Pomeki

What Pomeki does

Pomeki (legal name: POMEKI) is a German direct-to-consumer e-commerce retailer headquartered in Overath, Germany, operating exclusively through its Shopify-hosted store at pomeki.de. The company sells customizable trophies (Pokale), medals (Medaillen), and awards across 40+ sport-specific and event categories, including football, handball, swimming, music/singing, weightlifting, darts, tennis, and many others, with a bundled product line spanning mini trophies, children's trophies, novelty trophies, glass trophies, traveling trophies, and laser-engraved awards. Customers self-serve through the online store, configuring products with custom engraving (name, club, occasion, date, or logo) at no additional charge, with prices ranging from €1.69 for medals to €74.69 for individual premium trophies and €10.19–€28.25 for graduated trophy series (3-piece to 14-piece sets) designed for podium presentations.

Pomeki generates revenue through one-time unit sales of physical products, with free shipping for orders over €99 in Germany and volume discounts offered on request for clubs, schools, and organizations. The business model is asset-light and bootstrapped with no disclosed funding, no parent company, no institutional investors, and no management team data available. The technology is a standard Shopify e-commerce platform with online product customization and engraving configuration; there is no proprietary software, no app, no API, and no AI/ML functionality described.

The company serves four primary customer segments: sports clubs and associations (primary), schools and kindergartens, companies and corporate buyers, and private events and individuals. Go-to-market is concentrated in organic SEO and content marketing through the POMEKI Journal blog, supported by email newsletter and social media presence. Distribution is exclusively direct online within Germany, with no physical retail, no third-party resellers, and no international expansion evident. Pomeki appears to be a small, privately held German SMB operating as a niche vertical e-commerce retailer within the commodity trophy and award market.

Name

Pomeki

Legal name

POMEKI

Website

https://pomeki.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pomeki is a German direct-to-consumer e-commerce retailer selling customizable trophies, medals, and awards with free engraving through its Shopify store at pomeki.de, serving sports clubs, schools, companies, and individuals primarily in Germany.

Ownership category

akta.pro rank

Product category

Trophies, Medals, and Awards

NAICS

Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Sports Collectibles (Non-Card) Retail (e.g., coins, pins, figurines) (CRAMAOAD)

Keywords

• Custom trophies
• Engraved medals
• Sports awards
• Award engraving
• Recognition products

Headquarters

HQ city

Overath

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Trophy, Medal and Award Sales: POMEKI generates revenue through direct sales of physical trophies, medals, and awards via its e-commerce platform. Products are sold as one-time purchases with individual pricing. The company includes engraving customization in the base product price without additional charges. Volume discounts are offered for larger orders from clubs, schools, and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

POMEKI is a German direct-to-consumer e-commerce retailer that sells customizable trophies (Pokale), medals (Medaillen), and awards through its Shopify-based online store at pomeki.de. The company offers individual engraving personalization for names, clubs, occasions, and dates as part of the base product price, with a catalog spanning 40+ sports categories and graduated trophy series (3-piece through 14-piece sets) for multi-placement competitions.

Product overview

Pomeki is an e-commerce platform specializing in customizable trophies, medals, and awards for sports clubs, schools, companies, and events. The core product portfolio centers on Pokale (trophies) available in various series (3er through 14er sets for graduated rankings) and sizes, complemented by Medaillen (medals) in multiple diameters (40mm-70mm) with sport-specific designs. The offering includes Mini Pokale for compact applications, Kinderpokale for children's events, Lustige Pokale for novelty/humor awards, Glaspokale for elegant glass awards, Wanderpokale for perpetual traveling trophies, and Laser Awards for precision engraving. Sport-specific lines cover football, music/singing, weightlifting, and dozens of other sports disciplines. All products feature individual customization with engraving services included in the price, allowing personalization with names, clubs, occasions, and dates.

Differentiator

Problem solved

Functional benefit

Products and services

• Pokale (Trophies) A wide range of trophies available in various series (3-piece to 14-piece), sizes, and materials (metal, plastic, glass), individually customizable with engraving for name, club, occasion, or date. Targeted at sports clubs, schools, companies, and event organizers.
• Pokalserien (Trophy Series) Coordinated sets of trophies in graduated heights (3er, 4er, 5er, 6er, 7er, 8er, 10er, 12er, 14er series) designed for awarding first through fourteenth places at competitions, tournaments, and award ceremonies with a unified professional appearance.
• Medaillen (Medals) High-quality medals in 40mm, 45mm, 50mm, and 70mm diameters available in gold, silver, and bronze finishes, with sport-specific emblems and engraving customization. Options include embossed medals and medal sets with cases.
• Mini Pokale (Mini Trophies) Compact trophies in heights ranging from 87mm to 217mm, designed for children, party favors, and smaller award presentations with sporty designs, glossy finishes, and individual engraving customization.
• Kinderpokale (Children's Trophies) Child-friendly trophies featuring playful designs, cartoon characters, and sports motifs, made from durable break-resistant materials such as plastic and acrylic, intended for children's sports events and birthday parties.
• Glaspokale (Glass Trophies) Elegant glass trophies and crystal awards featuring clear modern designs with precise engraving, suitable for formal occasions, special recognitions, and corporate events requiring a sophisticated presentation.
• Wanderpokale (Traveling Trophies) Perpetual trophies designed to be passed from winner to winner for recurring competitions, featuring name plates that track the winner history year after year.
• Corporate Awards Premium awards and trophies for corporate recognition, employee awards, anniversaries, and sales competitions, made from noble materials such as glass and crystal with precise engraving for a valuable representative appearance.
• Laser Awards Precision laser-engraved awards that utilize laser technology for detailed, high-quality personalization of trophies and plaques.
• Football Pokale (Football Trophies) Sport-specific trophies featuring football motifs, emblems, and designs suitable for football tournaments, leagues, and club events.
• Lustige Pokale (Funny/Novelty Trophies) Humorous trophies and novelty awards designed for fun prizes at parties, company events, and casual competitions, featuring playful designs and thematic motifs in plastic, metal, resin, and glass.
• Medaillen-Etui (Medal Cases) Presentation cases and boxes for medals, providing elegant storage and gifting options for special occasions and award ceremonies.
• Gravurschilder (Engraving Plates) Custom engraving plates and emblems that can be attached to trophies for additional personalization with winner names, dates, and event information.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• TrophyDirect: Online trophy and awards retailer offering customizable sports trophies, corporate awards, and engraving services. Direct competitor in the D2C customization and engraving model POMEKI operates.
• Keepsake Awards: Online trophy and awards retailer selling customizable trophies, medals, plaques, and corporate awards with in-house engraving. Strong overlap in product range, customization tooling, and SMB/club target customer.
• Trophy Outlet: Online retailer of trophies, medals, plaques, and corporate recognition products with customization services. Comparable D2C e-commerce model serving schools, clubs, and businesses across North America.
• Edco Supply: US-based retailer of trophies, awards, and school/team recognition products with engraving services. Comparable in segment focus (school + sports clubs), volume-discount B2B program, and engraving-at-checkout model.
• Crown Trophy: US-based franchise network and e-commerce operation specializing in trophies, plaques, medals, and engraved awards for sports, schools, and corporate recognition. Directly comparable in product mix, customization model, and SMB/club customer base, though POMEKI operates only online and within Germany.
• Award Pros: Online retailer of trophies, medals, plaques, and corporate awards with in-house engraving and customization. Closely comparable direct-to-consumer model, SKU breadth across sports/recognition, and engraving included at point of sale.

Broad incumbents

• Etsy: Global marketplace with extensive trophy, medal, and personalized award seller base, including many German-language sellers. Competes with POMEKI on long-tail personalized sports awards and discoverability via marketplace SEO.
• Crystal D: Established US crystal and glass award manufacturer/retailer serving corporate recognition at higher price points and customization depth. Overlaps on the corporate/LASER awards side of POMEKI's catalog but skews premium/B2B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pomeki_de
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/pomeki

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomeki