CP Land

What CP Land does

C.P. LAND Public Company Limited is the real estate development arm of Thailand's Charoen Pokphand Group, founded in 1988 and headquartered in Bangkok. The company operates seven business lines spanning residential development (CP LAND RESIDENTIAL, with brands including SŌLVANI, LUXRIVA RESIDENCES, SOŪ&, and RI-NÉ), commercial office buildings (CP TOWER, 13 buildings including Fortune Town), hospitality (Fortune Hotel Group with 12 properties, including Avani Ratchada Bangkok, operated in partnership with Minor Hotels), retail (Fortune Town mall), convention and exhibition (KICE in Khon Kaen), facility management (CPFM), and energy/sustainability programs.

CP Land generates revenue through a hybrid of one-time property sales (SŌLVANI units priced THB 6.0–8.0 million; multiple project pipelines in provincial markets), recurring commercial leasing of office and retail space, ongoing hospitality operations, and fee-based facility-management services. Distribution combines direct field sales for enterprise/high-value transactions, inside sales, branded sales galleries and show units, the cplandresidential.com self-serve e-commerce platform, and a referral/partner network across Thai provinces. Customer segments include individual residential buyers (primary), corporate/commercial tenants, hotel operators, and retail operators across Central, Northern, Northeastern, Southern, and Eastern Thailand.

The technology stack centers on the Personalized Automation Management (PAM) platform and centralized data ecosystem built on BytePlus AI infrastructure and integrated by 3DS INTERACTIVE. Layered solutions include CICI (AI News Voice) and Paul (AI Member) intelligent assistants and a cross-business-unit Customer Data Platform consolidating residential, commercial, and hospitality data. The company's sustainability positioning — including the Solar Cell for Life project, 7-consecutive-year MEA Energy Awards recognition, and ASEAN Energy Awards 2022 for Fortune Town — is increasingly integrated into both its marketing and operational product narrative.

Name

CP Land

Legal name

C.P. LAND Public Company Limited

Website

https://cpland.co.th

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CP Land is the real estate arm of Thailand's Charoen Pokphand Group, developing and operating residential projects, commercial offices, hotels, retail malls, and convention venues across Thailand under brands including SŌLVANI, CP TOWER, Fortune Town, and Fortune Hotel Group.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Lessors of Real Estate (5311), Nonresidential Property Managers (531312)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Office Property Management (BPAJAGAA)

Keywords

• Real estate development
• Residential property sales
• Commercial office buildings
• Hospitality operations
• Property management

Headquarters

HQ city

Bang Rak

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Property Sales: Revenue from the sale of residential units across 36 completed and ongoing residential projects under brands including SŌLVANI. Properties are sold as one-time purchases to individual buyers. Pricing ranges from THB 6.0 million to THB 8.0 million per unit for SŌLVANI projects.
2. Commercial Property Sales and Leasing: Revenue from office buildings (13 commercial office buildings in the portfolio) sold or leased to corporate tenants and investors.
3. Hospitality Operations: Revenue from 12 Fortune Hotel Group properties managed under the hospitality segment, including hotel operations, room revenues, and related hospitality services.
4. Facility Management Services: Services provided through related entity CP Facility Management (CPFM), offering property and facility management services across the company's portfolio and to external clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

C.P. LAND Public Company Limited is a Thai real estate developer that develops and sells residential properties (detached houses and condominiums under brands such as SŌLVANI, LUXRIVA RESIDENCES, SOŪ& and RI-NÉ), owns and leases commercial office buildings (CP TOWER brand, 13 buildings), operates a hospitality portfolio of 12 hotels under Fortune Hotel Group, runs retail mixed-use properties such as Fortune Town, and manages the KICE convention and exhibition center in Khon Kaen. The company also provides facility management services through its subsidiary CPFM and is undertaking an AI-powered digital transformation in partnership with BytePlus and 3DS INTERACTIVE.

Product overview

CP LAND operates as a diversified real estate developer under C.P. Group with 7 business groups offering residential, commercial, hospitality, retail, and specialty developments. The residential portfolio includes SŌLVANI premium detached houses (Nakhon Sawan, Phitsanulok, Ram Intra), LUXRIVA RESIDENCES luxury homes (Nakhon Si Thammarat), SOū& and RI-NÉ condominiums (Khon Kaen). Commercial operations span CP TOWER office buildings (12+ locations), Fortune Town malls, and Fortune Hotel Group hospitality properties. The company is undergoing digital transformation with AI-powered PAM platform and Customer Data Platform integrating BytePlus technology for personalized customer engagement across all business units.

Differentiator

Problem solved

Functional benefit

Brands

• CP LAND RESIDENTIAL: Residential development arm building comfortable homes in provincial cities across Thailand with 10-year warranties
• CP TOWER
• Fortune Town
• Fortune Hotel Group
• KICE (KhonKaen International Convention And Exhibition Center)
• SŌLVANI
• LUXRIVA RESIDENCES
• SOū&
• RI-NÉ

Products and services

• SŌLVANI Premium Detached Houses Premium detached house brand featuring contemporary architecture with local characteristics across three Thai locations, with 10-year structural warranty, targeted at aspirational individual homebuyers.
• LUXRIVA RESIDENCES Luxury detached home project in a prime location in the heart of Nakhon Si Thammarat, representing the premium tier of CP LAND's residential portfolio for high-end individual buyers.
• SOŪ& Condominium Low-rise condominium project in Khon Kaen targeting younger-generation individual buyers.
• RI-NÉ Premium Condominium High-rise premium condominium project in Khon Kaen for individual buyers seeking premium urban living.
• CP TOWER Commercial Office Buildings AAA-grade office space brand with 12 buildings in Bangkok (including Silom CBD and Phaya Thai locations) and 9 in provincial cities across Thailand, each with integrated retail and expert facilities management, leased or sold to corporate tenants.
• Fortune Town Mixed-Use Mall IT, dining and lifestyle shopping mall integrated with CP Tower developments at Pha Ram 9 MRT station in Bangkok, combining retail, dining and office space.
• Fortune Hotel Group Hospitality Properties Hotel and hospitality brand providing accommodation, food and beverage, and meeting/event facilities at reasonable prices in provincial cities across Thailand, including the Avani Ratchada Bangkok Hotel and Grand Fortune Hotel Bangkok, with 12 properties in total managed in partnership with Minor Hotels.
• KICE (Khon Kaen International Convention and Exhibition Center) World-class MICE (meetings, incentives, conferences and exhibitions) venue for Northeastern Thailand opened in 2017, featuring energy-efficient design with a solar rooftop project generating up to 990 megawatts, serving event organizers and convention clients.
• CP Facility Management (CPFM) Services Building management services offering engineering, energy, safety and infrastructure expertise to tenants of CP Land properties and to external clients across Thailand through wholly owned subsidiary CPFM.
• CP LAND RESIDENTIAL Development Platform Residential development platform building comfortable homes and condominiums in provincial cities across Thailand with sustainable quality construction and 10-year structural warranties, focused on first-time and mid-market buyers.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• BytePluscoreTechnology or IntegrationBytePlus serves as the AI technology partner powering CP Land's digital transformation and AI initiatives. The partnership supports CP Land's centralized data ecosystem, CICI news automation system, and broader AI-powered property management and customer engagement solutions.
• 3DS INTERACTIVEsupportingImplementation/ SI/ Consulting Partner3DS INTERACTIVE serves as a system integrator supporting CP Land's digital infrastructure and technology implementation projects.
• British Chamber of Commerce Thailand (BCCT)supportingGTM or Marketing PartnerBCCT partners with CP Land on CSR initiatives, specifically the Solar Cell for Life project providing solar energy solutions to communities. BCCT recognized CP Land at the BCCT King Power Thailand International Business Awards 2023 for the Journey to Net Zero initiative.
• SANYO S.M.I.supportingTechnology or IntegrationSANYO S.M.I. partners with CP Land on solar streetlight installations across CP Land's residential and commercial developments, supporting the company's sustainability and clean energy objectives.
• PCS Security and Facility ServicessupportingStrategic or Co-development PartnerPCS Security and Facility Services collaborates with CP Land on the Solar Cell for Life CSR project, providing installation and facility support for community solar energy systems.
• Minor HotelscoreStrategic or Co-development PartnerMinor Hotels provides hotel management expertise for CP Land's 12 Fortune Hotel Group hospitality properties. The partnership enables CP Land to leverage Minor Hotels' international hospitality brand and operational standards across its hotel portfolio.
• CP Facility Management (CPFM)coreStrategic or Co-development PartnerCPFM is a related entity providing facility management services across CP Land's portfolio of residential, commercial, and hospitality properties. The integrated relationship ensures consistent quality and operational efficiency across all property types.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cpland_official
• YouTubeyoutube.com/@CPLANDOfficial
• Facebookfacebook.com/C.P.LAND.PCL
• Instagraminstagram.com/cpland.official
• TikToktiktok.com/@cpland.official
• LinkedInlinkedin.com/company/cp-land

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CP Land