Turning Pointe School Of Dance

What Turning Pointe School Of Dance does

Turning Pointe School of Dance is a 501(c)(3) non-profit Christian dance school founded in 1999 and headquartered in Holland, Michigan. The organization operates two studio locations (Holland as the primary site and Hudsonville as a satellite) serving the West Michigan region with recreational and pre-professional dance instruction. Its program spans Ballet, Tap, Jazz, Hip-Hop, Musical Theatre, and Storytime Ballet for ages 2 and older, plus a Training Division for pre-professional dancers ages 7+ pursuing classical ballet and contemporary technique within a Christ-centered environment. Class registration is processed through the Jackrabbit Class platform, the website runs on Squarespace, and summer camps are distributed via DaySmart Recreation — there is no proprietary technology stack.

The school's revenue mechanics blend tuition (per-term class registration with multi-class and multi-dancer discounts), performance ticket sales ($19–$24 at venues such as Hope College's Knickerbocker Theatre), costume and participation fees for showcases, and a 100% donation model under its 501(c)(3) status that channels contributions into scholarships, community outreach, and debt-reduction. Signature annual productions include The Promise is Jesus (Christmas, with Gentex as presenting sponsor), Redeemed! (Spring, sponsored by CVH Dental), His Name is Jesus (performed at Maranatha Bible Missionary Conference), and the Worship Impact Night (WIN) community outreach event fully underwritten for underserved audiences. The organization has built a referral ecosystem of six virtual school and homeschool partnerships (Grand Haven Online, Hamilton Virtual, iCademy Global, Jenison International Academy, Niles Virtual, West Ottawa Virtual Academy, Saugatuck Public Schools), making it West Michigan's largest Christian dance referral network.

Name

Turning Pointe School Of Dance

Legal name

Turning Pointe School of Dance

Website

https://turningpointedance.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Turning Pointe School of Dance is a 501(c)(3) Christian dance school founded in 1999 in Holland, Michigan, offering recreational and pre-professional dance instruction for youth and families at two West Michigan studio locations.

Ownership category

akta.pro rank

Product category

Dance Education

NAICS

Fine Arts Schools (61161), Dance Companies (711120)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Classical Ballet (Full-Length & Repertoire) (MPAGADAA), Contemporary & Modern Dance (MPAGADAB), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance education
• Dance studio
• Ballet training
• Performing arts
• Youth dance programs

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Class Registration Fees: Recreational and training division dance classes billed per session/term, with discounts for multiple classes and families with multiple dancers.
2. Donations and Fundraising: As a 501(c)(3) non-profit ministry, operates with 100% donation model covering scholarships, outreach, and debt-reduction. All contributions are tax-deductible.
3. Performance Ticket Sales: Tickets sold for major productions at Knickerbocker Theatre and other venues. Tickets range from $19-$24 for some performances.
4. Costume and Participation Fees: Fees applicable for End of Year Showcase performances including costume fees and participation fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Turning Pointe School of Dance is a 501(c)(3) non-profit dance school in West Michigan that provides recreational and pre-professional dance instruction in ballet, tap, jazz, hip-hop, and musical theatre for students from toddler age through pre-professional levels. The school operates on a 100% donation-based model and produces annual Christian-themed performance productions at Hope College.

Product overview

Turning Pointe School of Dance offers a comprehensive dance education program centered on Christian faith development and dance excellence. The organization provides multiple class programs including Recreational Ballet (ages 3+), Recreational Dance with Tap/Jazz/Hip-Hop/Musical Theatre (ages 5+), Storytime Ballet (ages 2+), Summer Dance Camps, and a Pre-professional Training Division (ages 7+). The school's performance portfolio features signature productions: 'The Promise is Jesus' (annual Christmas ballet), 'Redeemed!' (spring production), 'His Name is Jesus' (ensemble production), and 'Worship Impact Night' (community outreach event). Classes run through the school year at Holland and Hudsonville locations in Michigan, with registration managed through Jackrabbit Class and donations via PayPal. As a 501(c)(3) nonprofit ministry, the school offers scholarships and outreach programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Ballet Classes Beginning and intermediate ballet instruction for students of various ages, delivered as term-based classes at the Holland, Michigan studio with a Christian-faith integrated approach.
• Recreational Dance (Tap, Jazz, Hip-Hop, Musical Theatre) Multi-discipline recreational dance classes covering tap, jazz, hip-hop, and musical theatre styles for students seeking variety in dance education.
• Storytime Ballet Early childhood ballet program designed for children ages 18 months to 3 years, introducing movement and rhythm through story-based instruction.
• Summer Dance Camps Seasonal summer dance camp programming registered through DaySmart Recreation, offering intensive dance experiences during school break.
• Training Division (Pre-Professional Program) Audition-based pre-professional dance training pathway with leveled curriculum in ballet, tap, jazz, and contemporary disciplines, designed for serious students pursuing advanced technical development.
• Annual Christian-Themed Performance Productions Ticketed annual performance productions staged at Hope College, including The Promise is Jesus, Redeemed!, and His Name is Jesus, integrating Christian narrative with choreographic dance.

Quantifiable outcome

• 25+ years serving West Michigan community
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Grand Haven OnlineminorStrategic or Co-development PartnerVirtual school partnership program. Students enrolled in Grand Haven Online have access to dance classes at Turning Pointe.
• Hamilton Virtual School ProgramminorStrategic or Co-development PartnerPartnership with Hamilton Virtual School Program providing dance education opportunities to enrolled students.
• iCademy GlobalminorStrategic or Co-development PartnerPartnership with global virtual academy to provide dance instruction as part of curriculum.
• Jenison International AcademyminorStrategic or Co-development PartnerPartnership with Jenison International Academy for dance education integration.
• Niles Virtual SchoolminorStrategic or Co-development PartnerVirtual school partnership providing dance class opportunities for enrolled students.
• West Ottawa Virtual AcademyminorStrategic or Co-development PartnerPartnership with West Ottawa Virtual Academy for dance curriculum integration.
• Saugatuck Public SchoolsminorStrategic or Co-development PartnerHomeschool program partnership with Saugatuck Public Schools for dance education.
• Knickerbocker Theatre (Hope College)coreStrategic or Co-development PartnerVenue partnership for major productions including The Promise is Jesus and Redeemed! Performances held at Hope College's Knickerbocker Theatre in Downtown Holland.
• Maranatha Bible Missionary ConferencecoreStrategic or Co-development PartnerHost venue for His Name is Jesus production. Free public performances at Maranatha's Vacation & Retreat Center in Norton Shores, MI.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tpschoolofdance
• Facebookfacebook.com/TurningPointeSchoolOfDance
• LinkedInlinkedin.com/company/turning-pointe-school-of-dance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turning Pointe School Of Dance