Genorocity.com

What Genorocity.com does

Genorocity.com operates a digital offers and deals marketplace that connects small and mid-sized merchants with consumers seeking discounts and promotions. Founded in March 2014 and headquartered in Wilmington, Delaware, the platform is a subsidiary of SmartCard Marketing Systems Inc. (SMKG: OTC), a Delaware corporation established in 2006. The service is delivered through a web portal and native iOS and Android applications, organizing merchant offers across 14+ categories including Automotive, Beauty & Spas, Restaurants, and Travel. The company claims geographic presence in the USA, Canada, India, and the Philippines.

The platform's technology stack incorporates beacon-based proximity marketing through integrations with vendors such as Beacons, Infobip, and Lisnr, enabling location-triggered offer delivery. It also supports prepaid and gift card transactions, indicating an evolving product surface beyond traditional deal listings, with self-disclosed PCI-DSS compliance posture. The publicly visible merchant catalog appears thin, with several categories showing zero active listings and location-based queries frequently returning no available merchants — a signal of limited merchant adoption or inventory data gaps rather than scale.

Genorocity monetizes through a tiered merchant subscription model ranging from $0 to $300, per-posting pricing for select merchants, deal commissions, transaction fees on prepaid/gift card activity, and API/licensing arrangements. Named enterprise counterparties include Emphasis Payments for payments integration. Customer concentration is structurally distributed across long-tail SMB merchants and individual consumers, though the absence of disclosed operating metrics limits any quantitative view of scale.

Name

Genorocity.com

Legal name

SmartCard Marketing Systems Inc.

Website

https://genorocity.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Genorocity.com is a digital offers and deals marketplace connecting SMB merchants with consumers via web and mobile apps. Owned by SmartCard Marketing Systems Inc. (SMKG: OTC), it spans 14+ categories across the USA, Canada, India, and the Philippines.

Ownership category

akta.pro rank

Product category

Digital Offers & Coupons Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Advertising Material Distribution Services (541870)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Digital coupon platform
• Merchant offer marketplace
• Mobile deals app
• Prepaid gift cards
• Rewards and loyalty

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Merchant Subscription Plans: Subscription-based revenue from merchants purchasing posting packages to publish offers on the platform. Multiple tiers from trial (10 postings/30 days) to premium (1000+ postings/12 months).
2. Prepaid & Gift Card Sales: Platform facilitates sale of prepaid cards, gift cards, and virtual cards from various providers. Transaction fees from card sales.
3. Deal/Offer Commissions: Revenue share from discounted offers and deals published by merchants on the platform.
4. API & Integration Services: Technology integrations with third-party platforms (Beacons, Infobip, Lisnr) generating licensing and service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Genorocity.com is a digital offers and deals marketplace that enables merchants to create and publish digital offers while allowing consumers to browse, redeem, and transact deals across categories such as Automotive, Beauty & Spas, Restaurants, Travel, and Hotels. The platform operates via a web portal and native iOS/Android mobile apps, and also distributes prepaid and gift cards.

Product overview

Genorocity.com is a digital offers and deals marketplace platform that operates as a product of SmartCard Marketing Systems Inc. (SMKG: OTC). The platform consists of a core marketplace (Genorocity.com Platform) complemented by the Merchant Center portal module for business management, Prepaid & Gift Cards as a product feature, and Merchant Subscription Packages as paid services. Location-based Beacons represent an add-on module for proximity marketing. The platform connects merchants offering deals across categories like Automotive, Beauty & Spas, Restaurants, Travel, Hotels, and more, with consumers through both web portal and mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Genorocity.com Marketplace Platform Web-based and mobile (iOS/Android) digital offers marketplace that aggregates merchant-deal offerings across categories such as Automotive, Beauty & Spas, Restaurants, Travel, and Hotels, enabling consumers to browse and redeem digital offers.
• Merchant Center Merchant portal that enables businesses to set up, publish, and manage digital offers on the Genorocity.com platform, with QR code and beacon integration for in-store redemption.
• Prepaid & Gift Cards Program Prepaid and gift card products sold through the Genorocity.com web and mobile platforms, enabling consumers to purchase and redeem stored-value cards across participating merchants.

Quantifiable outcome

• Digital offers published in real-time with tracking and analytical data
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• SmartCard Marketing Systems Inc.coreStrategic or Co-development PartnerParent company (SMKG: OTC) that owns Genorocity.com. Delaware Corporation established in 2006. Provides technology infrastructure, branding, and operational support for the Genorocity platform.
• PCI-DSS Compliant Payment ProcessorcoreTechnology or IntegrationThird-party payment processor for secure transaction handling. All payment transactions processed through this provider with financial information stored by them, not by Genorocity.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Groupon: Groupon operates a global deals and coupons marketplace connecting merchants with consumers for discounted offers across categories like dining, travel, and beauty — directly overlapping with Genorocity's 14+ category offers marketplace and self-serve merchant posting model.
• Slickdeals: Slickdeals is a community-driven deals aggregation platform where merchants and users publish promotional offers — comparable to Genorocity's merchant self-service posting model and multi-category deal marketplace.
• Honey (PayPal): Honey is a browser- and app-based coupon and rewards platform owned by PayPal, offering deal discovery, cashback, and loyalty points — directly comparable to Genorocity's mobile coupon wallet, reward points system, and merchant offer aggregation.
• RetailMeNot: RetailMeNot is a digital coupon and cashback marketplace serving both consumers (deal discovery/redemption) and merchants (promotional distribution) — directly comparable to Genorocity's dual merchant/consumer wallet model and QR-code redemption flow.
• LivingSocial: LivingSocial was a daily deals marketplace offering local merchant discounts across dining, travel, and services — directly comparable to Genorocity's category-based deals marketplace, though LivingSocial's decline illustrates the operational difficulty of this category.
• Raise: Raise is a gift card resale marketplace where consumers purchase discounted branded gift cards — comparable to Genorocity's prepaid/gift card marketplace with virtual card options (Visa, Mastercard, branded cards).
• CardCash: CardCash is a marketplace for buying and selling discounted gift cards from major brands — directly comparable to Genorocity's prepaid and gift card marketplace product feature with similar transaction-fee economics.
• Coupons.com (Quotient Technology): Coupons.com operates a digital coupon platform with retailer integrations and consumer redemption via mobile/web — directly comparable to Genorocity's digital offer creation, QR-code redemption, and merchant analytics platform.
• Ibotta: Ibotta is a cashback rewards and offers platform serving consumers and CPG brands with digital offer redemption — comparable to Genorocity's merchant offer publishing and consumer reward points structure, though Ibotta is publicly traded and far more scaled.

Broad incumbents

• Rakuten: Rakuten operates a global cashback, coupon, and loyalty ecosystem integrated with a much broader e-commerce and fintech portfolio — comparable to Genorocity as a competing cashback/loyalty platform, but with substantially greater scale and capital backing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Genorocity.shop
• Xx.com/genorocity

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genorocity.com