Greentree
Greentree is a UK-based industrial supplier and manufacturer, the sole UK and Ireland distributor of Caplugs masking and protection products, serving aerospace, automotive, electronics, and hydraulics OEMs with over 12,000 standard SKUs and custom moulding services.
- Company typePrivate
- Founded1954
- HeadquartersTewkesbury, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Greentree does
Greentree (legal entity Verton Limited) is a Tewkesbury, UK-based private company that has operated for over 70 years as the sole UK and Ireland distributor of Caplugs branded masking and protection products. The company supplies more than 12,000-13,000 standard SKUs across caps, plugs, tapes, discs, hooks, electronic connector protection, pipe and flange protection, and packaging, serving primarily aerospace and defence, automotive, electronics, and hydraulics and pneumatics manufacturers. Roughly 70% of the product range is certified to military and general aerospace approvals (including CSS13), and aerospace work is split approximately 60% military and 40% civil, with strict zero-tolerance requirements for chemical ingress on masking applications.
The company's underlying technology centres on in-house manufacturing across injection moulding, dip moulding, compression moulding, vinyl coating, extrusion, wire bending, and 3D printing for rapid prototyping, supported by proprietary materials such as Flex500 (high-temperature vinyl rated to 260°C) and UltraBake silicone (rated to 315°C). Beyond catalogue distribution, Greentree provides custom die cuts, custom moulding, injection moulding, vinyl dip moulding, custom hook design, and secondary services such as kitting, pad printing, PPAP documentation, and Kanban inventory management. The business is ISO9001 certified since 1997, with the current certification valid through August 2027.
Greentree's commercial model is sales-led B2B industrial supply, with quote-based pricing on both standard and custom products, direct phone and email sales, and website-driven quotation requests. Distribution is concentrated in the UK and Ireland, supplemented by the CapXpress self-service channel for small-quantity orders and the Shercon masking sub-brand. Revenue is generated through one-time sales of standard catalogue products and custom manufacturing solutions, with no subscription, licensing, or recurring service pricing disclosed.
Greentree firmographics
Firmographics- Name
- Greentree
- Legal name
- Verton Limited
- Website
- https://greentree-eng.co.uk
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Greentree is a UK-based industrial supplier and manufacturer, the sole UK and Ireland distributor of Caplugs masking and protection products, serving aerospace, automotive, electronics, and hydraulics OEMs with over 12,000 standard SKUs and custom moulding services.
- Ownership category
- akta.pro rank
Greentree industry classification
Industry- Product category
- Industrial Masking and Protection Products
- NAICS
- Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611)
- SIC
- Plastics Products, Nec (3089)
- akta.pro primary industry
- Closures & Dispensing for Rigid Plastic (Caps, Pumps, Sprayers, Droppers) (IMALAAAJ)
- akta.pro secondary industry
- Lids & Covers (Overcaps, Dome Lids, Jar Lids) (IMALALAL)
Keywords
Where Greentree is headquartered
LocationHeadquarters
- HQ city
- Tewkesbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Greentree business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Standard Products Sales: Sale of over 12,000 standard masking and protection products including caps, plugs, tapes, discs, and hooks
- Custom Manufacturing Solutions: Custom die cuts, moulding, injection moulding, and custom hook design services with project engineering support from concept to production
- Additional Services: Secondary processes including punching, kitting, packaging, pad printing, tape conversion, PPAP documentation, and Kanban inventory management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product catalogue pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Greentree product offering
Product offeringCore offering
Greentree manufactures and distributes over 12,000 standard masking and protection products, including caps, plugs, tapes, discs, and hooks, primarily under the Caplugs brand as the sole UK and Ireland supplier. The company also provides custom-engineered solutions through in-house die cutting, injection moulding, dip moulding, compression moulding, and extrusion services. Its products serve aerospace, automotive, electronics, and hydraulics manufacturers, with materials including silicone, vinyl, LDPE, and HDPE engineered for high-temperature and specialized industrial applications.
Product overview
Greentree (Verton Ltd) is the sole UK and Ireland supplier of Caplugs branded masking and protection products, offering over 13,000 standard products across multiple categories. The core product portfolio consists of Protection & Finishing Products (including caps, plugs, electronic connectors, netting, packaging, pipe protection, and hydraulic fittings) and Masking Products (including masking caps, plugs, specialty items, and miscellaneous masking). Supporting products include Tapes and Discs (from Caplugs, 3M and others) and Hooks and Hanging Solutions (C-hooks, V-hooks, Smart Bar, spin hooks). The company provides extensive custom solutions services including custom die cuts, moulding, injection moulding, vinyl dip moulding, and hook design. Materials offered include Silicone (up to 315°C), Vinyl (standard up to 177°C, Flex500 up to 260°C), LDPE (up to 66°C), and HDPE (up to 74°C). Solutions serve aerospace/defence, automotive, electronics, hydraulics/pneumatics, and general industrial applications. Supported by in-house manufacturing via injection moulding, dip moulding, compression moulding, vinyl coating, and extrusion.
Differentiator
Problem solved
Functional benefit
Brands
- Caplugs: A brand of masking and protection products supplied by Greentree in the UK and Ireland.
- CapXpress
- Shercon
- Flex500
- UltraBake
- Smart Bar
- CapXpress
Products and services
- Caplugs Branded Masking & Protection Products Sole UK and Ireland distribution of over 12,000 standard Caplugs branded masking and protection products for industrial applications across aerospace, automotive, electronics, and hydraulics.
- Masking Products Over 12,000 standard masking products including masking caps, masking plugs, specialty items, and miscellaneous masking for powder coating, anodising, plating, shot peening, and plasma spray applications. Withstands temperatures up to 315°C.
- Protection & Finishing Products Over 12,000 standard products in metric and imperial sizes for protecting components during finishing operations, shipping, and storage, including caps, plugs, electronic connectors, netting, packaging, pipe protection, and hydraulic fittings.
- Tapes & Discs Extensive range of tapes sourced from Caplugs, 3M and others, including lead, aluminium foil, polyester, silicone rubber, crepe paper and glass fibre. Custom die-cut discs, squares and shapes available, with operating temperatures up to 315°C.
- Hooks and Hanging Solutions Standard off-the-shelf and custom hanging solutions for paint spraying, dipping, and curing operations. Includes C-hooks, V-hooks, CV-hooks, S-hooks, spring pipe hooks, Smart Bar modular hanging rack, and spin hooks.
- Custom Die Cuts Custom die-cut shapes in any size from polyester, crepe paper, lead and aluminium foil, glass fibre, card, magnetic strip, and rubber sheeting. Withstands temperatures up to 360°C with no tooling costs and samples within 24 hours.
- Custom Moulding / Rubber Products Custom moulded masks reusable and durable for masking two or three dimensional parts. Includes conductive rubber and rubber to metal bonding. Operates under ISO 9001 drawing approval procedure.
- Custom Injection Moulding Custom injection moulding services providing consistency of quality and tolerance for high precision processes. First article samples supplied for inspection.
- Custom Vinyl Dip Moulding Custom vinyl dip moulding with large volume production capabilities, variety of shapes, sizes, colours, UV resistant coating, and electrostatic vinyl options.
- Custom Hook Design Custom designed hooks and hanging solutions developed using Greentree's in-house engineering capabilities.
- CapXpress Small-Order Service Online small-order quantity purchasing service for Caplugs products, available through capxpress.co.uk for customers requiring low-volume orders.
