MSE

What MSE does

MSE GmbH - Softwareentwicklung, founded in 1991 by Fritz Mack and headquartered in Unterschleißheim near Munich, is a private owner-managed German software consultancy that builds and maintains bespoke enterprise applications for mid-sized Mittelstand companies and globally listed corporations. The company employs approximately 9 people and operates under an inhabergeführtes (founder-led) model with flat hierarchies, delivering solutions across the entire project lifecycle — Kick-off, Analysis/Conception, Development, Handover, Training, and ongoing Maintenance/Support — using both fixed-price (Fixpreis) and time-and-materials pricing.

The firm's product portfolio consists of more than ten deeply specialised proprietary systems, most prominently the EMT (Exposure Management Tool) — a 40-million-line-of-code real-time risk and credit-limit platform running 24/7/365 with hundreds of concurrent global users — alongside Rad- and Reifen-Datenbank (wheel/tyre approval databases), Vesuv (bus test management), AV- and LV-Datenbank (Mercedes-Benz service and training agreement management), QMS-R (cleaning quality management), Exponatica (exhibit management), Scania Dealit (truck sales configuration), and the Fahrzeughöhenrechner (vehicle height simulator covering 30,000+ truck variants). All systems are built on Microsoft .NET (C#, VB.NET), WPF, MAUI, Xamarin, and Blazor front-ends with Microsoft SQL Server as the primary data store, with deeper integrations into Daimler IT (NACOS billing via interface 0070, eTS travel expense, Digital Signature Suite, SharePoint, and CPlace Masterplan).

MSE generates revenue through custom development projects, recurring maintenance & support contracts, and customer-specific training engagements. Go-to-market is exclusively direct enterprise sales driven by personal relationships, with the bulk of activity concentrated in the Mercedes-Benz / Daimler corporate ecosystem (Mercedes-Benz AG, Daimler Truck AG, EvoBus GmbH, Mercedes-AMG GmbH) and select other logos including Flughafen München, Siemens, Bosch, and Scania. The company holds ISO 9001:2015 certification (audited by TÜV SÜD) and Microsoft Partner status, and operates from a single Munich-area office.

Name

MSE

Legal name

MSE GmbH - Softwareentwicklung

Website

https://mse.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

MSE GmbH is a privately held, founder-owned German software consultancy (founded 1991, ~9 employees, Unterschleißheim) that designs and maintains bespoke enterprise applications — notably the EMT risk platform and several Mercedes-Benz/Daimler-integrated databases — for Mittelstand and globally listed corporations using Microsoft .NET and SQL Server.

Ownership category

akta.pro rank

Product category

Custom Enterprise Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)

Keywords

• Custom software development
• Enterprise software solutions
• Risk management software
• Automotive database systems
• Business application consulting

Headquarters

HQ city

Unterschleißheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Projects: MSE generates revenue through bespoke software development projects for enterprise clients. Projects follow a structured lifecycle: Kick-off, Analysis/Conception, Development, Handover, Training, and Maintenance/Support. Pricing models include both fixed-price (Fixpreis) and time-and-materials (Time & Material). Development follows agile methodology with iterative releases. The company has operated since 1991 serving globally leading companies with long-term, complex software projects.
2. Maintenance & Support Services: Ongoing maintenance and support services are offered post-deployment. Support is provided via email, telephone, video conference, remote maintenance, or on-site. Regular service activities as well as incident resolution are covered under individual maintenance plans created with each customer.
3. Training Services: Customer-specific training sessions on MSE-developed software are conducted. Training covers end-user onboarding and effective use of the system. Additionally, general database technology training is offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MSE GmbH provides bespoke custom software development services for enterprise and mid-market clients, combined with a portfolio of proprietary database and application products. Their offerings include custom .NET-based applications for risk management (EMT), wheel and tyre approval databases, vehicle testing management, quality management, and service agreement tracking, deployed on-premises, on client servers, or in German cloud infrastructure.

Product overview

MSE GmbH is a custom software development company offering a portfolio of specialized database and application products. The core offerings include: Rad-Datenbank and Reifen-Datenbank for wheel and tire management with approval workflows; EMT (Exposure Management Tool) for real-time risk management and credit analysis; Vesuv for test and experiment management at EvoBus; QMS-R for quality management in cleaning operations; AV-Datenbank and LV-Datenbank for service and training agreement management at Mercedes-Benz; Exponatica framework for exhibit management; Scania Dealit for truck sales configuration; and the Fahrzeughöhenrechner for vehicle height simulation. These products are built on Microsoft.NET technologies (C#, VB.NET, WPF, MAUI, ASP.NET) and use Microsoft SQL Server as the primary database platform. MSE develops custom software solutions for Windows environments, web applications, and mobile apps for medium-sized and publicly traded companies worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• EMT (Exposure Management Tool) Real-time risk management and customer exposure analysis system processing payment streams and credit evaluations worldwide, including the Risk Steering Model (RSM) sub-module for calculating maximum acceptable customer risk limits. Approximately 40 million lines of code in over 150,000 files. Deployed for Daimler Truck AG.
• Rad-Datenbank (Wheel Database) Database system for managing wheels approved for Mercedes-Benz AG and Mercedes-AMG GmbH vehicle types, including technical specifications (design, rim, dish), supplier commissioning, sample tracking, test result import, and electronic signature approval workflows.
• Reifen-Datenbank (Tyre Database) Database system for managing tyres approved for Mercedes-Benz AG and Mercedes-AMG GmbH vehicle types, including tyre data sheet import, sample order management, test result import from multiple machine file formats, electronic signature approval workflow, and tyre comparison with Excel export.
• Vesuv (Versuchsverwaltung) Test management system used by EvoBus GmbH for managing testing of new and further-developed buses, including test/sampling orders, ground checks, report generation with electronic signature workflows, vehicle configuration tracking, ECU/software version management, and multilingual interface (Germany/Turkey and Brazil/Mexico/India).
• QMS-R (Qualitätsmanagement-System Reinigung) Quality management system for evaluating cleaning performance in spaces, supporting planned Vollcheck (multi-reviewer, PC or mobile app, offline-capable) and spontaneous Quickcheck, with randomised sampling, cleaning interval enforcement, and quality mapping.
• AV-Datenbank (Service Agreement Database) Deployed at Mercedes-Benz AG for planning and managing support and maintenance deployments worldwide, handling cost estimation, travel planning, multi-cost-bearer allocation, electronic signature workflow, and integration with Daimler NACOS billing system.
• LV-Datenbank (Training Agreement Database) Deployed at Mercedes-Benz AG for planning and managing trainings at customer sites and Mercedes-Benz Global Training Center, supporting multi-position service agreements, payment modalities, electronic signature workflow, and automatic billing via NACOS interface.
• Exponatica (Exhibits Management Framework) Customisable framework for managing museum pieces, artworks, or vintage vehicles, covering exhibit registration, lending for events/exhibitions, loan contracts, insurance management, damage documentation with photos, cost tracking, schedule management, and full provenance tracking.
• Scania Dealit Complete truck sales system for Scania covering the full sales process including configuration, pricing, leasing, financing, insurance, contract management, and online ordering.
• Fahrzeughöhenrechner (Vehicle Height Calculator) Technical simulation tool simulating truck configurations (30,000+ variants per truck type) and calculating precise positions of components under varying loads for regulatory compliance, including headlight regulators, underrun protection, and spray flaps.
• Bonitätsanalyse (Reliability Analyzer) Part of the EMT package, performs statistical creditworthiness analysis based on customer financial data including balance sheets, integrates current payment history, produces per-category and overall scores via configurable formula system, and generates automatic reports.

Quantifiable outcome

• EMT processes credit decisions for large-ticket transactions (e.g., 3M € for 15 trucks at 200K € each) across 150-day cycles, significantly accelerating order approval vs. manual processes
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature11 records

Partnerships

One partnership is on record.

• Microsoft CorporationcoreTechnology or IntegrationMSE uses Microsoft technologies as its core development platform (.NET, C#, VB.NET, Visual Studio, SQL Server, Azure Cloud, Microsoft Teams). MSE holds Microsoft Partner status. The company uses Microsoft Teams for video conferencing and internal communication. Data processing agreements are in place for Microsoft Teams usage per GDPR requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• msg systems: msg is a large German IT services group specializing in industry-specific custom software and consulting across automotive, banking, insurance, and healthcare. MSE is comparable as a German, automotive-focused custom software specialist, though msg operates at vastly greater scale and serves additional verticals.
• Capgemini Engineering: Capgemini Engineering (formerly Altran) provides custom software engineering and R&D services to automotive OEMs and Tier 1 suppliers globally. Comparable as an enterprise-grade custom engineering services provider with strong automotive credentials, operating at vastly greater scale than MSE.
• GFT Technologies: GFT Technologies is a German-headquartered IT services and digital transformation specialist focused on banking, insurance, and industrial sectors. Comparable as a custom-software-led German IT services firm with similar enterprise customer profile and project-based delivery model.
• Allgeier: Allgeier is a German IT services and consulting group providing custom software, enterprise application, and IT staffing services to enterprise clients. Comparable as a German Mittelstand- and enterprise-focused custom software and managed services provider, operating at much larger scale.
• AKKA Technologies: AKKA (now part of Capgemini) provides engineering and digital services to automotive and aerospace clients across Europe. Comparable as a European engineering services firm with deep automotive domain expertise delivering custom software and technical solutions to OEM clients.
• T-Systems: T-Systems is Deutsche Telekom's enterprise IT services arm delivering custom software, system integration, and managed services to large corporations, including major German automotive clients. Comparable as a Germany-based enterprise custom software and systems integration provider.
• adesso: adesso is a mid-sized German IT services and custom software provider with strong vertical expertise in automotive, insurance, and banking. Directly comparable in delivery model (custom enterprise software for German Mittelstand/enterprise) and Microsoft-aligned technology stack.
• NTT Data DACH: NTT Data DACH is a major IT services provider serving German enterprise and automotive clients with custom development, SAP, and managed services. Comparable as a large incumbent offering custom enterprise software to similar Mittelstand and listed corporate clients in Germany.

Direct peers

• Scheer GmbH: Scheer is a German process and IT consulting firm specializing in custom enterprise software, integration, and digital transformation for industrial clients. Closely comparable as a German Mittelstand-focused custom software and process consultancy with similar delivery model and Microsoft/SAP-aligned technology stack.

Regional players

• Centric Netherlands: Centric is a Benelux-headquartered IT services firm providing custom software and managed services to enterprise clients. Comparable as a European mid-market custom software and IT services provider targeting similar enterprise and mid-market segments in an adjacent geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mse-gmbh-mack-software---entwicklung

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSE