Fenix Development, Inc.
Fenix Development is a privately held, vertically integrated real estate investment and development company founded in 1995, based in Los Angeles. It develops and repositions value-add retail, office, and multi-family projects across Southern California, Las Vegas, and Phoenix.
- Company typePrivate
- Founded1995
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fenix Development, Inc. does
Fenix generates revenue through traditional real estate development economics: acquiring or repositioning undervalued assets, executing value-add development, and realizing returns through operations, leasing, and eventual disposition. The firm serves institutional and high-net-worth real estate investors and operates with a small executive group (President David Norouzi, a California-licensed broker since 1988 and attorney since 1989 with USC Finance and USD Juris Doctorate credentials, plus Director Michael Loretz) whose combined experience exceeds 100 years. Distribution is direct via the company website and principal-led outreach; no app, API, or technology product offering is evidenced.
Fenix Development, Inc. firmographics
Firmographics- Name
- Fenix Development, Inc.
- Legal name
- Fenix Development, Inc.
- Website
- https://fenixdevelopmentinc.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fenix Development is a privately held, vertically integrated real estate investment and development company founded in 1995, based in Los Angeles. It develops and repositions value-add retail, office, and multi-family projects across Southern California, Las Vegas, and Phoenix.
- Ownership category
- akta.pro rank
Fenix Development, Inc. industry classification
Industry- Product category
- Real Estate Development
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Operators Of Nonresidential Buildings (6512), Investors, Nec (6799)
- akta.pro primary industry
- Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)
Keywords
Where Fenix Development, Inc. is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fenix Development, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels1 record
Fenix Development, Inc. product offering
Product offeringCore offering
Fenix Development, Inc. is a privately owned, vertically integrated real estate investment and development company that operates as an "investment builder" in value-add and opportunistic assets. The company develops, repositions, and invests in retail, office, industrial, and multi-family projects across Southern California, Las Vegas, and Phoenix, managing the full lifecycle from acquisition through entitlement, construction, and disposition. Its principals actively operate assets with a current market value exceeding $250 million alongside approximately $150 million in pending development projects.
Product overview
Fenix Development is a privately owned real estate investment and development company that operates as a vertically integrated platform. The company manages four primary real estate development projects: The Watermark Tempe (a mixed-use development with class A office, retail, multi-family, and future hotel in Arizona), The Runway (retail, office, and industrial center in Nevada), Plaza De Oro Shopping Center (retail in Los Angeles), and Encino Town Center (retail in Los Angeles). The company focuses on value-add and opportunistic assets across Southern California, Las Vegas, and Phoenix.
Differentiator
Problem solved
Functional benefit
Products and services
- The Watermark Tempe
- The Runway Retail, office, and industrial center located in North Las Vegas, Nevada, developed and repositioned by Fenix Development for commercial tenants and end-users.
- Encino Town Center Prominent retail center located in the heart of Encino, Los Angeles, developed and repositioned by Fenix Development for retail tenants and shoppers.
- Plaza De Oro Shopping Center Prominent retail center in Los Angeles, California, developed and repositioned by Fenix Development for retail tenants and end-users.
Companies that use Fenix Development, Inc.
Customer profileSegments1 record
Ideal customer profiles1 record
Fenix Development, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fenix Development, Inc. partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Fenix Development, Inc. competitors and assessment
Company assessmentBroad incumbents
- The Howard Hughes Corporation: Large-scale real estate developer focused on master-planned communities and mixed-use developments in high-growth U.S. metros — overlapping Fenix's mixed-use and value-add development strategy, particularly in Sunbelt markets like Las Vegas and Phoenix.
- Douglas Emmett: Publicly traded REIT focused on Class A office and multifamily properties in coastal Los Angeles and Honolulu — overlapping West Coast office and multifamily focus with Fenix's Watermark Tempe and broader portfolio.
- Essex Property Trust: West Coast multifamily REIT focused on coastal California and the Pacific Northwest — comparable to Fenix's luxury multifamily exposure at the Watermark Tempe and other multi-family repositioning projects.
- Tishman Speyer: Global real estate investment and development firm operating across office, retail, residential, and mixed-use — comparable to Fenix's mixed-use development capability, though at vastly larger institutional scale.
- Trammell Crow Company: One of the largest commercial real estate developers in the United States, operating across office, industrial, retail, and multifamily — comparable to Fenix as a commercial real estate developer, though at far greater scale and national reach.
- Brookfield Property Group: Large diversified real estate investor and developer with significant exposure to retail, office, multifamily, and mixed-use in U.S. Sunbelt markets — overlapping Fenix's opportunistic, repositioning-driven strategy across retail and office.
- Regency Centers: Publicly traded retail REIT focused on grocery-anchored shopping centers — comparable to Fenix's retail repositioning strategy at Plaza De Oro Shopping Center and Encino Town Center, though at much larger institutional scale.
Direct peers
- Hackman Capital Partners: Private value-add commercial real estate investment firm headquartered in Los Angeles, focused on acquiring and repositioning retail, industrial, and creative-office properties — closely aligned with Fenix's opportunistic, repositioning-driven approach in Southern California.
- CIM Group: Privately held, Los Angeles-based real estate investment and development firm pursuing opportunistic and value-add strategies across office, retail, multifamily, and mixed-use assets — directly comparable to Fenix's vertically integrated investment-builder model and West Coast footprint.
- Kennedy Wilson: Global real estate investment company pursuing opportunistic, value-add investments across commercial and multifamily — comparable to Fenix in opportunistic investment philosophy and asset class mix, though at substantially larger scale and public-company scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fenix Development, Inc. social profiles
Digital presenceFenix Development, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fenix Development, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Fenix Development, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fenix Development, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fenix Development, Inc.
What does Fenix Development, Inc. do?
Fenix Development, Inc. is a privately owned, vertically integrated real estate investment and development company that operates as an "investment builder" in value-add and opportunistic assets. The company develops, repositions, and invests in retail, office, industrial, and multi-family projects across Southern California, Las Vegas, and Phoenix, managing the full lifecycle from acquisition through entitlement, construction, and disposition. Its principals actively operate assets with a current market value exceeding $250 million alongside approximately $150 million in pending development projects.
Is Fenix Development, Inc. a public or private company?
Fenix Development, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fenix Development, Inc. founded?
Fenix Development, Inc. was founded in 1995. It employs 11 to 50 people.
Where is Fenix Development, Inc. based?
Fenix Development, Inc. is headquartered in Los Angeles, United States, in the North America region.
Who are Fenix Development, Inc.'s main competitors?
Broad incumbents on record are The Howard Hughes Corporation, Douglas Emmett, Essex Property Trust, Tishman Speyer, Trammell Crow Company, Brookfield Property Group and Regency Centers. Direct peers are Hackman Capital Partners, CIM Group and Kennedy Wilson.
Does Fenix Development, Inc. have an API?
No public API is recorded for Fenix Development, Inc..
What industry is Fenix Development, Inc. in?
Fenix Development, Inc.'s product category is Real Estate Development. Its primary akta.pro industry code is BPAJAMAL, Real Estate Development Asset Management (Project/Construction-to-Stabilization). Its SIC code is 6532.