Abdullah Sakkijha Jewelry

What Abdullah Sakkijha Jewelry does

Abdullah Sakkijha Jewelry is a family-owned luxury jewelry retailer and manufacturer headquartered in Amman, Jordan, with operations tracing back to 1970 and four generations of family craftsmanship. The company offers 423+ jewelry products across bracelets, earrings, necklaces, and rings, organized into four signature collections (Asselah, Fox, Solar System, Gatoura) plus material-based diamond and gold assortments. Core production is handcrafted by skilled artisans using handpicked precious gemstones and metals, with a proprietary claim of 100% rough-diamond traceability to known mines.

The business operates a hybrid retail model combining a flagship physical showroom in Amman's Swefieh district with a worldwide e-commerce platform supporting international shipping, WhatsApp ordering, and multiple payment methods including cash on delivery in Jordan. The company was the first jewelry store in Jordan to achieve ISO 9001-2015 certification (2021) and offers a lifetime warranty on purchases, both of which underpin its quality and trust positioning.

Revenue is generated through direct-to-consumer one-time sales of jewelry pieces priced at the premium tier (diamond items $1,150-$14,450+; gold Fox Collection items $2,400-$18,500). Customer segments center on affluent consumers purchasing for special occasions and investment-grade pieces, supplemented by fashion-conscious buyers seeking contemporary designs and custom/personalized buyers. The company is privately held by the Sakkijha family with no disclosed external investors or institutional ownership, and operates with a workforce reported at 100+ across branches worldwide.

Name

Abdullah Sakkijha Jewelry

Legal name

Abdullah Sakkijha Company

Website

https://abdullahsakkijha.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned Jordanian luxury jewelry retailer founded in 1970, offering 423+ handcrafted gold, diamond, and silver pieces across four signature collections via its Amman showroom and worldwide e-commerce platform, serving affluent consumers and special-occasion buyers.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (45831), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF)

Keywords

• Fine jewelry retail
• Diamond jewelry
• Gold jewelry
• Handcrafted jewelry
• Luxury jewelry

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Jewelry Sales: Direct-to-consumer sales of jewelry products including necklaces, bracelets, earrings, and rings through both physical showroom and e-commerce platform with international shipping.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Abdullah Sakkijha Jewelry designs, handcrafts, and retails fine jewelry products made from diamonds, gold, and silver, offering 423+ pieces across bracelets, earrings, necklaces, and rings organized into named collections (Asselah, Fox, Solar System, Gatoura). The company sells directly to consumers through a flagship showroom in Amman, Jordan and an e-commerce website with international shipping worldwide, supported by lifetime warranty, ethical diamond sourcing, and WhatsApp ordering.

Product overview

Abdullah Sakkijha Jewelry operates as a unified jewelry retail platform combining physical showroom experience with an e-commerce online shopping platform. The core offering includes 423+ jewelry products across four main categories: bracelets (80+), earrings (36+), necklaces (218+), and rings (89+), available in diamond, gold, and silver materials. The product portfolio is organized into named collections including Asselah (classic elegance), Fox (fox-themed designs), Solar System (celestial-inspired), and Gatoura (colorful gemstone combinations), as well as material-based collections (Diamond Collection with 163+ pieces, Gold Collection with 259+ pieces). The company also offers supporting services including lifetime warranty, international shipping, jewelry care guidance, and personalized customer service through both in-store and online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Bracelets

Quantifiable outcome

• Over 423 products available across 4 main categories
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pandora: Global jewelry brand with a strong direct-to-consumer e-commerce and social media presence. Overlaps with Abdullah Sakkijha on channel strategy (DTC, social-led acquisition) and on occasion/gifting jewelry demand, though positioned at a lower price point.
• Graff Diamonds: London-based ultra-luxury diamond jeweler known for high-carat, traceable stones. Comparable in diamond-centric assortment, provenance messaging, and aspirational positioning at the top of the fine jewelry market Abdullah Sakkijha's diamond line targets.
• Cartier: Iconic global luxury jewelry and watch maison with strong diamond and gold heritage collections. Comparable in high-end occasion jewelry (engagement, bridal, gifts) and in the craftsmanship-and-heritage narrative Abdullah Sakkijha emphasizes.
• Tiffany & Co. Global luxury jewelry incumbent with deep diamond and fine jewelry assortment, brand heritage, and DTC retail. Sets the global pricing, design, and service benchmark against which premium regional players like Abdullah Sakkijha position themselves.

Emerging players

• Tanishq: India-based fine jewelry chain with bridal-centric gold and diamond collections and a transparent sourcing narrative (e.g., "Mine-to-Market" diamonds). Comparable to Abdullah Sakkijha in traceability positioning, in-store and online DTC, and occasion-led demand.

Direct peers

• Damas Jewellery: UAE-headquartered heritage fine jewelry retailer with diamond, gold, and bridal collections sold across MENA showrooms and online. Closest regional comparable to Abdullah Sakkijha in assortment, brand-led DTC model, and target affluent MENA consumers.
• Malabar Gold & Diamonds: India- and UAE-based fine jewelry chain with strong MENA retail presence in gold and diamond jewelry, large catalog across rings, necklaces, earrings and bracelets, and DTC showrooms — directly competes for the same bridal and occasion-led purchase occasions.
• Liali Jewellery: UAE-based fine jewelry brand with diamond, gold, and bridal collections sold through showrooms and online in the GCC. Comparable in regional positioning, bridal and occasion-led demand, and brand-building approach targeting affluent Arab consumers.
• Joyalukkas: Global gold and diamond jewelry retailer with a large showroom network across the GCC, India, and other markets. Comparable in assortment, brand heritage, and wedding/occasion-led demand targeting the same MENA customer segments as Abdullah Sakkijha.

Regional players

• Jawhara Jewellery: UAE-headquartered fine jewelry retailer with gold and diamond pieces across rings, necklaces, bracelets, and earrings. Similar assortment and bridal/occasion focus, primarily serving Gulf markets but with regional adjacency to Jordanian demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/abdullah.sakkijha
• Instagraminstagram.com/abdullahsakkijhajewelry
• TikToktiktok.com/@abdullahsakkijhajewelry
• LinkedInlinkedin.com/company/abdullahsakkijhajewelry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abdullah Sakkijha Jewelry