Shenzhen Hopeland Technologies Co.

What Shenzhen Hopeland Technologies Co. does

Shenzhen Hopeland Technologies Co., Ltd. is a privately held Chinese high-tech enterprise founded in 2009 and headquartered in Shenzhen, with 51-100 employees. The company operates two business lines: an RFID product division covering UHF and HF fixed readers, integrated readers, handheld terminals and PDAs, UHF modules, antennas, inlays and specialty tags (including anti-metal, vehicle, laundry, animal ear, and library tags), industrial RFID sensors with Profinet/Modbus interfaces, RFID system devices (gate readers, ceiling readers, desktop printers), and middleware/asset management software; and a Power & Grid division spanning single- and three-phase prepayment and DIN-rail energy meters, handheld and bench meter calibrators, transformers, a data concentrator unit, a portable power station, and an off-grid hybrid inverter. RFID hardware is built primarily on Impinj R2000 and E710 chipsets under an IMPINJ Gold Partner relationship, with compliance to ISO 18000-6C (EPC C1G2), ISO 15693, and ISO 14443A protocols. Industrial grades reach IP65-IP67 with UHF read ranges up to 30 meters.

The company makes money primarily through B2B hardware sales of RFID and power-grid equipment, complemented by subscription-style smart software (middleware, asset management, HTTP Post plug-in) and OEM/ODM customization for partners. Pricing is quote-based and not publicly disclosed. Go-to-market combines direct enterprise sales to Fortune 500 and industrial customers (UPS is named) with a distribution and OEM/ODM channel network spanning more than 40 countries across Southeast Asia, East Europe, South America, Pakistan, Korea, and Kosovo. Marketing is run through the corporate website, YouTube, Facebook, Twitter/X, industry events, and SAP Ariba Discovery. Vertical focus spans intelligent transportation (ETC, parking, vehicle identification), smart retail, warehousing and logistics, Industry 4.0/smart manufacturing, asset management, and smart grid.

The company holds ISO9001, ISO14001, and OHSAS18001 certifications and is recognized as a Chinese national-level high-tech enterprise. Ownership is private and not publicly disclosed, with no known parent, institutional investor, or public listing. There is no disclosed revenue, funding, or headcount growth data in the source material.

Name

Shenzhen Hopeland Technologies Co.

Legal name

Shenzhen Hopeland Technologies Co., Ltd.

Website

https://hopelandrfid.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Shenzhen Hopeland Technologies is a private Shenzhen-based OEM founded in 2009 (51-100 employees) that designs and manufactures UHF/HF RFID hardware, tags, antennas, and middleware, plus a secondary line of smart-grid meters, calibrators, transformers, and power storage products, sold via direct enterprise sales and a 40+ country distributor/OEM channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. RFID Hardware Products: Sale of UHF RFID readers (fixed, handheld, integrated), RFID modules, antennas, and tags. Hardware products represent the primary revenue stream with various form factors for different industrial applications.
2. Smart Software Products: Middleware, asset management software, HTTP Post plug-in software, and handheld reader software. Software products complement hardware and enable system integration.
3. Power & Grid Products: Energy meters, meter calibrators, transformers, and smart grid equipment including data concentrator units and prepayment meters.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Shenzhen Hopeland Technologies designs, manufactures, and sells UHF and HF RFID hardware (fixed readers, integrated readers, handheld terminals, modules, antennas, and tags) along with complementary RFID middleware and asset management software. The company also manufactures Power & Grid products including single-phase and three-phase prepayment energy meters, meter calibrators, transformers, data concentrator units, off-grid hybrid inverters, and portable power stations.

Product overview

Shenzhen Hopeland Technologies Co. is a Chinese national-level high-tech enterprise specializing in RFID technology and Power & Grid solutions since 2009. The company offers a comprehensive IoT product portfolio consisting of two main divisions: RFID products (including Fixed Readers like HH340, HH380, HF380, HF340, HZ380, HZ340; Integrated Readers like HH100, HF100, HZ100, HZ140, S100, S120, S130; Handheld Readers like HY830, HY820, HL7202K8, HY416; UHF Modules like HZ510, HZ540, HZ580, HZ530, PD03; UHF Antennas like A0820, A0920, A0921, HL7205G, CL7205D, CL7205B, CL7205L, CL7205BN, CL7205K; RFID Tags including paper labels, anti-metal tags, vehicle tags, and special applications like library, laundry, animal ear tags; Industrial RFID Sensors like HT100, HT110W, HT112W, HT240; System Devices like i3, i320, P113; and Smart Software including HTTP Post Plug-in, RFID Middleware, and Asset Management Software) and Power & Grid products (including Energy Meters HL9300, HL9100, HL9110, HL9180, HL9310; Data Concentrators HLC100; Calibration equipment HL112, HL312, HL3013, HL3021, HL3112, HL1000, HL3000; Transformers; and Power Stations HL6200-48, HL3210W). The products are widely used in Transportation, Aviation, Industry 4.0, Smart Grid, Retail, Warehousing & Logistics, Supply Chain, and other industries.

Differentiator

Problem solved

Functional benefit

Brands

• Shine Series: Product line of fixed RFID readers featuring Android-based IoT devices with multi-port configurations
• Sharp Series
• Smart Series
• S Series
• Wing Series
• i Series
• P Series

Products and services

• Fixed RFID Readers (Shine, Sharp, and Smart Series) Multi-port UHF RFID fixed readers based on Impinj R2000/E710 chipsets, available in Android and Linux variants, designed for industrial IoT deployments requiring real-time data capture and seamless integration with backend systems. Used by enterprise customers for warehousing, manufacturing, logistics, and access control.
• Integrated RFID Readers All-in-one integrated UHF RFID readers that combine the antenna and reader module in a single enclosure, including Android-based, Linux-based, mini, and desktop USB variants for applications such as production lines, access control, library management, and parking systems.
• Handheld RFID Readers and PDAs Portable UHF RFID handheld readers and PDAs (HY830, HY820, HL7202K8 Bluetooth reader, HY416 NFC RFID PDA) with IP65/IP67 rugged industrial ratings, octa-core Android processors, and long reading distances up to 25 meters. Targeted at field inventory, asset tracking, vehicle identification, and warehouse operations.
• UHF RFID Modules Embedded UHF RFID reader modules for OEMs and integrators, ranging from 1-port miniaturized modules to 16-port modules for fixed readers and smart cabinet systems, all based on Impinj R2000/E710 chipsets with GPIO, RS232, RJ-45, USB, and RS485 interfaces.
• UHF RFID Antennas UHF RFID antennas covering circular, linear, near-field, narrow-beam, and platy form factors (A0820, A0920, A0921, HL7205G, CL7205D, CL7205B, CL7205L, CL7205BN, CL7205K) with gain levels from -10dBi to 12dBi and IP66 ratings for indoor and outdoor deployment.
• RFID Tags and Inlays Comprehensive range of UHF RFID tags including paper labels, anti-metal tags (PCB and ABS), vehicle windshield and light stickers, jewelry labels, library tags, textile laundry tags, animal ear tags, tie tags, and standard RFID cards supporting ISO18000-6C protocol.
• Industrial RFID Sensors Industrial-grade HF and UHF RFID readers (HT100W, HT110W, HT112W, HT100) and communication modules (HT240 Profinet gateway) designed for production line integration with Modbus RTU, RS485, RS232, and RJ45 interfaces. Used in factory automation and equipment management.
• RFID System Devices (Ceiling Readers, Access Gates, Printers) RFID system-level devices including the i320 ceiling integrated access control reader (35 dBm, Impinj E710), i3 portal access control gate reader, and P113 high-performance desktop RFID printer for metal tags at up to 6 inches per second.
• RFID Smart Software Software offerings including RFID Middleware that connects RFID readers to enterprise systems, HTTP Post plug-in software that transmits tag data in JSON format over RS232/TCP/USB, and standalone Asset Management Software supporting tag binding, inbound/outbound management, item search, and inventory functions.
• Smart Energy Meters Smart energy meters including single-phase prepayment (HL9100, HL9100M), single-phase multifunctional (HL9110, HL9110M), three-phase prepayment (HL9300, HL9300M), DIN-RAIL (HL9180), and multifunctional polyphase (HL9310, HL9310M) variants for residential, commercial, and industrial smart grid deployments.
• Energy Meter Calibrators and Test Benches Energy meter calibration and testing equipment including handheld on-site calibrators (HL112, HL312), benchtop multi-function calibrators (HL3013, HL3021, HL3112), and complete single-phase and three-phase smart energy meter test bench systems (HL1000, HL3000).
• Data Concentrator Unit (HLC100) Smart grid data concentrator unit (HLC100) used to collect and manage data from endpoint energy meters in advanced metering infrastructure deployments.
• Generator Excitation Transformer (ZLSC Series) Generator excitation transformer (ZLSC-2~2500/10 series) for power generation applications.
• Smart Off-grid Hybrid Inverter (HL6200-48) Smart off-grid hybrid inverter (HL6200-48) with smart power management capabilities for residential and commercial energy storage applications.
• Portable Power Station (HL3210W) 1000Wh portable power station (HL3210W) for mobile and off-grid power applications.

Quantifiable outcome

• Inventory efficiency increased by dozens of times compared to manual work
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• IMPINJ Inc.coreTechnology or IntegrationIMPINJ Gold partner status with deep cooperation with the most important UHF RFID reader chip manufacturer. Ensures stable supply and excellent integration level through access to latest Impinj chipsets including R2000 and E710 platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mojix: Provider of RFID-based item-level tracking systems, including fixed readers and enterprise software for retail and supply chain. Comparable in retail inventory and asset tracking use cases to Hopeland's i-series system devices and middleware.
• Impinj: Maker of the leading UHF RFID RAIN chipsets (R2000, E710) that Hopeland's products are built on. While primarily a silicon supplier, Impinj also sells its own endpoint ICs and increasingly partners on finished-reader designs, representing both critical supplier and adjacent competitor.

Direct peers

• CAEN RFID: Italian manufacturer of UHF and HF RFID readers, modules, and tags with comparable industrial product range (fixed, handheld, modules). Targets the same industrial, logistics, and retail verticals in EMEA and globally.
• Alien Technology: UHF RFID tag and reader manufacturer with comparable tag product line (Higgs series chips and inlays) overlapping with Hopeland's CL7203 tag family. Targets the same retail, logistics, and asset tracking verticals.
• Convergence Systems Limited (CSL): Hong Kong-based direct competitor specializing in UHF RFID readers, modules, antennas, and tags, also serving logistics, retail, and asset tracking use cases globally. Closely comparable product portfolio and Impinj-based reader designs.
• ThingMagic (Jadak): Manufacturer of embedded UHF RFID reader modules and finished readers, comparable to Hopeland's HZ510/HZ530/HZ580 module family. Both target OEM/embedded integrations in industrial and medical devices.

Broad incumbents

• Avery Dennison: Global manufacturer of RFID inlays, labels, and smart tags, plus RFID-based retail solutions. Overlaps with Hopeland's tag and label products (paper labels, wet inlays) and competes for retail/supply-chain RFID deployments.
• Honeywell: Large industrial conglomerate with broad RFID hardware portfolio including handheld readers, mobile computers, and scanners competing against Hopeland's Wing Series and Shine Series in warehouse, logistics, and retail applications.
• Zebra Technologies: Global leader in enterprise asset intelligence including fixed, handheld, and integrated UHF RFID readers, mobile computers, and barcode scanners. Direct competitor in industrial RFID reader categories serving logistics, retail, and manufacturing customers.

Regional players

• Itron: Global leader in smart electricity, gas, and water metering with data concentrator units and AMI platforms. Direct competitor to Hopeland's Power & Grid division (HL9300/HL9100 meters, HLC100 DCU) for utility smart-meter projects, especially in Western markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hopeland_rfid
• YouTubeyoutube.com/channel/UCQXSWsL9PMNJdfdBgIDx4Hg/featured
• Facebookfacebook.com/shelly.chang.2171
• LinkedInlinkedin.com/company/hopelandrfid

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenzhen Hopeland Technologies Co.