Sports Environment Alliance

Name

Sports Environment Alliance

Legal name

Sports Environment Alliance Inc

Website

https://sportsenvironmentalliance.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

akta.pro secondary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

Keywords

• Sport sustainability advocacy
• Environmental membership organization
• Sport climate action
• Green sport events
• Sustainability education webinars

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Fees: SEA generates revenue through tiered membership subscriptions from sports organizations (Members, Associate Members), local government bodies, and individual memberships (Friends of SEA at $50/year and $99/year tiers).
2. Donations: Tax-deductible donations from individuals and organizations supporting SEA's environmental advocacy and educational programs. SEA is a registered charity with ACNC.
3. Event Revenue: Revenue from SEA Summit tickets and potentially sponsored event participation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sports Environment Alliance is an Australian not-for-profit membership organization that convenes sporting clubs, associations, federations, councils, venues, corporations, and individuals around environmental sustainability in sport. It sells annual memberships (Individual AUD $50, Organisation AUD $99, plus bespoke Partner and Ambassador tiers), runs educational programs (SEA Academy webinars, SEA Learning Toolkit), convenes industry events (SEA Summit, Beyond the Summit), publishes a newsletter (#NoPlanetNoPlay), and coordinates collaborative sustainability initiatives through its Shared Ground platform.

Product overview

Sports Environment Alliance (SEA) is a for-purpose, membership-based organisation providing environmental sustainability education, advocacy, and resources for the sports industry. The core offering consists of tiered membership programs (SEA Members for organisations, SEA Partners, SEA Associate Members, Friends of SEA for individuals, and SEA Ambassadors) that provide access to educational content, networking events, and sustainability resources. The product portfolio also includes signature events such as the annual SEA Summit and webinar series (SEA Academy, Beyond the Summit, Shared Ground) that deliver climate education and industry knowledge sharing. Members receive the #NoPlanetNoPlay newsletter and access to the SEA Learning Toolkit. The organisation acts as a convener and thought leader, connecting sports organisations with sustainability expertise rather than offering a traditional software product.

Differentiator

Problem solved

Functional benefit

Products and services

• SEA Members (Individual and Organisation memberships)
• SEA Partners (corporate partnership program)
• SEA Associate Members
• Friends of SEA
• SEA Ambassadors
• SEA Summit
• Beyond the Summit
• SEA Academy & Webinars
• Shared Ground
• #NoPlanetNoPlay Newsletter
• SEA Learning Toolkit

Quantifiable outcome

• Victorian sports clubs raised $3M through container deposit recycling initiative
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Victoria University (VU)coreStrategic or Co-development PartnerUniversity partner engaged in developing sport sustainability educational content and courses. SEA members invited to participate in focus groups for new 'Sport and the Environment' short course development.
• eparcoreStrategic or Co-development PartnerEnvironmental sustainability advisory partner providing expertise and thought leadership to SEA community. Founder Terry Muir hosts climate impact webinars for members.
• Quayclean AustraliacoreStrategic or Co-development PartnerEnvironmental cleaning and sustainability services partner. Conducted independent study on reusable cup systems for Australian venues demonstrating commercial and environmental benefits.
• PolytancoreStrategic or Co-development PartnerSports surfaces company serving as SEA's Sustainability Partner for Sports Surfaces. Working on circular economy solutions for synthetic turf recycling.
• BASIS (British Association for Sustainable Sport)coreStrategic or Co-development PartnerInternational partnership for #CommonwealthClimateConversations, collaborative events and knowledge sharing between UK and Australian sports sustainability movements.
• UNFCCC Sport for Climate Action FrameworkcoreStrategic or Co-development PartnerSEA supports the UNFCCC Sport for Climate Action framework, contributing to global climate advocacy from the sports sector.
• Climate CouncilminorStrategic or Co-development PartnerContributed to Climate Change and Sport Report and Game, Set, Match report, providing sports sector perspectives to climate advocacy.
• Sport Ecology GroupminorStrategic or Co-development PartnerGlobal knowledge hub for sport and planet topics, co-hosting events like Earth Day discussions on sports ecology.
• ColesminorGTM or Marketing PartnerMajor sponsor supporting sports clubs, alignment with sustainability values in sport.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Climate Council: Australia's leading climate-change communication and advocacy organisation. Operates in the same Australian climate-advocacy space as SEA and has co-produced climate-and-sport reports with SEA, though its scope is much broader than sport.

Others

• Plastic Pollution Coalition: Global alliance working to end plastic pollution, with sport-sector engagement programmes. Adjacent rather than directly competitive, but relevant as an enabling ecosystem partner for sport-sustainability NGOs like SEA.
• Sailors for the Sea: Ocean-conservation nonprofit engaging the sailing community in environmental action. Comparable as a sport-vertical environmental advocacy NGO using athlete engagement and education, even though it is sport-specific rather than cross-sport.
• Common Goal: Global movement using sport (notably football) to drive social and environmental impact. Shares the athlete-led advocacy structure and cross-sport sustainability focus but is organised around player pledges rather than organisational membership.

Direct peers

• Sport Positive: UK-based initiative running the annual Sport Positive Awards and sustainability resources for sport. Directly comparable to SEA as a sport-sustainability advocacy and recognition platform, including shared award-program overlap (SEA shortlisted for Sport Positive Awards 2025).
• British Association for Sustainable Sport (BASIS): UK-based membership organisation dedicated to sustainability in sport, operating a near-identical model to SEA (membership tiers, summits, ambassadors, advocacy) and is already a confirmed SEA partner via #CommonwealthClimateConversations.

Broad incumbents

• Green Sports Alliance: North America's largest coalition of sports organisations focused on sustainability, convening leagues, teams, and venues. Comparable to SEA in mission and convening role, but operates at significantly larger scale and across more sports properties.

Emerging players

• Sport Ecology Group: Global knowledge hub for sport and planet topics co-hosting events such as Earth Day discussions with SEA. Functions as a complementary content and convening player rather than a head-to-head competitor, but addresses the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SEA_theChange
• LinkedInlinkedin.com/company/sports-environment-alliance
• Facebookfacebook.com/SportsEnvironmentAlliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Environment Alliance