Poppen en Kindermode

Name

Poppen en Kindermode

Legal name

Dametjes & Heertjes Boetiek

Website

https://poppenenkindermode.nl

Company type

Private

Operating status

Operating

Short description

Poppen en Kindermode is a privately held Dutch e-commerce retailer selling handmade baby, children's, and doll clothing through its own web store and wholesale channel, operating two seasonal collections per year from Doesburg, Netherlands.

Ownership category

akta.pro rank

Product category

Handmade Children's and Doll Clothing

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (42392)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

akta.pro secondary industry

Dolls, Plush & Action Figures Retail (CRALAFAD)

Keywords

• Handmade children's clothing
• Doll clothing
• Baby apparel
• OEKO-TEX textiles
• Handmade fashion accessories

Headquarters

HQ city

Doesburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Retail e-commerce sales: Direct-to-consumer sales through own e-commerce website. Products include handmade baby/children's clothing and doll clothing. Standard consumer pricing displayed on website.
2. Wholesale/B2B sales: Wholesale accounts available for businesses selling children's clothing. Resellers get access to wholesale pricing. No minimum order amount. Drop shipping supported for resellers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Poppen en Kindermode is a Dutch online retailer that designs, produces, and sells handmade baby and children's clothing under the DenH Boetiek brand and handmade doll clothing for over 15 doll brands under the Little Lady brand. The company operates its own e-commerce storefront serving individual consumers directly and also offers wholesale accounts to resellers with automatic wholesale pricing and drop shipping support. Shipping is provided within the Netherlands and across Europe, with free local pickup available at the Doesburg, Netherlands headquarters.

Product overview

Poppen en Kindermode is a Dutch webshop selling handmade baby and children's clothing along with handmade doll clothing. The company operates two main proprietary brands: DenH Boetiek for children's clothing (sizes 68-152) including tops, dresses, skirts, pants/leggings, and underwear; and Little Lady for doll clothing compatible with popular doll brands including Baby Born, Paola Reina Gordi, Minikane, Götz, American Girl, Annabell, and others. The product line encompasses 16 doll types with various clothing categories per doll, plus separate girls' clothing, boys' clothing, and hair accessories sections. All products are handmade and the company uses OEKO-TEX certified fabrics where possible. Two collections per year are produced, delivered in January and July.

Differentiator

Problem solved

Functional benefit

Brands

• DenH Boetiek: Children's clothing brand featuring handmade garments for children including tops, dresses, leggings, and accessories in sizes 68-152.
• Little Lady

Products and services

• DenH Boetiek Handmade baby and children's clothing brand featuring tops, dresses, skirts, shorts, leggings, and underwear in sizes 68 to 152, designed for parents and caregivers of young children.
• Little Lady Handmade doll clothing brand compatible with Paola Reina Gordi, Minikane, Baby Born, American Girl, Annabell, Chou Chou, Corolle Les Cheries, Götz, Sally, Puk en Ko, Barbie, Ken, and other popular dolls. Includes dresses, sets, underwear, shoes, and accessories.
• Meisjes Kleding (Girls' Clothing) Girls' clothing category including tops, dresses, skirts, pants and leggings, and underwear in sizes 68 to 152.
• Jongens Kleding (Boys' Clothing) Boys' clothing category including shorts and tops.
• Haaraccessoires (Hair Accessories) Hair accessories including hairbands, baby clips, and hair ties for children.
• Wholesale / Groothandel Accounts Wholesale purchasing program for small retailers and online resellers of children's and doll clothing, with automatic wholesale pricing upon registration, no minimum order amount, and drop shipping support available.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Bonton: French premium children's clothing and lifestyle brand with own stores plus e-commerce. Comparable as a premium-positioned European children's apparel brand with storytelling and own-brand depth, though operating at significantly larger scale.
• Petit Bateau: Established French children's apparel brand with broad European distribution. An incumbent benchmark for category scale, multi-channel retail, and price laddering that Poppen en Kindermode competes against within the kids' apparel set.
• Babyshop Group: Nordic children's apparel e-commerce retailer with multi-brand assortment across Europe. Comparable as a multi-brand children's e-commerce operator, though at significantly larger scale and with a broader price/value positioning.

Regional players

• Noukie's: Belgian children's clothing and baby textiles brand with multi-channel distribution (own stores, wholesale, e-commerce). Comparable in Benelux regional positioning, parent-targeted apparel assortment, and combination of own-brand and licensed children's products.
• Ficus Kindermode: Dutch children's clothing retailer with mixed own-brand and multi-brand assortment. Comparable in geographic proximity (Netherlands), kids' apparel category, and specialty-retail positioning versus mass-market.

Direct peers

• Tobias & the Bear: UK-based handmade children's clothing brand selling DTC through its own e-commerce site. Comparable in small-batch production, handmade craftsmanship, and design-forward premium positioning for young children.
• Liberty Jane Clothing: US-based specialist in doll clothing and doll fashion patterns, including 18-inch doll apparel. Closely comparable to the Little Lady line: deep, niche doll clothing catalog covering multiple doll brands and sizes.
• Misha & Puff: US handmade children's clothing brand with strong DTC e-commerce and a focus on natural, OEKO-TEX-style materials. Comparable in handmade production, natural-fabric positioning, and small-batch premium pricing.
• Emile et Ida: French handmade children's clothing brand sold primarily DTC via its own e-commerce site. Comparable in handmade construction, OEKO-TEX-style material focus, and premium positioning across young children's sizes.
• piupiuchick: Spanish handmade children's clothing brand with a strong e-commerce DTC presence and small-batch artisanal production. Closely comparable to Poppen en Kindermode's DenH Boetiek line in handmade positioning, premium pricing, and parent-focused storytelling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poppen en Kindermode