Quantifiable outcome
- Temperature resistance up to 315°C
- +2 more outcomes
Companies that use Greentree
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Greentree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Greentree partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CaplugscoreGreentree is the sole UK and Ireland supplier of Caplugs branded masking and protection products. Supported by Caplugs in-house production and development capabilities including injection moulding, dip moulding, compression moulding, vinyl coating, and extrusion.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Greentree competitors and assessment
Company assessmentRegional players
- Specialised Component Products: European supplier of plastic caps, plugs and masking products for industrial finishing applications. Comparable product range serving European industrial customers outside Greentree's UK/Ireland core.
Direct peers
- MOCAP: Manufacturer of protective caps, plugs, masking, and custom moulded plastic components serving aerospace, automotive, electronics and hydraulics end-markets. Closest direct comparator to Greentree's product mix and customer verticals.
- Hoffmann Manufacturing: UK-based manufacturer of masking products, plugs, caps and protective components for industrial finishing. Direct UK/European competitor with comparable B2B industrial customer base.
- Shercon: Designer and manufacturer of masking tapes and die-cut masking solutions referenced as a sub-brand supplied through Greentree. Direct overlap in high-temperature masking tapes and custom die-cut shapes.
- Caplugs: US-headquartered manufacturer of plastic caps, plugs, masking and protection products whose branded catalogue Greentree exclusively distributes in the UK and Ireland. Direct upstream partner and the primary competitor Greentree's own custom products overlap with globally.
Broad incumbents
- Brady Corporation: Industrial identification and protection specialist offering caps, plugs and component-protection products alongside labels and printers. Comparable on end-market verticals and product adjacency.
- 3M (Industrial Adhesives & Tapes Division): Diversified industrial conglomerate supplying masking tapes, films and protective products referenced by Greentree as a co-source. Broad incumbent competitor in the tapes and masking categories.
Emerging players
- Botron: Specialist in ESD-static-dissipative caps, plugs and connector protection products serving electronics manufacturers. Directly comparable to Greentree's electronics connector-protection line.
- Polymax: UK supplier of elastomeric and silicone caps, plugs, sleeves and tubing used for masking, sealing and component protection. Comparable product subset focused on rubber and silicone protection parts.
- EverGuard: Specialist supplier of custom masking and protective solutions for aerospace and industrial finishing applications. Adjacent niche player competing for similar custom-engineering engagements.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Greentree social profiles
Digital presenceGreentree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greentree leadership team
Management profileNumber of profiles
Profiles1 record
Greentree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greentree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greentree
What does Greentree do?
Greentree manufactures and distributes over 12,000 standard masking and protection products, including caps, plugs, tapes, discs, and hooks, primarily under the Caplugs brand as the sole UK and Ireland supplier. The company also provides custom-engineered solutions through in-house die cutting, injection moulding, dip moulding, compression moulding, and extrusion services. Its products serve aerospace, automotive, electronics, and hydraulics manufacturers, with materials including silicone, vinyl, LDPE, and HDPE engineered for high-temperature and specialized industrial applications.
Is Greentree a public or private company?
Greentree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greentree founded?
Greentree was founded in 1954. It employs 51 to 100 people.
Where is Greentree based?
Greentree is headquartered in Tewkesbury, United Kingdom, in the Europe region.
How does Greentree make money?
Three revenue lines are on record. Standard Products Sales are the primary driver. The others are custom Manufacturing Solutions and additional Services.
Who are Greentree's main competitors?
Specialised Component Products is listed as a regional player. Direct peers are MOCAP, Hoffmann Manufacturing, Shercon and Caplugs. Broad incumbents are Brady Corporation and 3M (Industrial Adhesives & Tapes Division). Emerging players are Botron, Polymax and EverGuard.
Does Greentree have an API?
No public API is recorded for Greentree.
What industry is Greentree in?
Greentree's product category is Industrial Masking and Protection Products. Its primary akta.pro industry code is IMALAAAJ, Closures & Dispensing for Rigid Plastic (Caps, Pumps, Sprayers, Droppers), with a secondary code of IMALALAL, Lids & Covers (Overcaps, Dome Lids, Jar Lids). Its NAICS code is 32611 and its SIC code is 3089.