Synatix Finanz and Immobilienportale

What Synatix Finanz and Immobilienportale does

Synatix Finanz and Immobilienportale, operating under Synatix Immobilienportale GmbH and trading as Immobilien24.de, is a privately held German-language real estate portal headquartered at Deisterstraße 20, 31785 Hameln. The platform aggregates listings for buying, selling, renting, and leasing across apartments, single-family homes, multi-family buildings, commercial real estate, and land, and layers on top of that a suite of twelve financial calculators (Baufinanzierungs-, Darlehens-, Zins-, Budget-, Haushalts-, Miet-, Grunderwerbsteuer-, Kaufnebenkosten-, Tilgungs-, Gerichts-, Notarkosten-, and Maklerprovisionrechner), a free property valuation service, an agent search and partner agent program, ancillary property services (Energieausweis, Entrümpelung, Grundbuchauszug, Haushaltsauflösung, insurance comparison), and a Ratgeber editorial section. The technology stack is a WordPress-based portal with standard analytics integrations (Google Analytics, Google Optimize, Facebook Pixel, Mouseflow); hosting is delivered through sister company Synatix GmbH on Hetzner infrastructure.

The business operates a freemium consumer model in which property search, calculators, guides, and valuation tools are free, with monetization driven by three streams: advertising and listing placements, lead generation referrals to financing, insurance, and moving services, and a recurring subscription from partner real estate agents paying for enhanced visibility and lead referrals. Customer segments span residential property seekers (primary), commercial property seekers, real estate agents (business-side), and landlords/property owners. The company is privately held, has no disclosed external funding, and is led by Managing Director Fabian Simon and Prokurist Dennis van der Zwaag. Operating scope is Germany-only, with no evidence of cross-border expansion, no disclosed M&A, and no product launches documented with dates in the available data.

Name

Synatix Finanz and Immobilienportale

Legal name

Synatix Immobilienportale GmbH

Website

https://immobilien24.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Synatix Finanz and Immobilienportale operates Immobilien24.de, a German-language real estate portal offering property listings, a twelve-tool financial calculator suite, free property valuation, agent search, and property services for German consumers, agents, and property owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Hameln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Advertising and Listings: Revenue generated through advertisements on the portal and potentially through premium listing placements for real estate agents and property sellers
2. Lead Generation: Generation of qualified leads for real estate services including financing, insurance, and moving services that are monetized through referrals or partnerships
3. Agent Partnership Program: Partnermakler (partner agent) program where real estate agents pay for enhanced visibility and lead referrals through the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Synatix operates Immobilien24.de, a German-language online real estate portal that aggregates property listings for buying, selling, renting, and leasing across residential and commercial categories. The portal bundles listings with a suite of financial calculators (mortgage, loan, interest, budget, tax, and cost calculators), free property valuation, an agent search and partner broker program, ancillary property services (energy certificates, land register extracts, clearing, household dissolution), and an extensive educational Ratgeber section.

Product overview

Immobilien24.de is a comprehensive German real estate portal operated by Synatix Immobilienportale GmbH. The platform offers a unified ecosystem combining property listings for buying, selling, renting, and leasing (apartments, single-family homes, multi-family homes, commercial real estate, and land) with financial planning tools (Baufinanzierungsrechner and a suite of twelve Rechner calculators covering loans, interest, budgets, and costs), professional agent services (Immobilienmakler with broker search and partner program), valuation services (Immobilienbewertung with property and apartment appraisals), professional property services (Immobilienservices covering energy certificates, clearing, land registry, and insurance), and an educational guide section (Ratgeber with tips for buyers, sellers, owners, tenants, and landlords).

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilien24.de Real Estate Portal Comprehensive German-language real estate portal offering property listings for buying, selling, renting, and leasing residential and commercial properties including apartments, single-family homes, multi-family homes, commercial real estate, and land. Targets German consumers seeking properties and agents seeking lead generation.
• Baufinanzierungsrechner (Construction Financing Calculator) Construction financing calculator that enables users to compute mortgage and home loan options, interest rates, and repayment scenarios for property financing. Built for German consumers evaluating real estate financing.
• Finanzierungsrechner Suite (Twelve Integrated Calculators) Integrated suite of financial calculators covering Darlehensrechner (loan), Zinsrechner (interest), Budgetrechner, Haushaltsrechner (household), Mietrechner (rent), Grunderwerbsteuerrechner (property transfer tax), Kaufnebenkostenrechner (acquisition costs), Instandhaltungsrücklagen (maintenance reserve), Tilgungsrechner (amortization), Gerichtskostenrechner (court costs), Notarkostenrechner (notary costs), and Maklerprovision (broker commission). Designed for German consumers planning real estate purchases.
• Immobilienmakler (Real Estate Agent Directory & Partner Program) Real estate agent services including a searchable Maklersuche (broker search) directory for consumers and a Partnermakler (partner agent) program allowing licensed German real estate agents to join the network for enhanced visibility and lead referrals.
• Immobilienbewertung (Property Valuation) Property valuation service that determines average market value for a property and delivers the estimate via email without unwanted sales follow-up. Includes separate Gutachten (appraisal) deliverables for properties and apartments for sellers and buyers seeking more formal valuations.
• Immobilienservices (Property Services) Professional property services including Energieausweis (energy certificate) applications, Entrümpelung (clearing), Grundbuchauszug (land register extract) requests, Haushaltsauflösung (household dissolution), and property insurance comparisons. Targeted at German property owners, sellers, and buyers.
• Ratgeber (Educational Guide Section) Educational guide section with specialized tips and articles for property buyers, sellers, owners, tenants, and landlords covering topics such as mortgage financing, property purchase, selling, renting, property management, legal matters, energy certificates, roof types, and construction methods. Designed for German consumers researching real estate decisions.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Synatix GmbHcoreTechnology or IntegrationSister company providing web hosting services for immobilien24.de. Synatix Immobilienportale GmbH operates its web servers and email services through this sister company located at the same address (Deisterstraße 20, 31785 Hameln).
• Hetzner Online GmbHcoreTechnology or IntegrationCo-location hosting provider operating servers in Gunzenhausen, Germany. Provides infrastructure for immobilien24.de web hosting through data center services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• WG-Gesucht: Leading German platform for shared apartments, flats, and houses. Competes with Immobilien24 in the German rental listings segment and shares the same PLG/SEO-led acquisition model.
• Immoscout24: Germany's largest online real estate portal, offering property listings, valuation, and agent connections. Directly competes with Immobilien24 for German consumer property-search traffic and agent subscriptions.
• Immowelt: Major German real estate portal owned by Axel Springer, providing listings for buying, renting, and commercial real estate plus valuation tools. A direct competitor for property seekers and paying agent customers.

Broad incumbents

• Zillow: US-based real estate platform with listings, the Zestimate valuation, mortgage calculators, and agent connections. Comparable in product surface (listings + valuation + calculators) but operating at far greater scale and capital intensity.
• Idealista: Leading Iberian (Spain/Portugal) real estate portal with listings, valuation, and lead-gen services for agents. Mirrors the listings-plus-agent-network model in another European market.
• Kleinanzeigen (eBay Kleinanzeigen): Generalist German classifieds platform with a significant real estate category covering flats, houses, and commercial properties. Competes indirectly for organic property-search traffic and agent listings.
• Rightmove: UK's largest property portal combining listings, valuation estimates, agent advertising, and mortgage tools. Closely parallels Immobilien24's listings-plus-tools-plus-agent monetization model in a different geography.

Regional players

• Homegate: Leading Swiss real estate portal with listings, valuation, and agent matching. Operates the same listings-plus-calculators-plus-agent-network model in a neighboring DACH market.
• ImmobilienScout24 Österreich: Austrian arm of the Immoscout24 brand providing listings, valuation, and agent services. A regional peer with comparable product surface that illustrates DACH expansion pathways for Synatix.

Emerging players

• Check24 Immobilien: German price-comparison platform with a growing real estate and financing vertical that includes Baufinanzierung comparison and agent matching. Emerging competitor in the financing/lead-referral adjacency that Immobilien24 also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synatix Finanz and Immobilienportale