Keystar Autoworld

What Keystar Autoworld does

Keystar Autoworld is a multi-brand authorised automotive dealership group operating two physical sales and service sites in Morayfield and Rothwell within North Brisbane's Moreton Bay region, Queensland, Australia. The group retails seven OEM brands — Subaru, Mitsubishi, Kia, Volkswagen, Isuzu UTE, Jeep, and JAC Motors — across new, demonstrator, and used vehicles, supplemented by factory-trained servicing, genuine parts, and a mobile servicing van. The company is a subsidiary of Autopact Pty Ltd, part of the Autopact Group described as one of Australia's largest automotive dealership networks with locations across three states.

The business generates revenue through four primary streams: one-time vehicle sales (the largest, encompassing new, demonstrator, and pre-owned transactions across all seven brands), finance services via Kia Finance (consumer loans, business loans, novated leases, and Guaranteed Future Value products), aftersales services (servicing, parts, and mobile servicing), and recurring protection plans (Autopact Protection Plan tiers and extended warranty coverage). Ancillary products include the UltraTek car care range (ceramic paint protection, fabric and leather treatments, rust protection, window film, and dash cams manufactured in Australia) and the Autopact Handback Guarantee (a 3-day used-vehicle return policy). Customer segments span individual retail consumers, small-to-medium businesses, corporate fleets, government departments, and community organisations.

Go-to-market is primarily sales-led and direct-to-consumer through showroom visits, online enquiries, and phone enquiries, augmented by digital channels including an instant price valuation tool, online finance pre-approval, and online service booking. Distribution advantage rests on the two-location footprint, OEM franchise agreements, and an integrated fleet sales capability. Pricing is quote-based for vehicles, with capped price servicing on Kia models (first 7 scheduled services for up to 7 years / 105,000km) and tiered protection plan pricing. Marketing is multi-channel, centred on the company website plus brand-specific microsites, Facebook and Instagram presence, community sponsorships, and direct phone enquiries. The company has been recognised with Mitsubishi's Distinguished Dealer Awards, Kaikyo Sales Award (top 7 nationally for sales volume and market share), and Diamond Sales Award, indicating sustained sales performance.

Name

Keystar Autoworld

Legal name

Autopact Pty Ltd

Website

https://keystar.com.au

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Keystar Autoworld is a multi-brand authorised automotive dealership group operating two sites in North Brisbane's Moreton Bay region, retailing Subaru, Mitsubishi, Kia, Volkswagen, Isuzu UTE, Jeep, and JAC Motors vehicles alongside aftersales servicing, finance, protection plans, and fleet services as part of the Autopact Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Morayfield

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new, demonstrator, and pre-owned vehicles across 7 automotive brands (Subaru, Mitsubishi, Kia, Volkswagen, Isuzu UTE, Jeep, JAC Motors). Revenue generated from vehicle transactions including accessories and extras at point of sale.
2. Finance Services: Vehicle financing offered through Kia Finance including consumer loans, business loans, novated leases, and Guaranteed Future Value (GFV) products. Corporate lending options also available. Revenue from financing arrangements and financial institution partnerships.
3. Aftersales Services: Vehicle servicing (regular maintenance, log book servicing, warranty repairs), genuine parts sales, and mobile servicing van. Service centre operations at both Morayfield and Rothwell locations.
4. Protection Plans: Autopact Protection Plans offered on used vehicles including Gold (free 2yr/200,000km), PlatinumOne ($1,095 for 3yr/250,000km), and Platinum 72 ($2,050 for 6yr/250,000km) plans. Extended warranty coverage for new vehicles.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Keystar Autoworld is a multi-brand authorised automotive dealership group retailing new, demonstrator, and used vehicles across seven marques (Subaru, Mitsubishi, Kia, Volkswagen, Isuzu UTE, Jeep, JAC Motors) from two locations in North Brisbane. The dealership sells directly to retail consumers and fleet customers, supported by factory-trained servicing, genuine OEM parts, mobile servicing, vehicle finance through Kia Finance, Autopact Protection Plans, UltraTek car care products, and an online instant valuation tool.

Product overview

Keystar Autoworld is a multi-brand automotive dealership group operating as part of the Autopact Group. The company operates two sales sites and service locations in North Brisbane (Morayfield and Rothwell), selling seven vehicle brands: Subaru, Mitsubishi, Kia, Volkswagen, Isuzu UTE, Jeep, and JAC Motors. The product portfolio consists primarily of new, demonstrator, and used vehicle sales supported by comprehensive aftersales services including factory-trained vehicle servicing, genuine parts supply, and a mobile servicing van option. Additional offerings include finance and insurance products through Kia Finance and Autopact, vehicle protection plans (Autopact Protection Plan, Autopact Handback Guarantee), UltraTek car care products (ceramic paint protection, fabric/leather/vinyl protection, rust protection, window film, dash cams), fleet services for business customers, and an instant vehicle price valuation tool. The company also offers manufacturer warranties and roadside assistance programs.

Differentiator

Problem solved

Functional benefit

Brands

• Keystar Isuzu UTE: Isuzu UTE dealership offering D-MAX and MU-X vehicles
• Keystar Kia
• Keystar Mitsubishi
• Keystar Subaru
• Keystar Volkswagen
• Keystar Jeep/Keystar Redcliffe Jeep
• Keystar JAC Motors
• UltraTek
• Autopact Protection Plan

Products and services

• Kia Vehicles
• Mitsubishi Vehicles New and used Mitsubishi vehicles including Triton utes, Pajero Sport, Outlander, Outlander PHEV, Eclipse Cross PHEV, and ASX sold via Keystar Mitsubishi at Morayfield.
• Subaru Vehicles New and used Subaru vehicles including Crosstrek (Hybrid), Solterra (Electric), Forester, Outback, Impreza, BRZ, WRX, and the Trailseeker and Uncharted electric models sold via Keystar Subaru at Rothwell.
• Isuzu UTE Vehicles New and used Isuzu UTE D-MAX, MU-X, and D-MAX Blade vehicles sold via Keystar Isuzu UTE at Morayfield, with 6-year warranty, 7 years roadside assistance, and 5 years flat price servicing.
• Jeep Vehicles New and used Jeep vehicles sold via Keystar Jeep at the Redcliffe / Kippa-Ring location.
• Volkswagen Vehicles New and used Volkswagen vehicles sold via Keystar Volkswagen at the Rothwell location.
• JAC Motors Vehicles New and used JAC Motors vehicles sold via the dedicated Keystar JAC Motors dealership at Morayfield.
• Service Centre Factory-trained technicians providing vehicle servicing, log book servicing, warranty repairs, and maintenance for all vehicle brands at service centres in Morayfield and Rothwell.
• Genuine Parts Genuine OEM parts and accessories supplied for all vehicle brands sold at the dealership.
• Mobile Servicing Van On-site vehicle servicing at customer-chosen locations (home, work, shopping centre) delivered by factory-trained technicians, covering all brands and vehicle types.
• Fleet Services Fleet procurement solutions for small to medium businesses, corporate entities, government departments, and community organisations, including vehicle suitability advice, financing, leasing, insurance, and ongoing servicing packages.
• Finance Options Vehicle financing solutions offered through Kia Finance (Hyundai Capital Australia) including consumer loans, business loans, novated leases, and Guaranteed Future Value (GFV) products with terms from 24 to 84 months.
• Autopact Protection Plan Mechanical protection plans for used and new vehicles, including Gold (free 2yr/200,000km), PlatinumOne ($1,095 for 3yr/250,000km), and Platinum 72 ($2,050 for 6yr/250,000km) tiers, with Platinum/Platinum Plus roadside assistance.
• Autopact Handback Guarantee 3-day used vehicle handback guarantee allowing customers to return a used car within 3 days if not satisfied and receive a refund.
• UltraTek Car Care Products Premium Australian-manufactured car care range including Ceramic Paint Protection (20-year warranty for new vehicles), Fabric & Carpet Protection, Leather Protection, Vinyl Protection, Rust Protection, Ceramic Window Film, Car Shampoo, and 4K Dash Cam.
• Instant Price Offer Online vehicle valuation tool providing instant price offers for customers selling their vehicles to Keystar, valid for 14 days.

Quantifiable outcome

• Mitsubishi dealership network top ranking through Distinguished Dealer Award recognition
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core.

