What Tango Bourges Basketball does

Tango Bourges Basketball, legally BOURGES BASKET, is a privately held French société anonyme (SA à conseil d'administration) based in Bourges that operates a professional women's basketball club competing in La Boulangère Wonderligue and EuroLeague Women. The club controls the 5,027-seat Caisse d'Épargne Loire-Centre Le Prado arena, which serves as both its home venue and a corporate event space, and runs a Centre de Formation with U18, NF2, and Espoirs teams along with summer Tango Camp youth programs. Core revenue streams include matchday ticket sales and season subscriptions (Abonnements), five-tier VIP hospitality packages for corporate clients, merchandise sales through a dedicated boutique, sponsorship agreements with partners such as Caisse d'Épargne Loire-Centre, PUMA, Groupama, and E.Leclerc, and Tango Events, a wholly-owned event management subsidiary established in 2021 that rents the arena for corporate events and seminars. Customer segments span individual supporters and families (B2C), corporate partners and VIP hospitality clients (B2B), youth athletes in the development pathway, and public-sector partners including the Ville de Bourges, Agglo Bourges Plus, Région Centre Val de Loire, and Département du Cher. The underlying technology footprint is operational rather than tech-product oriented: ticketing runs on Weezevent, match streaming on YouTube (LFB TV / EuroLeague Women) and Skweek, and analytics on Google Analytics for the partner portal, with no disclosed proprietary technology, AI/ML capabilities, or developer-facing APIs.

Name

Tango Bourges Basketball

Legal name

BOURGES BASKET

Website

https://tangobourgesbasket.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Tango Bourges Basketball (BOURGES BASKET) is a French professional women's basketball club competing in La Boulangère Wonderligue and EuroLeague Women, serving fans, corporate partners, and youth athletes through matchday operations, VIP hospitality, merchandising, sponsorships, and its Tango Events venue-rental subsidiary at the 5,027-seat Caisse d'Épargne Loire-Centre Le Prado arena in Bourges.

Ownership category

akta.pro rank

Headquarters

HQ city

Bourges

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Ticket sales for home games at the Caisse d'Épargne Loire-Centre Le Prado arena, including individual match tickets, season subscriptions (abonnements), and group packages for the professional team and youth matches.
2. VIP Hospitality: Five formulas of VIP hospitality packages for corporate clients to entertain customers, partners, prospects, and collaborators during matches, including access to VIP lounges and premium seating.
3. Merchandise Sales: Online and physical boutique sales of team merchandise including jerseys, apparel, accessories, and collector items.
4. Tango Events: Event management agency offering corporate events, seminars, private celebrations, and galas at the Palais des Sports du Prado venue, generating revenue from event space rental and services.
5. Sponsorship & Partnerships: Corporate sponsorship agreements with official partners including naming rights (Caisse d'Épargne Loire-Centre), equipment supplier (PUMA), and various commercial partners across multiple categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Tango Bourges Basketball operates a professional women's basketball club competing in La Boulangère WonderLigue and EuroLeague Women, hosting home matches at the 5,027-seat Caisse d'Épargne Loire-Centre Le Prado arena. The club sells match tickets and season subscriptions, official merchandise through a boutique, and corporate VIP hospitality packages. Through its Tango Events subsidiary, it also offers professional event management and venue rental services at the arena for corporate clients.

Product overview

Tango Bourges Basketball operates as a professional women's basketball club offering a portfolio of interconnected products and services. The core product is the professional basketball team competing in La Boulangère WonderLigue and EuroLeague Women. Supporting the main team are the Centre de Formation youth development program and Tango Camp summer camps. Revenue-generating products include: Soirées Basket (match-day entertainment experiences), Billetterie (ticketing for individual matches and subscriptions), Boutique (official merchandise), and Soirée VIP (corporate hospitality packages). The club has also diversified into professional event management through Tango Events, which operates independently using the club's arena facilities. Loyalty program Tango Fid enhances supporter engagement, while Tango Tour By Cher extends the brand into community outreach during summer months.

Differentiator

Problem solved

Functional benefit

Brands

• Tango Events: Event management agency offering corporate events, seminars, private evenings, and events at the Caisse d'Épargne Loire-Centre Le Prado venue. Established in 2021.

Products and services

• Professional Women's Basketball Matches (Tango Bourges Basket) Professional women's basketball team competing in the top-tier French league (La Boulangère WonderLigue) and EuroLeague Women, delivering live match-day entertainment and broadcast content to fans and corporate partners.
• Billetterie (Ticketing & Season Subscriptions) Online and offline ticket sales for home matches, including individual match tickets, annual season subscriptions (abonnements), group bookings, and special event access for individual consumers and groups.
• Boutique (Official Merchandise) Official merchandise store selling supporter apparel (T-shirts, sweatshirts, jackets, jogging pants), accessories (scarves, caps, masks), and collectible items (mini basketballs, mini hoops, autographed items) via physical boutique and online store.
• Tango Events (Event Management Agency) Professional event management and organization service offering bespoke corporate events, seminars, private parties, and galas at the Caisse d'Épargne Loire-Centre Le Prado arena (parquet, VIP salons, rooftop) and external venues, with capacity up to 900 participants.
• Soirée VIP (Corporate Hospitality) Corporate hospitality packages offering five different formulas for business clients to invite customers, partners, prospects, or collaborators to home matches with premium seating and VIP lounge access.
• Centre de Formation (Youth Development & Tango Camp) Youth basketball training program including U18, NF2, and Espoirs (young professional) teams competing in national championships, supplemented by Tango Camp summer programs for children.
• Tango Tour By Cher Summer basketball community tour visiting villages across the Cher department, offering free basketball activities and demonstrations for children aged 6+. Running 5th edition in 2026 with 10 new stops.
• Tango Fid (Supporter Loyalty Program) Monthly membership program offering exclusive content, promotional offers, and competitions for loyal supporters, delivered on the third Thursday of each month.

Quantifiable outcome

• Nearly 72,000 spectators during 2025-2026 season
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Caisse d'Épargne Loire-CentrecoreStrategic or Co-development Partner · 1 January 2025Naming rights sponsor for the Palais des Sports du Prado arena, now known as Caisse d'Épargne Loire-Centre Le Prado. Provides primary home venue for Tango Bourges Basket matches and Tango Events activities.
• PUMAcoreStrategic or Co-development PartnerOfficial equipment supplier providing team uniforms, practice gear, and official merchandise. New Puma jerseys for Tango players are a key part of the club's brand identity.
• La BoulangèrecoreStrategic or Co-development PartnerTitle sponsor of La Boulangère Wonderligue, the top-tier French women's basketball league in which Tango Bourges Basket competes.
• Ville de BourgescoreStrategic or Co-development PartnerThe municipality of Bourges, providing municipal support and local government partnership for the club based in the city.
• Agglo Bourges PluscoreStrategic or Co-development PartnerGreater Bourges metropolitan area agglomeration community, providing regional support and development partnership.
• Région Centre Val de LoiremajorStrategic or Co-development PartnerRegional council supporting club transportation for away matches, including organized train travel to Paris finals.
• Département du ChercoreStrategic or Co-development PartnerCher department co-organizer of the Tango Tour By Cher summer community program and supporter of youth basketball development.
• Harmonie MutuellemajorStrategic or Co-development PartnerOfficial partner for societal actions and health-related initiatives of the club.
• GroupamamajorStrategic or Co-development PartnerInsurance partner supporting club activities and VIP events at the venue.
• MoninminorGTM or Marketing PartnerLiqueur brand providing giveaways and promotional items during match animations.
• Pizza HutminorGTM or Marketing PartnerNaming rights sponsor for the 'Tribune Paul' now renamed 'Tribune Pizza Hut' at the arena.
• E.LeclercmajorStrategic or Co-development PartnerMajor retail partner supporting the club's commercial activities.
• CogepminorStrategic or Co-development PartnerAccounting and business consulting partner.
• PHM GroupminorStrategic or Co-development PartnerBusiness services partner supporting club operations.
• SkweekcoreChannel Partner/ Reseller/ DistributorDigital streaming platform broadcasting Tango Bourges Basket EuroLeague Women matches to fans.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ESB Villeneuve-d'Ascq (ESBVA): Historic French women's basketball club playing in LFB and formerly in EuroLeague Women. Directly comparable on team-operations, ticketing, and sponsorship dimensions, and a long-standing on-court rival to Bourges.
• Basket Landes: LFB and EuroLeague Women competitor from southwestern France. Operates a similar model combining professional women's basketball with corporate hospitality and community programs, making it a directly comparable peer for revenue and attendance dynamics.
• Fenerbahçe Kadın Basketbol: EuroLeague Women powerhouse backed by Fenerbahçe SK. Direct EuroLeague Women competitor with substantially larger corporate sponsorship base; useful for benchmarking the upper bound of revenue scale achievable in this category.
• UMMC Ekaterinburg: Top-tier EuroLeague Women club backed by UMMC. Direct on-court competitor with significantly higher operating budget; relevant benchmark for European elite economics and sponsorship scale.
• Flammes Carolo Basket Ardennes: LFB women's basketball club based in Charleville-Mézières. Comparable mid-sized French women's professional basketball operation with similar matchday, hospitality, and sponsorship revenue mix.
• LDLC ASVEL Féminin: French women's basketball club competing in LFB and EuroLeague Women, backed by LDLC/ASVEL Group. Direct on-court rival with similar revenue model spanning ticketing, VIP hospitality, and sponsorships; comparable size and catchment around Lyon.
• Tarbes Gespe Bigorre (Tarbes GB): French women's basketball club historically competing in LFB. Comparable professional women's basketball operations and a peer for benchmarking regional sponsorship economics in French women's basketball.

Broad incumbents

• GL Events: Major French venue and live-events operator. Tangentially comparable through the Tango Events venue-rental and corporate-events business line, though GL Events operates at vastly greater scale across MICE infrastructure globally.
• LDLC ASVEL (Men) / ASVEL Group: Parent men's basketball organization of LDLC ASVEL Féminin. Operates a much larger multi-sport venue and commercial platform in Lyon, providing a benchmark for how a similarly positioned club could scale sponsorship and venue economics.

Emerging players

• Paris Basketball: French professional basketball club operating Adidas Arena in Paris. Comparable business model combining ticket sales, VIP hospitality, and arena-based events; useful reference for urban arena economics in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BasketLFBTV
• Xx.com/BourgesBasket
• Facebookfacebook.com/BourgesBasket
• LinkedInlinkedin.com/company/bourgesbasket

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tango Bourges Basketball