Microlog Systems

What Microlog Systems does

Microlog Systems & Tech Pvt. Ltd., founded in 1997 and headquartered in Kolhapur, Maharashtra, is an ISO 9001:2015 certified industrial automation systems integrator and value-added reseller serving enterprise manufacturers across South-West India. The firm operates as an authorized channel partner for Mitsubishi Electric and an authorized dealer for Autonics, distributing PLCs, AC servo drives and inverters, HMI/SCADA, industrial robots, low-voltage power distribution, power monitoring, and a full sensor portfolio, while delivering complementary engineering services across machine tool, foundry, printing, automobile, pharmaceutical, food & beverage, FMCG, oil refinery, steel, chemical, and paper & pulp verticals. It also operates branch offices in Goa and Belgaum (covering Hubli and Dharwad) and a 3,000 sqft manufacturing unit at Kagal-Hatkanagale Five Star MIDC for control panel production.

The company's technical stack spans PLC, SCADA, HMI, DCS, CNC, motion control, and robotics, with in-house software development across IEC 61131-3 languages (Instruction List, Function Block Diagram, Ladder Diagram, Structured Text, Sequential Function Chart) and SCADA platforms including McWorks, Indusoft, and Elipse. Differentiated offerings include custom control systems, special purpose machines (SPMs), motion control and CNC solutions, vision-based inspection, electro-mechanical manipulators, robotic cells using Mitsubishi robots, functional and performance test benches, and end-to-end electrical & instrumentation services for HV/MV/LV, BMS, and sub-station automation. A state-of-the-art automation lab at the 4,000 sqft Kolhapur HQ supports development, FAT, and demonstration.

Microlog monetizes through a mix of hardware distribution (Mitsubishi and Autonics resale), professional engineering services (basic and detailed design, software and hardware design, system integration, installation and commissioning, AMC and consultancy), and proprietary control panel manufacturing. Pricing is project-specific and quote-based, with no standard tiers, reflecting the customized nature of each engagement. The firm sells direct to enterprise and mid-market customers across Kolhapur, Sangli, Satara, Chiplun, Goa, Dharwad, Hospet, Hubli, and Belgaum, with a stated focus on South-West India. Enterprise customers include Tata Hitachi, Tata Marcopolo, Bosch, P&G, Cipla, Lupin, Glenmark, Godrej & Boyce, Kirloskar Brothers, KOEL, IFB, and Emerson Climate Technology, among others. The company is privately held and founder-led by Mr. Atul Shinde, an Electronics Engineer with 30+ years of industrial automation experience, with no disclosed institutional investors.

Name

Microlog Systems

Legal name

Microlog Systems & Tech. Pvt. Ltd.

Website

https://microlog.co.in

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Microlog Systems & Tech Pvt. Ltd. is an authorized Mitsubishi Electric and Autonics channel partner providing industrial automation solutions, including PLC, SCADA, HMI, robotics, and custom control systems, to enterprise manufacturers across South-West India.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Machinery Manufacturing (333), Other General Purpose Machinery Manufacturing (3339), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Electrical Industrial Apparatus (3620), General Industrial Machinery & Equipment (3560), Motors & Generators (3621), Services-Management Services (8741)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH), Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

Keywords

• Industrial automation solutions
• PLC SCADA programming
• Control panel manufacturing
• Factory process automation
• Robotic automation systems

Headquarters

HQ city

Kolhapur

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. Automation Solutions & Engineering Services: Provides complete automation solutions including FAT Support, Installation & Commissioning, Basic & Detailed Design, Software & Hardware Design. Custom-made hardware and software solutions for industrial automation across multiple sectors.
2. Mitsubishi Products Distribution: Authorized channel partner reselling Mitsubishi Electric products including Controllers (PLCs), Drive Products (AC Servo, Inverters), Graphic Operation Terminals, SCADA, Industrial Robots, Low Voltage Power Distribution Products, and Power Monitoring Products.
3. Autonics Products Distribution: Authorized dealer reselling Autonics products including Encoders, Proximity Switches, Sensors, Area Sensors, Curtain Sensors, Remote Monitoring Systems, Pressure Sensors, Vision Sensors, Photoelectric Sensors.
4. Control Panel Manufacturing: Designs and manufactures customized control panels for factory and process automation applications.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Microlog Systems provides industrial automation solutions and engineering services for manufacturing industries, including custom control systems, PLC/SCADA/DCS software development, robotics, and special purpose machines. It is an authorized channel partner and distributor of Mitsubishi Electric and Autonics automation products and manufactures customized control panels.

Product overview

Microlog Systems is an authorized channel partner and distributor of Mitsubishi Electric and Autonics industrial automation products, complemented by a portfolio of engineering services. The product portfolio includes Mitsubishi Controllers (PLCs and servo system controllers), Mitsubishi Drive Products (AC servo and inverters), Mitsubishi HMI/SCADA (graphic operation terminals and SCADA systems), Mitsubishi Industrial Robots, Mitsubishi Low Voltage Power Distribution Products, Mitsubishi Power Monitoring Products, and Autonics Sensors and Switches. The company provides engineering services organized into four core verticals: Factory Automation (custom control systems, machine tool controls, special purpose machines), Process Automation (instrumentation, electrical and instrumentation, BMS), Robotics (material handling, pick and place, palletizing), and PLC/SCADA/DCS Automation (software development using Ladder Diagram, Function Block Diagram, Structured Text, and SCADA platforms including McWorks, Indusoft, and Elipse). The Mitsubishi and Autonics hardware products are distributed as the core product line, while engineering services represent the added-value integration and customization layer built on top.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitsubishi Controllers Programmable controllers and servo system controllers for industrial automation applications, distributed as an authorized Mitsubishi Electric channel partner.
• Mitsubishi Drive Products AC servo drives and inverters for motion control and variable speed applications, distributed by Microlog for industrial customers.
• Mitsubishi HMI / SCADA Graphic operation terminals and SCADA systems for human-machine interface and process monitoring in industrial settings.
• Mitsubishi Industrial Robots Industrial robots for handling, bolting, dispensing, welding, and other robotic automation applications across various industries.
• Mitsubishi Low Voltage Power Distribution Products Low-voltage circuit breakers, magnetic contactors, and starters for power distribution and protection.
• Mitsubishi Power Monitoring Products Power management meters and energy-saving supporting devices for monitoring and optimizing energy consumption.
• Autonics Sensors and Switches Encoders, proximity switches, area sensors, curtain sensors, remote monitoring systems, pressure sensors, vision sensors, and photoelectric sensors for industrial automation, distributed as an authorized Autonics dealer.
• Factory Automation Custom control systems for machinery and equipment including machine control, control panels, sensors, switch gears, line controls, automated inspection, machine tool controls, transfer control, and special purpose machine automation.
• Process Automation Process control and instrumentation solutions for manufacturing factories including oil refineries, steel, food, chemical, paper, pulp, and pharmaceutical industries, covering plant control, instrumentation, electrical, and BMS automation.
• Robotics Robotic automation solutions including material handling, pick and place, palletizing, packaging, inspection and vision, deburring, polishing, dispensing, and assembly applications using Mitsubishi robots.
• PLC / SCADA / DCS Automation Software development and commissioning for PLC, SCADA, and DCS systems using languages such as Instruction List, Function Block Diagram, Ladder Diagram, Structured Text, and Sequential Function Chart; SCADA software developed using McWorks, Indusoft, and Elipse platforms.
• Special Purpose Machines Custom-designed special purpose machines for high productivity and mass manufacturing, incorporating controls, instrumentation, software, pneumatic, and hydraulic systems.
• Testing and Inspection Machines Customized testing and inspection equipment including vision-based systems with image processing, part recognition, positioning, color and surface examination, damage checking, electrical testing, and electro-mechanical manipulators.
• Control Panel Manufacturing Design and manufacture of customized control panels for factory and process automation applications.
• Engineering Services FAT Support, installation and commissioning, basic and detailed design, software and hardware design, factory acceptance testing and validation, front-end and detailed engineering, system integration and configuration for industries, consultants, EPCs, end users and OEMs.

Quantifiable outcome

• 100% customer satisfaction delivered with automation solutions throughout product lifecycle
• +2 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Two partnerships are on record, tiered core.

• Mitsubishi ElectriccoreChannel Partner/ Reseller/ DistributorMicrolog Systems is an authorized channel partner of Mitsubishi Electric, reselling and distributing Mitsubishi's full range of industrial automation products including Controllers (PLCs), Drive Products (AC Servo, Inverters), Graphic Operation Terminals, SCADA, Industrial Robots, Low Voltage Power Distribution Products, and Power Monitoring Products. The company provides complete engineering services for Mitsubishi products including software development for PLCs, motion control, and SCADA systems.
• AutonicscoreChannel Partner/ Reseller/ DistributorMicrolog Systems is an authorized dealer of Autonics products in India, distributing sensors, proximity switches, encoders, area sensors, curtain sensors, remote monitoring systems, pressure sensors, vision sensors, and photoelectric sensors. Autonics products are integrated into Microlog's automation solutions for factory and process automation applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ABB: Global automation and motion major offering PLCs, drives, robots, and process automation that compete with Microlog's portfolio in Indian process and factory plants. ABB's robotics and motion lines overlap with the Mitsubishi robots Microlog integrates.
• Rockwell Automation: Global automation major with a closely overlapping portfolio of PLCs (Allen-Bradley), drives, motion control, SCADA, and industrial software. Competes with Microlog's Mitsubishi/Autonics stack for the same Indian mid-market factory and process automation projects, but at significantly greater scale.
• Honeywell: Process automation major (Experion DCS, instrumentation) competing with Microlog's process automation offering. Overlaps in pharmaceutical and FMCG plants where Microlog is already active.
• Schneider Electric: Provides Modicon PLCs, drives, HMI/SCADA and EcoStruxure industrial software. Overlaps with Microlog's process automation and factory automation scope, particularly with Indian mid-market industrial customers.
• Siemens: Industrial automation incumbent with SIMATIC PLCs, SINAMICS drives, SCADA, and industrial software. Competes with Microlog for factory, process, and digitalization projects across pharma, FMCG, and automotive customers in India.
• Emerson: Strong in process automation (DeltaV DCS, instrumentation), directly competing with Microlog's process automation offering in pharma, oil refinery, chemical, and pulp & paper segments. Customer overlap includes Cipla and large process industry accounts.
• Mitsubishi Electric: Direct product principal whose PLCs, drives, SCADA, and robots Microlog distributes and integrates. While a partner, Mitsubishi's own India sales/service organization directly competes for larger system-integration contracts in the same verticals Microlog targets.

Direct peers

• Bosch Rexroth: Provides drives, motion control, and factory automation closely comparable to Microlog's motion/CNC and assembly line work. Competes across automotive, packaging, and assembly automation projects in India.
• Yaskawa: Specializes in motion control and industrial robots — the same categories where Microlog integrates Mitsubishi robots and delivers CNC/motion solutions. Directly comparable for robotics cell, handling, and welding applications in Indian manufacturing.
• Beckhoff Automation: Specialist in PC-based control, PLCs, drives, and motion control with a similar SI-friendly architecture. Competes with Microlog for high-accuracy machine tool and motion projects in India's mid-market factory automation segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microlog Systems