• Isuzu UTEcoreChannel Partner/ Reseller/ DistributorAuthorised Isuzu UTE dealer offering D-MAX, MU-X, and D-MAX Blade vehicles. Over 60 years of Isuzu UTE heritage. Family-owned, award-winning dealership recognised for excellence in sales, service and customer satisfaction.
• KiacoreChannel Partner/ Reseller/ DistributorAuthorised Kia dealer with full range including Picanto, K4, Stonic, Seltos, Sportage, Sorento, Carnival, EV3, EV4, EV5, EV6, EV9, and Tasman. 7-year unlimited km warranty and capped price servicing offered.
• MitsubishicoreChannel Partner/ Reseller/ DistributorAuthorised Mitsubishi dealer offering Triton Raider, Triton, Pajero Sport, Outlander, Outlander PHEV, Eclipse Cross Phev, and ASX. Recipient of multiple Mitsubishi Distinguished Dealer Awards, Kaikyo Sales Award and Diamond Sales Award.
• SubarucoreChannel Partner/ Reseller/ DistributorAuthorised Subaru dealer with full range including Crosstrek, Solterra, Forester, Outback, Outback 2026, Trailseeker Electric, Uncharted Electric, Impreza, BRZ, and WRX. Capped price servicing and new vehicle warranty provided.
• VolkswagencoreChannel Partner/ Reseller/ DistributorAuthorised Volkswagen dealer at Rothwell location offering VW vehicles and aftersales services.
• JeepcoreChannel Partner/ Reseller/ DistributorAuthorised Jeep dealer at Redcliffe/Kippa-Ring location offering Jeep vehicles and aftersales services.
• JAC MotorscoreChannel Partner/ Reseller/ DistributorAuthorised JAC Motors dealer at Morayfield location offering JAC vehicle range.
• Autopact GroupcoreStrategic or Co-development PartnerKeystar Autoworld is part of Autopact Group - one of Australia's largest and most trusted automotive dealership networks. Autopact Group originated in Queensland and has locations across three states. Autopact provides backing, systems, and brand partnerships for Keystar Autoworld.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eagers Automotive Limited: Australia's largest automotive retailer, operating multi-brand new and used vehicle dealerships across multiple states with full sales, service, parts and finance operations. Directly comparable to Keystar in business model, brand portfolio breadth and aftersales strategy, but at materially greater scale.
• Autosports Group Limited: Australian ASX-listed multi-brand automotive retail group operating authorised dealerships across premium and volume brands. Comparable to Keystar in multi-brand authorised retail model, finance and insurance attach, and fleet capability.
• Group 1 Automotive, Inc. US/UK multi-brand automotive retailer with franchised dealerships and digital retail channels across premium and volume brands. Comparable to Keystar in multi-brand authorised retail model and aftersales/finance attach strategy.
• AHG (Automotive Holdings Group): Australian multi-brand automotive retail and aftermarket group (now part of Eagers). Historically operated dealerships across multiple brands with strong parts and service operations, directly comparable to Keystar's regional multi-brand model.
• Asbury Automotive Group, Inc. US multi-brand automotive retailer operating franchised dealerships, Clicklane digital platform and Total Care Auto F&I products. Closely mirrors Keystar's blend of physical dealerships, finance/insurance products and recurring protection-plan revenue.
• Sonic Automotive, Inc. US-based multi-brand automotive retailer operating franchised dealerships and used vehicle (EchoPark) stores. Directly comparable in multi-OEM authorised dealership model, finance/insurance attach, and recurring service revenue.
• AutoNation, Inc. US multi-brand automotive retailer with ~300 franchises across volume and premium brands plus finance and aftersales operations. Comparable in multi-brand authorised model, finance attach, parts/service and used vehicle (AutoNation USA) operations.
• Lithia Motors, Inc. Largest US automotive retailer with multi-brand franchised dealerships and digital retail platform (Driveway). Comparable in multi-brand authorised model, scale-driven F&I attach, and investment in digital sales channels to complement physical dealerships.

Broad incumbents

• Inchcape plc: London-listed global automotive distributor and retailer with multi-brand distribution and retail operations across Asia-Pacific, including Australia. Comparable as a broad incumbent in the multi-brand automotive distribution/retail space, though at much larger international scale.
• Berkshire Hathaway Automotive: US multi-brand automotive retail group operating franchised dealerships across all major OEMs under the Berkshire Hathaway umbrella. Comparable in multi-OEM authorised model and aftersales operations, but with vastly greater scale and capital base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KeystarAuto
• Instagraminstagram.com/keystar_autoworld
• LinkedInlinkedin.com/company/keystar-autoworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keystar Autoworld