Strivo

Securities Brokerage and Investment Servicesstrukturinvest.se

Strivo AB is a Swedish securities firm offering depot accounts, stocks, ETFs, structured placements, and actively managed portfolios to Swedish retail and institutional investors via a direct-to-consumer digital platform with transparent, low-fee pricing.

Company typePrivate
Founded2009
HeadquartersSé, Hungary
Headcount11–50
GTM typeB2C
OfferingServices

What Strivo does

Strivo AB is a Swedish securities company headquartered in Gothenburg that operates a direct-to-consumer financial services platform for Swedish retail and institutional investors. The company was founded in 2009 and employs between 11 and 50 people. Its core offering centers on depot accounts (Depå) — including tax-advantaged investment savings accounts (Investeringssparkonto) and securities depots — combined with a broad investment services catalog covering stocks, ETFs, corporate bonds, alternative investments, trackers, structured placements, and actively managed model portfolios. Strivo also operates a fund selection service (Fondutbud) with monthly savings plans and an educational platform branded Strivo Academy, which delivers courses, podcasts, webinars, and blog content.

The platform's underlying technology is a self-serve digital brokerage environment accessed via strivo.se, with no public API, SDK, or mobile application disclosed. The business model is transaction-based and fee-driven: Strivo monetizes through depot fees, transaction charges, and management fees on actively managed portfolios, positioning itself against traditional Swedish banks on the basis of lower fund fees and transparent pricing without hidden charges. Customer acquisition is content-led, relying on the Strivo blog, podcast, monthly newsletter, and Strivo Academy for top-of-funnel engagement, while institutional clients and capital-raising mandates (Kapitalanskaffning) are served via a parallel direct sales channel.

Strivo firmographics

Firmographics

Name: Strivo
Legal name: Strivo AB
Website: https://strukturinvest.se
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 11–50 employees
Short description: Strivo AB is a Swedish securities firm offering depot accounts, stocks, ETFs, structured placements, and actively managed portfolios to Swedish retail and institutional investors via a direct-to-consumer digital platform with transparent, low-fee pricing.
Ownership category
akta.pro rank

Where Strivo is headquartered

Location

Headquarters

HQ city: Sé
HQ country: Hungary
HQ region: Europe

Offices1 record

Markets served

Strivo business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Compliance or regulatory (within Operations)

Revenue model

Depot and Investment Management Services: Strivo generates revenue through depot account services offering lower fund fees compared to traditional banks. The company earns fees from managing customer investments across various financial instruments including stocks, ETFs, bonds, structured placements, and managed portfolios.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Transparent low-fee depot services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Strivo product offering

Product offering

Core offering

Strivo is a Swedish securities company (Strivo AB) offering depot accounts for holding securities, investment savings accounts (Investeringssparkonto) and depot insurance, plus a broad set of investment services including stocks, ETFs, corporate bonds, structured placements, trackers and actively managed model portfolios. The company also provides fund selection with monthly savings plans and capital raising services to institutional clients.

Product overview

Strivo is a Swedish financial services company offering a comprehensive platform for investment and wealth management. The product portfolio centers on depot accounts (Depå) for holding various financial instruments, investment services (Placeringar) including stocks, ETFs, bonds, structured products, and actively managed portfolio management, fund selection (Fondutbud) with fund lists and monthly savings plans, and educational services (Utbildning) through Strivo Academy. The platform targets both retail customers and institutions, providing services such as capital-protected structured placements (Emission 2026:4) and institutional offerings including capital raising services.

Differentiator

Problem solved

Functional benefit

Products and services

Depå (Depot Account) Depot account service enabling Swedish customers to hold and manage financial instruments, including securities custody (Värdepappersdepå), a tax-advantaged investment savings account (Investeringssparkonto), and depot insurance (Depåförsäkring). Marketed as offering the same funds as banks without hidden charges.
Placeringar (Investments) Investment services offering customers access to individual stocks, ETFs, corporate bonds, alternative investments, trackers, capital-protected structured placements (including current Emission 2026:4), and actively managed model portfolios with varied risk and return profiles.
Fondutbud (Fund Selection) Fund selection service providing a comprehensive fund list (Fondlista) and systematic monthly savings plans (Månadssparande) for Swedish retail investors.
Institutioner (Institutional Services) Services tailored for institutional clients, including professional investment management and capital raising support across different mandates.
Kapitalanskaffning (Capital Raising) Capital raising services supporting businesses in securing funding, including the issuance of structured placements distributed through the Strivo platform.

Quantifiable outcome

17.2 million SEK payout to depot customers

Companies that use Strivo

Customer profile

Segments2 records

Ideal customer profiles2 records

Strivo technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Strivo partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Strivo competitors and assessment

Company assessment

Direct peers

Lysa: Swedish robo-advisor offering automated, low-cost portfolio management to retail investors. Competes directly with Strivo's Portföljförvaltning (managed model portfolios) service.
Avanza: Sweden's largest online investment platform offering depot accounts, funds, ETFs, and portfolio management to retail investors. Direct competitor to Strivo in Swedish retail investing, with substantially greater scale and product breadth.
SAVR: Swedish digital investment app offering low-cost depot accounts, funds, and ETFs to retail investors. Closely comparable low-fee value proposition targeting the same Swedish retail segment as Strivo.
Nordnet: Nordic retail investment platform with Swedish operations providing depot accounts, securities trading, funds, and pensions. Directly competes with Strivo on transparent low-fee Swedish retail investing and offers a mature mobile app.

Broad incumbents

DEGIRO: Pan-European low-cost online broker active in Sweden offering stocks, ETFs, funds, and structured products. Comparable low-fee European brokerage competitor overlapping Strivo's Swedish retail customer base.
SEB: Major Swedish universal bank offering depot accounts, funds, structured products, and private banking. Represents the incumbent bank channel that Strivo explicitly positions against on fee transparency.
Swedbank: Sweden's largest retail bank with extensive fund and investment offerings for retail and institutional clients. Competes with Strivo across the Swedish retail investment market as a high-fee incumbent.
Handelsbanken: Swedish universal bank offering depot, fund, and structured product services. Competes with Strivo in Swedish retail investment distribution as part of a broader banking franchise.
Skandiabanken (now part of Entercard): Swedish/Nordic bank and insurance provider offering depot accounts, funds, and structured products. Competes with Strivo in the Swedish retail investment distribution space.

Emerging players

Scalable Capital: European digital wealth manager offering low-cost broker and robo-advisor services with a tech-forward platform. Comparable as a digital-first, low-fee European investment platform competing for the same cost-conscious retail segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Strivo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Strivo leadership team

Management profile

Number of profiles

Profiles1 record

Strivo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Strivo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strivo

What does Strivo do?

Is Strivo a public or private company?

Strivo is a private company. It is classified as unknown and is currently operating.

When was Strivo founded?

Strivo was founded in 2009. It employs 11 to 50 people.

Where is Strivo based?

Strivo is headquartered in Sé, Hungary, in the Europe region.

How does Strivo make money?

One revenue line is on record: depot and Investment Management Services.

Who are Strivo's main competitors?

Direct peers on record are Lysa, Avanza, SAVR and Nordnet. Broad incumbents are DEGIRO, SEB, Swedbank, Handelsbanken and Skandiabanken (now part of Entercard). Scalable Capital is listed as an emerging player.

Does Strivo have an API?

No public API is recorded for Strivo.