V.I.P. Petfoods
V.I.P. Petfoods is a private Australian company founded in 1995 and based in Yatala that produces air-dried venison dog food for premium pet owners seeking novel protein diets, often recommended by veterinarians for allergy-prone dogs.
- Company typePrivate
- Founded1995
- HeadquartersYatala, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
V.I.P. Petfoods firmographics
Firmographics- Name
- V.I.P. Petfoods
- Website
- https://vippetfoods.com.au
- Company type
- Private
- Founded year
- 1995
- Headcount range
- 11–50 employees
- Short description
- V.I.P. Petfoods is a private Australian company founded in 1995 and based in Yatala that produces air-dried venison dog food for premium pet owners seeking novel protein diets, often recommended by veterinarians for allergy-prone dogs.
- Ownership category
- akta.pro rank
V.I.P. Petfoods industry classification
Industry- Product category
- Pet Food Manufacturing
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Freeze-Dried & Dehydrated Pet Food (AFADAFAD)
- akta.pro secondary industries
- Veterinary & Therapeutic Pet Diets (Prescription) (AFADAFAH), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB)
Keywords
Where V.I.P. Petfoods is headquartered
LocationHeadquarters
- HQ city
- Yatala
- HQ country
- Australia
- HQ region
- Oceania
Markets served
V.I.P. Petfoods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Distribution channels1 record
V.I.P. Petfoods product offering
Product offeringCore offering
V.I.P. Petfoods is an Australian manufacturer of chilled pet foods, with a core focus on air-dried venison dog food formulations. The company produces premium pet nutrition products targeting owners seeking novel protein sources for dogs with allergies or sensitivities, operating in the broader air-dried venison dog food segment of the pet food market.
Differentiator
Problem solved
Functional benefit
Products and services
- Air-dried venison dog food
Companies that use V.I.P. Petfoods
Customer profileSegments1 record
Ideal customer profiles1 record
V.I.P. Petfoods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
V.I.P. Petfoods partnerships and signals
Strategic signalScale indicators4 records
V.I.P. Petfoods competitors and assessment
Company assessmentDirect peers
- Primal Pet Foods: US-based manufacturer of freeze-dried and air-dried raw pet food using novel proteins. Directly comparable on processing method (air-drying), premium positioning, and novel-protein ingredient strategy.
- K9 Natural: New Zealand premium pet food brand offering air-dried and freeze-dried dog food with novel proteins including venison. Competes head-to-head with V.I.P. Petfoods in the same air-dried novel-protein niche.
- Stella & Chewy's: US-based premium raw and freeze-dried pet food brand. Directly comparable on air-dried/freeze-dried processing technology and premium positioning, though with broader protein portfolio and larger US distribution.
- Ziwi Pets: New Zealand-based premium pet food maker specializing in air-dried recipes including venison and novel proteins. Most directly comparable to V.I.P. Petfoods on processing technology, protein portfolio, and premium positioning.
Broad incumbents
- Mars Petcare: Global pet food giant (Royal Canin, Pedigree, etc.). Represents the broader incumbent landscape that increasingly competes in premium and functional categories, including via acquisitions of air-dried and fresh entrants.
- Champion Petfoods: Canadian maker of ACANA and ORIJEN premium pet foods. Operates broadly in the premium pet food space with overlapping capability in biologically appropriate and novel-protein formulations, but at much larger scale and broader portfolio.
- Petcurean: Canadian premium pet food maker (GO! Solutions, NOW FRESH). Operates in the same premium segment with overlapping novel-protein capability, but with broader SKU portfolio and deeper North American retail distribution.
Emerging players
- The Farmer's Dog: US direct-to-consumer fresh/chilled dog food brand. Comparable to V.I.P. Petfoods on premium positioning and DTC/e-commerce distribution, though focused on fresh rather than air-dried formats.
- Nom Nom: US DTC fresh pet food brand with veterinary-formulated meals. Comparable on premium, vet-informed positioning and direct-to-consumer delivery model; partial overlap as chilled/fresh format is an adjacent category to air-dried.
Regional players
- Addiction Pet Foods: New Zealand-based premium pet food brand featuring novel proteins including venison and air-dried formats. Comparable on product format and protein strategy, with APAC focus.
Market position
Customer concentration
V.I.P. Petfoods social profiles
Digital presenceV.I.P. Petfoods financial estimates
Financial estimateRevenue estimate
Valuation estimate
V.I.P. Petfoods leadership team
Management profileNumber of profiles
V.I.P. Petfoods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V.I.P. Petfoods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V.I.P. Petfoods
What does V.I.P. Petfoods do?
V.I.P. Petfoods is an Australian manufacturer of chilled pet foods, with a core focus on air-dried venison dog food formulations. The company produces premium pet nutrition products targeting owners seeking novel protein sources for dogs with allergies or sensitivities, operating in the broader air-dried venison dog food segment of the pet food market.
When was V.I.P. Petfoods founded?
V.I.P. Petfoods was founded in 1995. It employs 11 to 50 people.
Where is V.I.P. Petfoods based?
V.I.P. Petfoods is headquartered in Yatala, Australia, in the Oceania region.
Who are V.I.P. Petfoods's main competitors?
Direct peers on record are Primal Pet Foods, K9 Natural, Stella & Chewy's and Ziwi Pets. Broad incumbents are Mars Petcare, Champion Petfoods and Petcurean. Emerging players are The Farmer's Dog and Nom Nom. Addiction Pet Foods is listed as a regional player.
Does V.I.P. Petfoods have an API?
No public API is recorded for V.I.P. Petfoods.
What industry is V.I.P. Petfoods in?
V.I.P. Petfoods's product category is Pet Food Manufacturing. Its primary akta.pro industry code is AFADAFAD, Freeze-Dried & Dehydrated Pet Food, with a secondary code of AFADAFAH, Veterinary & Therapeutic Pet Diets (Prescription). Its NAICS code is 311111 and its SIC code is 2090.