What Cornishware does

Cornishware is a heritage British ceramics manufacturer and direct-to-consumer retailer founded in 1924 and operated by TG Green Ltd, a private limited company based in Somerset, England. The company produces handcrafted stoneware kitchenware and tableware defined by its iconic striped design, using traditional Cornish clay and glaze formulas dating from the 1920s and time-honoured manufacturing techniques including hand-decoration for flatware and wax relief application followed by hand-dipping for handled items. Over 80% of products are now produced at the company's West Country facility in Shepton Mallet, where 35 employees led by Charles Rickards and his daughter Rebecca operate the production site; production was repatriated from Derbyshire to the West Country in 2017.

The product portfolio spans mugs (5 sizes, 11 colours, £14-£27), tableware (plates, bowls, jugs, teapots, cups, butter dishes, ranging £17-£96), bundled sets with 20% savings, and a personalisation service on select items. The company operates two sub-brands (Cornish Colours multi-colour collection and Summer Rose decorative floral range), a Factory Seconds shop for discounted imperfect items, eGift cards, a wedding gift registry, and on-site pottery tours booked via Eventbrite. The primary go-to-market is DTC e-commerce through cornishware.co.uk (UK with international shipping via DPD/FedEx), supplemented by premium department store partnerships with Harrods and Fortnum & Mason, and limited brand collaborations with Boden and Wallace & Gromit. The customer base is predominately individual consumers and gift buyers, with a primary segment of home kitchen enthusiasts and a secondary wedding gift registry use case.

Name

Cornishware

Legal name

TG Green Ltd

Website

https://cornishware.co.uk

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Cornishware is a heritage British ceramics manufacturer founded in 1924, producing handcrafted striped stoneware kitchenware and tableware at its West Country facility, selling primarily direct-to-consumer via its UK website and select premium retailers to individual consumers and gift buyers.

Ownership category

akta.pro rank

Product category

Ceramic Kitchenware and Tableware

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Tabletop & Front-of-House Supplies Wholesale (AFAIALAF)

Keywords

• Ceramic kitchenware
• Striped tableware
• Handcrafted pottery
• British stoneware mugs
• Homeware gift sets

Headquarters

HQ city

Shepton Mallet

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sale of ceramic tableware, kitchenware, and mugs. Products include individual items (mugs £14-£27), tableware pieces (£17-£96), and bundled sets offering 20% savings. Personalisation service available for additional customisation.
2. Gift Cards: eGift cards sold in denominations of £25, £50, £75, £100 or custom amounts. Valid for 12 months from purchase date. Delivered by email at chosen date.
3. Personalisation Services: Custom text or images applied to select products including mugs, teapots, jugs, plates, and storage jars. Items are made to order and come in beautiful gift boxes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cornishware manufactures and sells handcrafted ceramic striped kitchenware, tableware, and mugs made in England using traditional Cornish clay and glaze formulas dating to the 1920s. The company offers mugs in five sizes, full tableware ranges (plates, bowls, jugs, teapots, serving pieces), kitchenware (storage jars, utensil jars, dog bowls), personalisation services, bundled sets, eGift cards, pottery tours, and a wedding gift registry, sold primarily through its own website and select premium retailers.

Product overview

Cornishware is a heritage British ceramics company founded in 1924, producing iconic striped kitchenware and homeware. The core product line consists of ceramic mugs (available in 4oz, 6oz, 10oz, 12oz, and 15oz sizes), comprehensive tableware (including plates, bowls, jugs, teapots, cups, saucers, and serving pieces), and kitchenware (storage jars, utensil holders, dog bowls). The company operates two key sub-brands: Cornish Colours featuring multi-color stripe combinations in red, blue, yellow, and green, and the newer Summer Rose collection with a decorative floral pattern. Additional offerings include personalisable items (available on most mug, teapot, jug, and plate varieties), pre-bundled set collections offering 20% savings, eGift cards, a factory seconds shop for discounted imperfect items, pottery experience tours, and a gift registry service. Over 80% of products are manufactured at the company's West Country facility, with traditional craftsmanship involving hand-decoration and wax relief application processes.

Differentiator

Problem solved

Functional benefit

Brands

• Cornish Colours: Multi-colour collection featuring Cornwall Red, Cornish Blue, Cornish Yellow, and Adder Green stripes.
• Summer Rose
• T.G. Green Manufacturing

