Etihad Town
Etihad Town is a Lahore-based LDA-approved real estate developer under Etihad Group, selling residential and commercial plots across multiple phases in Lahore, Sialkot, and Rahim Yar Khan, with international offices targeting overseas Pakistani investors via installment plans.
- Company typePrivate
- Founded2017
- HeadquartersLahore, Pakistan
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Etihad Town does
Etihad Town (Pvt) Limited is a Lahore-headquartered Pakistani real estate developer founded in 2017 and operated under the diversified Etihad Group, which spans steel, sugar, energy, medical, hospitality, and engineering verticals and employs over 10,000 individuals nationally. The company develops LDA-approved housing societies and commercial enclaves across Lahore (Phases I, II, III, IV pre-launch, and Premier Enclave), Sialkot (Etihad Town Sialkot), and Rahim Yar Khan (Etihad Garden), with 3,138 officially sanctioned plots under its December 3, 2024 revised layout plan covering 2,200.38 Kanals. Core technical infrastructure includes underground utilities (100% buried electricity, gas, and FTTH fiber-optic cabling), gated 24/7 CCTV-secured entries, and digital customer tools including krpano-based 360-degree VR tours and an online booking portal for overseas buyers.
The business model is asset-heavy plot sales with structured installment plans: residential plots range from PKR 4.75M (Sialkot 5 Marla) to PKR 36.7M (Phase III 2 Kanal), luxury farmhouses in Elite Enclave range PKR 70.5M–PKR 142.5M, and commercial plots in Premier Enclave are sold on a 2-year plan with under-one-year delivery. Booking terms require 15–25% upfront with monthly installments over 2.5–3.5 years. Distribution combines direct sales offices in Pakistan (Corporate, Society, DHA RAYA, Sialkot) with international offices in London, Dubai (via AL JAWAHIR ALMILKYH MARKETING MANAGEMENT LLC), and Riyadh, plus a network of 35+ authorized sales partners across Pakistan. Target segments include middle-income families, real estate investors, overseas Pakistanis (using Roshan Digital Accounts), commercial brands (McDonald's, Al-Fatah, Faletti's Hotel, Beaconhouse, Palace Mall), and HNWIs seeking luxury farmhouses. Banking partners include UBL Ameen, Bank Alfalah (Islamic Home Finance), Barclays Business (UK), and WIO Bank (UAE), enabling cross-border installment collection. With 501–1,000 employees and over 300 families already residing in Phase 1, Etihad Town is positioned as a mid-tier multi-city developer within Lahore's 340+ LDA-approved society landscape.
Etihad Town firmographics
Firmographics- Name
- Etihad Town
- Legal name
- Etihad Town (Pvt) Limited
- Website
- https://etihadtown.com.pk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Etihad Town is a Lahore-based LDA-approved real estate developer under Etihad Group, selling residential and commercial plots across multiple phases in Lahore, Sialkot, and Rahim Yar Khan, with international offices targeting overseas Pakistani investors via installment plans.
- Ownership category
- akta.pro rank
Where Etihad Town is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Offices7 records
Markets served
Etihad Town business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Residential Plot Sales: Sale of residential plots in multiple phases (Phase I, II, III, IV) with sizes ranging from 3 Marla to 2 Kanal, sold on installment plans ranging from 2.5 to 3.5 years
- Commercial Plot Sales: Sale of commercial plots in Premier Enclave and other commercial areas, including 1600 ft frontage on Main Raiwind Road
- Luxury Farmhouse Sales: Sale of luxury farmhouses in Elite Enclave (4 Kanal starting PKR 70,500,000; 10 Kanal starting PKR 142,500,000)
- Installment Plan Revenue: Structured installment payment plans allowing buyers to pay over 2.5 to 3.5 years, with booking amounts ranging from 15-25% upfront
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Phase III Residential - 5 Marla: PKR 5,700,000 total, 20% booking (PKR 1,140,000), monthly installment PKR 57,000 |
| Unit Pricing | Pay-as-you-go | Sialkot Residential - 5 Marla: PKR 4,750,000 total, 15% booking (PKR 712,500), monthly installment PKR 52,500 |
| Unit Pricing | Pay-as-you-go | Phase II Residential - Ready for Construction plots with 2.5-3 year payment plans |
| Unit Pricing | Multi-year contract | Premier Enclave - Premium commercial with 2-year payment plan, delivery promised under 1 year |
| Unit Pricing | Pay-as-you-go | Elite Enclave Luxury Farmhouses |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Etihad Town product offering
Product offeringCore offering
Etihad Town is an LDA-approved real estate developer that develops and sells residential and commercial plots across multiple phases and locations in Pakistan, including Phase I, II, III, IV (pre-launch), Premier Enclave in Lahore, Etihad Town Sialkot, and Etihad Garden in Rahim Yar Khan. Plots range from 3 Marla to 2 Kanal for residential and are sold through flexible installment payment plans spanning 2.5 to 3.5 years, supported by an online booking portal and 360-degree virtual tours for remote purchase by overseas Pakistanis.
