Rieter Morando

What Rieter Morando does

Rieter Morando is a privately held industrial machinery supplier formed in 2018 through the merger of Germany's Rieter-Werke (founded 1874) and Italy's Officine Morando (founded 1906). The company designs, manufactures, and services machinery for clay preparation and shaping, serving heavy clay producers (brick and roof tile manufacturers) and, more recently, cement producers seeking low-carbon alternatives. Its headquarters are in Asti, Italy, with an engineering center in Konstanz, Germany, and it operates as a sister company to Keller HCW GmbH of Ibbenbueren, Germany.

The product portfolio spans the full clay preparation chain — raw material handling, fine grinding, mixing, and shaping equipment — supplemented by laboratory-scale machines (the Genius range) and modernization services such as SCADA and HMI upgrades for installed production lines. Its newer Decarb Technologies division focuses on supplementary cementitious materials (SCM), particularly the LC3 (Limestone Calcined Clay Cement) process, positioning the company in cement decarbonization. The combined entity claims a heritage of more than 5,000 plants supplied worldwide across both predecessor brands.

Rieter Morando operates a project-based B2B sales model with no public pricing. Standard payment terms are 30% down, 60% upon shipment readiness, and 10% after invoicing, consistent with typical industrial machinery contract structures. The company is privately held and does not disclose revenue; current headcount is reported in the 11-50 range, a substantial contraction from the historical peak of roughly 1,400 employees across both legacy organizations.

Name

Rieter Morando

Legal name

Rieter Morando S.r.l.

Website

https://rietermorando.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Rieter Morando supplies clay preparation and shaping machinery, plus SCM technology for cement decarbonization, to heavy clay producers and cement manufacturers. Formed in 2018 from the merger of Rieter-Werke and Officine Morando, it operates from Italy and Germany.

Ownership category

akta.pro rank

Product category

Industrial Clay Processing Machinery

NAICS

Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (327390), Clay Building Material and Refractories Manufacturing (327120), Concrete Pipe, Brick, and Block Manufacturing (32733)

SIC

Construction Machinery & Equip (3531), Concrete Products, Except Block & Brick (3272), Structural Clay Products (3250), Cement, Hydraulic (3241)

akta.pro primary industry

Concrete Equipment (Mixers, Pumps, Batching) (IMAHAAAK)

akta.pro secondary industries

Clay Bricks (Facing & Common) (IMADABAA), Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG)

Keywords

• Clay preparation machinery
• Heavy clay equipment
• Cement decarbonization technology
• Brick manufacturing machines
• Industrial extruders mills

Headquarters

HQ city

Asti

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Machinery Sales: Sale of clay preparation and shaping machines including extruders, roller mills, mixers, crushers, and material storage systems. Project-based sales with installation and commissioning services.
2. Spare Parts Supply: Original spare parts supply ensuring compatibility with Rieter Morando machinery, with optimized logistics and stock availability for fast delivery.
3. Service and Maintenance: Comprehensive lifecycle services including start-up, regular maintenance, predictive maintenance, urgent assistance, on-site support, and process optimization.
4. Modernization Solutions: Mechanical overhauls, electrical and automation renewals, control system upgrades with new-generation HMIs, SCADA platforms, and process-enhancing retrofits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rieter Morando designs, assembles and supplies industrial machinery for the complete clay preparation and shaping value chain, serving heavy clay (brick and roof tile) manufacturers and cement producers transitioning to low-carbon supplementary cementitious materials. The portfolio includes crushers, roller mills, extruders, mixers, material storage systems, and stock machines, complemented by original spare parts, modernization, and lifecycle support services.

Product overview

Rieter Morando is a world-leading supplier of clay preparation and shaping machines, operating under two main sub-brands: Decarb Technologies for cement industry decarbonization via Supplementary Cementitious Materials (SCM), and Heavy Clay Solutions for brick and roofing tile production. The product portfolio spans the full clay processing value chain, from crushing equipment (BXF, WB, DAF, FR, VSP-LSP, KAF), grinding/mixing (LA, MBA, MBAF, SMB/SR, TITAN, GIGANT), shaping (MUN, SP, DR/6, DTP-F extruders/presses), to storage (LBV, QBH, LBH excavators). Pre-assembled machines in stock include the MVA/350, MVA/400, MVC 620 extruders and LA/5, LA/9 roller mills, and MBA-8 mixer. Laboratory machines (MVP0, MBA0, LA0, Genius range) enable raw material testing. Comprehensive services cover modernization, spare parts, lifecycle support, and on-site assistance. The company combines German engineering standards with Italian production expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Decarb Technologies: Technologies for decarbonization and reduction of gas emissions, supporting the cement industry transition to low-carbon production through clay preparation for Supplementary Cementitious Materials.
• Heavy Clay Solutions

Products and services

• Decarb Technologies Division offering clay preparation technology for Supplementary Cementitious Materials (SCM) to enable low-carbon cement production for cement manufacturers.
• Heavy Clay Solutions Comprehensive suite of machines and services for heavy clay processing, covering preparation, shaping and storage for brick and roofing tile production.
• BXF - Box Feeder Feeding equipment for controlled material intake in clay processing lines.
• WB - Roller Crusher Primary crushing equipment for breaking down clay blocks and aggregates.
• DAF - Disintegrator Equipment for disintegrating and disaggregating clay materials.
• KAF - Wet Pan Mill Wet grinding equipment for processing clay materials.
• LA - Pre-Roller Mill Primary grinding mill for preliminary size reduction of clay.
• MBA - Watering Mixer Mixing equipment for adding water and blending clay materials homogeneously.
• TITAN - Fine Roller Mill Precision grinding mill for fine refinement of clay materials.
• GIGANT - Super Fine Roller Mill High-capacity super-fine grinding mill for ultra-refined clay processing.
• MUN - Extruder Mun Brick extrusion equipment for shaping clay into brick formats.
• SP - Extruder Variat Variable extrusion equipment for flexible brick and tile shaping.
• DR/6 - Roof Tile Press Press equipment for manufacturing roof tiles with 1-5 moulds configuration.
• EXTRUDER MVA/400 Medium-capacity extruder with 500/400mm auger diameter, 16-20 t/h output, weight 10,500 kg.
• EXTRUDER MVC 620 High-capacity extruder with 620/550mm auger diameter, 55-65 t/h output, weight 22,000 kg.
• ROLLER MILL LA/5 Compact pre-roller mill with 600mm diameter rollers, 500mm length, max 30 t/h output at 3mm, weight 2,900 kg.
• ROLLER MILL LA/9 Large pre-roller mill with 1200mm diameter rollers, 900mm width, 67 t/h output at 1.5mm, weight 17,200 kg.
• WATERING MIXER MBA-8 High-capacity two-shaft watering mixer with 3100x1547mm trough, 860mm blade diameter, up to 200 t/h output, weight 13,000 kg.
• Laboratory Machines (MVP0, MBA0, LA0, Genius Range) Small-scale reproductions of production machines for raw material testing, process definition and quality assessment, including extruder MVP0, mixer MBA0, roller mill LA0 and the Genius range.
• Modernization Services Upgrading existing equipment including mechanical overhauls, electrical and automation renewal (PLCs, motors, safety systems), control system upgrades with HMIs and SCADA, and process-enhancing retrofits.
• Spare Parts Service Original spare parts supply with optimized logistics, stock availability and expert consultation for long-term parts strategies.
• Lifecycle Support Comprehensive support including start-up, regular maintenance, predictive maintenance with advanced diagnostics, urgent on-site assistance and process optimization.

Quantifiable outcome

• More than 5,000 plants supplied worldwide
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Keller HCW GmbHcoreStrategic or Co-development PartnerSister company located in Ibbenburen, Germany. Provides raw materials testing laboratory services for Rieter Morando customers, from quarry determination to firing tests. Equipped with cutting-edge instruments and managed by expert engineers. Available for all study and test needs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BEDESCHI S.p.A. Italian-headquartered competitor in heavy clay preparation and shaping machinery for brick, tile, and cement industries. Closely comparable product portfolio and customer overlap, particularly in European heavy clay equipment markets.
• Haver & Boecker: German family-owned industrial machinery group with mineral processing, screening, and bulk material handling capabilities. Comparable as a mid-sized specialty industrial machinery maker serving mineral and processing industries.
• Hans Lingl Anlagenbau und Verfahrenstechnik: Austrian supplier of complete plants and equipment for heavy clay (brick and roof tile) production. Direct competitor in clay preparation, shaping, and handling equipment with overlapping customer base of European heavy clay manufacturers.
• Marcheluzzo Ceramics S.p.A. Italian manufacturer of machines and complete plants for the ceramic and heavy clay industries. Direct competitor in clay preparation and shaping machinery for bricks and roof tiles.

Broad incumbents

• Sacmi Imola S.C. Italian ceramics and heavy clay machinery group offering complete production lines for bricks, tiles, and sanitaryware. Larger and more diversified than Rieter Morando, but directly competes in clay preparation and shaping equipment.
• FLSmidth & Co. A/S: Danish global supplier of equipment and services to the cement and minerals industries. Overlaps with Rieter Morando's Decarb Technologies division through cement industry equipment and competing pathways for low-carbon cement production.
• KHD Humboldt Wedag International AG: German-based supplier of cement plant equipment and services with global reach. Competitor in cement industry equipment where Rieter Morando's Decarb Technologies division is gaining traction with SCM and low-carbon solutions.
• Caterpillar Inc. Largest global construction and mining equipment manufacturer. Not a direct clay-prep competitor, but its scale, dealer network, and construction end-market presence provide a benchmark for industrial machinery serving heavy construction customers.
• Atlas Copco AB: Swedish global industrial group with compressors, vacuum, and construction/mining equipment. Broad incumbent in industrial machinery with adjacent customer relationships in construction materials and processing industries.
• Terex Corporation: US-based global manufacturer of construction and infrastructure equipment. Not a direct clay-prep competitor, but a broad incumbent in industrial machinery serving construction end markets where Rieter Morando's customers operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rietermorando

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rieter Morando