (EICRs), and boiler cover to support property compliance and tenant safety.

Quantifiable outcome

  • Potential £50 savings over 12 months with Fix & Fall tariff based on typical dual fuel usage
  • +2 more outcomes

Companies that use British Gas

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles4 records

British Gas technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

British Gas partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • HivecoreTechnology or IntegrationHive is a smart home technology platform owned by Centrica (British Gas parent company). British Gas offers Hive Power+ for smart EV charging and Hive smart heating products. The partnership provides integrated smart home energy management solutions for British Gas customers.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

British Gas competitors and assessment

Company assessment

Direct peers

  • Shell Energy Retail: Shell's UK residential energy supply arm offering gas, electricity and EV tariffs. Directly comparable to British Gas in dual fuel supply and EV-focused products.
  • OVO Energy: UK-based residential energy supplier serving several million customers. Direct rival to British Gas in domestic gas/electricity supply, smart metering and home energy services including EV and heat pumps.
  • E.ON Next (UK): E.ON's UK residential energy supply brand serving millions of households with gas, electricity, smart meters and home services. Direct competitor across British Gas's core supply business.
  • EDF Energy (UK): Major UK residential energy supplier with similar dual fuel, smart meter and home services portfolio. Same Big Six peer set as British Gas and competes head-to-head on switching platforms.
  • SSE (now OVO Group): One of the Big Six UK energy suppliers offering residential gas, electricity, EV and heat pump services. Operates across similar customer segments to British Gas despite OVO ownership.
  • ScottishPower: Vertically integrated UK utility supplying gas and electricity to residential customers, plus EV and home services. Direct peer within the Big Six energy supplier group alongside British Gas.
  • Octopus Energy: UK challenger energy supplier serving millions of households with smart, dynamic tariffs. Direct competitor to British Gas for residential gas and electricity supply, and increasingly for EV tariffs, heat pumps and smart home services.

Broad incumbents

  • Drax Energy: Vertically integrated UK energy group moving into retail supply and home decarbonization. Adjacent incumbent overlapping with British Gas on home energy solutions rather than direct supply competition.

Others

  • British Gas Business / Centrica Business: Sister entity under Centrica serving commercial/SME energy customers. Same distribution network and back office, directly comparable on operating model and customer economics to the residential British Gas.
  • Centrica (parent): British Gas's parent company, also operating British Gas Services & Solutions and upstream/midstream gas businesses. Comparable as the direct parent entity capturing British Gas's value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

British Gas social profiles

Digital presence

British Gas compliance and trust

Trust signal

Compliance1 record

British Gas financial estimates

Financial estimate

Revenue estimate

Valuation estimate

British Gas leadership team

Management profile

Number of profiles

British Gas subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

British Gas funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

British Gas M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about British Gas

What does British Gas do?

British Gas supplies gas and electricity to UK residential customers under tariff structures aligned to the Ofgem price cap or fixed two-year contracts (Fix & Fall), complemented by boiler installation, service contracts, and a broad portfolio of home energy and smart home products. The company also delivers landlord compliance services (Gas Safety Certificates, EICRs), EV charging solutions paired with the Hive Power+ smart charging system, and low-carbon home upgrades including heat pumps, solar panels, batteries, insulation, and air conditioning.

Is British Gas a public or private company?

British Gas is a private company. It is classified as corporate owned and is currently operating.

When was British Gas founded?

British Gas was founded in 1816. It employs 5,001 to 10,000 people.

Where is British Gas based?

British Gas is headquartered in Leicester, United Kingdom, in the Europe region.

How does British Gas make money?

Five revenue lines are on record. Energy Supply (Gas and Electricity) is the primary driver. The others are boiler Sales and Installation, service and Maintenance Contracts, smart Home Products and EV Tariff and Charging.

Who are British Gas's main competitors?

Direct peers on record are Shell Energy Retail, OVO Energy, E.ON Next (UK), EDF Energy (UK), SSE (now OVO Group), ScottishPower and Octopus Energy. Drax Energy is listed as a broad incumbent. Others are British Gas Business / Centrica Business and Centrica (parent).

Does British Gas have an API?

No public API is recorded for British Gas.

What industry is British Gas in?

British Gas's product category is Residential Energy Supply. Its primary akta.pro industry code is EUAJAKAB, Meter Installation, Exchange (Turn-On/Turn-Off) & Field Services, with a secondary code of EUAJACAB, Service Renewals, Relocations & Upgrades (Capacity/Pressure Changes). Its NAICS code is 22121 and its SIC code is 4923.

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Live signals
AOL.comBritish Gas threatened disabled pensioner with court over £2k bill errorBritish Gas issued a £2,022.41 gas bill to disabled pensioner José Bell, which was more than ten times the company's own estimate for his London flat, and subsequently threatened legal action through a county court claim when he disputed the charge. After intervention by The Telegraph, British Gas reviewed the meter readings, corrected the account to show a zero balance, withdrew the lawsuit, and apologized for the error. The incident highlights significant failures in the energy supplier's billing process and customer service handling for vulnerable consumers.ProlificnorthFormer PrettyLittleThing and British Gas marketer takes director’s role at Manchester agencyTrunkBBI, a Manchester-based creative and performance agency, appointed Matt Holmes as its new strategy director, leveraging his experience from PrettyLittleThing, British Gas, and Emirates Airline. Holmes will focus on enhancing the agency's capabilities in AI, automation, and innovation to benefit clients. His previous roles included digital marketing for PrettyLittleThing and British Gas, where he introduced AI-driven audience segmentation and campaigns.YahooOctopus overtakes British Gas as Britain’s biggest energy companyOctopus Energy has overtaken British Gas to become Britain’s largest household energy supplier, serving 12.9 million household accounts as of October 31, 2024, according to Cornwall Insight data. British Gas, which had held the top spot since privatization in 1986, was named joint-worst supplier by consumer group Which? following a survey in which Octopus came top, having received 1.4 million complaints over 18 months. Octopus gained market share partly because over half of energy suppliers left or collapsed during the energy crisis following Russia’s invasion of Ukraine, allowing it to absorb their customers.