Once Upon a Brand
Once Upon a Brand is a privately held Portuguese creative design agency founded in 2008 that delivers bespoke brand strategy, graphic design, web development, and digital marketing services to enterprise and SMB clients across Portugal and Angola.
- Company typePrivate
- Founded2008
- HeadquartersPaio Pires, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Once Upon a Brand does
Once Upon a Brand is a privately held creative design agency founded in Portugal in 2008, operating across Portugal and Angola. The company provides a comprehensive suite of brand-focused professional services including brand strategy and management, brand design, graphic design, content development, web strategy (design, programming, implementation, and management), social network management, email marketing, brand activation, multimedia, illustration, exhibition stands, and rebranding. These services are organized into eight practice categories and delivered on a bespoke, one-to-one basis, treating each client engagement as a unique case rather than a templated product.
The agency's client base spans a wide range of industries and customer sizes, with named enterprise logos including Burger King, Huawei, Red Bull MITO, the Portuguese Football Federation (Federação Portuguesa de Futebol), Portugal Ventures, Portugal Foods, EuroBic, and Frulact, alongside a long tail of mid-market and SMB clients across hospitality, real estate, fashion, food, legal, and sustainability segments. The agency is founder-owned with no subsidiaries, no external funding, and no parent company identified in the available data.
Commercially, Once Upon a Brand operates a professional services revenue model on project-based or retainer engagements with custom, quote-based pricing (not publicly disclosed). Its go-to-market is sales-led and consultative, relying on an organic portfolio website, social media presence (Facebook, Instagram), and direct contact inquiries to attract new business. There is no evidence of self-serve product, marketplace listing, AI/ML technology stack, proprietary platforms, or APIs; the value proposition rests on creative talent, storytelling craft, and accumulated brand credibility since 2008.
Once Upon a Brand firmographics
Firmographics- Name
- Once Upon a Brand
- Legal name
- Once Upon a Brand
- Website
- https://onceuponabrand.pt
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Once Upon a Brand is a privately held Portuguese creative design agency founded in 2008 that delivers bespoke brand strategy, graphic design, web development, and digital marketing services to enterprise and SMB clients across Portugal and Angola.
- Ownership category
- akta.pro rank
Once Upon a Brand industry classification
Industry- Product category
- Creative Design and Branding Services
- NAICS
- Advertising Agencies (54181), Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Brand Strategy & Identity Systems (MPAAAEAA)
- akta.pro secondary industries
- Brand Strategy & Positioning (BPAFAEAA), Packaging & Product Brand Design (BPAFAEAG), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Once Upon a Brand is headquartered
LocationHeadquarters
- HQ city
- Paio Pires
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Once Upon a Brand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services (Design and Marketing): Once Upon a Brand generates revenue through providing professional design and marketing services including brand strategy and management, brand design, graphic design, content development, web design and programming, email marketing, social media management, and brand activation events. Services are offered one-to-one to each client, suggesting a project-based or retainer-based engagement model typical of creative agencies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Once Upon a Brand product offering
Product offeringCore offering
Once Upon a Brand is a creative agency that designs and manages brand identities and end-to-end marketing presence for businesses. Its core deliverable is bespoke, one-to-one brand work covering brand strategy and management, brand design, graphic design, web design and programming, content development, social media management, email marketing, digital marketing, multimedia, illustration, rebranding, and brand activation events.
Product overview
Once Upon a Brand is a creative branding and design agency founded in 2008, operating from Portugal with operations in Portugal and Angola. The company operates as a single unified service offering rather than a platform with modular products. Their service portfolio comprises interconnected brand design and marketing services including Brand Strategy and Management, Brand Design, Creativity and Graphic Design, Content Development, Web Strategy (websites, web design, programming, implementation, and management), Social Network Management, E-mail Marketing, and Stands design. These services are organized into practice categories: Branding, Graphic Design, Brand Activation, Digital Marketing (MKT Digital), Web Design, Multimedia, Illustration, and Rebranding. The agency works one-to-one with clients, treating each brand as a unique case, and has served prominent clients including Burger King, Huawei, Red Bull, and the Portuguese Football Federation.
Differentiator
Problem solved
Functional benefit
Companies that use Once Upon a Brand
Customer profileNamed customers48 records
Segments1 record
Ideal customer profiles3 records
Once Upon a Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Once Upon a Brand partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Once Upon a Brand competitors and assessment
Company assessmentDirect peers
- TBWA\Lisboa: TBWA\Lisboa is the Portuguese arm of TBWA Worldwide, providing creative, brand strategy, and advertising services. It is directly comparable as a Lisbon-based creative agency competing for similar enterprise brand work.
- Leo Burnett Lisbon: Leo Burnett Lisbon is the Portuguese office of Leo Burnett, a global creative agency offering brand strategy, advertising, and design. It is directly comparable as a Lisbon-based creative agency serving multinational clients.
- DDB Lisboa: DDB is a global creative advertising network with a Lisbon office offering brand strategy, advertising, and design services to enterprise clients in Portugal. It is directly comparable as a Lisbon-headquartered creative agency serving similar brand-led clients.
- MullenLowe Portugal: MullenLowe Portugal is a creative advertising agency operating in Lisbon. It is directly comparable as a Lisbon-based creative agency competing for similar brand strategy and creative work.
- McCann Lisbon: McCann Lisbon is the Portuguese office of McCann, a global advertising and brand agency. It is directly comparable as a Lisbon-based full-service creative agency serving enterprise clients.
- BBDO Portugal: BBDO Portugal is the local affiliate of BBDO Worldwide, providing advertising, brand strategy, and creative services from Lisbon. It competes for the same brand-led enterprise engagements as Once Upon a Brand.
Broad incumbents
- Havas Portugal: Havas Portugal is the Portuguese office of Havas, providing advertising, media, and brand strategy. It is comparable as a larger, broader-scope marketing group operating in the same regional market.
- Publicis Portugal: Publicis Portugal is the local presence of Publicis Groupe, offering a broad portfolio of advertising, media, digital, and brand services. It is comparable as a larger, broader-scoped marketing services group operating in the same Lisbon market.
- Ogilvy Portugal: Ogilvy Portugal is the local presence of Ogilvy (WPP), offering brand strategy, advertising, and integrated marketing services. It is comparable as a larger incumbent with broader service scope operating in the same region.
Regional players
- Brandia: Brandia is a Portuguese brand consulting firm offering brand strategy, design, and activation services to enterprise clients in Iberia. It is comparable as a regional specialist competing in the same Portuguese brand services market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Once Upon a Brand social profiles
Digital presenceOnce Upon a Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Once Upon a Brand leadership team
Management profileNumber of profiles
Once Upon a Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Once Upon a Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Once Upon a Brand
What does Once Upon a Brand do?
Once Upon a Brand is a creative agency that designs and manages brand identities and end-to-end marketing presence for businesses. Its core deliverable is bespoke, one-to-one brand work covering brand strategy and management, brand design, graphic design, web design and programming, content development, social media management, email marketing, digital marketing, multimedia, illustration, rebranding, and brand activation events.
Is Once Upon a Brand a public or private company?
Once Upon a Brand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Once Upon a Brand founded?
Once Upon a Brand was founded in 2008. It employs 11 to 50 people.
Where is Once Upon a Brand based?
Once Upon a Brand is headquartered in Paio Pires, Portugal, in the Europe region.
How does Once Upon a Brand make money?
One revenue line is on record: professional Services (Design and Marketing).
Who are Once Upon a Brand's main competitors?
Direct peers on record are TBWA\Lisboa, Leo Burnett Lisbon, DDB Lisboa, MullenLowe Portugal, McCann Lisbon and BBDO Portugal. Broad incumbents are Havas Portugal, Publicis Portugal and Ogilvy Portugal. Brandia is listed as a regional player.
Does Once Upon a Brand have an API?
No public API is recorded for Once Upon a Brand.
What industry is Once Upon a Brand in?
Once Upon a Brand's product category is Creative Design and Branding Services. Its primary akta.pro industry code is MPAAAEAA, Brand Strategy & Identity Systems, with a secondary code of BPAFAEAA, Brand Strategy & Positioning. Its NAICS code is 54181 and its SIC code is 7311.