What Quality Toyota does

Quality Toyota is a privately held, single-location Toyota franchise dealership founded in 1980 and headquartered at 1125 W Lincoln Ave, Fergus Falls, Minnesota, with founder/owner Paul Tysver. The company sells the full Toyota vehicle lineup — sedans (Corolla, Camry, Prius, Crown, GR86, GR Supra), trucks (Tacoma, Tundra), SUVs/crossovers (RAV4, Highlander, 4Runner, Sequoia, Land Cruiser, Grand Highlander, Corolla Cross, C-HR, Crown Signia), the Sienna minivan, and electrified variants including the bZ battery electric vehicles — alongside a pre-owned inventory including dealer-certified "Quality Certified" vehicles. Supporting operations include a service center, parts department, certified collision center, and short-term vehicle rental business. Customers can shop in-store or via the Dealer Inspire–powered SmartPath online platform, with remote purchase support available for distant buyers.

The business operates a direct-to-consumer retail model with six revenue streams: new vehicle sales, used vehicle sales, service and parts, finance and insurance products (arranged through Toyota Financial Services), short-term rentals, and dealer-installed accessories. Pricing follows a transparent no-haggle structure with the "Smart Price" posted on each vehicle window, and a $350 dealer documentation fee is excluded from advertised prices. Service revenue is supported by ToyotaCare maintenance plans (2 years/25,000 miles for BEVs plus roadside assistance), a tire center, genuine Toyota parts, and the certified collision center. The dealership draws customers from Fergus Falls and a broader regional catchment spanning Alexandria, Detroit Lakes, Moorhead, Perham, Battle Lake (MN), and Wahpeton (ND), with rebate programs for military personnel and college graduates.

The company's competitive position depends almost entirely on its authorized Toyota franchise partnership with Toyota Motor Sales, U.S.A. Inc., which provides new vehicle inventory, brand standards, Toyota Financial Services access, and Toyota Safety Sense technology. Technology infrastructure is largely third-party — Dealer Inspire for the website and SmartPath, Botdoc for encrypted document sharing, Sunbit for pay-over-time financing — indicating no proprietary technology development. The company has 11–50 employees, no disclosed revenue, no parent or holding company, no funding history, and no M&A activity in the input data.

Name

Quality Toyota

Legal name

Quality Toyota

Website

https://qualitytoyota.net

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately held Toyota franchise dealership in Fergus Falls, Minnesota, founded in 1980, selling new and certified pre-owned Toyota vehicles with service, parts, financing, collision repair, and rentals for retail consumers across western Minnesota and eastern North Dakota.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Automotive dealership
• New vehicle sales
• Used vehicle sales
• Auto service center
• Vehicle financing

Headquarters

HQ city

Fergus Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Toyota vehicles including cars, trucks, SUVs, and electrified models
2. Used Vehicle Sales: Sales of pre-owned and Quality Certified pre-owned vehicles
3. Service and Parts Department: Vehicle maintenance, repairs, genuine Toyota parts and accessories sales, tire center
4. Finance and Insurance Products: Vehicle financing through Toyota Financial Services, extended warranties, GAP coverage, and other F&I products
5. Vehicle Rentals: Short-term Toyota vehicle rentals for customers needing temporary vehicles
6. Dealer Installed Accessories: Accessories and equipment installed on vehicles as offered or advertised, including CilaJet paint protection

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Quality Toyota is an authorized Toyota franchise dealership that retails new Toyota vehicles, Quality Certified pre-owned vehicles, and used vehicles, while providing auto financing, factory-trained maintenance and repair, genuine Toyota parts, vehicle rentals, and the SmartPath online purchase platform. Operations are anchored at a single full-service showroom in Fergus Falls, MN, serving regional customers across western Minnesota and eastern North Dakota.

Product overview

Quality Toyota is a Toyota automobile dealership offering new and certified pre-owned vehicles alongside comprehensive automotive services. The product portfolio centers on Toyota's vehicle lineup spanning cars (Corolla, Camry, Prius, GR Supra, GR86), trucks (Tacoma, Tundra), SUVs (RAV4, Highlander, 4Runner, Sequoia, Land Cruiser, Grand Highlander), and minivans (Sienna), with electrified options including hybrid, plug-in hybrid, and battery electric vehicles (bZ). Supporting services include vehicle financing through Toyota Financial Services, full-service maintenance and repair, genuine parts sales, ToyotaCare maintenance programs, Toyota Safety Sense advanced driver assistance features, vehicle rental, and SmartPath online purchase tools for digital vehicle buying.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles New Toyota cars, trucks, SUVs, minivans, and electrified models (hybrid, plug-in hybrid, BEV) sold new from the dealership's 35+ unit new vehicle inventory for individual consumer and family buyers.
• Quality Certified Pre-Owned Vehicles Dealer-certified pre-owned vehicles that have passed comprehensive inspections and carry additional warranty coverage, offered to buyers seeking quality-assured used vehicles.
• Used Vehicles Selection of approximately 65 pre-owned vehicles across various makes and models available for purchase by individual buyers.
• Vehicle Financing Auto loan financing and lease arrangements for vehicle purchases, arranged through Toyota Financial Services and third-party lenders with terms based on credit approval.
• Vehicle Service Center Full-service maintenance and repair facility staffed by factory-trained technicians offering oil changes, tire services, brake service, battery replacement, and general repairs for Toyota and other vehicles.
• Genuine Toyota Parts and Accessories Genuine Toyota OEM parts and accessories for vehicle maintenance, repairs, and customization, available through the parts department and for order.
• Vehicle Rental Short-term Toyota vehicle rentals for customers needing temporary transportation while their own vehicle is being serviced or for travel purposes.
• SmartPath Online Shopping Platform Online vehicle shopping platform allowing customers to browse inventory, save vehicles, schedule test drives, complete purchase paperwork digitally, and finalize vehicle purchases remotely with dealer assistance.
• Certified Collision Center Certified collision repair service for damaged vehicles, staffed to Toyota collision repair standards at the dealership's Fergus Falls facility.

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and support.

• Toyota Motor Sales, U.S.A. Inc.coreOEM/ Whitelabel/ Licensing PartnerAuthorized Toyota franchise dealer operating under Toyota brand. Receives new vehicle inventory, access to Toyota Financial Services for financing, ToyotaCare maintenance programs, and Toyota Safety Sense technology. Subject to Toyota brand standards and programs.
• Dealer InspiresupportTechnology or IntegrationProvides the website platform and digital infrastructure powering qualitytoyota.net, including inventory display systems and online shopping functionality.
• BotdocsupportTechnology or IntegrationSecure document sharing service with end-to-end encryption used for transmitting customer documents during vehicle transactions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CarMax: National used vehicle retailer with fixed no-haggle pricing model and strong used vehicle certification programs. Comparable in business model overlap with Quality Toyota's used vehicle sales and Quality Certified program, though CarMax operates at vastly larger scale without franchise restrictions.
• Asbury Automotive Group: Large US automotive retailer with Toyota franchises among its brand portfolio. Comparable as a multi-franchise dealer operator delivering the same new vehicle, used vehicle, service, parts, and F&I offerings that Quality Toyota provides.
• Sonic Automotive: Large US dealer group operating EchoPark used-vehicle stores alongside Toyota and other franchise dealerships. Comparable as a Toyota franchised dealer with full service/parts operations and a parallel used-vehicle retail concept competing in the same value pools Quality Toyota addresses.
• Lithia Motors (Driveway): One of the largest US dealer groups with extensive Toyota franchise operations and aggressive digital retailing through Driveway. Comparable as a Toyota franchise holder expanding omnichannel sales and service capabilities—directly competitive on the digital purchasing model Quality Toyota has adopted.
• AutoNation: Largest US automotive retailer operating dozens of Toyota franchises nationwide. Comparable as a Toyota franchise operator with new/used sales, service, parts, and F&I offerings, though at vastly larger scale and broader geographic footprint than Quality Toyota.
• Group 1 Automotive: Major US and UK automotive retailer with significant Toyota franchise representation. Comparable as a franchised Toyota dealer operator with new/used sales, service, and parts operations, though at enterprise scale with sophisticated F&I and digital retailing programs.

Emerging players

• Carvana: Online used vehicle retailer offering fully remote purchasing and home delivery. Comparable in no-haggle transparent pricing model and digital-first retail approach that Quality Toyota's SmartPath system aspires to compete with, particularly for remote regional buyers.

Regional players

• Luther Automotive Group: Minnesota-headquartered regional dealer group operating Toyota franchises alongside other OEM brands. Comparable as a multi-location MN Toyota dealer providing the same full-service sales, service, parts, and collision offerings to overlapping regional customer base.
• Walser Automotive Group: Minnesota-based regional dealer group operating multiple Toyota franchises and other brands in the Twin Cities and surrounding areas. Comparable as a regional Toyota franchise operator serving overlapping MN geography with full-service sales, service, and parts operations.
• Morrie's Automotive Group: Minnesota-based regional dealer group with multiple franchise locations including Toyota in the Twin Cities metro. Comparable in business model—full-service franchised dealership offering new/used vehicle sales, service, and parts in the same MN/ND regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/qualitytoyota2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Toyota