CB Packaging
CB Packaging designs and manufactures automatic and semi-automatic packaging machinery for hygienic disposable products, including diapers, sanitary napkins, underpads, and wet wipes. Operating as a business unit of the Italian Bettinelli Group, it serves global hygiene product manufacturers through direct enterprise sales.
- Company typePrivate
- Founded1967
- HeadquartersBagnolo Cremasco, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What CB Packaging does
CB Packaging, originally founded as A.P.I. S.R.L. in 1967 and now operating as a business unit of the Italian family-owned conglomerate BETTINELLI F.LLI S.p.A., designs and manufactures customized packaging machinery for hygienic disposable products. The portfolio is organized into two principal lines: the EVO line (Leonardo 300 EVO, Leonardo 500 EVO, Michelangelo EVO, Leonardo Multipack EVO, and a Labelling Machine) anchored on years of incremental refinement and marketed for reliability, and the NEXT line (XN-200, XI-300, XB-500, XP-500) introducing higher speeds and connected-factory / Industry 4.0 data integration. Supporting equipment includes semi-automatic baggers (Leonardo M EVO, Giotto 50, Star FBV 500) and modules such as Stackers (CBHT, CBHP, Fast Stacker), the K-1500 compacting module, and a Manual Compacting Unit. Underlying technology is servo-driven, with high-compression force capability for heavy products (adult diapers, underpads), pre-installed Eyes-On cameras for remote technical assistance, and View-On tablet interfaces for direct PLC parameter management.
The company targets manufacturers of baby diapers and pull-ups, feminine hygiene (sanitary napkins, panty liners), adult incontinence products, light incontinence pads, absorbent underpads, and wet wipes multipacks, addressing pain points around high-speed production, format-changeover flexibility, and heavy compression in limited packaging space. CB Packaging operates from a 25,000+ m² facility in Bagnolo Cremasco, Italy, alongside the subsidiary Alci S.r.l. in Ascoli Piceno, and is supported by regional offices of the broader Bettinelli group in Sparta NJ (GATE Technologies), Rain am Lech Germany (GATE Deutschland), Pune India (Bettinelli Automation Components), and Shanghai China (GATE Shanghai).
Revenue is generated through one-time capital-equipment sales, recurring spare-parts revenue (with approximately 80% of parts made in-house for quality and lead-time control), and professional services covering remote and on-site assistance, training, and installation. Pricing is bespoke and quote-based, structured through multi-year enterprise contracts sold via direct field sales to large hygiene OEMs and an international partner/distributor network. Marketing is primarily digital and PR-driven, anchored by the Made-in-Italy brand, the Evo/NEXT product platform, and recognitions such as the 2024 Best Packaging Award in Technological Innovation for the Multipack Handle Labelling Machine.
CB Packaging firmographics
Firmographics- Name
- CB Packaging
- Legal name
- CB PACKAGING - BETTINELLI F.LLI S.p.A.
- Website
- https://cbpackaging.it
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CB Packaging designs and manufactures automatic and semi-automatic packaging machinery for hygienic disposable products, including diapers, sanitary napkins, underpads, and wet wipes. Operating as a business unit of the Italian Bettinelli Group, it serves global hygiene product manufacturers through direct enterprise sales.
- Ownership category
- akta.pro rank
CB Packaging industry classification
Industry- NAICS
- Packaging Machinery Manufacturing (333993)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Bagging, Pouching & Sachet Packaging Equipment (IMAHAOAH)
- akta.pro secondary industries
- Bagging, Pouching & Sachet Packaging Machines (IMALAOAJ), End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)
Keywords
Where CB Packaging is headquartered
LocationHeadquarters
- HQ city
- Bagnolo Cremasco
- HQ country
- Italy
- HQ region
- Europe
Offices6 records
Markets served
CB Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Packaging Machinery Sales: Sale of automatic and semi-automatic packaging machines including baggers, stackers, and compacting modules for the disposable hygiene products industry
- Spare Parts Service: Supply of spare parts including wear-and-tear components, spare parts kits for periodic maintenance, and customized replacement for discontinued items. 80% of spare parts are made in-house for quality control and faster delivery times
- Customer Service and Support: Remote assistance, on-site assistance, training services, and on-site inspections for installation, maintenance, and upgrades
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom industrial machinery solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
CB Packaging product offering
Product offeringCore offering
CB Packaging designs, manufactures, and sells tailor-made automatic and semi-automatic packaging machinery — including bagger machines, stackers, and compacting modules — for disposable hygienic products such as baby diapers, adult incontinence products, sanitary napkins, underpads, and wet wipes. Offerings are organized into two product lines: the EVO line (reliability-focused, refined automation) and the NeXT line (connected factory and Industry 4.0 integration). The company also provides spare parts, remote and on-site assistance, training, and installation services.
Product overview
CB Packaging offers a comprehensive portfolio of automatic and semi-automatic bagging machines for hygienic disposable products, organized into two main lines: the EVO line (Leonardo 300 EVO, Leonardo 500 EVO, Michelangelo EVO, Leonardo Multipack EVO) known for reliability and refined automation, and the NeXT line (XN-200, XI-300, XB-500, XP-500) featuring high speed with connected factory integration. The product range includes specialized machines for baby care (diapers, pull-ups), fem care (sanitary napkins, panty liners), adult care (adult diapers, pull-ups), light incontinence (incontinence pads), underpads (absorbent underpads), and wet wipes (multipacks). Supporting modules include Stackers (CBHT, CBHP, Fast Stacker), K-1500 compacting module, and Manual Compacting Unit. The company also provides customer services including remote assistance, spare parts, training, and on-site support.
Differentiator
Problem solved
Functional benefit
Brands
- Evo Line: Product line representing improvements carried out on machines over the years, synonymous with reliability and guarantee for customers. Includes packaging machines for hygienic soft disposable products.
- Next Line
Quantifiable outcome
- 80% of spare parts made in-house ensuring quality control and reduced delivery times
- +2 more outcomes
Companies that use CB Packaging
Customer profileSegments6 records
Ideal customer profiles1 record
CB Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
CB Packaging partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights5 records
CB Packaging competitors and assessment
Company assessmentBroad incumbents
- Coesia Group: Coesia is a large Italian industrial group encompassing multiple packaging machinery companies including GDM. It competes broadly across packaging categories, providing Coesia with cross-segment R&D, financing, and channel advantages relative to CB Packaging's narrower focus.
- IMA Group: IMA is a leading Italian packaging machinery manufacturer primarily focused on pharma and cosmetics but with adjacent capabilities in consumer goods packaging. As a fellow Italian incumbent, it shares overlapping customer relationships with CB Packaging among large multinational hygiene and personal care manufacturers.
- Krones AG: Krones is a major German packaging and bottling machinery manufacturer primarily serving beverage and food industries. While not focused on hygiene, its scale and Industry 4.0 digital portfolio set the competitive benchmark for packaging machinery OEMs globally.
- Marchesini Group: Marchesini is an Italian packaging machinery specialist primarily serving the pharmaceutical and cosmetics industries with end-of-line packaging solutions. It represents an adjacent incumbent with comparable Italian manufacturing heritage and global service footprint that could expand into CB Packaging's hygiene niche.
- Bosch Packaging Technology (Syntegon): Syntegon (formerly Bosch Packaging Technology) is a major global packaging machinery manufacturer with a broad portfolio spanning pharma, food, and consumer goods. It serves many of the same global hygiene OEMs as CB Packaging but as part of a much larger diversified offering.
Direct peers
- GDM (Coesia Group): GDM is a Coesia subsidiary specializing in packaging machinery for absorbent hygiene products (baby diapers, feminine care, adult incontinence). It is CB Packaging's most direct global competitor in the same niche, offering comparable bagging and wrapping equipment to the same hygiene OEM customer base.
- Curt G. Joa Inc. Curt G. Joa is a US-based specialist in machinery for the hygiene products industry, including converting and packaging equipment for diapers and feminine care products. It directly competes with CB Packaging for hygiene OEM contracts in the Americas and Europe.
- Fameccanica (Angelini Group): Fameccanica is an Italian-based manufacturer of machinery and packaging lines for disposable hygiene products. As a fellow Italian specialist, it competes head-to-head with CB Packaging in baby, fem, and adult care packaging machinery for global hygiene OEMs.
Emerging players
- BW Flexible Systems (Hayssen): BW Flexible Systems (formerly Hayssen) is a US-based manufacturer of flexible packaging machinery including vertical form-fill-seal baggers. It has partial overlap with CB Packaging's bagging technology, particularly in wet wipes multipacks, and competes in select hygiene and personal care packaging segments.
- Textool S.r.l. Textool is an Italian manufacturer of packaging machinery and automated systems for personal care and hygiene products. As a smaller, Italy-based specialist, it directly competes with CB Packaging for hygiene OEM business in Europe and serves as a useful peer for Italian mid-market hygiene machinery valuation benchmarks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CB Packaging social profiles
Digital presenceCB Packaging compliance and trust
Trust signalCompliance1 record
CB Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
CB Packaging leadership team
Management profileNumber of profiles
CB Packaging subsidiaries and ownership
Company hierarchySubsidiaries1 record
CB Packaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CB Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CB Packaging
What does CB Packaging do?
CB Packaging designs, manufactures, and sells tailor-made automatic and semi-automatic packaging machinery — including bagger machines, stackers, and compacting modules — for disposable hygienic products such as baby diapers, adult incontinence products, sanitary napkins, underpads, and wet wipes. Offerings are organized into two product lines: the EVO line (reliability-focused, refined automation) and the NeXT line (connected factory and Industry 4.0 integration). The company also provides spare parts, remote and on-site assistance, training, and installation services.
Is CB Packaging a public or private company?
CB Packaging is a private company. It is currently operating.
When was CB Packaging founded?
CB Packaging was founded in 1967. It employs 11 to 50 people.
Where is CB Packaging based?
CB Packaging is headquartered in Bagnolo Cremasco, Italy, in the Europe region.
How does CB Packaging make money?
Three revenue lines are on record. Packaging Machinery Sales are the primary driver. The others are spare Parts Service and customer Service and Support.
Who are CB Packaging's main competitors?
Broad incumbents on record are Coesia Group, IMA Group, Krones AG, Marchesini Group and Bosch Packaging Technology (Syntegon). Direct peers are GDM (Coesia Group), Curt G. Joa Inc. and Fameccanica (Angelini Group). Emerging players are BW Flexible Systems (Hayssen) and Textool S.r.l..
Does CB Packaging have an API?
No public API is recorded for CB Packaging.
What industry is CB Packaging in?
Its primary akta.pro industry code is IMAHAOAH, Bagging, Pouching & Sachet Packaging Equipment, with a secondary code of IMALAOAJ, Bagging, Pouching & Sachet Packaging Machines. Its NAICS code is 333993 and its SIC code is 3590.