Domino's Pizza Switzerland AG

What Domino's Pizza Switzerland AG does

Domino's Pizza Switzerland AG is a privately held Swiss Aktiengesellschaft (AG) headquartered in Zürich that owns and franchises Domino's-branded pizza restaurants across Switzerland under territorial franchise rights from the global Domino's Pizza system. Its core offering consists of pizza and complementary QSR menu items delivered, carried out, or consumed in-restaurant, served to mass-market Swiss consumers through both company-operated and franchised locations. The business operates as the Swiss market extension of a globally established QSR brand, with consumer-facing revenue generated through unit-level food sales, supported by the brand's standardized menu, marketing assets, and digital ordering infrastructure accessed via its dominos.ch website.

The company's revenue mechanics follow the conventional Domino's franchise model: food and beverage sales at the unit level, supplemented by royalty and supply-chain economics where applicable under the master franchise agreement. No pricing model, customer segmentation detail, marketing channel mix, or technology stack is disclosed in the available source material. Headcount, subsidiary structure, funding history, and explicit ownership are also not documented; the entity is identified solely as a Swiss franchisee with an active operating website, and all deeper operational and financial characteristics remain undisclosed in the provided data.

Name

Domino's Pizza Switzerland AG

Legal name

Domino's Pizza Switzerland AG

Website

https://www.dominos.ch/

Company type

Private

Operating status

Operating

Short description

Domino's Pizza Switzerland AG is a Zürich-based Swiss franchisee that owns and franchises Domino's Pizza restaurants across Switzerland, serving mass-market Swiss consumers with pizza and complementary QSR menu items via delivery, carryout, and dine-in under the global Domino's brand.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant / Pizza

NAICS

Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurants
• Food delivery
• Quick service restaurant
• Franchise operations
• Online food ordering

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Domino's Pizza Switzerland AG owns and franchises a chain of pizza restaurants in Switzerland, selling pizzas and related menu items through dine-in, takeout, delivery, and online ordering channels. The company operates under the Domino's Pizza brand and is the Swiss franchisee of the global Domino's Pizza system. Its core revenue-generating activity is the retail sale of prepared pizza food products to Swiss consumers.

Product overview

No detailed product information available in the provided source content.

Differentiator

Problem solved

Functional benefit

Products and services

• Domino's Pizza restaurants (dine-in, takeout, and delivery)
• Online pizza ordering via dominos.ch

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Papa John's Pizza Switzerland: Papa John's is a global pizza QSR brand with a Swiss presence. It is directly comparable as an international pizza delivery competitor operating in the same Swiss consumer market.
• Pizza Hut Switzerland: Pizza Hut Switzerland operates pizza QSR and casual dine-in restaurants in the same Swiss market. It is directly comparable as a competing global pizza brand operating dine-in, delivery, and take-away channels in Switzerland.
• Telepizza: Telepizza is an international pizza delivery chain with European operations. Comparable as a multi-market pizza delivery brand competing in similar European delivery occasions as Domino's Switzerland.

Broad incumbents

• Domino's Pizza Group plc: Domino's Pizza Group plc is the master franchisee for the Domino's brand in the UK, Ireland, and several other European markets. It is broadly comparable as a regional Domino's master franchisee operating a multi-unit pizza QSR network in a developed European market.
• Domino's Pizza Enterprises (Australia/New Zealand/Europe): Domino's Pizza Enterprises is the largest Domino's master franchisee globally, operating across Australia, New Zealand, and parts of Europe including Switzerland-adjacent markets. Highly comparable as a Domino's master franchisee with similar unit economics, technology stack, and growth model.
• McDonald's Switzerland: McDonald's Switzerland is a large QSR operator in the same Swiss market with overlapping delivery and convenience dining occasions. Broadly comparable as a major global QSR chain competing for Swiss delivery share and consumer occasions.

Regional players

• Just Eat Takeaway.com: Just Eat operates a major online food delivery marketplace in Switzerland. Comparable as an aggregator that influences the demand and economics for pizza QSR delivery orders, including Domino's Switzerland.
• Uber Eats Switzerland: Uber Eats is a leading global food delivery aggregator with active Swiss operations. Comparable as a delivery channel partner and competitor that shapes the economics of pizza QSR delivery in Switzerland.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domino's Pizza Switzerland AG