Kids First Children's Services

What Kids First Children's Services does

Kids First Children's Services is a private, multidisciplinary paediatric therapy practice founded in 2007 by Sonja Walker and headquartered in Brookvale, New South Wales. The company delivers coordinated speech pathology, occupational therapy, child psychology counselling, disability support, assessments, and early intervention services for children with learning, social, behavioural, or developmental difficulties across Sydney's Northern Beaches (Manly to Mona Vale). Its clinical model is built on an integrated team of university-educated speech pathologists, occupational therapists, child psychologists, and teachers working under one roof, with structured group programs including Ready Set School Groups, the Cool Kids Anxiety Program, and Teen Hangouts Group supplementing individual therapy delivery.

Revenue is generated primarily through fee-for-service therapy sessions priced at $110-$242 depending on duration, plus comprehensive assessments ranging from $255 to $690, with reimbursement drawn from a diversified mix of NDIS (self- and plan-managed), Medicare rebates (Chronic Disease Management, Better Access, Helping Children with Autism), private health insurance, and out-of-pocket payments. The company supplements clinical revenue with a digital product line comprising the School Ready Book (a best-selling title by the founder), the School Ready Toolkit (50+ skill-building activities), and the School Readiness Checklist, distributed through an e-commerce storefront. The go-to-market motion is direct-to-consumer via self-referral, GP/paediatrician referral, and inbound channels supported by content marketing, social media, and community events.

The technology footprint is limited to an encrypted practice management system and a secure online questionnaire for client intake, with no disclosed AI/ML capabilities, mobile applications, or public API surface. The company holds NDIS registration and accepts self-managed and plan-managed NDIS participants but excludes agency-managed plans. Operating with 11-50 employees under founder leadership, Kids First is a stable, regionally anchored allied health practice without external institutional investment, M&A activity, or geographic expansion signals beyond its Northern Beaches clinic and national digital product reach.

Name

Kids First Children's Services

Legal name

Kids First Children's Services

Website

https://kids-first.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Kids First Children's Services is a multidisciplinary paediatric therapy practice in Brookvale, NSW delivering coordinated speech pathology, occupational therapy, and child psychology services to children with developmental needs across Sydney's Northern Beaches, funded through NDIS, Medicare, and private payers.

Ownership category

akta.pro rank

Product category

Paediatric Therapy Services

NAICS

Educational Support Services (611710), Child and Youth Services (62411), Child and Youth Services (624110)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Developmental Therapy / Early Childhood Special Instruction (EDACAFAG)

akta.pro secondary industries

Speech & Language Therapy (Early Intervention) (EDACAFAB), Early Intervention OT (Birth–3) / Preschool OT (EDAKAFAJ), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO), Developmental Screening & Assessment (0–5) (EDACAFAA), Autism & Neurodevelopmental Early Intervention Programs (EDACAFAF)

Keywords

• Paediatric therapy services
• Speech pathology services
• Occupational therapy services
• Child psychology counselling
• Developmental assessments

Headquarters

HQ city

Brookvale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Services: Fee-for-service model for speech pathology, occupational therapy, and child psychology sessions. Session lengths include 30-minute ($110-$120), 45-minute ($145-$190), and 60-minute ($194-$242) appointments. Accepts NDIS funding (plan-managed and self-managed), Medicare rebates ($60.35 per service for eligible plans), and private health insurance rebates.
2. Educational Products: Sale of proprietary educational resources including School Readiness Checklist (AU$9.95), School Ready Book (AU$29.99), and School Ready Toolkit (AU$49.95) developed by the multidisciplinary team.
3. Assessments: Comprehensive assessment services including Basic Assessment ($255-$290, 45-60 mins), Preschool Assessment ($380-$490, 90 mins), and Comprehensive Assessment ($475-$690, 120+ mins). Rebates available through Medicare and private health insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Kids First Children's Services is a paediatric therapy centre that provides multidisciplinary clinical services including speech pathology, occupational therapy, child psychology counselling, assessments, disability support, and early intervention for children with learning, social, behavioural, or developmental difficulties. The practice complements in-clinic therapy with paid digital school readiness content, downloadable toolkits, and structured group programs.

Product overview

Kids First Children's Services is a multidisciplinary paediatric therapy centre offering a coordinated suite of services for children with learning, social, behavioural, or developmental difficulties. The core service portfolio includes Speech Pathology, Psychology Counselling, Occupational Therapy, Disability Support, Assessments, and Early Intervention Support, all delivered by an integrated team working under one roof. Therapy programs include Ready Set School Groups, Cool Kids Anxiety Program, and Teen Hangouts Group. The company also offers digital resources including the School Readiness Checklist, School Ready Book (a best-selling guide by founder Sonja Walker), and School Ready Toolkit containing over 50 skill-building activities. Services are available at their Brookvale location with some in-school therapy options for children receiving multiple therapies.

Differentiator

Problem solved

Functional benefit

Products and services

• Speech Pathology Assessment and therapy for children with speech, language, communication, and literacy difficulties, delivered in-clinic at Brookvale for Northern Beaches families.
• Occupational Therapy Therapy addressing fine motor, sensory, self-care, and daily-living skills for children with developmental or learning needs.
• Psychology Counselling Child psychology services supporting emotional, behavioural, and mental-health needs of children and adolescents.
• Assessments Multidisciplinary developmental and learning assessments for children to identify needs and guide therapy planning.
• Disability Support Allied-health disability services delivered as part of NDIS-supported plans for children with developmental disabilities.
• Early Intervention Support Therapy programs targeting developmental milestones in early childhood to address delays before school entry.
• Ready Set School Groups Structured group therapy program preparing preschool-age children for the transition into formal schooling.
• Cool Kids Anxiety Program Evidence-based group program addressing anxiety in children, delivered through the practice's psychology services.
• Teen Hangouts Group Structured group program for adolescents providing social-skills support in a group setting.
• School Readiness Checklist
• School Ready Book Digital downloadable book resource guiding parents on school readiness preparation.
• School Ready Toolkit Digital downloadable toolkit of practical school readiness activities and resources for parents.

Quantifiable outcome

• 50,000+ families helped with school readiness
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Active Ability: Sydney-based paediatric allied health provider delivering OT, speech pathology, and psychology under NDIS and private funding. Operates in overlapping Sydney geography with comparable services for children with developmental needs.
• Concentric Allied Health (Concentric Healthcare): Australian allied health group providing paediatric therapy services including speech, OT, and psychology. Comparable multidisciplinary care model and NDIS-aligned delivery.
• Ability Action Australia: National NDIS-registered paediatric allied health provider delivering OT, speech pathology, and early childhood supports. Comparable in payer mix (NDIS-heavy), service scope, and target families of children with developmental needs.
• Therapy Pro: Australian paediatric and adult allied health provider with NDIS registration, offering OT, speech pathology, and psychology. Closely aligned with Kids First's fee-for-service multidisciplinary model.
• Lizard Centre: Australian multidisciplinary paediatric therapy provider offering early intervention, speech pathology, OT, and psychology across multiple states. Directly comparable to Kids First in service mix, NDIS registration, and family-of-services positioning.
• Everyday Independence: NDIS-registered allied health provider offering OT, speech pathology, physiotherapy, and positive behaviour support for children and adults. Directly competes in NDIS-funded therapy delivery with similar multidisciplinary intake.
• Talent Kids Therapy: Sydney-based paediatric therapy clinic offering speech pathology, OT, and psychology with NDIS and Medicare billing. Closely aligned service mix targeting families of children with developmental needs in Sydney.
• Maple Leaf Therapy: Australian paediatric speech and OT provider with NDIS registration and family-facing intake model. Comparable in scope, funding mix, and target customer profile.

Broad incumbents

• Plena Healthcare: Larger Australian allied health provider spanning paediatrics through aged care. Overlaps with Kids First on paediatric therapy and NDIS service delivery, but operates at much broader scale across multiple disciplines and care settings.

Others

• NDIS (National Disability Insurance Agency): Australian government agency that administers NDIS funding, the primary payer for Kids First's disability support services. Functions as a key ecosystem participant whose policy and pricing decisions directly shape the company's revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kidsfirstservices
• LinkedInlinkedin.com/company/kids-first-children-s-services
• Instagraminstagram.com/kidsfirstchildrensservices
• Xx.com/KidsFirstOz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids First Children's Services