SAIK

What SAIK does

SAIK (Society of AVGC-XR Institutions in Kerala) is a non-profit industry association established in 2019 and registered under the Travancore-Cochin Literary, Scientific, and Charitable Societies Act of 1955. It serves as a collective business organization for small, medium, and large studios engaged in Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR) across Kerala, India. The organization operates a tiered membership model (Corporate, Individual, Institutional, Startup, and Student) with annual fees ranging from ₹590 to ₹5,900 inclusive of 18% GST, and currently counts 93+ active member studios. Its core technology is a membership-based digital platform hosted at thesaik.com that provides networking forums, job boards, event registration, and member directories.

The organization's primary revenue mechanism is recurring annual membership subscriptions, supplemented by event sponsorship and government program participation. Its go-to-market is community-led, built around industry events (AVGC-XR Conclave, FICCI Frames, IndiaJoy, IGDC, Global Game Jam Kerala), workshops, and partnerships with statutory bodies such as Kerala Startup Mission (KSUM), the Media and Entertainment Skills Council (MESC) under NSDC, ASAP Kerala, FICCI, and Deloitte India. SAIK contributed to the formulation of the Kerala State AVGC-XR Policy and distributes it as a public policy document. The organization is governed by an elected committee comprising a President, Vice President, Secretary, Joint Secretary, Treasurer, Convenor, and Executive Members, all of whom are senior leaders of member studios in the AVGC-XR ecosystem. In 2024, P. Jayakumar (former CEO of Toonz Media Group and founder of KYNZO Media Group) was elected as President, bringing national-level industry stature to the society.

Name

SAIK

Legal name

Society of AVGC-XR Institutions in Kerala

Website

https://thesaik.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

SAIK is a non-profit industry association serving 93+ animation, VFX, gaming, comics, and XR studios in Kerala, India through tiered annual memberships, networking events, skill development, and policy advocacy. It partners with KSUM, FICCI, MESC, and ASAP Kerala.

Ownership category

akta.pro rank

Headquarters

HQ city

Trivandrum

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Membership Fees: SAIK generates revenue through annual membership fees across five tiers: Corporate, Individual, Institutional, Startup, and Student memberships. Fees are collected on an annual basis and are non-refundable per the organization's terms and conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SAIK is the Society of AVGC-XR Institutions in Kerala, a non-profit industry association that represents and supports institutions operating in the Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR) sector. It offers membership tiers, industry advocacy, training and networking events, and published a policy document aimed at growing the regional AVGC-XR ecosystem.

Product overview

SAIK (Society of AVGC-XR Institutions in Kerala) is a not-for-profit membership organization rather than a product company. It offers five membership tiers (Corporate, Individual, Institutional, Startup, and Student) that provide access to networking events, training programs, mentorship, job boards, promotional support, and advocacy for government incentives. The organization also publishes the Kerala State AVGC-XR Policy document. Its core offering is community building and ecosystem development for the Animation, Visual Effects, Gaming, Comics, and Extended Reality sectors in Kerala.

Differentiator

Problem solved

Functional benefit

Products and services

• SAIK Membership (Five Tiers)
• SAIK Policy Document for AVGC-XR Sector
• SAIK Industry Events and Networking Programs
• SAIK Training and Skill Development Programs

