What iMetric does

iMetric is a MENA-focused performance marketing and media-buying agency headquartered in Beirut, Lebanon, with regional offices in Riyadh, Dubai, and Doha. Founded in 2018, the firm serves 100+ active clients across government, enterprise, and SMB segments in Saudi Arabia, UAE, Qatar, and Lebanon. Its core proprietary technology is DYNADS, a demand-side platform purpose-built for MENA programmatic that supports real-time bidding, audience targeting, brand-safety controls, and transparent reporting with client-owned data across display, rich media, video, and CTV inventory. Layered on top is the "Metrics Formula" — a structured measurement framework that evaluates every campaign on reach, engagement, and conversion through a unified scorecard, enabling cross-channel budget reallocation.

The product portfolio comprises eight integrated service modules: Digital & Social Strategy, SEO & Generative Engine Optimization (GEO), Media Campaigns, Influencer Marketing, AI-Driven Analytics & Reporting, User Experience Optimization, Programmatic Advertising (via DYNADS), and the Marketing & AI Training Knowledge Center. AI capabilities include multi-touch attribution modeling, AI-assisted behavioral analysis using heatmaps and session recordings, predictive budget recommendations, and optimization for visibility in LLM-driven search. The agency holds partner status with Google, Meta, TikTok, Snapchat, Amazon Ads, and X, and integrates with GA4, GTM, Looker, Adjust, AppsFlyer, and Whatagraph.

iMetric operates a pure-play enterprise services model. Revenue is generated through project-based and retainer engagements across four streams: Performance Marketing & Media Buying, Digital Strategy & Consulting, Influencer Marketing, and Training & Knowledge Center. Pricing is bespoke and quote-based, structured as multi-year contracts with fees tied to campaign scope, media budget managed, and reporting complexity. Go-to-market is consultative direct enterprise sales with no self-serve or PLG motion; every engagement is initiated through an online enquiry form and routed to the nearest regional office. The company is privately held with no disclosed institutional funding or parent company.

Name

iMetric

Legal name

iMetric Digital Media Agency

Website

https://imetric.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

iMetric is a MENA-focused performance marketing and media-buying agency headquartered in Beirut with offices in Riyadh, Dubai, and Doha, serving 100+ government and enterprise clients across Saudi Arabia, UAE, Qatar, and Lebanon with programmatic, paid social, SEO/GEO, influencer marketing, and AI-driven analytics services.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Performance marketing agency
• Programmatic advertising
• Digital media buying
• Social media marketing
• SEO and GEO

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance Marketing & Media Buying: iMetric charges professional fees for managing digital media campaigns across programmatic, paid social, paid search, video and display — spanning Google, Meta, TikTok, Snapchat, Amazon, X and their proprietary DYNADS DSP. Pricing is project or retainer-based, with fees tied to campaign scope, media budget managed, and reporting complexity.
2. Digital Strategy & Consulting: Fees for digital and social strategy, SEO/GEO, UX optimization, and analytics consulting engagements — structured as retainers or project scopes.
3. Influencer Marketing: End-to-end influencer campaign management including talent identification, contracting, briefing, content review and compliance — with fees for talent management and campaign execution.
4. Training & Knowledge Center: Workshops, training sessions and seminars for brand teams covering digital strategy, media planning, programmatic, social, analytics and AI in marketing — delivered in half-day, full-day or multi-session formats.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

iMetric is a MENA-first performance marketing and media-buying agency that plans, buys and optimizes digital advertising across programmatic, paid social, paid search, video and display for government and enterprise clients. It operates a proprietary demand-side platform (DYNADS) purpose-built for MENA inventory and unifies all campaign measurement under a proprietary "Metrics Formula" framework spanning reach, engagement and conversion. It complements media delivery with digital and social strategy, SEO and Generative Engine Optimization (GEO), influencer marketing, UX optimization, AI-driven analytics and reporting, and marketing training services.

Product overview

iMetric is a MENA-first performance marketing and media-buying agency offering a unified system of eight services. The core proprietary product is DYNADS DSP for programmatic advertising, supplemented by seven service modules: Digital & Social Strategy, Media Campaigns, Influencer Marketing, AI-Driven Analytics & Reporting, SEO & AI Search (GEO), User Experience Optimization, and Marketing & AI Training. All services are measured against the 'Metrics Formula' of reach, engagement and conversion, connected through unified analytics dashboards.

Differentiator

Problem solved

Functional benefit

Brands

• DYNADS: Proprietary demand-side platform (DSP) built to execute any type of campaign at scale across MENA with full transparency on reach, frequency, and conversion.

Products and services

• DYNADS DSP Proprietary demand-side platform (DSP) built by iMetric specifically for MENA campaign requirements, enabling real-time bidding, audience targeting, brand-safety controls, fraud filtering and transparent reporting with client-owned data; supports display, rich media, video and CTV across premium and open MENA inventory.
• Digital & Social Strategy Integrated digital and social ecosystem building service including strategy, bilingual content, community management and paid social campaigns across Meta, TikTok, Snapchat and X for brands and government clients across MENA.
• SEO & AI Search (GEO) Technical SEO, content and structured data service combined with Generative Engine Optimization to drive visibility in Google, AI assistants (ChatGPT, Gemini, Perplexity) and AI Overviews for MENA-targeting clients.
• Media Campaigns Paid media campaign management service across programmatic, social ads, search, display and video, measured from reach through conversion and delivered through iMetric's platform partnerships with Meta, Google, Amazon, TikTok, Snapchat and X.
• AI-Driven Analytics & Reporting Marketing analytics service using GA4, GTM, Adjust, AppsFlyer, Whatagraph and Looker to transform campaign data into AI-driven insights and recommendations, with attribution modelling and unified reach/engagement/conversion reporting.
• User Experience Optimization UX/UI auditing and conversion rate optimization service using AI-assisted behavioural analysis, heatmaps, A/B testing and multivariate testing to identify friction points on web and mobile app user journeys.
• Marketing & AI Training (Knowledge Center) Workshops, training sessions and seminars on digital marketing, media planning, programmatic, social, analytics and AI in marketing, delivered in half-day, full-day or multi-session formats in Arabic and English to brand and in-house teams.
• Influencer Marketing End-to-end influencer campaign management service covering talent identification, contracting, briefing, content review and compliance, leveraging iMetric's roster of 27+ managed regional influencer talents across Saudi Arabia, UAE, Qatar and Lebanon.

Quantifiable outcome

• 81% reduction in cost per lead (KAEC real estate campaign)
• +9 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability10 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Certified Partner with platform expertise spanning Google Ads, programmatic, search and video. iMetric distributes media budgets across Google's ecosystem including Performance Max, Search, Shopping and YouTube, with certified capabilities verified by Google's partner programme.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Blueprint certified partner with advanced capabilities in Meta's full advertising suite. iMetric runs integrated paid social campaigns across Facebook and Instagram, leveraging Meta's audience graph and conversion tools.
• TikTokcoreTechnology or IntegrationTikTok Creative Studio partner enabling video creative production and campaign execution on TikTok. iMetric manages creator partnerships and paid campaigns on the platform as part of its influencer and social strategy services.
• SnapchatcoreTechnology or IntegrationSnapchat Preferred Status partner with proven performance on the Snapchat platform. iMetric runs paid social campaigns and leverages Snapchat's audience for MENA-target client campaigns.
• Amazon AdscoreTechnology or IntegrationAmazon Ads Verified Partner with capabilities in Amazon retail media advertising including Sponsored Products, Sponsored Brands and Amazon DSP. Used for client campaigns in the e-commerce and retail sector.
• X (Twitter)coreTechnology or IntegrationX Performance Hub partner with advanced Twitter/X advertising capabilities. iMetric utilises X for paid social and real-time engagement campaigns, particularly for high-profile event-driven activations.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Crowd: UAE-born MENA digital and social agency offering media, content, influencer and analytics to enterprise and government clients across the Gulf. Closest direct competitor to iMetric in the MENA performance and social space, competing head-to-head on Saudi and UAE pitches.
• Netizency: Dubai-based independent digital and social media agency serving enterprise brands across MENA with paid social, content, influencer and analytics. Comparable in scale, region, and offering to iMetric's Dubai office.

Broad incumbents

• Wunderman Thompson MENA: Global WPP network with significant Middle East presence, offering digital, CRM, data and media services to enterprise and government clients. A broad incumbent competing with iMetric for the same Saudi and UAE enterprise and government RFPs.
• Ogilvy Middle East: WPP-owned global creative and media network with deep MENA operations across Saudi, UAE and Egypt. Competes with iMetric for flagship Saudi government and enterprise brand mandates; broader portfolio but less MENA-specialist depth.
• VMLY&R Middle East: WPP network combining brand experience, digital and commerce capabilities across the Middle East. Overlaps with iMetric on Saudi/UAE enterprise briefs but as part of a wider network portfolio rather than MENA-specialist positioning.
• Leo Burnett MENA: Publicis creative network with strong Middle East operations, including Saudi Arabia. Competes with iMetric on government and enterprise brand campaigns while offering global holding-company scale and procurement leverage.
• Havas Middle East: Global Havas network with Middle East operations spanning creative, media and digital. Competes for the same Saudi/UAE enterprise retainers and brings holding-company media-buying scale that iMetric must counter with DYNADS.
• Publicis Media MENA: Publicis Groupe's media-buying and digital arm in the Middle East, competing directly with iMetric on Saudi and UAE enterprise and government media mandates at scale.

Emerging players

• Socialeyez: Dubai-based independent influencer and social media agency serving MENA enterprise and government clients. Overlaps with iMetric on influencer marketing and social campaigns but is narrower in scope (social-first rather than full-funnel performance).
• Kijamii: Egypt-based digital and performance marketing agency extending into the Gulf. Comparable MENA positioning and digital-first offering; smaller scale and earlier regional footprint than iMetric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/iMetric_Digital
• YouTubeyoutube.com/@imetricdigital
• LinkedInlinkedin.com/company/imetric
• Instagraminstagram.com/imetric_digital
• TikToktiktok.com/@imetric_digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMetric