What Marimex does

Marimex CZ, s.r.o. is a privately-held Czech specialty e-commerce retailer of pool, outdoor recreation, and wellness products, founded in 1992 and headquartered in Prague at Libušská 256. The company sells through its own storefront at marimex.cz and a large dedicated showroom that it describes as the largest pool and wellness showroom in the Czech Republic. Its catalog covers above-ground pools across the Tampa, Florida, and Orlando series, pool equipment (sand and cartridge filtration, vacuums, chemicals, UV and salt chlorination systems, solar and heat-pump heating), spas and hot tubs, infrared and Finnish saunas, cold-plunge tubs, trampolines, children's playground equipment, bioclimatic pergolas, garden furniture, and home fitness gear. The portfolio is sold under the Marimex master brand plus own-brand lines including HOOPI (trampolines), ProStar (filtration and vacuums), RobotVac (robotic pool cleaners), and Olympic (accessories), alongside third-party brands such as Intex.

The business model is direct-to-consumer hardware sales, supplemented by repeat-purchase consumables (pool chemicals, filter media, replacement parts) and a small wholesale cooperation program. Pricing is per unit across a wide range from ~149 CZK accessories to ~49,990 CZK robotic cleaners, with free shipping above 2,990 CZK, installment financing through HomeCredit, and seasonal promotional campaigns of up to 15% off. Marketing relies on the e-commerce site, a substantial Czech-language advisory content library (Poradna), social-login onboarding, an affiliate program, and email promotions. The company employs 11-50 people, is independently owned with no disclosed external funding, and operates exclusively in the Czech Republic.

Name

Marimex

Legal name

Marimex CZ, s.r.o

Website

https://marimex.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Marimex is a privately-held Czech e-commerce and showroom retailer founded in 1992, selling above-ground pools, pool equipment, trampolines, saunas, spas, and outdoor wellness products directly to Czech consumers through marimex.cz and the country's largest dedicated pool and wellness showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Hardware): Primary revenue from one-time sales of physical products including above-ground pools, trampolines, infrared saunas, Finnish saunas, hot tubs, playground equipment, garden furniture, fitness equipment, and related accessories and chemicals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Marimex is a Czech specialist retailer selling above-ground pools, pool maintenance equipment and chemicals, saunas (infrared and Finnish), hot tubs, trampolines, playground equipment, and outdoor/garden and fitness products through its own e-commerce platform marimex.cz and a large physical showroom. The company carries its own sub-brands (HOOPI, ProStar, RobotVac, Olympic) alongside third-party brands and provides an integrated advisory content library (Poradna) to support customer self-research. Revenue is generated primarily from one-time product sales of physical hardware supported by after-sales service.

Product overview

Marimex is a Czech e-commerce company specializing in above-ground pools, comprehensive pool equipment, and outdoor/indoor wellness products. The product portfolio centers on above-ground pools across multiple series (Bazény Tampa, Florida, Orlando), complete pool maintenance solutions (sand and cartridge filtration, vacuum cleaners including the RobotVac Orinoco robotic cleaner, chemical treatments), water treatment systems (solinators/chlorinators, UV sterilizers), spa products (inflatable and fixed hot tubs), sauna and wellness equipment (infrared and Finnish saunas, cooling tubs), outdoor recreation (trampolines across Standard/Premium/Comfort/FreeJump series, children's playgrounds, garden gazebos, bioclimatic pergolas, grills), and home fitness equipment (exercise bikes, elliptical trainers). The company operates primarily as an online retailer with a physical showroom in the Czech Republic, offering both own-brand products and branded items from manufacturers like Intex, with 99% of inventory kept in stock.

Differentiator

Problem solved

Functional benefit

Brands

• HOOPI: Trampoline brand featuring models with internal safety nets and curved padded poles reaching to the ground
• ProStar
• RobotVac
• Olympic

Products and services

• Above-Ground Pools (Tampa, Florida, Orlando series) Residential above-ground pools available in three series — Tampa (entry-level, seasonal), Florida (mid-range, extended seasonal), and Orlando (premium, steel-wall, year-round with optional in-ground placement). Designed for Czech homeowners seeking backyard pool installations.
• Pool Water Treatment Chemicals
• Sand Filtration Systems (ProStar series) Sand filtration systems for pool water circulation and mechanical cleaning, including ProStar 3, ProStar 4, and ProStar 6 models. Designed for residential above-ground pool owners.
• Pool Vacuum Cleaners (manual, semi-automatic, robotic) Pool vacuum cleaners in manual, semi-automatic, and robotic configurations for cleaning pool floors, walls, and waterlines. Includes StarVac, SupraVac, and Aiper branded models.
• RobotVac Orinoco Robotic Pool Cleaner Wireless robotic pool vacuum with 3 motors at 130W power, mobile app control (real-time monitoring, scheduling, push notifications), IMU sensor navigation, 3 cleaning modes (standard, floor-only, weekly), 120-minute runtime, and automatic wall parking. Suitable for pools up to 180 m².
• Salt Chlorination Systems (Solinátor / Chlorinátor) Salt chlorination systems that generate chlorine from dissolved salt through electrolysis for automatic pool water disinfection, connected in-line with sand filtration via 32mm hoses. Includes the E.C.O. Boost variant for pools up to 26 m³.
• UV Sterilization Lamps (Steril Pool) UV sterilization lamps in 24W and 36W variants providing chemical-free water disinfection for pools with filtration systems up to 4 m³/hour flow rate.
• Inflatable Hot Tubs (Nafukovací vířivky) Portable inflatable hot tubs available in 2-4 person, 6 person, and 8 person capacities with hydromassage jets and adjustable temperature control. Targeted at Czech consumers seeking residential spa experience.
• Fixed-Structure Hot Tubs Fixed-structure spas and hot tubs for permanent outdoor or indoor installation with solid construction. For residential customers wanting a permanent wellness installation.
• Infrared Saunas (Infrasauny) Infrared saunas in various sizes from single-person to four-plus person units, using ceramic and carbon infrared heaters for deeper tissue warming. Includes combination sauna variants. For residential wellness use.
• Finnish Saunas (Finské sauny) Traditional Finnish saunas featuring dry heat from stove heaters, complete with sauna stoves and stones. For residential wellness use.
• Cold Plunge Pools (Ochlazovací kádě) Cold plunge pools and cooling tubs for post-sauna or post-exercise recovery and thermotherapy. For residential wellness users.
• Trampolines (Marimex and HOOPI series) Garden trampolines in Standard, Premium, Comfort, and FreeJump model series, plus the HOOPI sub-brand with internal safety nets and curved padded poles. Diameters from 183 cm to 457 cm, weight capacities from 50 kg to 150 kg. For residential family use.
• Children's Playground Equipment (Dětská hřiště) Children's playground equipment including play sets, swings, slides, sandpits, and climbing structures designed for residential outdoor use by families.
• Bioclimatic Pergolas Adjustable louvered pergola systems providing flexible shade and weather protection for outdoor living spaces, with compatible accessories. For residential garden use.
• Outdoor Grills, Fireplaces, and Fire Pits Outdoor cooking and heating appliances including garden grills, fireplaces, and fire pits with associated accessories. For residential outdoor use.
• Garden Gazebos (Zahradní altány) Garden gazebos and outdoor shade structures for outdoor entertainment and relaxation. For residential garden use.
• Inflatable Furniture (Nafukovací nábytek) Inflatable furniture including mattresses, chairs, and pillows designed for camping and outdoor activities. For residential and outdoor recreation use.
• Exercise Bikes and Ergometers (Rotopedy a ergometry) Exercise bikes and ergometers for home cardiovascular training, complementing elliptical trainers and fitness accessories. For residential home fitness use.
• Elliptical Cross-Trainers (Eliptické trenažéry)
• Solar Pool Heating (Solární ohřev bazénu)
• Heat Pumps for Pool Heating (Tepelná čerpadla) Heat pump systems for efficient pool water heating, extending pool usability across seasons. For residential pool owners.
• Pool Cleaning Brushes and Tool Sets Pool cleaning brushes, net skimmers, telescopic poles, and cleaning sets (DeLuxe, Premium) for manual pool maintenance. For pool owners performing routine cleaning.

Quantifiable outcome

• 99% of product assortment kept in stock for fast shipping
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Intex Recreation: Global leader in above-ground pools, spas, and inflatable products; sold through Marimex's catalog and competing directly at the brand level across the same SKUs and price points in Czech retail.
• OBI Czech Republic: European home improvement and garden retailer with Czech stores and online; competes in garden, pool accessories, and outdoor living categories against Marimex.
• Bestway Global Holding: Major global above-ground pool, hot tub, and outdoor leisure products manufacturer; competes with Marimex's portfolio at the brand and channel level across Europe.
• Hayward Pool Products: Global manufacturer of pool equipment (pumps, filters, heaters, cleaners) competing in the same equipment categories that Marimex distributes under ProStar and other brands.
• Hornbach Baumarkt: European DIY/home improvement retailer operating Czech stores and online; carries pools, garden, and outdoor categories that overlap with Marimex's assortment at a wider but less specialized level.
• Pentair Pool: Global pool equipment and water treatment manufacturer; competes in filtration, heating, and automation categories that overlap with Marimex's ProStar and pool accessory ranges.
• Bauhaus Česká republika: Czech and Central European DIY/home improvement chain selling garden, pool, and outdoor products; broader assortment than Marimex but overlapping customer base for garden and seasonal outdoor purchases.

Emerging players

• MSpa International: Specialist brand in portable and inflatable hot tubs/spas; competes with Marimex's virivka/spa category and increasingly enters European D2C channels alongside retailers like Marimex.

Direct peers

• Hecht (HECHT MOTORS s.r.o.): Czech e-commerce and retail specialist for garden equipment, outdoor power tools, and seasonal outdoor goods; overlapping Czech customer base and complementary product mix to Marimex.
• Mountfield CZ: Czech Republic's largest garden-center chain, selling above-ground pools, garden furniture, grills, and outdoor living products - Marimex's most direct competitor for both online and physical retail in the same Czech market and customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/marimexcz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marimex