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Kerala Startup Mission (KSUM)coreStrategic or Co-development PartnerKerala Startup Mission (KSUM) is the central agency of the Government of Kerala for fostering entrepreneurship and nurturing innovation. SAIK partners with KSUM to provide startups in the AVGC-XR sector with access to incubation facilities, funding assistance, mentorship, and skill development programs. The partnership supports SAIK's startup community through government initiatives and helps connect startups with investors, industry leaders, and global markets.
• Federation of Indian Chambers of Commerce & Industry (FICCI)coreGTM or Marketing PartnerFICCI is India's oldest and largest apex business organization established in 1927. SAIK collaborates with FICCI to promote economic growth, policy advocacy, and global business collaborations for the AVGC-XR sector. FICCI organizes conferences, expos, and initiatives across sectors, and SAIK participates in events like FICCI Frames to showcase Kerala's AVGC-XR capabilities.
• Media and Entertainment Skills Council (MESC)coreStrategic or Co-development PartnerMESC is a pioneering organization under the National Skill Development Corporation (NSDC) focused on workforce development in India's media and entertainment industry. SAIK has an MoU with MESC to create industry-relevant training programs, certifications, and standards for the AVGC sector. The partnership bridges skill gaps across animation, gaming, visual effects, film, television, and digital media.
• Additional Skill Acquisition Programme (ASAP) KeralamajorStrategic or Co-development PartnerASAP Kerala is a government initiative launched in 2012 aimed at enhancing employability skills of students and job seekers. SAIK collaborates with ASAP to provide industry-relevant training in AVGC-XR domains through a network of Skill Development Centers (SDCs) across Kerala, offering certificate courses, internships, and hands-on training.
• Deloitte IndiaminorStrategic or Co-development PartnerDeloitte India is a leading global professional services organization offering solutions in audit, tax, consulting, financial advisory, and risk management. The collaboration provides SAIK members with access to professional services expertise, innovative approaches, and cutting-edge technology solutions.
• Animation, VFX, Gaming & Comics (AVGC) Industry Bodies (ABAI)majorStrategic or Co-development PartnerABAI is a non-profit organization dedicated to advancing India's AVGC industry. It serves as a bridge connecting industry professionals, academia, government, and community. ABAI promotes skill development, facilitates policy advocacy, and drives growth through initiatives such as training programs, workshops, and industry events. SAIK collaborates with similar organizations to strengthen the AVGC ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Indian Institute of Creative Technology (IICT): IICT is a Government of India-supported institute focused on creative-technology education, where SAIK's president serves on the Governing Council. IICT represents a comparable institutional effort to formalize AVGC-XR skilling and could complement or compete with SAIK's training programs.
• India Game Developer Conference (IGDC): IGDC is India's flagship game developer conference and community event. While not a membership body, it serves a comparable community-building function for the gaming subset of SAIK's AVGC-XR membership base, particularly studios like Studd Games and Ether Games.
• IndiaJoy / India Game Expo (IGX): IndiaJoy is an annual AVGC-XR-focused expo and conference in India that SAIK actively participates in. It functions as a comparable industry gathering point for the same member studios and competes for attention/sponsorship with SAIK's own events.

Broad incumbents

• Confederation of Indian Industry (CII): CII is a major Indian industry body with active committees covering media, entertainment, and creative industries. SAIK leadership holds roles at CII, positioning CII as a broader-scale comparator for SAIK's policy and networking mandate.
• NASSCOM: NASSCOM is India's largest technology industry trade body with an active gaming and media vertical. While much broader in scope than SAIK, it represents a comparable function as an industry collective and policy advocate that AVGC-XR member studios could alternatively join.
• Federation of Indian Chambers of Commerce & Industry (FICCI): FICCI is India's largest apex business chamber, organizing conferences and policy initiatives across sectors including media and entertainment. SAIK actively collaborates with FICCI, and FICCI's media vertical serves a comparable advocacy function at a national scale.

Regional players

• Korea Creative Content Agency (KOCCA): KOCCA is South Korea's government-backed creative content industry promotion body, supporting animation, gaming, comics, and XR. It is a useful international peer benchmark for what a well-funded, government-aligned AVGC-XR industry promotion body can achieve at national scale.
• Infocomm Media Development Authority (IMDA) Singapore: IMDA is Singapore's statutory board overseeing the media and creative industries, including animation, gaming, and immersive media. It is comparable as a state-led industry promotion body but operates in a different geography and at a national-government scale.

Direct peers

• Animation, VFX, Gaming & Comics (AVGC) Industry Bodies (ABAI): ABAI is a non-profit industry body dedicated to advancing India's AVGC sector, very similar in mission to SAIK. It serves as a comparable trade association working on policy advocacy, skill development, and industry collaboration, but operates at a national rather than state level.
• Media and Entertainment Skills Council (MESC): MESC operates under the National Skill Development Corporation focused on workforce development in India's media and entertainment sector. SAIK has an MoU with MESC; both deliver industry-relevant training programs, certifications, and standards for the AVGC sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/societyofavgcinstitutionsinkerala
• LinkedInlinkedin.com/company/saik-society-of-avgc-institutions-in-kerala

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAIK