ITALPARK

What ITALPARK does

Italpark B.V. is a privately held Dutch e-commerce company, operating the webshop italpark.nl from Ruurlo, Netherlands, that sells Italian-made garden decoration products directly to consumers across the Netherlands. The company's offering centers on garden fountains, balustrades, pergolas, pillars, garden statues, and complementary accessories (pumps, nozzles, brass faucets, LED lighting, wrought iron elements, protective varnish). Core products are manufactured to order in Italy from Carrara marble gravel (marmergrind) mixed with white cement, with optional custom color finishes; stainless steel and wrought iron are used in select lines. Products are positioned as durable, weather- and frost-resistant premium garden features.

The business runs a direct-to-consumer go-to-market through its own webshop (powered by CCV Shop), with optional delivery and installation services on request, particularly for large items such as balustrades and wishing fountains. Pricing is per unit or per meter, ranging from approximately €10 for small fountain parts to €13,000 for flagship pergolas. Customers are primarily Dutch homeowners seeking Italian-style garden features, with a secondary segment of garden and landscape professionals sourcing premium decorations for client projects. Italpark B.V. is currently being marketed for sale by its owners, who cite lack of time and operate the webshop as a side activity alongside another primary business; only the operating activities (and a small inventory) are being offered, not the B.V. legal entity itself.

Name

ITALPARK

Legal name

Italpark B.V.

Website

https://italpark.nl

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Italpark B.V. is a Dutch D2C e-commerce company selling Italian-made garden fountains, balustrades, pergolas, statues, and accessories to Dutch homeowners and landscaping professionals via its own webshop at italpark.nl.

Ownership category

akta.pro rank

Product category

Garden Decoration & Outdoor Ornaments

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

akta.pro secondary industry

Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI)

Keywords

• Garden fountains
• Marble balustrades
• Garden statues
• Outdoor decor
• Pergola structures

Headquarters

HQ city

Heythuysen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time sales of garden decoration products including fountains, balustrades, pergolas, pillars, and parts. Products are made to order in Italy with optional custom color finishes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Italpark sells authentic Italian garden decoration products — primarily garden fountains, balustrades, pergolas/pavilions, pillars/columns, and statues — manufactured to order in Italy from Carrara marble gravel mixed with white cement. Products are offered with custom color finishes and optional LED lighting, and are sold through the company's own Dutch e-commerce webshop, with optional delivery and installation.

Product overview

Italpark is an Italian garden decoration company established in 1968, specializing in high-quality products made from Carrara marble gravel mixed with white cement. The product portfolio includes garden fountains (Tuinfonteinen) in various sizes, steel wish fountains (Wensfonteinen), Italian-style balustrades, pergolas and garden pavilions (priëlen), pillars and columns in Roman style with various capitals, garden decorations (statues, pots, vases), and comprehensive spare parts including pumps (Syncra Silent series), sprayers/nozzles, brass faucets, LED lighting systems, wrought iron decorative elements, and protective varnishes. Products are manufactured to order in Italy with optional custom color finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuinfonteinen (Garden Fountains)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Tuinbeelden.nl: Netherlands-based online retailer of garden statues, Buddhas, and decorative garden ornaments. Closely comparable to Italpark's Tuindecoratie range (Beelden, Figuren, Boeddha beelden) and shares the same premium, made-to-import niche.
• Fonteinenwinkel.nl: Dutch e-commerce specialist in garden fountains and water features. Direct comparable to Italpark's core Tuinfonteinen line, competing for the same Dutch homeowner customer with similar D2C delivery model.
• 123Fontein.nl: Dutch e-commerce retailer specializing in garden fountains, pumps, and water feature accessories. Direct competitor on Italpark's core fountain category and accessories (Pompen, Sproeiers) with a similar Dutch D2C model.

Regional players

• Campoverde (Italian garden décor): Italian manufacturer/exporter of classical garden statues, fountains, and ornamental décor. Comparable to Italpark in product DNA (Italian-made classical garden décor) and operates in Italpark's sourcing geography rather than competing head-to-head in the Netherlands.
• Tuscania Decor: Italian producer of classical-style fountains, balustrades, and garden ornaments sold internationally. Similar material palette (marble/cement composites) and style to Italpark's Carrara marble gravel products, sourcing from the same Italian artisan cluster.

Broad incumbents

• Wayfair: Global online home and garden retailer carrying an extensive assortment of fountains, garden statues, planters, and outdoor décor. Competes with Italpark for online Dutch/Cross-border shoppers in the same product categories, albeit at a much broader and lower price-point mix.
• Welkoop: Dutch retail chain focused on garden, pet, and outdoor living supplies. Sells garden décor, fountains, and outdoor accessories alongside broader rural/hobby ranges, comparable to Italpark on the garden décor SKU set.
• Intratuin: Largest Dutch garden center chain. Carries a broad garden décor assortment including fountains, statues, and outdoor living products alongside plants and DIY — overlaps with Italpark's catalog but as part of a much wider portfolio.
• Praxis (Intergamma): Major Netherlands DIY and home improvement retailer. Stocks garden and outdoor living products as part of its full home improvement assortment, competing for the same homeowner DIY/renovation spend pool as Italpark at a lower price point.
• Keter (Newell Brands): Global manufacturer/retailer of resin-based outdoor furniture, sheds, planters, and garden décor. Comparable to Italpark in garden décor category but at mass-market price points and broad global distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/italpark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITALPARK