DartCounter
DartCounter is a mobile and web darts scoring platform serving recreational and competitive darts players worldwide. The product combines computer vision-based auto-scoring via VirtCam and Target Omni hardware, online multiplayer tournaments, and AI-powered DartBot training opponents with 20 skill levels.
- Company typePrivate
- Founded2014
- HeadquartersZutphen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What DartCounter does
DartCounter B.V. is a privately held Dutch company that operates an online darts scoring and community platform serving recreational and competitive darts players worldwide. Founded in 2014 and headquartered in Zutphen, Netherlands, the platform reports more than 1.5 million active players, approximately 150,000 daily matches, and over 30 million daily dart throws. Distribution is global and self-serve via the Apple App Store, Google Play Store, and a web application at app.dartcounter.net, addressing casual hobby play, competitive tournament play, and structured skill-development use cases.
The platform's product surface centers on real-time auto-scoring enabled by computer vision through two integrations: a software-based VirtCam module that uses a device or external camera for throw detection, and the Target Omni hardware sensor ring that attaches to a dartboard and transmits throws wirelessly to the app. Beyond scoring, the product includes online multiplayer infrastructure with tournament formats (including a Group Stage format added March 2026 with round-robin play and knockout rounds), a DartBot AI opponent rebuilt in June 2026 with 20 individually tuned skill levels and a Custom Bot configuration feature for Ultimate subscribers, MasterCaller voice announcements featuring John McDonald, interactive heatmap analytics, an Action Replays clip capture and sharing feature, and Google or Facebook social login. The product is positioned as 'powered by Target Darts,' a global darts equipment brand whose sponsored professional players' live matches are surfaced within the platform's Live Games list. Server infrastructure is located in the Netherlands and Germany, and the platform is GDPR-compliant.
DartCounter operates a freemium consumer business model. The free tier restricts users to three online matches per week, eight game modes, basic statistics, and limited Action Replay storage (ten clips for seven days). Revenue is generated primarily through an 'Ultimate' subscription tier priced at €4.99 per month or €34.99 per year, billed via iTunes and Google Play, which unlocks unlimited online play, all game modes, custom DartBot configuration, extended statistics, MasterCaller name calls, and expanded replay storage (30-day window, ten favourited clips, unlimited total). A secondary revenue stream comprises partner referral revenue from third-party darts-related brands contacting free-tier users pursuant to platform terms. The company discloses no external funding; the ongoing relationship with Target Darts, which is referenced as a parent or exclusive strategic power partner, provides both brand association, professional player integration, and operational backing.
DartCounter firmographics
Firmographics- Name
- DartCounter
- Legal name
- DartCounter B.V.
- Website
- https://dartcounter.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DartCounter is a mobile and web darts scoring platform serving recreational and competitive darts players worldwide. The product combines computer vision-based auto-scoring via VirtCam and Target Omni hardware, online multiplayer tournaments, and AI-powered DartBot training opponents with 20 skill levels.
- Ownership category
- akta.pro rank
DartCounter industry classification
Industry- Product category
- Darts Scoring Software
- NAICS
- Amusement Arcades (71312)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
- akta.pro secondary industry
- Gaming Machine Systems & Management (CMS, TITO, Player Tracking, Bonusing) (MPAEAJAH)
Keywords
Where DartCounter is headquartered
LocationHeadquarters
- HQ city
- Zutphen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
DartCounter business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Ultimate Monthly Subscription: Auto-renewing monthly subscription providing unlimited online games, more game modes, custom DartBot access, extensive statistics, 30 Action Replay clips with favourites, and MasterCaller name requests. Billed at €4.99 per month, charged monthly via iTunes/App Store.
- Ultimate Yearly Subscription: Auto-renewing annual subscription with the same benefits as monthly but at a discounted rate of €34.99 per year. Billed annually via iTunes/App Store. Offered at a lower effective monthly cost than monthly billing to incentivize annual commitment.
- Partner Revenue Share: Free users agree to receive first-contact communications from DartCounter's official darts-related partners, generating referral or revenue-sharing income from third-party darts brands.
- In-App Purchases (Bundled with Subscription): Ultimate subscription unlocks in-app purchase content including additional features, custom DartBot, and premium functionality. Free tier provides limited access (3 online matches/week, 8 game modes, basic stats, 10 Action Replay clips for 7 days).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier — limited online play and basic stats |
| Subscription | Monthly | Ultimate Monthly — full feature access billed monthly |
| Subscription | Annual | Ultimate Yearly — full feature access billed annually at discounted rate |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DartCounter product offering
Product offeringCore offering
DartCounter operates a mobile (iOS/Android) and web darts scoring application that automatically tracks dart throws via computer vision (VirtCam) and a dedicated hardware sensor (Target Omni). It enables local and online multiplayer play, structured online tournaments with group stages, an AI opponent (DartBot) with 20 tuned skill levels, MasterCaller voice announcing, Action Replay clip capture, and detailed performance analytics for casual and competitive darts players. A freemium model provides limited free play with a paid Ultimate subscription unlocking unlimited games, all game modes, custom DartBot creation, extensive statistics, and 30 Action Replay clips.
Product overview
DartCounter is a unified darts ecosystem comprising mobile and web applications for scoring, competing, and tracking darts performance. The core offering combines the DartCounter app/web platform with smart hardware integrations (Target Omni dartboard sensor and VirtCam camera) for automatic dart detection. Users access local multiplayer, online play, tournaments, and various game modes (X01, Cricket, Shanghai, Around the Clock, Bob's 27, Halve-It, 121 Checkout). The platform's AI capability centers on computer vision for automatic scoring via Omni and camera-based dart detection. Premium features are available through Ultimate subscription (€4.99/month or €34.99/year), unlocking unlimited online games, all game modes, Custom DartBot, extensive statistics, Action Replays, and MasterCaller. The ecosystem also includes DartBot as a built-in AI opponent with 20 skill levels, online tournament infrastructure, and an influencer partnership program.
Differentiator
Problem solved
Functional benefit
Products and services
- DartCounter Mobile App Primary mobile application for iOS and Android that serves as a comprehensive darts scoreboard, supporting local and online multiplayer, tournament play, training modes (DartBot, Around the Clock, Bob's 27, 121 Checkout, Score Training, Double Training), MasterCaller voice announcements, Action Replays, performance analytics, and automatic scoring via camera (VirtCam) or Omni hardware sensor.
- DartCounter Web App Full-featured browser-based version of DartCounter at app.dartcounter.net, supporting online play, spectating of live games and tournaments, and Omni hardware in Web Mode (from Omni v1.1.0 onward) for automatic dart detection during play on desktop.
- Ultimate Subscription Premium subscription that unlocks unlimited online matches, all game modes, Custom DartBot creation, extensive statistics across all modes, 30 Action Replay clips with favorites (30-day storage), MasterCaller announcing the player's name, and Halve-It unlimited play; available as €4.99 monthly or €34.99 yearly auto-renewing subscription via the App Store and Play Store.
Quantifiable outcome
- Over 30 million darts thrown per day on the platform
- +2 more outcomes
Companies that use DartCounter
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
DartCounter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature10 records
DartCounter partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Target DartsflagshipTarget Darts is described as the global leader in the sport of darts and serves as DartCounter's power partner. The partnership integrates Target professional players' live matches directly into DartCounter's Live Games list, highlights official tournaments hosted by Target with special borders and top sorting, and positions Target as the brand powering DartCounter. This is the most prominent and publicly visible partnership, covering product integration (pro matches in-app), marketing (official tournament visibility), and brand association.
- Zack from In The Mud SportscoreZack from In The Mud Sports was announced as the first Verified Tournament organizer in June 2026. Verified Tournaments are highlighted with a distinctive border and sorted to the top of the tournament list, representing DartCounter's trusted community organizer programme.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
DartCounter competitors and assessment
Company assessmentDirect peers
- Autodarts: Autodarts offers camera-based automatic dart detection and online scoring/tournaments for competitive darts players. It is the closest direct competitor to DartCounter's Omni/VirtCam-based automatic scoring and online multiplayer platform.
- MyDartTraining: MyDartTraining is a darts training and scoring app focused on skill development with structured practice modes. It overlaps with DartCounter's training, DartBot, and statistics value proposition for serious hobbyist players.
- DartConnect: DartConnect provides professional-grade darts scoring, statistics, and tournament management used in televised darts. It competes directly with DartCounter for competitive/tournament players and live event scoring.
Broad incumbents
- GameChanger: GameChanger is a leading sports scoring, streaming, and team-management app covering baseball, softball, basketball, and other sports. It serves as a broad incumbent in the digital scorekeeping and amateur sports community space that DartCounter occupies for darts.
Regional players
- Unicorn Darts: Unicorn Darts is a long-established darts equipment manufacturer with a global footprint. As a peer brand competing with Target Darts, it represents an alternative ecosystem partner DartCounter could pursue — or compete against — for sponsored integrations.
- Winmau: Winmau is a major darts equipment brand (competitor to Target Darts) producing dartboards and accessories. While primarily hardware, its ecosystem touches scoring and tournament organization, making it a relevant adjacent competitor in the darts ecosystem.
Others
- PDC (Professional Darts Corporation): The PDC runs the world's leading professional darts tours and digital platforms. As the governing body of professional darts, it is an ecosystem participant relevant to DartCounter's pro-match live integration and tournament credibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
DartCounter social profiles
Digital presenceDartCounter compliance and trust
Trust signalCompliance1 record
DartCounter financial estimates
Financial estimateRevenue estimate
Valuation estimate
DartCounter leadership team
Management profileNumber of profiles
DartCounter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DartCounter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DartCounter
What does DartCounter do?
DartCounter operates a mobile (iOS/Android) and web darts scoring application that automatically tracks dart throws via computer vision (VirtCam) and a dedicated hardware sensor (Target Omni). It enables local and online multiplayer play, structured online tournaments with group stages, an AI opponent (DartBot) with 20 tuned skill levels, MasterCaller voice announcing, Action Replay clip capture, and detailed performance analytics for casual and competitive darts players. A freemium model provides limited free play with a paid Ultimate subscription unlocking unlimited games, all game modes, custom DartBot creation, extensive statistics, and 30 Action Replay clips.
Is DartCounter a public or private company?
DartCounter is a private company. It is classified as unknown and is currently operating.
When was DartCounter founded?
DartCounter was founded in 2014. It employs 1 to 10 people.
Where is DartCounter based?
DartCounter is headquartered in Zutphen, Netherlands, in the Europe region.
How does DartCounter make money?
Four revenue lines are on record. Ultimate Monthly Subscription is the primary driver. The others are ultimate Yearly Subscription, partner Revenue Share and in-App Purchases (Bundled with Subscription).
Who are DartCounter's main competitors?
Direct peers on record are Autodarts, MyDartTraining and DartConnect. GameChanger is listed as a broad incumbent. Regional players are Unicorn Darts and Winmau. PDC (Professional Darts Corporation) is listed as an others.
Does DartCounter have an API?
No public API is recorded for DartCounter.
What industry is DartCounter in?
DartCounter's product category is Darts Scoring Software. Its primary akta.pro industry code is MPAEAJAF, Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards), with a secondary code of MPAEAJAH, Gaming Machine Systems & Management (CMS, TITO, Player Tracking, Bonusing). Its NAICS code is 71312 and its SIC code is 7990.