Products and services

• Mugs Collection Ceramic mugs in the signature Cornishware striped design, available in five sizes (4oz, 6oz, 10oz, 12oz, 15oz) and eleven colours, with most sizes available for personalisation. Target consumers are individuals seeking everyday tea/coffee mugs and gift buyers.
• Tableware Comprehensive range of ceramic tableware including plates (side, breakfast, lunch, main), bowls (cereal, pasta), serving bowls, Dreadnought jugs (mini, small, medium, large), teapots (Betty, Classic, Rosie), cups and saucers, butter dishes, sugar bowls, egg cups, cake stands, jam dishes, dip dishes, honey/marmalade jars, candlesticks, and vases.
• Kitchenware Storage solutions including plain storage jars (84cl capacity), utensil jars, and dog bowls, all featuring the iconic Cornishware striped design.
• Personalised Items Custom personalisation service applying custom text or images to select items including mugs, teapots, jugs, plates, storage jars, dog bowls, and butter dishes. Items are made to order and delivered in gift boxes.
• eGift Cards Digital gift cards available in £25, £50, £75, £100 denominations or custom amounts, delivered by email with optional scheduled delivery, valid for 12 months from purchase.
• Set Collections Pre-bundled product sets offering 20% savings versus individual purchases, including breakfast sets, tea sets, dinner sets, plate and bowl sets in various configurations (16-piece, 32-piece) and color combinations.
• Cornish Colours Collection Multi-color collection featuring four signature colors (Cornish Red, Cornish Blue, Cornish Yellow, Adder Green) in mixed sets, available across mugs, plates, bowls, and sets.
• Summer Rose Collection Decorative floral-patterned tableware collection including plates, bowls, and tea sets in a rose-themed design, made in England, with combination sets offering 20% discount.
• Candle Mugs Specialty 4oz mugs designed for candle use, available in Cornish Red color, priced at £20.
• Candlesticks Decorative ceramic candlesticks in the Cornishware striped design, available in Cornish Blue, Cornish Red, and Adder Green colours with 13cm dimensions, priced at £30 each.
• Factory Seconds Shop Discounted items with minor imperfections, providing a lower-priced entry point; personalisation service is not available on seconds items.
• Pottery Tours Experience-based offering allowing visitors to tour the Cornishware pottery facility and paint their own plate, booked through Eventbrite.
• Gift Registry Wedding and special occasion gift registry service allowing couples to create wish lists and guests to purchase from the Cornishware range.
• Cornish Family Dish Collection New serving dish products including the Cornish Family Dish at £60 and the Cornish Small Family Dish at £40.
• Cornishware and Domestic Pottery by T.G. Green Book Book documenting the history of Cornishware and domestic pottery by T.G. Green, priced at £15.

Quantifiable outcome

• Over 80% of products now made at West Country site
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HarrodscoreChannel Partner/ Reseller/ DistributorPremium department store partnership. Harrods filmed a video during their visit to Cornishware HQ to showcase the craft and care behind the exclusive collection.
• Fortnum & MasoncoreChannel Partner/ Reseller/ DistributorLuxury department store collaboration featured on the Cornishware homepage alongside other brand mentions.
• BodenminorGTM or Marketing PartnerFashion retailer collaboration on a limited edition mug collection.
• Wallace & GromitminorStrategic or Co-development PartnerSpecial Cornishware collaboration featuring Wallace & Gromit characters on ceramic products.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Wedgwood: Iconic 260-year-old British tableware and giftware brand owned by Fiskars Group, producing fine bone china and stoneware across a broad product portfolio. Comparable on heritage British tableware positioning but operates at far greater scale with wider distribution and broader price tiers.
• Le Creuset: Premium global kitchenware brand producing cast iron cookware, stoneware, and tableware with strong heritage credentials and gifting appeal. Comparable on premium kitchenware/homeware positioning, gifting focus, and stoneware tableware products, though at much larger scale and broader cookware-led assortment.
• Spode: Heritage English pottery brand (1770) known for iconic blue-and-white Christmas and tableware patterns. Comparable on heritage British tableware and gifting positioning, though operates at larger scale as part of the Portmeirion group.
• Royal Doulton: Long-established British tableware brand (1815) now part of Fiskars, offering fine china, glassware, and homeware. Overlaps with Cornishware in ceramic tableware and gifting but at much broader scale and with traditional formal-dining positioning.

Direct peers

• Emma Bridgewater: Heritage British handmade pottery brand founded in 1985, selling hand-decorated ceramic mugs, tableware, and homeware direct-to-consumer with strong gifting and personalization positioning. Most directly comparable peer given shared DTC model, UK heritage, handmade craft, and similar price points/customer base.
• Denby Pottery: Heritage British stoneware pottery manufacturer producing tableware, kitchenware, and giftware with multi-generational brand recognition. Comparable on product category, Made-in-England positioning, and gift-focused merchandising strategy.
• Moorcroft Pottery: Heritage British hand-made pottery in Stoke-on-Trent, producing collectible ceramic art pieces, tableware, and giftware with strong collector/gift appeal. Comparable on artisanal craftsmanship, Made-in-England positioning, and gift-occasion customer base.
• Burleigh Pottery: Heritage English pottery manufacturer founded in 1851, producing hand-decorated earthenware with traditional transferware techniques. Comparable on artisanal craftsmanship, Made-in-England heritage, and tableware/giftware product overlap.
• Mason Cash: Heritage British kitchenware brand best known for cane mixing bowls, now producing ceramic tableware and homeware. Comparable on heritage positioning, UK manufacturing tradition, and kitchenware/tableware product overlap.
• Portmeirion Pottery: British pottery group producing ceramic tableware, kitchenware, and home décor under Portmeirion, Spode, and Royal Worcester brands. Overlaps with Cornishware on ceramic tableware, gifting, and heritage positioning, though with a broader product portfolio and larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=npaBJGnJ1gM
• Instagraminstagram.com/cornishware
• Xx.com/cornishware
• Facebookfacebook.com/CornishwareTGG
• LinkedInlinkedin.com/company/tggreenpottery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornishware