Reti Espana

What Reti Espana does

Reti España is a Madrid-based government relations and public affairs consultancy that advises corporate clients on political strategy, institutional positioning, and corporate diplomacy in the Spanish market. Founded in 2001, the firm operates as a professional services practice, monetizing through project-based advisory mandates and ongoing retainer engagements typical of the public affairs sector. Its core deliverable is senior-level consultancy: stakeholder mapping, political intelligence, regulatory engagement strategy, and crisis communications support, with no disclosed proprietary technology platform underlying the offering.

The firm has been acquired by and integrated into Rud Pedersen Group, under which it now operates as Rud Pedersen España. Through this integration, the Spanish practice has become part of a pan-European public affairs platform comprising more than 600 consultants across over 20 countries, giving it the ability to deliver cross-border mandates that span EU-level policy advice and country-specific government relations. This structurally shifts the firm's competitive positioning from a standalone Madrid boutique to a node in a continent-wide network, with cross-selling and joint mandate delivery across European jurisdictions as the primary commercial lever.

The local Spanish entity has an estimated 11-50 employees and operates on standard professional services pricing mechanics (retainers, hourly consulting, and bespoke mandates). Customer composition, segment mix, pricing detail, and revenue figures are not publicly disclosed, which materially limits visibility into revenue concentration, churn exposure, and unit economics.

Name

Reti Espana

Legal name

Reti España

Website

https://retionline.es

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Reti España is a Madrid-based government relations and public affairs consultancy advising corporate clients on political strategy. Founded in 2001, it now operates as Rud Pedersen España within a pan-European network of 600+ consultants across 20+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Management Consulting Services: Professional consulting services delivered by a team of 600+ consultants across European markets

Go-to-market motion1 record

Distribution channels1 record

Core offering

Reti España (now operating as Rud Pedersen España) is a Madrid-based government relations and public affairs consultancy that delivers advisory services in political strategy and corporate diplomacy to organizational clients. As part of Rud Pedersen Group's European network of more than 600 consultants across 20+ countries, the firm provides locally anchored Spanish public affairs expertise with cross-border delivery capability for clients operating across European markets.

Product overview

Reti España was a policy and communications consulting firm that has since rebranded as Rud Pedersen España. The company operated as part of Rud Pedersen Group, a European consulting network with presence in over 20 countries and more than 600 consultants. As a consulting firm, the company offered advisory services rather than a software product or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Government Relations and Public Affairs Advisory (Rud Pedersen España) Professional advisory services in government relations, public affairs, political strategy, and corporate diplomacy for enterprise and organizational clients needing to engage government, regulatory, and policy stakeholders in Spain and across Europe. Delivered through Rud Pedersen Group's network of more than 600 consultants across 20+ European countries.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rud Pedersen GroupcoreStrategic or Co-development PartnerRud Pedersen Group acquired Reti España and rebranded it as Rud Pedersen España. This partnership expands Rud Pedersen Group's presence in Spain, adding to their network of more than 600 consultants across 20+ European countries. The integration allows for broader service delivery across the European consulting market.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Burson (BCW): Global communications and public affairs firm offering public affairs, public policy, and corporate advisory services across Europe. Comparable as a broader incumbent in public affairs and government relations.
• APCO Worldwide: Global public affairs, communications, and strategy consultancy with significant European operations serving multinational corporate and government clients. Comparable as a broad incumbent offering political strategy and corporate diplomacy services.
• FleishmanHillard: International public relations and communications agency with public affairs and government relations practices in Europe. Comparable as an established incumbent offering related corporate communications and public affairs services.
• FTI Consulting: Global advisory firm with a strategic communications segment that includes public affairs and government relations services across Europe. Comparable as a broader incumbent with public affairs capabilities, though much larger and more diversified.
• Hill+Knowlton: Global communications consultancy with deep public affairs and public policy capabilities in Europe, advising corporates on political, regulatory, and reputational issues. Comparable as a broader incumbent in public affairs advisory.
• Brunswick Group: Global critical issues and public affairs advisory firm with strong European presence, offering public affairs, political, and corporate communications services to multinational clients. Comparable as a broader incumbent in the public affairs advisory space.

Direct peers

• Atrevia: Madrid-based public affairs, corporate communications, and lobbying consultancy operating across Spain and Latin America. Highly comparable as a Spanish-headquartered public affairs peer serving enterprise clients with political strategy and corporate diplomacy services.
• Llorente y Cuenca (LLYC): Leading Spanish and Latin American public affairs, corporate communications, and public relations consultancy headquartered in Madrid. Directly comparable to Reti España's government relations and corporate diplomacy focus, with a significantly larger regional footprint.
• Romaní y Asociados: Spanish public affairs and lobbying consultancy focused on political strategy, regulatory advocacy, and corporate diplomacy. Operates in the same niche and Madrid market as Reti España.
• Kreab: European-headquartered public affairs, communications, and consulting firm with strong presence in Spain and the EU. Comparable as a focused European public affairs peer with similar political strategy and corporate diplomacy offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reti Espana