Product overview
Etihad Town is an LDA-approved real estate developer offering a multi-phase housing portfolio across Pakistan. The core offering consists of residential and commercial plot developments in Lahore (Phase I, II, III, Premier Enclave), Sialkot, and Rahim Yar Khan (Etihad Garden). The portfolio is supported by complementary services including 360-degree virtual tour technology for remote property viewing, an online booking portal for overseas investors, and flexible installment payment plans ranging from 2 to 3.5 years. The company operates internationally with offices in UAE and UK, and has established partnerships with banks for payment processing.
Differentiator
Problem solved
Functional benefit
Brands
- Etihad Garden: Residential housing society in Rahim Yar Khan, part of Etihad Group's regional expansion.
- Etihad Town Phase I
- Etihad Town Phase II
- Etihad Town Phase III
- Premier Enclave
Products and services
- Etihad Town Phase I LDA-approved flagship residential and commercial housing society launched in 2017 on Raiwind Road, Lahore, with over 300 families already residing. Offers residential and commercial plots in an approved, master-planned community with 100% owned land, 24/7 security, and underground utilities.
- Etihad Town Phase II Second development phase spanning approximately 1,950 Kanals, located 3-5 km from Thokar Niaz Baig in Lahore. Features Pine Downtown Commercial area, Palace Mall, Faletti's Hotel, and Beaconhouse, offering ready-for-construction plots in sizes from 3 Marla to 1 Kanal with 2.5-3 year payment plans.
- Etihad Town Phase III Third phase positioned on Pine Avenue with Ring Road and Jia Bagga Road access in Lahore. Offers 3.5-year installment plans on 5 Marla (PKR 5,700,000), 10 Marla (PKR 10,200,000), 1 Kanal (PKR 19,000,000), and 2 Kanal (PKR 36,700,000) residential plots, with possession expected 1.5-2 years after balloting.
- Premier Enclave Premium commercial and residential enclave with 1,600 ft frontage on Main Raiwind Road, featuring the only planned commercial space on Raiwind Road adhering to international standards. Houses flagship commercial tenants including McDonald's, Al-Fatah, Coffee Planet, and Cafe Beirut. Offers 2-year payment plan with 25% down payment and under-one-year delivery promise.
- Etihad Town Sialkot TMA-approved housing development on Daska Road, Sialkot, featuring Overseas Block and Executive Block with top-tier amenities. Offers 5 Marla (PKR 4,750,000), 10 Marla (PKR 9,300,000), and 1 Kanal (PKR 18,200,000) plots with 3-year installment plans and 15% booking amounts, targeting Sialkot's industrial business community and expatriates.
- Etihad Garden (Rahim Yar Khan) Multi-phase residential housing project (Phase I, II, III) in Rahim Yar Khan, Southern Punjab, extending Etihad Group's residential development footprint beyond Lahore into additional regional markets.
- Elite Enclave Luxury Farmhouses Luxury resort-style farmhouse plots within Elite Enclave, offering 4 Kanal plots starting at PKR 70,500,000 and 10 Kanal plots starting at PKR 142,500,000 for affluent buyers seeking premium lifestyle amenities in an exclusive gated community.
Quantifiable outcome
- Over 300 families already residing in Phase 1 demonstrating functional community delivery
- +3 more outcomes
Companies that use Etihad Town
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Etihad Town technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Etihad Town partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered core and minor.
- Lion Group - Luxury Property Agents & DeveloperscoreLuxury property agents and developers operating as authorized sales partner for Etihad Town properties, specializing in premium real estate transactions
- Realtors IncoreAuthorized real estate sales partner handling Etihad Town property sales and customer inquiries
- Safra DeveloperscoreReal estate developer and sales partner for Etihad Town projects
- Bahria Unity GroupcoreReal estate consultancy and sales partner for Etihad Town properties
- RS HoldingsminorProperty sales partner for Etihad Town listings
- PS - Price and PropertyminorReal estate sales partner specializing in property price information and transactions
- Property InncoreProperty sales and consulting partner for Etihad Town
- PNP - Price and PropertyminorReal estate partner providing price and property information services
- United Estate & BuildercoreReal estate builder and sales partner for Etihad Town properties
- Etihad MarketingcoreIn-house marketing partner for Etihad Town properties
- GT PropertiesminorReal estate property sales partner for Etihad Town
- Abdullah AssociatesminorReal estate consultancy and sales partner
- Haroon's Real Estate Consultant and BuildersminorReal estate consultant and builder partner for Etihad Town
- Athar AssociatesminorReal estate sales partner
- Shah BuildersminorBuilder and sales partner for Etihad Town properties
- Property HouseminorReal estate sales partner
- Propert MilesminorReal estate sales partner for Etihad Town
- Ghumman EstateminorReal estate sales partner
- Samana DevelopersminorReal estate developer and sales partner
- TaqmeelminorReal estate sales partner
- Royal EstateminorReal estate sales partner
- Amal Real Estate and BuilderminorReal estate builder and sales partner
- ArebminorReal estate sales partner
- Best Property and BuilderminorBuilder and sales partner
- Al-Aziz Marketing NetworkminorMarketing network partner for real estate sales
- Bravo EstateminorReal estate sales partner
- Virk AssociatesminorReal estate consultancy partner
- GStones International PropertiesminorInternational properties sales partner
- ANW Real EstateminorReal estate sales partner
- Ali SaqlainminorReal estate sales partner
- Al-RaufminorReal estate sales partner
- AlHudaibiyaminorReal estate sales partner
- Al-Hafiz Real EstateminorReal estate sales partner
- Al-Hudaibiya HorizonminorReal estate sales partner
- HR PropertiesminorReal estate sales partner
- AL JAWAHIR ALMILKYH MARKETING MANAGEMENT LLCcoreUAE-registered operating entity for Etihad Town operations in Dubai, located at Office No 20, 14th Floor Austria Business Center The H Hotel Office Tower Sheikh Zayed Rd, Dubai
Scale indicators7 records
Recent moves14 records
Expansion highlights6 records
Etihad Town competitors and assessment
Company assessmentDirect peers
- Bahria Town: Pakistan's largest private real estate developer with LDA-approved master-planned housing societies in Lahore (Bahria Town Lahore) and other cities. Directly comparable as a multi-phase, installment-based, LDA-regulated developer competing for the same middle-income and overseas Pakistani buyer segments.
- Blue World City: Multi-phase Pakistani housing society with LDA/NOC-driven positioning, overseas marketing, and installment-based plot sales — directly overlapping Etihad Town's buyer segments and digital distribution strategy.
- DHA (Defence Housing Authority) Lahore: Government-affiliated developer of multi-phase approved housing schemes in Lahore. Comparable as an installment-selling, LDA-style approved developer with similar plot-size offerings, possession timelines, and overseas marketing focus.
- Park View City Lahore: Lahore-based LDA-approved housing society offering installment-based residential and commercial plots with multi-phase launches. Direct comparable in buyer segment, pricing tier, and installment-driven GTM.
- Top City 1 (Lahore): LDA-approved housing project in Lahore offering installment-based plots targeting middle-income families and overseas investors. Competes with Etihad Town on Raiwind/Ferozpur Road corridors with comparable phase-based launches.
- Capital Smart City: LDA-approved smart-city housing project on Lahore–Islamabad corridor. Competes head-on with Etihad Town for overseas Pakistani buyers via installment plans, digital booking, and similar approval-driven marketing positioning.
- Al-Kareem Developers / Lake City Lahore: LDA-approved lake-front society in Lahore targeting premium residential and commercial buyers via installment plans. Comparable to Etihad Town's Phase II/III at the upper-middle tier, with overlapping buyer segments and similar multi-year development profile.
Broad incumbents
- LDA City: Government-backed LDA mega-housing project near Lahore offering allocated plots at subsidized rates. Represents the largest subsidized incumbent alternative that competes on price rather than amenity, anchoring the affordability floor of the market Etihad Town serves.
- Emaar Pakistan / Emaar Properties: International (UAE-rooted) master developer with broader portfolio of premium housing developments; relevant as a global benchmark for how Etihad Town's commercial/amenity-led positioning could evolve into higher-end mixed-use developments.
Emerging players
- Kingdom Valley: TMA/LDA-affiliated housing society targeting the same lower-to-middle income installment buyer segment in Lahore's periphery. Comparable emerging threat in the price tier just below Etihad Town.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Etihad Town compliance and trust
Trust signalCompliance2 records
Etihad Town financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etihad Town leadership team
Management profileNumber of profiles
Etihad Town subsidiaries and ownership
Company hierarchySubsidiaries6 records
Etihad Town funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etihad Town M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etihad Town
What does Etihad Town do?
Etihad Town is an LDA-approved real estate developer that develops and sells residential and commercial plots across multiple phases and locations in Pakistan, including Phase I, II, III, IV (pre-launch), Premier Enclave in Lahore, Etihad Town Sialkot, and Etihad Garden in Rahim Yar Khan. Plots range from 3 Marla to 2 Kanal for residential and are sold through flexible installment payment plans spanning 2.5 to 3.5 years, supported by an online booking portal and 360-degree virtual tours for remote purchase by overseas Pakistanis.
Is Etihad Town a public or private company?
Etihad Town is a private company. It is classified as family owned and is currently operating.
When was Etihad Town founded?
Etihad Town was founded in 2017. It employs 501 to 1,000 people.
Where is Etihad Town based?
Etihad Town is headquartered in Lahore, Pakistan, in the Asia region.
How does Etihad Town make money?
Four revenue lines are on record. Residential Plot Sales are the primary driver. The others are commercial Plot Sales, luxury Farmhouse Sales and installment Plan Revenue.
Who are Etihad Town's main competitors?
Direct peers on record are Bahria Town, Blue World City, DHA (Defence Housing Authority) Lahore, Park View City Lahore, Top City 1 (Lahore), Capital Smart City and Al-Kareem Developers / Lake City Lahore. Broad incumbents are LDA City and Emaar Pakistan / Emaar Properties. Kingdom Valley is listed as an emerging player.
Does Etihad Town have an API?
No public API is recorded for Etihad Town.